Mobilintime, based in Schwerzenbach ZH, is a provider of mobile energy solutions for private and industrial customers. Following an agency evaluation, Dachcom was entrusted with the redesign of the corporate identity, the development of the new web platform with web-based customer applications and the brand communication, the agency writes in a press release.

The Austrian company Pawag, based in Wolfurt, has been developing and producing packaging for the food, cosmetics and pharmaceutical industries for 60 years. Dachcom was commissioned to develop the brand redesign and brand communication.

Theben HTS, based in Effretikon ZH, is a company in the field of building automation. Thanks to a presentation, Dachcom will be responsible for future communication with architects. This includes direct marketing measures, web marketing and press relations.
 

The first case deals with Blick's coverage of a tragic traffic accident ("Zebrastreifen-Drama von Worb") in which a 10-year-old boy died in November 2011. Blick reported that investigators were convinced that a 70-year-old pensioner ("Der Unfall-Rentner") with two per mille alcohol in his blood had killed the child through negligent behavior in after-work traffic. "The drunk" had then committed a hit-and-run, but had been confronted by police shortly afterwards ("The damage to his car gives him away").

A few weeks later, Blick reported that the former president of the Employees' and Pensioners' Party had been arrested in connection with the accident in question ("Ex-politician arrested"). Blick also wrote that the accused had already served time in prison for fraud and published a photo censored with a black bar.

In March 2012, the defendant complained to the Press Council that the Blick reports violated clauses 3 (hearing of serious allegations) and 7 (privacy/identification) of the "Declaration of the Duties and Rights of Journalists". Among other things, the Blick reporters allegedly entered the rental property several times, rang the doorbells of roommates, and harassed his 89-year-old mother. The listing of his previous convictions also did nothing to clarify the traffic accident. The picture had been published without his consent and there had never been any reason to mention his first name and the first letter of his last name. Furthermore, he had never been questioned about the serious allegations.

The Press Council has now come to the conclusion that the complaint is partially upheld and that there has been a violation of Section 7. Although the accident was of public interest, it did not justify identifying coverage. The defendant had been a person of public interest - if at all - only 15 years ago. Although the full name was not mentioned, the person was recognizable beyond his or her immediate circle.

The Press Council dismissed the other accusations, even though the "harassment" of the 89-year-old mother was "borderline."

More information: http://www.presserat.ch/_46_2012.htm

Complaint against 20 Minuten and 20 Minuten Online

In the second case, a complaint was filed against 20 Minuten and 20 Minuten Online. Under the title "The noble whore who takes what she wants", 20 Minuten Online reported in February 2012 on the conviction of a prostitute for deprivation of liberty and fraud. She allegedly terroized a banker and locked him up in his apartment several times. However, the woman had been acquitted of the charge of sexual assault ("The first time, she allegedly even forced him to have sexual intercourse against his will").

The next day, the print edition of 20 Minuten stated that the "high-class prostitute" had not forced the "CS executive" to have sex. However, she had been convicted of IV fraud and other offenses. One of the pictures showed the Facebook profile photo in which the accused was wearing a mask. The woman then complained to the Press Council: many acquaintances would have recognized her through the Facebook picture. The invasion of her privacy had violated her personality. In addition, she felt violated by the title "The noble whore who takes what she wants" and the publication of intimate details such as her borderline disorder or her professional activity as a prostitute.

Tamedia's legal department admitted at the end of March 2012 that the anonymization of the woman had been insufficient. It had been assumed that the mask would make her identification impossible - instead, the complainant had been able to be individualized for a wide circle of people precisely because of the mask. 20 Minuten had not intended to violate the woman's privacy and had therefore immediately removed the article from the online archive.

The Press Council has now confirmed that the publication of the Facebook photo violates Clause 7 (Identification) of the "Declaration of the Duties and Rights of Journalists". The admission of the error by the 20 Minuten print editorial team does not change this fact. The Press Council rejects all other complaints, saying that the reports by 20 Minuten and 20 Minuten Online had not already violated personality by reporting truthfully and in a proportionate manner about the court hearing, even if they also addressed private and personal matters in the process.

More information: http://www.presserat.ch/_47_2012.htm
 
Teaser image: Screenshot Blick.ch

The partnership will enable Constantin Film to show the studio's films in Germany, Austria and Switzerland when shooting starts by December 31, 2016, according to a press release on Tuesday. One of the first films to be distributed by Constantin will be the US remake of the Canadian film "Starbuck", which will start shooting in October with Vince Vaughn in the lead role. (SDA)

Just a few days after winning the Swiss Social Media Award, "The French Job" has also been recognized in a pan-European context: In Berlin, the campaign for the Pontos S diving chronograph from Maurice Lacroix won the Digital Communication Award in the Product Launch category, according to a press release.

The Digital Communication Award, presented by the Quadriga University of Applied Sciences, honors communication solutions in the online sector. JWT/Fabrikant is competing with agencies such as DraftFCB Hamburg, Saatchi&Saatchi Stockholm and Ogilvy Germany.

A special feature of the award is that Stéphane Waser, International Marketing Director of Maurice Lacroix, and Remy Fabrikant, CEO of JWT/Fabrikant, were invited to Berlin together with the other nominees to present the campaign in person. This presentation to the jury played a key role in deciding which winners ultimately emerged from the competition. According to the press release, Waser and Fabrikant impressed the jury and were able to accept the award in person last Saturday.

The complete list of winners 2012 is available here in PDF format.
 

The 49-year-old Holderegger has worked for the Aargauer Zeitung and the SDA news agency, among others, as the FOCA announced on Tuesday. He has been working for the online edition of the Neue Zürcher Zeitung since 2001 - most recently as editorial director. (SDA)
 

According to a statement from the agency, the current Mini Babybel promotion aims to publicize a new application for the small cheese: Until the end of September 2012, each Netzli will contain a small pan in which the Mini Babybel cheese can be melted in the microwave. The aim is for every child to be able to prepare their own little meal with Mini Babybel in a fun way. The "Mini Chef" promotion was created to go with it.

To actively involve consumers, an online competition has been added. Parents and their children are invited to upload a picture of their own "Mini Chef" Mini Babybel creation with a comment to www.minibabybel.ch. The best "Mini Chefs" will win a mini wok set for 6 people.

The in-pack promotion is advertised with an international TV spot, which was adapted to local conditions by Wunderman Switzerland. This TV commercial refers to the online competition and is supplemented by a banner campaign on various websites targeting families.

Responsible at Bel Suisse: Barbara Frei (Marketing Director), Bettina Zeiter (Brand Manager Mini Babybel). Responsible at Wunderman: Markus Gut (CCO), Michael Gallmann (Art Director), Nora Angstmann (Graphics), Marion Lim (Text), Vincent Schaublin (Screen Design/Programming), Marcin Kolonko (Programming), Rahel Güttler (Consulting).
 

Around 167'000 fans consumed ZSC Lions TV last season, CA Media writes in a statement. This marks a new record for the format, which has been in existence since the 2005/2006 season. ZSC Lions TV will be the Club website shown on Internettv.ch and on 20minuten.ch. In addition, selected broadcasts are shown on Luegmol.ch and Youtube.com Uploaded.

For the seventh season, the Web TV presents new sections: "Inside" takes a look behind the scenes of the Lions, brings backgrounds, news and stories about the exponents of the club. "Forechecking" is dedicated to the individual players: they have to spontaneously tell something about pictures (for example of Pamela Anderson or the Grossmünster) that are played to them via the puck.

 

For the video, sentences from Obama's and Romney's election campaign speeches were transformed into melodies using autotune and editing technology, which also fit rhythmically with the underlying song.

The race for victory seems evenly poised for a long time, but in the end a lucky punch decides the outcome. See for yourself: 

According to the press release, Annette Co has more than ten years of international experience in leading companies in the Internet industry and will support the Goldbach Interactive team in Constance with her innovative spirit and dynamism.

After studying business administration, Co worked as a product specialist in the start-up team of online retailer Amazon.com, driving the launch of the "Marketplace". She then played a key role in the development of the Swiss online market as a first-hour employee at Google Switzerland. As Key Account Manager and in her later role as Agency Relationship Manager, she further deepened her existing contacts with online agencies and ensured that international online marketing campaigns were successfully optimized.

In her new role at Goldbach Interactive (Germany), Annette Co currently heads a team of 15 SEA specialists and consultants. She will use targeted measures to respond even more intensively to Goldbach Interactive's customer needs and thus ensure a continuous increase in efficiency.

 

The new design, behavior and functions of the Website documented and presented. According to a statement, the user can create an individual watch list "on the fly", configure it, send it and view it in presentation mode. The "Responsive Grid System" is intended to guarantee a display that is perfectly adapted to any screen size of any end device by dynamically arranging text, photo and video elements, the statement added.

Responsible at Promotion Tools: Flurin Troesch (Communications Manager), Nadine Hutter (Communications Assistant), Claudia Arsuffi (Art Direction). Responsible at Hinderling Volkart: Michael Hinderling (Creative Direction), Michael Volkart (Overall Responsibility, Michael Vogel (Consulting and Project Management), Christoph Widauer (Art Direction), David Aerne (Interaction Development), Ruedi Wegmann (Text), Michael Bischof (Development).