With these motifs, SBB is taking a further step towards integrating the "At home on the move" campaign launched in April, as the agency writes in a press release. The current real estate campaign accentuates the diverse shopping opportunities and gastronomic offerings of larger and smaller SBB stations. The campaign is now in use with posters, advertisements, online advertising media and eBoards.

At the same time, the campaign area was expanded to include eastern Switzerland and parts of central Switzerland in addition to the canton of Zurich. As last year, Werbeanstalt Schweiz is responsible for the conception and realization of the campaign. In addition to posters, information boards on scheduled boat piers and the bathing caps in signal colors that were already popular last year, flyers for skippers will also be used. The central communication tool is also the new, interactive Mobile sitewhich replaces the campaign website from last year. On smartphones and tablets, location-dependent information and tips on the individual bathing spots can be called up, and comments can be made. An emergency call function rounds out the service. A separate flyer in the form of a smartphone is used to draw attention to the mobile site in bathing establishments and at bathing places around the lakes located in the campaign area. The campaign will last until the end of the 2012 bathing season.

It is a joint campaign of the police corps of the city of Zurich, the cantons of Zurich, Schwyz, Glarus, Thurgau and Zug as well as the navigation control of the cantons of Zurich, St. Gallen and Glarus, SLRG Switzerland, Vereinigung private Fahrgastschifffahrt Zürichsee, Zürichsee Schifffahrtsgesellschaft ZSG, Sportamt Zürich, VSSU, Schweiz. Schifffahrtsgesellschaft Untersee & Rein and Zürichsee-Fähre Horgen-Meilen.

> Advertising agency draws attention to dangers in the water with prevention campaign

Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy), Sarah Hiltebrand (CD), Beat Fedier, Michel Bozikovic (text/concept), Karin Beerli, Daniele Pucci (AD), Reto Dürrenberger, Martin Wyss (consulting), Andi Laub (DTP), Tobias Stahel (photography), Felix Schregenberger (image editing).

 

In addition to celebrities such as Ariella Kaeslin, Franco Marvulli, Tanja Frieden and Beat Zberg, around 300 amateur cyclists will be taking part, either as those directly affected, as relatives or in memory of the deceased. Race against Cancer is a charity event of the sporting kind: you cycle a challenging circuit and collect "sponsorship" money, all of which goes to Cancer League projects. This year, the proceeds will go towards the relief fund for cancer patients and research into the long-term effects of childhood cancer. Over the past two years, more than half a million francs have been raised.

> Race against Cancer 2011: A complete success despite the rain

> Further information on the Race against Cancer 2012

 

The subjects are shown on posters, advertisements in commuter newspapers, banners, ePanels, eBoards and POS screens throughout Switzerland. In the run-up to the campaign, over 4,000 members took part and gave the platform a face with their image.

The campaign will continue throughout the year with additional elements such as an online game and a book of member subscription stories.

Responsible at Mobilbonus: Colette Manella (Project Manager Customer Loyalty), Ariane Müller (Manager Customer Loyalty). Responsible at Maxomedia: Katrin Walther (Consulting), Joshua Herzog (Project Management), René Schwarz (Head of Consulting), Reto Schild (CD), Thomas Kägi (AD), Claudia Eggimann, Flurina Schuler, Nihad Nassupovic, Patrick Lauterburg (Graphics, Animation, Screendesign), Urs Ander (Texting), Bernhard Herzig (Head of Digital),Frank Salathé (Conception Digital), Oliver Schürch (Frontend), Patrick Bögli (Backend ), Michael Moser (Content).

 

Stay Friends is in second place with just seven percent. Google+ comes in fourth place with four percent. According to the study Lead Digital also qualitatively analyzed why users value Facebook so much. The most important aspect for users is the versatility of the social network. Facebook appears to be the most comprehensive in terms of members, topics and areas of life.

Only two percent of respondents named Twitter as their most important community. However, the study found that the short messaging service is seen by many as an important addition to the range of social media offerings. They see Twitter as a "gap filler" for on the go.

> Further information on the study in the article in Media Perspectives 5/2012
 

At its Basel location, Aperto Switzerland will offer its clients cross-media creation and implementation as well as strategy and consulting, according to a press release issued on Monday. The portfolio also includes digital projects, customer experience research, mobile solutions as well as relationship and online marketing.

Peter Hummel, Managing Director and founder of the Swiss agency Platform-c, will continue to manage the Basel agency under the name Aperto Switzerland. "Thanks to the cooperation with Aperto, we can offer our clients a broader service portfolio and also manage large-scale digital projects," says Hummel. He wants to increase staff in Basel, build up technical consulting and account management on site and further strengthen creative expertise. For large-scale projects, Aperto Switzerland can draw on the resources of the more than 250 Aperto employees in Berlin.

Platform-c was founded twelve years ago in Switzerland and offers services in the areas of interactive, creation, advertising, brand development and brand management. As Aperto Switzerland, the former Platform-c is now expanding its offering to include web and technology services, as well as online marketing, mobile web, apps and strategic communications consulting. Aperto has already been active in Switzerland for several years and counts Migros, Novartis and Post Finance among its clients. In Switzerland, Aperto already works with a network that includes Magnolia, Adobe and Logismata.

Kai Grossmann (left - board member at Aperto) and Peter Hummel
(right - founder of Platform-c and managing director of the new agency
Aperto Switzerland).

 

Asylum law is being tightened, asylum seekers are only receiving emergency aid and the country's strongest party is calling for internment camps, the agency said in a statement. But how does it feel to be met with such hostility? To mark International Refugee Day on June 20, Heks therefore carried out a guerrilla campaign to get people thinking.

At Zurich airport, instead of the usual welcoming greetings, people returning home were greeted by boards with statements such as "Welcome. But not here" or "Nice that you're about to leave". Only the last sign broke up the action: "Everyone is welcome in Switzerland. Except refugees."

Responsible at the Heks: Hanspeter Bigler (Head of Communications), Christine Spirig (Communications). Responsible at Advico Y&R: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Marietta Mügge, Marion Lim (text), Fabienne Marcolin, Sandro Tissi (AD), Nora Bertolli, Vincent Schaublin (graphics), Pascal Trütsch (consulting).

 

The event will be promoted with a classic advertising campaign - posters, advertisements - and online measures. In addition, there are other means of communication such as the festival newspaper, the program booklet, the flyer and the signage.

Responsible for the St. Gallen Festival: Werner Signer (Executive Director), Ann Katrin Cooper (Head of Communications). Responsible at Freicom: Christian Ruppanner (overall responsibility), Cornel Speich, Iris Klak (consulting), Mark Herrera (art direction) Stefan Rechsteiner (graphics), Katrin Locher, Claudia Etter (polygraphy).

 

The Lucerne University of Applied Sciences and Arts' Master of Arts in Design award supports outstanding graduates at the start of their careers. This year's winner is 25-year-old Jana Grabner from Graz/AT. She developed a concept for an interactive, electronic children's book: for "Journey with me through Madagascar", she not only did research in the Masoala Hall at Zurich Zoo, but also in Madagascar itself. Using her own illustrations, drawings by Malagasy children and artistic stamps from the country, she created an e-book designed to give children between the ages of 8 and 13 an insight into the everyday life of the inhabitants and provide them with unbiased access to a foreign culture.

The Max von Moos Award for a particularly outstanding artistic Master's thesis went to 31-year-old graduate Annina Nora Burkhalter from Baar ZG. Since 2008, she has been working with her art companion Allina Amayi Wittmer (Master of Arts in Fine Arts student) under the label "a&a" at the interface of art and life. The title of their final project is "a&a_79_if i had a boat". Both artists will be using their motorboat "Silver" and their converted caravan to perform various artistic actions on Lake Zug and in the harbor during the exhibition.

If governments can censor or use the internet to track down critics, then the internet should be bypassed, according to the central idea. The app is therefore designed specifically with dissidents in mind as a "secure and reliable platform that ensures that their communication cannot be controlled or interrupted by authoritarian regimes", according to the project's guidelines. In order to escape state control, the software is intended to make it possible to create an alternative network using various types of digital devices.

The chances of the software spreading quickly are not bad: it can be transferred from smartphone to smartphone or between other devices. States can prevent the software from being downloaded from the internet. But if a person enters the country with a cell phone on which the app is installed, it can be distributed further. So there is virtually nothing standing in the way of absolute, worldwide freedom of expression - and authoritarian regimes will soon have to dress warmly.

(Source: SDA/AFP)
 

At the same time, Adisfaction is moving to Faro TV at Kreuzstrasse 2 in Zurich at the beginning of July, according to a press release issued on Monday. Both companies will thus be able to offer established online marketing know-how and many years of moving image expertise for the web, smartphones and iPads under one roof, utilizing maximum synergies.

 

Following last summer's success, Radio 1 boss Roger Schawinski and Weltwoche publisher Roger Köppel will grind their teeth in front of a live audience for the second time, according to a press release issued on Monday. The live broadcast from Club Hard One will last 45 minutes.