Part of the online advertising inventory of the Migros.ch, Exlibris.ch, Leshop.ch, Migrol.ch, Officeworld.ch, Travel.ch, Interhome.ch and Hotelplan.ch websites will be bundled under the new "adMigros" brand. Until now, this advertising inventory has not been used on the agency's own online presence, or only very occasionally, according to a press release from the agency. By successively expanding the advertising network and adding further group companies, adMigros aims to bring in additional target groups and increase its advertising-relevant reach. The network will also offer internal advertising customers an attractive environment for placing their online advertising.
 

The speculation had been researched by established media. This writes Infosperber.ch on Saturday. Nevertheless, all parties involved had expressly denied. Already at the beginning of the month, rumors circulated that the editor-in-chief of Sonntag, Patrik Müller, was under discussion. Eisenhut was to be replaced as co-chief editor because he had not developed a journalistic profile. An interesting justification for the rumors. Or shouldn't the head of a newspaper in particular have a proven clue about newspapers even before he is hired as editor-in-chief?
 

The Swiss advertising market thus remained at the previous year's level (+0.2 percent, +662'623 Swiss francs). In the full-year perspective, the development remains stable with a slight plus of 1.3 percent (CHF 33.1 million), as Media Focus writes in a statement.

A rough wind is blowing in the apparel industry, with a sharp drop in advertising dollars. In July 2012, a drop of a whopping 38.8 percent (-1.4 million Swiss francs) was measured. From January to July 2012, the values - with the exception of February - were always below the previous year. Cumulatively, this results in a minus of 11.1% (-8.0 million Swiss francs). The number of advertisers reduced drastically in recent years. Whereas in 2008 more than 1'400 companies placed advertisements from January to July, in 2012 there were still just under 800 advertisers. Although the "lingerie" (+149.6 percent, +2.4 million Swiss francs) and "clothing accessories" (+364.2 percent, + 1.5 million Swiss francs) sectors saw strong advertising communication from January to July 2012, the development of "outerwear" (-19.1 percent, -5.5 million Swiss francs) and "image, Internet and product range advertising" (-20.8 percent, -5.0 million Swiss francs) overshadowed the sector results.

Dry spell beer?

Although the summer month of July would be virtually predestined for beverage advertising, the industry nevertheless recorded a "high-percentage" decline in July 2012. Advertising print fell by just under 20 percent (-2.5 million Swiss francs) compared to the same month last year. The driving force behind this development was the "Beer" sector. Compared to the previous year, advertising dollars were reduced by 49 percent (-2.3 million Swiss francs) in July 2012. The decline is primarily attributable to Feldschlösschen and Heineken, which intensively advertised a total of three products last year. In July of this year, they were almost in an advertising drought.

Special press - special good

The specialty press is becoming increasingly popular for placing advertisements. In July 2012, it accounted for 13.4 percent of the media mix, and 12.4 percent in the current year. Since 2006, advertising pressure in this media group has been on the rise.
 

The mandate includes brand structure, naming and corporate design. The new brand will be launched in the coming months. The consulting firm Härry und Partner is supporting the integration process in an advisory capacity.
 

In 1999, Alban Haas joined Blue Spirit Communications as Sales Director and, in addition to customer care and acquisition, immediately began building Blue Spirit's well-known trade marketing expertise. After 3 years as Account Director, he became a member of the management team in 2002. In addition to his hobbyhorse, the Swiss retail trade, classical communications increasingly became part of his tasks at Blue Spirit. After winning major accounts in French-speaking Switzerland, he was instrumental in setting up the agency's branch in Lausanne in 2006. In 2008, online marketing was set up internally with his help. In August 2010, Haas became CEO of Blue Spirit and assumed overall responsibility for the communications agency.
 

The accusations were based on allegations by anonymous informants or consisted of passing on mere rumors, writes Blick editor-in-chief Ralph Grosse-Bley in an apology from the publishing house, which will be published on the front pages of Blick, Sonntagsblick and Blick am Abend as well as on the online portals.

The reason for the numerous articles was Hirschmann's temporary arrest in 2009 on charges including sexual assault. The intensity of the reporting in the Blick media violated the personal rights of Carl Hirschmann, writes Grosse-Bley.

Ringier undertakes to delete all publications on Carl Hirschmann's legal proceedings since 2009 from its online archives and media databases, Hirschmann's lawyer wrote in a statement on Sunday. A personal-injury lawsuit against another media company is still pending, he added. (sda)

The expert jury has selected the most exceptional communication services and nominated the following applicants for this year's Award-CC: The advertising agency Agence Trio Lausanne with the concept "SIG Services Industriels Genève", the agency Euro RSCG Zurich with "One Young World" and "Love Life", the PR and advertising agency Science Communications Zurich with "Seeking the Word Best Postdocs (ETH)" and the "Wirz Group" from Zurich with the concept "Opening Ikea Rothenburg".After the premiere at last year's Award-CC, this year the most successful social media campaign will be honored for the second time. The public voting on Facebook shows that the following campaigns have been nominated: "J. S. Bach Foundation" St. Gallen, "the french job by Maurice Lacroix" and the "Hotel Seedamm Plaza".

All social media users can vote on the Facebook fan page Facebook.com/awardcc from August 16 until the end of the month. The winner of the Social Media Award will then also be announced. The winner of this year's "Communicators" trophies will be announced at the 8th awards ceremony on Thursday, September 6, 2012 from 5 p.m. at the Event House Metropol at Fraumünsterstrasse 12, Zurich City.

The event and prizes are sponsored by Grayling Switzerland, News Aktuell Switzerland, Canon Switzerland, Stromer e:Bikes, Ticketino and Jobsource.
 

The team consists of Yuan Peng and Jakob Wessinger, the journalists Matthias Straub and Rainer Brenner and the financing specialist Manuel Hauser. Graphic designers Yuan Peng and Jakob Wessinger have taken over the areas of design and art direction as well as the technical implementation of new media projects at Verlan. They have already been running a joint agency for communication design in Stuttgart for four years. The journalists Matthias Straub and Rainer Brenner together formed the editorial team of the lifestyle magazine kinki and in the past have managed numerous corporate publishing and magazine projects for well-known clients in Switzerland and Germany. Financing specialist Manuel Hauser is responsible for budgeting, back office and tax issues at Verlan.

Based in Zurich and Stuttgart, Verlan is aimed at both Swiss and German customers.
 

According to expert estimates, the online advertising format "search engine advertising" is set to grow the most, with an increase of just under 19 percent in 2012. Among the online headings, the job sector shows the highest volatility. After growth of 16 percent in the previous year, only 3 percent growth is expected this year. In the media mix perspective, the share of online advertising in the first half of 2012 is constant, as in the previous years 2010 and 2011, at 7 percent.

The financial sector, which also includes insurance companies, placed the most intensive online display advertising in the first half of 2012, with gross advertising spend of CHF 6.8 million. Although the "Financial World" still has the highest gross advertising spend, spending on online display advertising was cut back the most compared with the same period last year. Compared with the first half of 2011, advertising spending on display was reduced by CHF 3.1 million. The greatest focus on online display advertising was placed by advertisers from the Office + IT sector. Overall, online display advertising in the office + IT sector accounted for 8.4 percent of the media mix.

To the Media Focus Semester Report Online Advertising
 

Since the launch of 20 Minuten Friday four years ago, the magazine has steadily gained readers in its core target group of women aged 14 to 24. It has also positioned itself ideally among young women, according to a press release from 20 Minuten. In order to be able to continue to grow and to entertain the new readers as young adults on a weekly basis, 20 Minuten Friday now has a new layout and a more mature look.

The magazine is now also aimed at women aged between 25 and 34. The previous core target group of 14 to 24-year-olds and the directly adjacent group of 25 to 34-year-olds have many things in common and are interested in many similar topics, the press release explains further. In order to attract female readers aged 25 and over, 20 Minuten Friday is now focusing more on the topics of nutrition, wellness, sport, travel, living, careers and society in addition to people and news stories. These topics will be regularly integrated into the existing sections. In addition, one of these topics will be addressed in greater depth in each issue as a new section.

At CHF 17.6 million, the result of the NZZ Media Group in the first half of the 2012 financial year was CHF 6.3 million lower than in the previous year. In the first half of the year, the operating revenues of the NZZ Media Group were impacted by the decline in revenues in the print advertising market, but were almost able to maintain the previous year's level thanks to new revenues from product innovations and due to acquisitions. It fell by 0.5 percent to 259.7 million Swiss francs. This was stated by NZZ in a press release on Friday.

Due to the uncertain economic situation and as a result of structural change, revenues from the print advertising market were down 9 percent year on year. By contrast, the positive revenue trend in the digital advertising market, especially from online and local radio stations, continued in the first half of 2012. In the reader market, stable revenues were recorded despite a continued slight decline in newspaper circulation. The competitive market environment impacted sales in the commercial printing area, but print sales were maintained thanks to newly acquired orders.

Total operating expenses increased by 3 percent year-on-year to 239.0 million Swiss francs. The increase in costs was mainly due to expenses for strategic developments of business areas and new products in the print and digital areas, according to the NZZ release. The operating result decreased by 8.6 million Swiss francs to 20.8 million Swiss francs compared to the same period last year. The Ebit margin is 8.0 percent.

Shareholders' equity including minority interests decreased by CHF 19.9 million to CHF 406.0 million in the first half of the year. The decrease is mainly attributable to dividend distributions and goodwill from acquisitions offset against equity. Nevertheless, the equity ratio remained unchanged since the beginning of the year at 69 percent.

The first half of 2012 was characterized by an unsteady course of the global economy and politics, the NZZ release continues. The market environment in which the NZZ Media Group operates is also currently characterized by high volatility and general restraint. In the advertising market, which is central to the company, the structural shift in advertising budgets is also progressing rapidly. This is upsetting previous price structures and value chains. Expectations for the second half of 2012 are correspondingly cautious.