Since July, the Zurich agency PRfact has been supporting the PR and media work of Google Switzerland. Google has been operating in Switzerland since 2004. With over 800 employees from 75 nations, Zurich is Google's largest research and development location outside of its Californian headquarters in Mountain View.

Since July, PRfact has been in charge of PR and media relations for the international fashion label Raw earth adopted. Rohmir is already a familiar name in the major cities of Hong Kong, London, Monte Carlo and Berlin. Behind the brand is the Swiss designer Olga Roh, who has now also opened her first boutique in Zurich. PRfact supports Rohmir in the areas of PR and media relations, cooperations, events and VIP endorsements.

As part of the campaign "Movember" hundreds of thousands of men worldwide are growing a moustache throughout the month of November to raise awareness of the fight against prostate cancer, collect donations and get involved in men's health issues. PRfact is supporting the launch of the campaign in Switzerland this fall in the areas of PR and media relations as well as cooperations and events.

According to the agency's press release, technical terms such as "valve closure", "pre-ventilation" and "adjustable flow rate" are to be made simple and easy to understand. Illustrations and cut-out contour elements are intended to create an independent visual world with a charm that differs from the "sterile high-tech of conventional industrial films", the press release continues. This also had a positive impact on the costs, which - thanks to the technology - remained within the framework of a low-cost production.

The film is used online on YouTube and as a promotional film.

Responsible at Marti. Seiler: Peter Marti and Stefan Beck. Production: Riccardo Signorell (Signorellfilms). Illustrations: Raphael Gschwind.

 

Head of Sales & Marketing is Thomas Passen. Beniamino Esposito (Blick Group) is moving to Ringier Magazines in November and will assume responsibility for the national advertising market as Head of Advertising Market Magazines, as detailed in a press release.
 

"Johannes is one of the best advertising creatives in Switzerland, he has a remarkable sense of how to bring brands and people together and is also a great guy," said Andy Stäheli, CEO of SFLB, in a statement. "The dual leadership with Peter and Johannes enables both of them to deal intensively with the creative concerns of our clients and at the same time ensure the high quality of our craft."

Johannes Raggio has received numerous national and international awards - including a Cannes Lion this year. In the recent past, he has been responsible for the Micasa naming campaign, the repositioning of the Migros Club School, the international Victorinox campaign, Sihlcity, Woz and Ovomaltine, among others. In his new role, his signature will be visible on more clients.

 

The company produces so-called Moophos, moving images, and thus combines photography with film. Using modern technology, Moopho ensures that image subjects move: "With Moopho, we breathe life into the images. On platforms such as tablets or electronic advertising spaces, people have the opportunity to experience the natural movements of a subject at any time. This allows us to make the images breathe, bring them to life and let them speak for our customers," says Martin Rütschi, photographer and owner of Moopho.

He is delighted, as is the team that produces the moving images for the new generation of devices. Images that are able to radiate calm and yet still be lively. According to the press release, Moopho attaches particular importance to aesthetics and meeting high technical quality standards. In terms of price, the production costs of Moophos are said to be significantly lower than those of advertising film productions and slightly higher than those of traditional photo shoots. According to the press release, this type of moving image is already very popular in the tourism, fashion and service sectors in particular.

In addition to award-winning photographer Martin Rütschi, Moopho also includes Walter Grolimund, former CEO and Chairman of the Board of Directors of Keystone, and Gian Gregori, marketing specialist and tourism expert.

An example of a Moopho realized by the agency for Bergün Filisur Tourism:

http://www.berguen-filisur.ch

 

The Theater an der Winkelwiese kicked off an exciting fall 2012 season with the Swiss premiere of William Pellier's "We Were". Vizner Borel is once again ensuring that this season is a success with postcards, F4 posters and the Winkel season magazine.

Responsible at Theater Winkelwiese: Stephan Roppel (overall responsibility), Andrea Schmid (dramaturgy). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Florian Steiner (art direction), Andrea Vizzarro (consulting), Sibylle Bergemann (photography angle) , Jonas Kuhn (photography poster/postcard).

Passenger TV is expanding in the area of advertising sales and technical development. In 22 cantons by now, the double screens in public transport vehicles reach over 650'000 passengers.

By October 1, Passenger TV will strengthen its team with three sales managers in the regions of Fribourg, Lucerne and Berne and one application engineer, bringing the total number of employees to twelve. In the new offices in the Carba Center Liebefeld, Passenger TV has found the ideal conditions for the successful further development of the company, according to a statement.

 

TV content is increasingly being consumed online, according to a Goldbach Media press release. This is why advertisers are increasingly placing their products and messages on Internet TV in addition to traditional TV advertising. Until now, advertising on Internet TV had to be planned and booked from the online optics and was therefore not directly comparable with a TV campaign. An unsatisfactory situation for marketers and customers alike.

Establishment of a separate performance currency

Goldbach Media is establishing a separate performance currency for Internet TV, the eGRP, so that customers can now book the two media in one step and then compare them directly. The eGRP can be compared directly with the GRP (Gross Rating Point, the measure of advertising pressure or gross reach as a percentage within the target group potential) used for TV. The basis for calculating the eGRP is the number of ad impressions delivered (actual advertising contacts) with a capping of one (a single advertising contact per user) for a defined target group and thus the rating, which serves as the basis for calculating the GRP. The advertising performance of the Wilmaa Internet TV platform is stored online with the eGRP in the MediaPro booking tool and can be booked and subsequently evaluated by customers and agencies on the same level as traditional TV stations. The Channel Switch Ad (In Stream) advertising form can be booked with the target group of 15 to 49 year olds.

 

In the search for a suitable partner, talks with Beyond, a digital agency belonging to the Next 15 Group, developed so well that the British Box network partner has joined forces with Beyond and will operate under their name in future, the company writes in a press release. Within two years, Beyond has built up a considerable portfolio in America with direct clients such as Apple, YouTube, Google and Facebook.

With this step, customers can benefit not only from an even stronger team in London, but also from two branches in America (San Francisco and New York), the press release continues. The first Coundco project to be rolled out in the new network constellation is the international launch of Victorinox Fragrances.
 

According to a press release, the subjects combine the characteristics of the sport with the world of fine watches and jewelry. The advertisements will appear in the regional daily press.

Responsible at Mezger Watches and Jewels: Urs Mezger (overall responsibility). Responsible at BSSM: Urs Schneider (CD); Text: Hannes Müller (text); Pascal Rehmann (AD); Roger Berthoud, Claudia Paganini (consulting).

According to the Zurich agency, this season's campaign is once again aimed at women in their mid-thirties who appreciate the motto "fashion instead of lifestyle" and do not change their taste with every trend. The focus should be on great fashion, not short-lived trends. In the campaign, this brand essence is to be expressed unchanged through large-scale, striking motifs that stage the act of creating great fashion on a sketching table. This visual world is supported by the claim, which is intended to express the self-confident attitude of the customers: "Modissa. I know what I want." According to the press release, the claim is intended to help the brand differentiate itself from the youthful fashion world.

The campaign includes a mega poster on Zurich's Bahnhofstrasse and a billboard.

Responsible at Modissa: Samuel Baumberger (Advertising Manager). Responsible at Cavegnwerbung: Markus Cavegn (Art Direction). Text: Markus Rottmann. Consulting: Susanne Marty. Graphic: Sarah Hepp. Photography: Günther Kathrein. Image processing: Daniel Belet. Media agency: JBW Media. Litho: RTK Media Technology.

 

In the future, the focus will be less on individualized poster art - as it has been for the past 37 years, according to a statement. "Times are different, people wanted a uniform appearance. Formal recognition is now in the foreground," says Nadine Geissbühler about the brief given to the new management team. They wanted to develop a poster concept that could be realized independently of the respective staging aesthetics or dating. A clear design grid with typical illustrations (François Berthoud) should create a new and consistent style.

All conversions and adaptations were implemented internally at the opera house. Now it's official: Zurich Opera House has a new look. From the logo and typeface to the poster concept and small advertisements.

Responsible at the Zurich Opera House: Sabine Turner (Marketing), Giorgia Tschanz (Graphics). Responsible at Studio Geissbühler: Nadine Geissbühler (Creative Direction), Selina Lang (Art Direction), K.D.Geissbühler (Oeil extérieur).