You're probably familiar with the retro handsets for the iPhone. But have you heard of the iTypewriter? The product and industrial designer Austin Yang has made the classic typewriter iPad-compatible. It thus offers countless nostalgic writers and authors the opportunity to take the leap into the modern age and compost their beloved Hermes. Take Woody Allen, for example, who still writes all his screenplays on a typewriter and then has his secretary type them up on a PC.

You can't (yet) buy this marriage of antiquity and the present day. Nevertheless, the idea is fun to look at. Once. Then you've seen it - just like the retro telephone handsets.

In addition to Blick and Blick am Abend, these include the Blick soccer, ice hockey, tennis and ski alpine apps, as well as the mobile moving image offering of Blick TV. The Blick mobile website and Blick apps reached around 1 million unique visitors per month in 2012 (Omniture: average over 7 months), according to a statement. The commitment confirms the strategy to focus exclusively on mobile advertising, Adello CEO Sandor Laczko said.

The imagery shows people in everyday situations. They are wearing the new Calida collection. The aim is to convey that the collection fits the protagonists' attitude to life from morning to night, according to a statement. The protagonists themselves have their say and explain their own view of the world. The basis for this emotional orientation of the brand are the brand values that have existed since 1941, such as naturalness, perfection and well-being, the statement continues.

The campaign will be launched in Switzerland and Germany at the beginning of September and will be visible for around four weeks via megaposters, billboards, e-panels, city lights, and online banners. For the launch, the concept developed by lead agency Euro RSCG will also be supported on all communication channels: from POS measures and online activities to new image tools such as brochures and films. The image film can be viewed via the website, social media or by downloading via QR code.

The website, which has been redesigned by Hinderling Volkart and Unic, and the new Calida stores, which are intended to convey an authentic character through furniture and decorative elements from various decades, are also intended to reinforce the image. Caldia stores already exist in Bern, Paris, Amsterdam, Brussels, Frankfurt, Weiterstadt, Potsdam, Dortmund, Duisburg and Sulzbach. This summer, Nuremberg and Berlin will be added.

Sebastian Schneider has been working at PPR Media Relations for around a year and will move to the newly created position of Key Account Manager in mid-July 2012. In this position, Schneider is primarily responsible for acquiring new clients and acts as an interface between clients and the agency. According to a press release, this move underscores PPR Media Relations' corporate strategy of further expanding its sales activities and strengthening its expertise in the areas of image PR and public relations.

In addition, the agency is strengthening its team with Sabrina Jenni, who is completing a one-year internship at the Keystone subsidiary.

According to the press release, a total of 945 candidates took part, of which 533 were women (56.4 percent) and 412 men (43.6 percent). At its meeting on August 14, the examination board awarded the MZP certificate to 769 graduates (679 from German-speaking Switzerland, 89 from French-speaking Switzerland and one candidate from Ticino). With this certificate, they fulfill the admission requirements for completing the professional examinations for marketing, sales and PR specialists as well as communication planners and copywriters. The average grade achieved was again 4.3. As in the January examination, the average grade achieved in the subjects of Business & Law was 4.3, in Marketing 4.6, in Sales & Distribution 4.5, in Marketing Communication 4.0 and in Public Relations 4.2. Since the MZP was introduced, 9,320 candidates have successfully completed it. The certification ceremony took place on August 21 at Suisse Emex in Zurich.

The names of all certificate holders are listed on Markom.org published. The next internet-based MZP will be held from January 21 to 25, 2013 at various locations in Switzerland. The registration portal will be open from October 15, with a closing date of December 7, 2012.
 

On August 23, 2012 at 6:30 p.m., "M-Budget-WG" will launch the docu-soap series "M-Budget-WG - die Open-Air-Challenge". This year, the WGs must first hold their own at five major open airs before competing in the finale for the main prize worth 45,000 Swiss francs. In each of the five episodes, viewers will get to know two of the ten WGs know better.

In the first episode, the Zurich multi-culti community "Pandas" competes against the meticulously planned marketing machinery of "Comuna 7012" from Felsberg (GR) at the Open-Air St. Gallen. Both WGs try with all means to win the favor of the festival visitors for themselves to collect as many votes as possible. While the two lovers of the "Pandas" arrive with a rolling suitcase, the residents of the competing commune "Comuna 7012" are already busy mobilizing the masses for themselves. This is a tough challenge for the less organized pandas, who are already reaching their limits when it comes to finding a place to camp.

The voting results of the "M-Budget-WG - die Open-Air-Challenge" have a direct influence on the outcome of the qualifying shows on September 27 and October 4, 2012, when host Stefan Büsser will have to say goodbye to four of the ten WGs. Only six WGs will make it into the final shows, which will be broadcast live every Thursday on Joiz from October 11, 2012. This year, too, the online community will play a key role. For each qualifying show, the community will vote one host directly into the final.

"M-Budget-WG" is a production of the communication agency Jung von Matt/Limmat and the interactive HD television channel Joiz on behalf of Migros.

The special thing about the Momemtum subject: it covers what lies behind, but lets the viewer look through the Momentum letters and is thus intended to arouse their curiosity. For the first time, the Momentum campaign will also feature on the front pages of the daily newspapers. Berner Zeitung BZ and The Covenant covered. With the exception of the newspaper title, parts of the current front page can only be recognized by the letters of the word Momentum. The same happens online: Big Layer Ads are placed across the websites of the two dailies, obscuring the underlying content for up to seven seconds. And the ads also pay off on the before and after concept: The Momentum letters let you know one page in advance what content awaits you on the following page. The radio spot works according to the same principle: It was unceremoniously spoken over another.

Republica is responsible for the conception and implementation of advertising materials such as posters, advertisements, hanging boxes with flyers, online banners, a big screen in the Stade de Suisse, invitation cards as well as for the organization of all events. In addition, the agency supports the Kursaal Bern in its PR work.

Responsible at Kursaal: Alexandra Maurer (Head of Corporate Communications). Responsible at Republica: Bala Trachsel (overall responsibility), Corinne Hert (consulting), Chris Morgan, Mike Krüll (CD), Tugba Kirac (graphics), Anne Boxleitner (text/concept), Fabian Schäublin (online), Bruno Böhlen (PR).

The individual Mini partners advertised invitations to the cinema, and all those who completed a test drive were given two free tickets. A summer competition also awaited visitors. Mini VIP customers were invited by direct mail in the form of a movie flap. According to the press release, the highlight of the campaign was an unusual guerrilla campaign. As soon as they were switched on, the mini spotlights took on the function of a projector and projected well-known film motifs. Interested parties can find all the information about the Mini Open Air Cinema event by clicking on the link.

Responsible at Mini: Carol Hochuli (Head of Mini), Samuel Engeli (Head of Communications). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (ECD), Tizian Walti (Concept/Text), Stephanie Lang (Senior AD), Ranja Issa (Junior AD), Sandra Kopplin (Consulting).

Sport and alcohol do not go together, says Stephan Kunz, Managing Director of the Blue Cross of the Canton of Zurich. For him, it is unethical to associate the positive feelings of sport with alcohol. However, beer advertising is very present, especially at football and ice hockey matches.

"We don't prevent people from enjoying themselves," Kunz made clear. Sausages and beer are part and parcel of a visit to the stadium. We do not want to ban the consumption of alcohol in sports facilities. However, advertising for it is not appropriate. The alcohol industry, and beer brewers in particular, invest hundreds of millions of francs in advertising and sports sponsorship every year.

Liquor advertising is already prohibited

There is already a nationwide ban on advertising spirits in sports stadiums and at sporting events in Switzerland. The initiative would extend the advertising ban in the canton of Zurich to all alcoholic beverages.

For the Blue Cross, however, this is just the beginning. In the long term, the
complete ban on alcohol advertising at sporting events should be introduced throughout Switzerland. It is hoped that the Zurich initiative will trigger a chain reaction and pave the way for this, said Kunz. On Wednesday, the helpers of the moderation association - as they call themselves - will begin collecting the 6,000 signatures required.

Sports clubs with financial problems

The Swiss Ice Hockey Federation has reacted with alarm to the impending advertising ban. "This would have drastic consequences for the clubs," said Lukas Hammer, spokesman for the ice hockey association, when asked by the news agency SDA. Many clubs have a beer manufacturer as a sponsor. It would not be so easy to offset such substantial amounts with other sponsors. "Many clubs would have financial problems." The ice hockey association is also not convinced by the content of the initiative. There are probably more effective measures to prevent young people from consuming alcohol.

The Swiss Football League is of the same opinion. "It is questionable whether an advertising ban really helps," said its spokesperson Philipp Guggisberg. There are also many uncertainties. What would happen, for example, if FC Sion, which is sponsored by a wine merchant, came to Zurich? "The players would then probably need a second kit that didn't have their sponsor's logo on it." (SDA)
 

As a next step, measures are planned to increase awareness in the region and generate leads. Impuls offers "living with service" to working and elderly people of all ages.

The Olympic Games in London may be over, but one story in connection with advertising should still be mentioned here. No, it's not about Michael Phelps, who lay down in the bathtub with a Louis Vuitton handbag before the end of the advertising ban period and is said not to have known about the pictures afterwards. The traditional Olympic ban on all advertising was circumvented by the Mini car brand in a far more charming way: During the athletics competitions, remote-controlled Mini-Minis on a scale of 1:5 brought the javelin, discus and hammer back to the athletes. The cute miniature vehicles were not approved by the International Association of Athletics Federations (IAAF) because they were adorable, but because the Mini brand was known worldwide as an unmistakable British symbol. The Bavarian Motor Works (BMW) - which has owned the brand for more than ten years - could certainly live with this justification. As was the child in the man, by the way. The fact that it was not the new German clone, but the original British Mini that truly represented the rainy island in the minds of the world's population was generously overlooked.

In various TV spots, on posters and on the Internet, Erdmannpeisker stages all facets of an active Switzerland. However, the focus is not on professional athletes, but on the sporting, fun-loving population. The joy of life shown is underlined by the new key sound "Rivella ahh", which was already launched and staged during the Olympic Games on Swiss television with short sponsoring billboards.

In order to authentically stage the numerous Rivella activities of the campaign, all models and actors were sought and found in a public casting via Facebook, according to a statement. Over 500 Swiss men and women - mostly amateurs - responded to the call. The shooting of the high diving scene was broadcast live on Facebook for the 20,000 Rivella fans. The new campaign can be seen throughout Switzerland from the end of August.

Responsible at Rivella: Cornelia Marending (Marketing Manager), Beatrix Grosso (Senior Brand Manager Rivella), Susanne Hohler (Product Manager Rivella). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Weisser, Patrick Fawer, Daniel Hesse (AD), Sybille Erdmann, Selina Helbling, Rainer Neusius (consulting), Daniel Kunz (making-of). Responsible for film production: Markenfilm Schweiz, Heinrich Reinacher and Natascha Meislitzer (production), Benjamin Brettschneider (direction), Michael Krautter (camera), Oliver Neis (direction E-Boards). Responsible photo shoot: Kurt Stallaert (photographer), Magic (image processing). Responsible for media planning:OMD Lake, Zurich