Olivia Neubauer most recently worked as a PR consultant at CR Kommunikation in Küsnacht and is now joining Wirz Corporate as a consultant, the agency writes in a statement. Tobias Lengen founded his own communications agency with a partner during his studies and is now joining Wirz Corporate as a new junior consultant.

At the same time, Andrea Laube and Andrea Steigmeier join the team as new project managers. Andrea Laube worked in marketing at the German National Tourist Board in Zurich and Andrea Steigmeier was responsible for the realization of various corporate publishing projects at the Effingerhof print shop in Brugg.

Wirz Corporate has not only expanded in terms of personnel. With further PR mandates for Ikea and TCS, among others, as well as new branding mandates from the retail and watch industries, the client portfolio has also been expanded in recent weeks.

Olivia Neubauer and Tobias Lengen.

Zai, the manufacturer from Disentis, has made a name for itself worldwide with its skis, according to a press release. At the end of May, Zai entered the golf sector with the "Sabi" putter. In order to present the putter, Zai created five long commercials in collaboration with Element P. The image spot follows the company slogan "what passion can do", while the product spots are intended to highlight the benefits of the putter.

Responsible at Zai: Benedikt Germanier (CEO), Simon Jacomet (CTO), Olivier Widrig (Head of Golf). Responsible at Element P: Daniel Reichenbach (concept/directing/camera), Reto Waser (editing), Stefan Vogel (compositing).

> To the product spots
 

Depending on the industry and requirements, each event trailer is manufactured exactly according to the customer's wishes, Skanbo writes in a press release. The classic basic equipment includes a TV monitor, light and sound system, micro system, basic LED equipment, refrigerator and coffee machine, full branding and even an exchangeable interior rear wall. The event trailer can be used in a variety of ways: sometimes it is simply a stage for presentations, a classic information stand and a roadshow. At other times, the trailer is a fully-fledged infotainment center with which the user can conduct online business at the click of a mouse, take a virtual tour of the company, participate in game and music shows and so on. Due to the individual production of each event trailer, the production time is around 3 to 4 months. Due to its low weight of around 1,800 kg, the event trailer can be towed by a car.

 

Since its launch in 2010, the German TV channel Sixx, whose entertainment program is deliberately geared towards a female audience, has set itself the goal of occupying the six button on all remote controls in Germany. As the allocation of program slots appears to be in the hands of men in principle (or due to technical barriers), a new campaign is lending weight to the demand "Sixx on the six". An emancipation of the remote control. After all, very few men are likely to want to voluntarily leave the field to a channel that was originally called "Fem-TV". Sixx is therefore calling on female viewers to take the reprogramming into their own hands and provides instructions on how to do it in various on-air commercials, e.g. "press three times and you're done".

Whether you find the slogan a success or a forced ambiguity in this context, the extensive on-air, off-air and online campaign will be a talking point in any case.

While Leshop.ch posted a 4 percent decline in sales in the first half of 2012, the Migros subsidiary continues to see great growth potential in the rapidly growing number of orders placed with mobile devices. Soon one in five purchases will be made today via the location-independent Internet, it says in a statement. However, the potential is far from exhausted, especially in view of the booming tablet computers.

A customer survey showed that 36 percent of Leshop.ch customers own an iPad and a third of the remaining respondents are planning to buy one in 2012. Leshop.ch is therefore investing in the development of a new iPad supermarket, which is to be presented this summer. "Our goal is to make shopping as time- and location-independent a process as possible - from ordering to receiving the goods," says CEO Christian D. Wanner. Leshop.ch is attempting to implement the latter with its new Drive pick-up centers in Studen (BE) and Staufen (AG). The shopping bags ordered online are stored directly in the trunk by Leshop.ch staff without the customer having to leave his vehicle.

The 40-year-old has been in Switzerland for seven years and was previously responsible for clients such as Mazda, Kimberly-Clark, Coop, VW, Deutsche Bank and ZVV at agencies such as JWT/Fabrikant and KSB. Andreas Mädler also served as a jury member in the "Promotion/Activation" category at the recently concluded Cannes Advertising Film Festival 2012.

Among other things, the CEC regulates the salary principles, working hours, vacations, paid absences and the participation and co-determination rights of employees in the company for the more than 1,300 employees covered. The agreement comes into force on January 1, 2013 and has been concluded for a period of four years. It is the first CLA that Sunrise has signed, as a spokeswoman told the SDA news agency.

The closure is also linked to the termination of all employment and cooperation agreements, according to a press release issued on Wednesday. However, the SPRI Foundation will continue to exist in a reduced form with activities to promote and further develop PR know-how in Switzerland. The SPRI courses will continue to be offered under the "SPRI" label. Responsibility for this now lies with established educational institutions. The HWZ Hochschule für Wirtschaft Zürich will continue to offer the SPRI-CAS courses. The well-established collaboration with the Swiss Text Academy in the area of writing and publishing training will also continue. The Swiss Text Academy and HWZ will further intensify their cooperation in this area.

The KV Education Group Switzerland will now offer the entire vocational training part of PR/communication training under the umbrella brand SPRI, offering courses for PR specialists and PR consultants throughout German-speaking Switzerland. The SPRI workshop seminars will also be held by the KV Bildungsgruppe in future.

In French-speaking Switzerland, talks to secure the continuation of the existing SPRI service are still ongoing, according to the press release.
 

One in five children in Switzerland is overweight or even obese, writes the Foundation for Consumer Protection (SKS) in a press release. This is linked to an unbalanced diet and lack of exercise, and television also plays a role in both: instead of exercising, children are presented with an unhealthy and unbalanced diet on screen.

In order to determine the situation on the Swiss market, the SKS and the Alliance of Consumer Protection Organizations conducted an advertising study last autumn. Food advertising was analyzed for six weeks on two television channels in each of the three language regions: The focus was on children's programming as well as part of the peak viewing times, during which many children also watch television. A total of 671 hours of television programming and thus 12,393 commercials were recorded and evaluated.

The results: During one hour of television viewing, children are bombarded with an average of 18.5 commercials. Children are served between 7.5 and 27 commercials in the children's program. An analysis of the content of these commercials shows that around a quarter of them advertise food. Over 50 percent of them advertise fast food and convenience products. In the other half, snacks and high-calorie sweets are shown, while dairy products - mainly cheese - make up 12 percent. The children saw plenty of fast food offers from McDonald's: 50 percent of the food advertisements had this global fast food chain as the sender. Fruit and vegetables were virtually not shown to the young viewers: The proportion of advertising for these products during children's programs is 0.2 percent.

The study also showed that the Swiss Pledge - a voluntary agreement between various companies that restricts advertising to children for unhealthy products - is having an effect, according to the report. These providers - including companies such as Coca Cola, Kellog's and Mars - hardly placed any advertising for unhealthy products during the study period. The catch is that Kellog's, for example, has defined its criteria for healthy foods so broadly that its breakfast cereals also fall into this category and are advertised. The situation is similar with Nestlé's breakfast cereals. In England, such products are not permitted for advertising to children.

Publisuisse: "No influence"

Josianne Walpen from Consumer Protection is therefore calling for standardized criteria. Coop and Migros are also explicitly asked to demonstrate their social commitment to children and families when advertising for children and to join Swiss Pledge. Coop is in the process of evaluating whether to join, as Pia Lehmann from Swiss Pledge told View said. Migros sees no need for action.

SRG subsidiary Publisuisse told Blick that it had no influence on the commercials as long as they complied with the guidelines and laws.

(Image: Keystone)

 

According to a press release, the Zurich-based agency specializing in tourism is taking over the mandates for PDM Tourism Group, Red Rooster, the Grand Hôtel du Lac in Vevey and Inntopia.
In addition to classic media work, press trips and individual media projects are also part of the range of tasks.

According to the press release, it presents the basic functions of modern publishing systems in a way that is understandable for non-technicians, shows the benefits of these systems and also presents nine very different systems in detail. In addition to explanations of the architecture and technology of the systems, the system modules and their range of functions are presented: What support for content management and content creation do modern publishing systems offer? How are workflows supported? Are functions for brand management and localization of content and publications also offered? The paper also explains in an understandable way how companies should proceed when introducing a system and what pitfalls should be avoided.

The white paper is aimed at companies who are in the process of selecting a publishing system or who want to know whether the system they are using meets modern standards. Anyone interested in optimizing their processes will also find valuable information.

The free, 200-page white paper "Publishing Systems for Corporate Communications" can be downloaded at here be obtained.
 

In this function, Stefan Senn is responsible for the internal and external communication of Scout24 Switzerland with the online marketplaces JobScout24, ImmoScout24, AutoScout24 and MotoScout24. After basic commercial training and studies in marketing and communications, Senn worked as an editor at the Bieler Tagblatt and then as media spokesman and PR manager for the Swiss Hoteliers Association - now Hotelleriesuisse. He subsequently served for eight years as editor-in-chief of the TCS newspaper Touring and finally as program manager of the bilingual Biel regional television station Tele Bielingue.