For the campaign on behalf of the non-profit organization Glowbal Act, TV presenter Gülsha (Joiz TV) and fashion blogger Mirjam Herms (Chic & Smart) were won over. The two young women report excitedly - Gühlsa on the Joiz news program and Mirjam via video blog - about a dream job they have been offered. With camera in hand, the women are on their way to the casting. But instead of the supposed new employer, an unknown man opens the door. The man drags Gülsha and Mirjam into the house and knocks them down. Instead of being in the limelight, the two women end up on the street. The call follows to set a sign against human trafficking and to take part in the stiletto run.

To achieve the greatest possible surprise effect, the message was placed live in a news broadcast and in a normal-looking blog post. Via TV and social media, the virals reached several tens of thousands of Swiss people without media issues, according to a statement. In the run-up to the event, Mirjam Herms announced on Twitter and Facebook that she had landed a modeling job and would be reporting on it shortly.

All participants worked on a voluntary basis and left the proceeds of the event entirely to the benefit of victims of human trafficking. The Zurich Stiletto Run was attended by around 250 women in high heels last Saturday.

Responsible at Glowbal Act: Tabea Oppliger (President), Sonja De Iaco, Timea Keller. Responsible at Webguerillas: Conrad Malcher (Creative Director), Daniel Gremli (Concept and Text), Norbert Rieger (Art Direction), Christian Schiller (PR), Tatjana Meichtry (Consulting).
 

According to the press release, this combines a 100 percent electric Renault Midlum, which was developed by Renault Trucks and weighs 13 tons, with a refrigerated box body that is also fully electric. A second equivalent vehicle will be added to the Nestlé Switzerland fleet in September. The two vehicles will be tested in the Zurich and Lausanne regions for the distribution of Nestlé Frisco Findus ice cream and frozen products. With these two trucks, which have never before been used in urban goods transport, Renault Trucks and Nestlé Switzerland are taking a "first joint step towards cleaner transportation in Switzerland".

Eugenio Simioni, Market Head Nestlé Switzerland
(left), Heinz Jürgen Löw (President Renault
trucks).

 

Microsoft had acquired the company five years ago for $6.3 billion. At the time, it was the software manufacturer's largest purchase in the company's history, surpassed only by the acquisition of Skype for $8.5 billion last year.

With the purchase, the group wanted to catch up more strongly with rivals Google and Yahoo. "The acquisition has not accelerated growth to the extent expected, which led to the write-down," the group statement now said. In addition, expectations for future growth and profitability of the online services division, which includes the search engine Bing and the Internet portal MSN, were lower than hoped.

The online business is Microsoft's weak spot. Google, the number one search engine, rakes in billions through graphic ads and purchased links. Microsoft, instead, has to choke: In the first three quarters of the current fiscal year alone, the operating loss of the online services division was more than $1.4 billion. (SDA/RTD/DAPD/DPA)

 

The office equipment in the British spot turns out to be unusable - it breaks, doesn't work and thus causes annoyed staff. The coffee doesn't seem to be a highlight in terms of taste either - the brownish stains on the employees' shirts are a foreboding sign. And indeed: there is unrestrained spitting and vomiting, regardless of the consequences. Disgusting!

Typical British humor or just a shot that backfired? In any case, the company should get rid of the taste of coffee being thrown up as quickly as possible - whatever the cost.

 

(Seen at: Wuv.de)

In May, it was announced that Das Zelt and Post Finance had agreed a five-year partnership starting in 2013, as IMG wrote in a press release on Tuesday. In addition to this partnership, Das Zelt now also has a marketing partner on board, IMG (Switzerland), which will sell the other sponsors and hospitality packages in future.

 

A consumer is shown who lets himself be carried away into a dream world by the taste of the drink. There, attractive blondes brew the drink. With the final punch line, the game with the archetypal blondes takes another unexpected turn. Wirz realized the campaign with Panam Films and New Zealand director Josh Frizzle. It also includes advertisements and other accompanying measures.

Responsible at Feldschlösschen: Rainer Schmidt (Brand Portfolio Director), Yves Grüninger (Senior Brand Manager Cardinal), Catharina Giese (Junior Brand Manager Cardinal). Responsible at Wirz: Philipp Skrabal (CD), Rahel Nemitz (AD), Peter Liptak (text), Manuela Brunner, Patricia Tschumi (consulting), Sebahat Derdiyok (agency producing), Josh Frizzle (director), Panamfilm/ Frank Estermann (production), Alex Kirschner (sound studio/ composition).
 

Beat Berger has significantly developed the program "Tierisch" in recent years, according to a statement from the Aargau regional broadcaster. Silvi Herzog has been working at Tele M for eleven years. She was already active in the "Tierisch" program for five years and is also currently a member of the "Tierisch" editorial team. Under her leadership, continuity, quality and further development of the program will be ensured.

 

According to a press release, the "toughest game show in Switzerland" will be filmed at this year's festivals throughout Switzerland. Colleagues play in teams of two for the 300 francs each in the form of Migros vouchers. While one of the candidates answers questions, the other one has to prove the wrong answers by passing tests of courage. This is the only way the team can stay in the race.

The show will be hosted by TV presenter and comedian Stefan Büsser and Anthony Ackermann, who has presented the show "Coffee & Charts" since the beginning of Joiz TV. The game was developed as part of the Migros campaign "We're young and we need the money!" developed. Through various Migros promotions, young people are given the opportunity to attend various festivals in Switzerland at low cost.

The show will be recorded at the following festivals: St. Gallen, Frauenfeld, Gampel, Heitere, Gurten. The broadcast will take place in the following week daily at 20.00 on Joiz TV. All clips are also online available.
 

In a media comparison, radio performs better with around 70% of the audience very and fairly satisfied than television with 55%. And at 70%, significantly more people are satisfied with SRG radio programs than with private broadcasters (55%). While satisfaction with SRG radio programs has improved slightly over the last three years, satisfaction with private radio providers has deteriorated.

Almost two thirds of respondents are very or fairly satisfied with SRG television programs, while only 44% of viewers are moderately or very satisfied with the programs offered by private broadcasters. Private television is rated significantly lower than SRG programs in terms of quality and entertainment value.

The findings are based on representative samples of around 3,600 telephone interviews in 18 regions of Switzerland. The surveys were conducted last fall and spring by the Institute of Mass Communication and Media Research at the University of Zurich (IPMZ).

Summary of the study.

(Teaser image: Keystone)

The OTC product for sore throats from Doetsch Grether in Basel will in future be advertised with classic print motifs in the consumer press, the agency said in a statement.

APG|SGA has been informed that on June 25, 2012, the lawsuit filed by two shareholders in 2010 against individual current and former board members of the company was definitely withdrawn. The circumstances of the withdrawal are not known to APG|SGA, the company wrote in a statement on Tuesday. In addition, the company notes that the shareholder group organized around Starlet Investment has been notified of the dissolution by Six Swiss Exchange.

In addition to freelancers, a team of six specialists with many years of studio and production experience will be responsible for Content Park's offerings in future, according to a press release issued on Tuesday. This also includes the operation of the company's three in-house film, photo and TV studios. The first step was to redesign and renovate the 1500 m2 studio wing.

The unit can look back on many years of production experience with TV studio magazines, the statement continues. This activity is currently taking a back seat in favor of studio operations. Numerous optimizations of the product range are planned for the coming months.