The decision was a close one, as both ADC sections from Hamburg and Frankfurt had presented extremely innovative concepts for the further development of the festival, according to a statement on Tuesday. In the end, the decision was made in favor of Hamburg, as the change of location brings with it new partnerships and potential, the statement continued. Negotiations with the city of Hamburg, potential partners and service providers will begin this week and should be completed by mid-September.

During the meeting, the board once again thanked all the partners involved in Frankfurt am Main for the exceptionally good cooperation over the past three years, which had ensured that the festival was raised to a new level that Hamburg can now build on. With the involvement of the ADC sections in Hamburg, Berlin, Munich, Frankfurt, Düsseldorf and Stuttgart, the ADC creative club had re-discussed the location of the ADC Festival nationwide. The largest industry gathering of creatives from the German-speaking world has been successfully held in Frankfurt am Main for the past three years. Hamburg and the Main metropolis were finally shortlisted as the location for the next three years.

«Walter Lutz’s experience and network form a strong additional pillar of our agency,» explains Communicators partner Urs Wasserfallen in a statement released Tuesday. «His client portfolio and his specialized expertise in the areas of investor relations, ad hoc and regular disclosures, reputation management, litigation communication, as well as consulting and coaching for executives, perfectly complement our range of services.»

Since 1995, Walter Thomas Lutz has been supporting clients as a senior consultant on communications issues and change management. Prior to that, he served, among other roles, as Head of Corporate Communications and Spokesperson at Ringer, as well as a communications consultant at Ernst & Young Switzerland. Walter Thomas Lutz is Vice President of the Association of Investor Relations Agencies of Switzerland – GIRAS – a member of the Board of Directors of FO Print & Media and FO Fotorotar, a board member of the Friends of the Zurich Management School, and a lecturer on investor relations and financial communications at the HWZ Zurich University of Applied Sciences; he also gives lectures on media relations at the European Institute at the University of Zurich (EIZ).

On November 29, 2012, the second edition of the TV 2.0 Summit will take place at Kaufleuten in Zurich. In addition to Swiss experts such as Roger de Weck (SRG), Christoph Bauer (AZ Medien), Christian Petit (Swisscom) and Roger Schawinski, many opinion leaders from the international TV scene will also meet in Zurich. They will debate business models, strategies and marketing concepts in the TV business of the future and discuss which TV technologies will prevail in the future.

Renowned specialists such as Lars Krüger (Project Manager Content ID YouTube) and Vassilis Seferidis (Director of Business Development at Samsung) will shed light on the topic from their perspectives. Other speakers such as Donata Hopfen (Managing Director of BILD digital) will also provide input from the publishing side. With B. Bonin Bough (Head of Global Media and Consumer Engagement at Kraft Foods), one of Fortune's "2011 hottest rising stars 40 under 40" has even been won over. He is regarded as one of the world's leading experts in the field of digital media.

For example, the Zurich-based agency won the pitch for Suva Switzerland's AdWords budget, according to a statement on Tuesday. In addition to search engine marketing, Webrepublic also manages Suva's Facebook marketing and thus supports the social insurer in targeting relevant target groups in the area of accident prevention.

At the same time as expanding its customer portfolio, Webrepublic has also expanded its team: In addition to reinforcements in SEM and digital strategy consulting, the internal graphics department was also expanded. The agency now employs 25 people in the specialist areas of AdWords management, Facebook marketing, mobile marketing, Yandex marketing and digital strategy consulting. According to the press release, the engineering department, which develops its own automated marketing solutions for Webrepublic, will also be expanded.
 

The 39-year-old was most recently Head Corporate Communications at the EGL Group, an international energy company, as detailed in a press release. Prior to this, he worked as a journalist, consultant and agency account manager, specializing in media relations, business reporting and internal communications. According to the press release, the communications agency is hoping to gain expertise from the energy sector, among other things, as a result of the move.

For the first time, the advertisement shows the skeleton from very close up - with a deep insight into the skull: the brain becomes a clenched fist. This is exactly how self-defense works, according to a press release. Those who know how to defend themselves gain self-confidence and prevent confrontations simply by acting confidently. The "Defense begins in the mind" motif can currently be seen on posters and flyers throughout Switzerland.

Responsible at Wing Tsun Schools Switzerland: Regula Schembri.
Responsible for creation:  Ueli Bleuler (music/text/concept). Responsible at Continue:  Frank Bernhardt and Matthias Pauwels (direction/concept).

According to the agency, the new appearance is intended to make visible what has long been lived in the Weishaupt company: The love of perfect workmanship. According to Ammark, authenticity is the highest priority. And so they have staged a world that is perfectly produced from wood - aesthetically sophisticated and with a text concept that underlines the traditional values in a charming way.

Responsible at Weishaupt Innenausbau, Appenzell: Bruno Weishaupt (CEO), Nicole Maute, Cornelia Sutter. Responsible at Ammarkt, St.Gallen: Heinz Frischknecht, Fabian Dörr (consulting), Martin Fuchs, Ralf Kostgeld (CD), Christof Müller (AD), Aron Herz (text), Lea Hobi (production), CGI Linus Schneider (Pixelprinz).

 

"Kochen mit Helsi" (Cooking with Helsi) with gastronome Albi von Felten and Helsana's mascot Helsi will now offer children the opportunity to learn recipes online and learn interesting facts about nutrition. They can influence the course themselves and learn how to prepare various dishes in a playful way, according to a statement.

Right at the beginning of the videos, the kids have the choice of which course to cook first. During the shows, they have further decision options. Depending on how they decide by mouse click, the video takes a different turn.

The first episode will celebrate children's birthdays, while further episodes will be dedicated to the themes of "Harvest Time," "Halloween" and "Advent" - in keeping with the respective season. Communication will take place via mailings, online campaign, newsletters, PR, Facebook and seeding.

Responsible at Helsana Insurance: Jacqueline Meister (Project Manager Inventory Marketing). Responsible at Streuplan: Oliver Schwab, Thomas Back (overall responsibility), Germaine Gähler
(Project Manager), Marco Braun (AD), David Roth (Text), Dalibor Tihi (Online). Responsible at FutureLite: Kaspar Fopp (Film Production).

 

According to the agency in a press release, the aim is to strengthen the loyalty of existing consumers to the sparkling wine brand and attract new ones.

At the bottom line, the Küsnacht ZH-based advertising marketer reported a profit of CHF 3.4 million. In the same period last year, the figure was CHF 3.1 million. At that time, however, the sale of a print business in Romania had depressed the result by around CHF 0.7 million.

In the Interactive division, which comprises the interactive and mobile marketing business, operating profit (EBIT) fell from CHF 1.4 million to just under CHF 0.2 million.

Despite a 27.8 percent drop in sales, the online advertising division was able to increase its EBIT from CHF 1.6 million to CHF 2.6 million. Cost savings of 20 percent and a one-off effect from the discontinuation of a license for online marketing software contributed to this, as Goldbach explained in the half-year report. The online division has dispensed with low-margin volume business. However, substitution in the declining display market was difficult. In addition, a number of mandates were lost, particularly in Poland, including the self-marketing of the social network Facebook.

Goldbach has reviewed its online strategy and decided to accelerate the expansion of video marketing, according to the statement. In view of the difficult market conditions in the online business, the Group lowered its forecast for the year as a whole.

Goldbach now expects sales to stagnate and profits to be higher. Previously, the management around CEO Klaus Kappeler expected a single-digit percentage increase in sales and a significantly higher profit. (SDA)
 

A study published in May Publicom study concluded that, with few exceptions, regional television in Switzerland is not viable without public funding. The majority of DELPHInarium experts are therefore skeptical about the current model. Only a few can warm to an increase in license fees; they would hope for more impetus from a "genuine, private competitor to the SRG. The journalistic performance of the small, resource-poor stations is judged ambivalently: It is true that they offer audience-oriented, independent content and appealing information. But the programs are also PR-heavy, offer little entertainment and are neither critical nor innovative.

Nevertheless, the experts surveyed believe that regional television still has potential in the advertising market. By 2017, their share of the TV advertising market is expected to increase from seven to nine percent.

(Teaser image: Keystone)

 

In the TV commercials for Appenzeller cheese, Uwe Ochsenknecht sits with two dairymen on a small bench and tries to uncover the secret of the herbal soups. The world record for Appenzeller cheese, set with the help of Facebook fans, also features a small bench. However, it is significantly longer than the one in the TV commercials: It measures one kilometer - and is thus officially the longest bench in the world, according to a press release.

A seat for each participant

The campaign was conceived and implemented by the Contexta agency. The idea: Every Facebook fan of Appenzeller cheese was allowed to reserve a personal seat, which was then built on the Kronberg in Appenzellerland. As the number of participants increased, the bench grew continuously. Within a few days - with the help of Facebook posts alone and without any advertising - it succeeded in inspiring enough fans for the world record attempt.

The rush was soon so great that the record was broken and the remaining seats had to be raffled off, the agency continues in the statement. The result: almost 5,000 participants and a 150 percent increase in fans of Appenzeller cheese to over 10,000. In total, the campaign reached 500,000 people thanks to the many comments and posts from participants.

Officially surveyed and inaugurated

On August 18, 2012, the longest bench in the world was inaugurated with a big celebration. More than 1500 guests did not miss this occasion and were present when a notary measured the bench, officially confirmed the world record and thus laid the foundation for the entry in the Guinness Book of Records.
 

Responsible at Appenzeller cheese: David Vincze (Director), Monika Storchenegger (Head of Marketing and Communications), Christian Gatsas (Online Project Manager). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Claudio Parente (art direction), Annette Häcki (text/concept), Vale Florea (screen design), Merlin Wälti (programming), Cyrill Kilchenmann, Cornelia Noti, Sandra Imstepf (consulting).

Photo: Caspar Martig