"The solar industry is facing major challenges: The future energy supply of Switzerland is at stake. That's why there are many other communication tasks to be solved in addition to classic public relations. With Jung von Matt/Public Relations, we benefit from an experienced PR team and at the same time have efficient access to Jung von Matt's broad range of services," David Stickelberger, Managing Director of Swissolar, explains the choice of the agency in a statement.
 

Almost 90% of Internet-using men in Switzerland surf the Internet daily or almost daily and are therefore "heavy users". For women, this figure is significantly lower at 73 percent. While there are hardly any gender differences in Internet use at home (around 98% are online), the Net-Metrix figures show a different picture for Internet use at work: almost 70% of working men access the web in the office. Only 53% of female employees are online at work.

There are also some differences in subject interests: While men are particularly interested in technology & research, computer topics or politics on the Internet, women are more likely to search online for articles on health & nutrition, music or faraway countries and travel.

This naturally also has an effect on which websites men and women prefer: of the websites with the highest reach, Blick Online, 20min.ch, Tagesanzeiger.ch and Sf.tv are used more than average by men. Women, on the other hand, surf disproportionately on Search.ch, Local.ch, Homegate.ch and the offerings of Microsoft Advertising Switzerland (Hotmail, MSN). There are hardly any gender differences in the use of Bluewin and Doodle.ch.

The Galatea Quartet, which just won an Echo Award, will perform Schubert's pieces with pianist Simone Keller and mezzo-soprano Rea Claudia Kost, and narrator Peter Schweiger will read accompanying poems, according to a news release. In addition to the subject, the Draftfcb/Lowe agency created a short trailer and Window Zoo stickers, which were used as guerrilla advertising media.

Responsible at Theater Rigiblick: Daniel Rohr (theater manager), Brigitta Stahel (deputy theater manager). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (ECD), Tizian Walti (text/concept), Ranja Issa (graphics).

The TV commercials take place where the advertised products come from: in France, Ireland and Italy, according to a statement. You see people who are very familiar with the preparation of the products, if it weren't for the critical friend or mom who supposedly know even better. And already passionate discussions arise in the respective original language: When does a Brie have the correct serving temperature? Does Aceto di Modena go well with desserts? Should Irish beef be seasoned before or after roasting? The commercials leave it open as to who is right and refer to the new Website by Sélection, which is the centerpiece of the campaign.

On the site, the questions from the TV spots are discussed further by nine experts and it should quickly become clear: even among experts, people don't always agree. The participating experts include Matterhorn innkeeper Vrony Cotting-Julen, Michelin-starred chef Thuri Maag and food scout and book author Dominik Flammer. In addition, there are tips, recipes and background information on the website. And visitors are also involved: they can have their say, ask the experts questions, upload their own recipes, and rate and comment on the Sélection products.

Further questions about the preparation of selected Sélection products are distributed via banners as well as advertisements, brochures and POS measures, which lead directly to the respective expert clips via QR code. The campaign, which aims to make Sélection products more of a topic in everyday life, is now in use. 

Responsible at MGB: Marc Engelhard (Head of Marketing Communications), (Jürg Spring (Head of Brand/Label Management), Nadine Hess (Senior Project Manager Migros Brands), Christine Friedli (Project Manager Migros Brands), Dirk Worring (Head of Digital Marketing) Nadine Delakovitz (Project Manager Media), Christine Kunovits (Editor-in-Chief Seasonal Kitchen), Flavia Zarro (Deputy Editor-in-Chief Seasonal Kitchen). Responsible at Y&R Group Switzerland: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Michael Gallmann (AD), Sven Rufer, Markus Rottmann, Julia Brandstätter (text), Nora Angstmann (graphics), Susan Baumgartner, Tanja Birrer (consulting), Scarlett Gaus (strategy), Cem van der Schaar (FFF). Film production: Pumpkin Film, Sonja Brand, Directed by Kasper Wedendahl, Cinematography by Tommy Wildner, Photography by Alessandro De Alberto, Claudia Linsi, Directed by Online Films: Alexandra Fisher. Website: Daniel Bieri (ECD), Alan Ganguillet, Sandro Kümin (Design), Dieter Boller (Text), Lisa Indlekofer, Michael Hoehn, Dominik Cattaneo (Flash and Multimedia Development), Sina Wiederkehr, Dogan Oezgen, Manuel Meier (Templating, Content), Rigobert Mihle, Oliver Läubli (Programming), Eva-Maria Boretti, Jürgen Vanicek (Consulting). 
 

The image of the photographer Iwan Baan shows helpless Manhattan after the ravages of Hurricane Sandy. The boundaries of New York's power supply seem to be pretty divisive. A power outage worthy of the name. (hae)

Image: Iwan Baan/New York Magazine, Nymag.com

Because for the employees of Get more Golf, golf is not just a sport, but a way of life, according to a press release. "We think unconventionally, creatively and innovatively, but without neglecting the traditional values of golf," says Michael Ottinger, Managing Director of Get more Golf, summarizing the company's philosophy.

Customers of Get more Golf will be able to benefit from the combination of experience in golf and expertise in the areas of marketing, media and consulting. According to the press release, this is an offer that does not yet exist in this form on the Swiss market. The services offered include the implementation of various events, such as corporate golf, charity golf and mental training, as well as the creation and realization of advertising campaigns. Media marketing and classic consulting services are also part of the range of services.
 

"Blue Spirit is at home in the disciplines of trade marketing, digital marketing and advertising and is therefore uniquely positioned. I have known and appreciated the current management team for years and am convinced that we will be able to celebrate many more successes together with our dedicated employees," explained Jeger in a statement. Jeger moved from Draftfcb/ Lowe Zurich to the Basel agency BSSM on March 1, 2012 (Werbewoche.ch reported) and is now returning to Zurich.

 

The data conveys a foundation for mobile strategies, their execution and optimization through integration of search engine marketing, display deployment and location-based services, according to the release. In collaboration with TNS Global, iProspect studied the mobile and connected device market in Germany, Spain, the Netherlands, Sweden and the UK.

"The mobile market in Europe, Middle East and Africa (EMEA) is huge," said Ian Carrington, director of mobile, Google EMEA. "In the last 12 months, we have reached a stage where advertisers understand that they need to build and integrate their mobile strategy. However, there is still a long way to go. Companies must first align their websites with mobile requirements and create engaging mobile formats. They also need to fully understand the impact of mobile in directing users to web stores, where they can make a purchase decision after comparing products using mobile. The days of debating the value of mobile are well and truly over. Advertisers now know without a doubt that mobile is the next generation of the Internet."

The key messages of the study are:
 

Originally referred to as the "third screen" (after the TV and the PC), mobile devices are quickly becoming the "first screen". In many markets, mobile penetration has reached critical mass. In 2011, there were 835 million smartphone users and 5.6 billion cell phone users.

Companies with a strong mobile presence have decisive Competitive advantages over their non-mobile competitors. 61 percent of customers who visit a website that is not geared to mobile requirements are very likely to go to a competitor's website.

For consumers, the smartphone is their first choice for completing personal tasks during work hours - which means that brands have a higher mobile "airtime have than originally thought. 64 percent of respondents feel that they are "constantly connected to the Internet.

Compared to PCs, mobile has the best performance for all advertising formats. Higher involvement and conversion rates on. Around four out of ten consumers who clicked on a normal link bought at least one product or service via their smartphone as a result of this click in the past twelve months.

The Tablet market is characterized by a growing and highly engaged target group. Tablet PC owners expect to spend 33 to 52 percent more time with their tablet PCs. Ten to 21 percent of non-owners expect to spend time on tablet use in the coming year, indicating an intention to buy.

The study is designed to help digital marketers understand how consumers use mobile and how to make smart mobile decisions. "Our clients' need to be very close to what consumers are doing - no matter the time or place - was the starting point for the EBook and the market-specific research that underpins it," said Misty Locke, Global Chief Marketing & Performance Officer at iProspect. "With mobile penetration in Western Europe at over 50 percent, we wanted to provide concrete local insights that, paired with practical applications for each brand, ensure a solid mobile strategy to create stronger engagement with their mobile consumers."

This study was conducted in collaboration with TNS Nipo and represents an analysis of existing research findings and primary statistical surveys. The Digital Life (based on interviews with more than 72'000 people in 60 countries) and Mobile Life (based on 34'000 surveys of mobile users in over 43 countries) studies formed the basis for further analyses. iProspect conducted online surveys of more than 2,600 people in Germany, the Netherlands, Spain, Sweden and the UK. All respondents were smartphone users who use the mobile Internet and are between 16 and 60 years old. The study can be downloaded from the PDF format downloaded be
 

51-year-old Adelita Genoud studied law. She began her journalistic career with an internship at La Suisse, as Tamedia writes in a press release. From 1998, she worked for 24 heures before moving to Tribune de Genève in 2000, where she held management positions in various departments. In January 2008, Adelita Genoud took over responsibility for the women's website Lesquotidiennes.ch. Since May 2012, she has also been deputy editor-in-chief of Femina magazine.

Hélène Béziat is the new Deputy Editor-in-Chief. Hélène Béziat was born in 1972 and worked for Prisma Presse in France after studying languages. In 2003, she took over the management of the Swiss edition of the women's magazine Marie Claire. From 2008 to 2010, she was responsible for the special editions of the business magazine Bilan. Since August 2010, she has been working for the magazine encore! magazine.

 

A year ago, Frank Bodin, CEO of Havas Worldwide Switzerland (formerly Euro RSCG), brought One Young World - the global forum for young leaders - from London to Zurich, as detailed in a press release. Frank Bodin was able to gain the support of well-known Swiss figures from politics, business and academia for this event - the Advisory Board included Thomas Buberl, former CEO Zurich Switzerland, Pascale Bruderer, Member of the Council of States, Nobel Prize winner Prof. Dr. Richard Ernst, Swiss CEO Harry Hohmeister, Raiffeisen Switzerland CEO Pierin Vincenz, Ringier Switzerland & Germany CEO Marc Walder, Atkins CEO Uwe Krüger, entrepreneur Joachim Schoss and other entrepreneurs. In addition, world-famous personalities such as Nobel Prize winner Archbishop Emeritus Desmond Tutu, Sir Bob Geldorf, Jamie Oliver, Crown Prince Haakon and Crown Princess Mette from Norway, Unilever Global CEO Paul Polman, Wael Ghonim, Muhammad Yunus and many more came to Zurich. These Councellors supported the young leaders by facilitating discussions on key global issues and helping the young participants to express their demands for change. Over 1200 young delegates from 171 countries, including 26 representatives from Switzerland, met at the Kongresshaus.

The forum took place from October 18 to 22 in Pittsburgh. Once again, 1200 young delegates from 182 countries met with influential personalities. In addition to the experienced counselors, Kofi Annan, Jack Dorsey (Twitter founder), Pete Cashmore (founder of Mashable) and Anthony Jenkins (CEO of Barclays) also took part. A highlight was the opening of the forum by former President Bill Clinton, who did not give a speech but answered questions from young delegates and shared his views on the biggest challenges facing the world today. The four-day event was concluded by Kofi Annan, who called the forum "almost another UN, but with stronger voices and much younger". Frank Bodin is delighted with the lasting success and that there were also delegates from Switzerland who were supported by well-known companies.

 

The 44-year-old Rajan Autze joined "Kulturplatz" in 2004 as an inputter and producer. Before that, he worked as a freelance TV writer for RBB, NDR and Arte, according to a statement. In October 2010, he moved to 3sat Switzerland and took over as deputy of the staff position belonging to the culture department. In this function, he was also responsible for the program planning of 3sat Switzerland.

Rajan Autze on his new job: "3sat is a great station. I'm really looking forward to the task of working with my team to make Switzerland present on 3sat in all its diversity - socially, linguistically, culturally - and to bring it closer to audiences in Germany and Austria in particular."

Nathalie Wappler, Head of Department Culture SRF: "With Rajan Autze, an accomplished cultural journalist takes over the management of 3sat Switzerland. And thanks to his previous role as Deputy Head, we are ensuring continuity for the program. This is a stroke of luck for us, and we look forward to a successful collaboration."

 

In addition to agency head Mark Bächer, the new management team consists of Susanne Gäumann as head of the Bern location, Noemi Deak and Michael Wiget. According to the press release, this step is intended to give the management responsibilities a broader base in order to consolidate the business areas and enable further growth. With its newly acquired membership in the industry association of Swiss PR agencies, the agency is now also formally committed to the industry's quality standards.

Growing team

Life Science Communication has now grown to twelve employees. Daniela Emmenegger recently joined the team. She holds a master's degree in exercise science from the Swiss Federal Institute of Technology (ETH) and has professional experience in medical technology and communications. The new consultant Fabian Vetsch is a historian and media scientist and has experience in the agency business and journalism.

New mandates

Life Science Communication has gained new clients in recent months: For Swisscom, the agency is active in the field of eHealth, it supports Abbott Vascular in the launch of new cardiological implants and takes over the communicative support of the national pilot program "progress! Safe Surgery and Safe Medication at Interfaces" of the Foundation for Patient Safety.