These include PKZ, Feldpausch, Blue Dog, Burger, Paul Kehl and the new fashion online store Thelook.com. "Wirz was able to convince us with its broad range of services and its integrated approach, which ranged from pointed strategic insights into the market and our brands to stimulating ideas also from the digital world," says Ph. Oliver Burger, commenting on the decision in favor of the agency from Zurich's Uetlibergstrasse.

This is not the first time PKZ has chosen Wirz, as the agency already worked for the Swiss fashion company in the 1950s and 1970s. The first results of the renewed collaboration, with many elements in the on and offline areas, will be on display from the middle of the year.

 

Ernst Diggelmann will continue to support his customers as Key Account Manager, as Speck Print writes in a press release issued on Monday. Daniel Brenzikofer joined the company in April 2012, having previously held various positions within the graphic arts industry.

Founded on December 15, 1911, Speck Print today employs 45 people and four apprentices and offers a full service in consulting, design, production and mailing preparation of printed communication media.
 

Dominik Widmer, new Radio 24 morning show host, finished his "training camp" with Patrick Hässig last week and was allowed to prove on his first day of work that he is not too good for anything, as it says in a statement on Monday. So he climbed into the facade lift of the Marriott Hotel with bucket and mop. Meanwhile, his colleague Elena Bernasconi played a "Leiterlispiel" quiz with the listeners live in the studio. If the questions were answered correctly, Dominik had to descend a few meters, and if the questions were answered incorrectly, he had to climb back up. At a height of 24 meters, Dominik was allowed to take a breather and refresh himself briefly: with a well-known "Ufsteller-Brötli". The goal was to bring Dominik safely back to the ground. Via a live video stream, the audience was able to watch the Radio24.ch see how the new presenter fared at dizzy heights.

> Radio 24: Dominik Widmer replaces Patrick Hässig

After the launch, the collection of signatures will take place online at Suisa.ch/manifest continued. Publisher Irene Kunzelmann, producer and publisher Christian Siegenthaler (including Patent Ochsner) and musician and composer Christian Wicky (Favez) were elected to the cooperative's Board of Directors. Beat Lüthi, Jean-Pierre Mathez and Thierry Mauley-Fervant stepped down.
 

In the last few days, Lufthansa has sent out an advertising letter addressing male customers of the Miles&More card - with "Dear Darling". The letter writer goes on to ask her "dear darling" to use his credit card to order the Lufthansa card for her so that she can benefit from a subscription to Vogue, among other things. "You know how much I like browsing through magazines like that". Finally, the letter ends with the signature "Your Special Women" with a kiss underneath. The whole campaign is sexist in so many ways and takes the reader back to the 1950s that such a campaign can no longer be taken seriously. Lufthansa must have thought so too, because they apologized and emphasized according to Focus.de: "It had not been the intention to serve outdated role models". Lufthansa's reaction was followed by a storm of protest on Facebook and Twitter. According to Focus.de, the online edition of Süddeutsche Zeitung responded with a letter to Lufthansa. In it, the author thanks the men on their behalf: "After the initial shock of reading this letter, they were relieved to discover that they have a woman who earns her own money, has her own credit card and even collects her own air miles."

Pressetext.ch does not take such a narrow view of this campaign. Here, the advertising mail is described as a "supposedly sexist advertising campaign". Some women were "outraged" by the antiquated image of women conveyed by this letter. Pressetext interviewed brand expert Thomas Otte. He says: "Lufthansa's advertising campaign is cautiously original and has no potential for polarization. This outrage is an interesting example of artificially sparked outrage culture". He continues: "This exaggerated political correctness on the part of frustrated outrage artists stifles all creativity, originality and individuality in our society. As a result, only the mainstream is accepted."

Since Mr. Otte is rather enthusiastic about the clumsy kind and is unable to recognize the subtle differences, we have found just the right little film for him:

The Film Lions Grand Prix went to Creative Artist Agency, Los Angeles for "back to the start".

Cannes Lions: Three Lions for SFLB

Cannes Lions: Silver and Bronze Lions for Swiss agencies

Here, motifs commonly used in the financial services sector, such as lighthouses and streets, are depicted with a twinkle in the eye. The advertisements appear in the NZZ am Sonntag and in specialist publications such as Finanz und Wirtschaft, Schweizer Personalvorsorge, portfolio institutionell and Schweizer Bank.

Responsible at Complementa: Jelmer van der Meulen (Head of Client Relations & Investment Controlling), Claudia Gast (Head of Marketing & Sales). Responsible at Four. Advertising agency: Björn Brinkmann and Philipp Sträuli (CD), Christian Hansen (consulting), Claudio Hagmann (DTP and image editing).

 

In addition to the brand image, this is intended to ensure the long-term integration of the brand into employee training and thus into employee behavior. In an initial phase, the foundations for the brand structure, brand positioning and brand personality were defined together with the CEO and the management based on the new corporate strategy. As the leading universal bank in the canton, the bank's goal is to place customer orientation and the advisory experience at the center of its activities more than ever before.

This is reflected in the new claim "More from life". This is the core promise. The bank takes care of the needs of customers in all phases of life, it convinces with comprehensive competence, is strongly committed to the canton and pursues a sustainable business model. All qualities that should give customers the good feeling of "more from life," according to the agency's claim. This should also express the high quality of life in the canton: Short distances, lots of nature and yet located close to the city. Specific green color combinations are used in the brand identity. This is intended to make it appear fresh, while the imagery is intended to create an emotional closeness. A focus frame helps to focus on core messages.

The campaign is implemented comprehensively and consistently in print media and brochures, in labeling, in online applications such as an i-Phone app and mobile website, through to correspondence materials, newsletters and factsheets. To ensure that the brand creates sustainable value, it is also positioned in the external job market as well as internally. The promise to potential and existing employees is "Achieving more together". Externally, the brand can also be experienced via a brand campaign starting in mid-June. Neue LGK is responsible for the brand campaign.

Responsible at Thurgauer Kantonalbank: Thomas Siegrist (Head of Corporate Development and Project Manager Branding). Responsible at Branders: Pascal Geissbühler (Strategy Director), Stephanie Kriesel and Manuela Tröndle (Brand Consulting), EdwinSchmidheiny (Creative Director), Maria Fahringer and Christian Dick (Brand Design). Photography: Michel Jaussi.
 

The implementation of the various advertising packages takes place with LED/video boards, which allow animated advertising messages in addition to simple logo presentations. This writes the agency in a communiqué on Friday. In this way, the enthusiasm of the Swiss national team can also be used to carry ongoing campaigns of advertising clients to the Swiss target audience.
 

Adscreen recorded an increase of 20 points in May and landed at 509 (489) index points. The other electronic media remained stable or lost points: Radio remains at 424 index points, as in the previous month, TV loses 3 points with 600 (603) index points and teletext also loses a point with 96 (97) index points. At 665 (675) index points, Internet even lost 10 points.

In the slightly declining overall market with 238 (239) index points, the advertising pressure of electronic media as a whole also fell by 2 points to 605 (607) index points.
 

The online network has agreed to this in a settlement with which it is settling a class action lawsuit before a court in California. In addition, Facebook must clearly inform users in future that it is marketing certain statements. As "Sponsored Stories" are considered an effective advertising tool, the agreement could lead to significant losses in revenue.

The instrument, which was introduced at the beginning of 2011, allows companies to
advertising campaigns can highlight certain Facebook posts by users - mainly when they click on the "Like" button for a brand or product. The respective Facebook friends are prominently displayed with the member's name and photo. The company must now draw attention to the function in its terms of use and provide unspecified mechanisms for controlling "Sponsored Stories".

Facebook will pay the plaintiffs' legal fees up to USD 10 million and donate a further USD 10 million to non-commercial organizations. The company has six months to implement the settlement. Facebook founder Mark Zuckerberg once described personal recommendations from friends - as given with the sponsored ads - as the "holy grail of advertising". The settlement thus makes it more difficult to market the social network's extensive reach. (sda)
 

The new Vice President of SRG Bern Fribourg Valais, Walter Langenegger, is Head of the Information Service of the City of Bern. He has been a member of the Program Commission since 2008. In May last year, he was elected to the Board of SRG Bern Fribourg Valais.

The current 17-member Program Commission and its Chairman Ueli Scheidegger have been confirmed for a further term of office. This was announced by SRG Bern in a press release on Friday. The task of the Program Commission is to monitor and comment on radio and television broadcasts from and about the region of Bern, German-speaking Fribourg and Upper Valais and to make suggestions and proposals.