Denner's price-performance ratio is dramatized in the new advertising campaign by means of the astonished, wide-eyed (Werbewoche.ch reported). Notch Interactive takes this aspect for the Online promotion again. For example, Denner customers can take self-portraits via webcam, enlarge their eyes, write their own texts and thus create personal posters. The posters can be rated in a gallery by all users. Among the submissions with the most votes from the public voting, the main prize will be drawn. The online promotion will be teased on the current poster campaign. It will also be advertised and publicized with Facebook ads, web banners and in the Denner Week.

Responsible at Denner: Petra Gayko (Head of Marketing Communications, overall responsibility), Sabine Gassmann, (Project Manager Marketing Communications). Responsible at Notch Interactive: Peter van der Touw (overall responsibility), Martin Pfeiffer (conception, producing), Jeff Gerber (creative direction), Marco Klein (art direction), David Elmiger (conception,text), Angela Erni (design), Vera Weber (consulting), Tobias Fuhlroth (technical direction), Lukas Bünger (application programming), Matthias Meier (frontend programming).

 

Submissions of articles that have also or only been published in electronic form are therefore expressly welcome. Three prizes of 10,000 Swiss francs each will be awarded, as well as a prize for the complete work, as proposed by the jury and the foundation board.

In its new call for entries, the Zurich Journalism Prize is taking account of the rapidly changing environment and abolishing the categories that are no longer up to date, according to a statement. Whether print or online, it is not the type of medium or publication that should decide, but only the quality of the submitted text. Submissions of articles that have also or only been published in electronic form are therefore expressly welcome. Three new prizes will be awarded, each worth 10,000 Swiss francs. The jury and the foundation board can also propose prize winners who will be honored for their overall work. This prize is also endowed with 10,000 Swiss francs.

Texts from 2012 can now be sent in. The whole range of journalistic forms is welcome: Reportages, reports, features, portraits, investigative stories and glosses. The texts should either have been published in a medium published in the cantons of Zurich and Schaffhausen or the author should have a connection to these cantons (place of residence or work). The closing date for entries is January 15, 2013.

According to the press release, seven different images of astonished people looking into a Denner carrier bag are intended to draw attention to the price-performance ratio in a surprising way. This is one of the reasons why the retailer is "One for all".

Responsible at Denner: Petra Gayko (Head of Marketing Communications, overall responsibility), Sabine Gassmann (Project Manager Marketing Communications). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), John Leuppi, Guillaume Borel (text/concept), Gian Maurizio (art direction), Andrea Vizzarro (consulting), Markus Binggeli (strategy), Scheffold.Vizner (photography/image editing).

Wearing fur used to be a matter of conscience - today it symbolizes people who are unable or unwilling to inform themselves in the information age. Young people imagine grumpy grandmothers with dusty mink coats. Pictures of Chinese farms and markets seem so surreal that it is best not to look at them at all. This certainly has nothing to do with the fluffy trim on your own jacket.

To ensure that the topic is not completely forgotten, the Hamburg agency Grimm Gallun Holtappels in cooperation with Vier Pfoten Online campaign launched. Users create an individual avatar that participates naked in a virtual protest parade. In addition to the usual attempts at enlightenment, this turns out to be quite amusing. After all, men alone have 20 variations of primary sexual organs to choose from. Women too, by the way. And 27 noses. Those who spread their own "Nacketar" particularly diligently will win extras such as beer glasses, whips or motorcycle helmets. The parade is growing at a rapid pace, with 473 people currently taking part. Pardon, 478. Even the agency founders Grimm, Gallun and Holtappels didn't miss the opportunity to take their virtual clothes off for a good cause, as the first picture shows. Maybe it will help this time. And the campaign should certainly be more credible than the supermodels who stripped off in the 90s only to take part in fur fashion shows again shortly afterwards. (hae)

Pictures: Screenshots Parade-against-fur.org, picture 1 via Horizon.net
 

"With a vertically depicted pair of beautiful lips, we visualize the pleasure that touches all the senses, matching the unconventional and cheeky style of the popular chef," the agency writes in a statement. The subject will be used on posters and postcards.

Responsible at Meta's carriage house: Meta Hiltebrand. Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy), Sarah Hiltebrand (CD), Mike Surovka (AD/concept), Katja Wölfel (text/concept), Ramona Romagnoli (consulting), Andi Laub (DTP), Tobias Stahel (photography), Felix Schregenberger (image editing).

 

The paper, which belongs to the Prisa media group, was founded in 1976 and is considered an icon of democratic change after the end of the Franco era. Like other papers, the newspaper is suffering from the profound economic crisis in
Spain.

Advertisers are dropping out during the recession. Last week, the paper announced that it was in the red for the first time this year. The Prisa media group has already made a loss of 31 million euros between January and September. The cost-cutting plans at El Pais include the reduction of 139 of the 460 jobs. Prisa boss Juan Luis Cebrian had caused outrage among the workforce with the comment that employees over the age of 50 no longer fit the newspaper's profile. (SDA)
 

The previous sole owner, TVN, one of the country's largest TV broadcasters, will in future still hold an indirect 25 percent stake in the online company. With its news and services offering, Onet.pl reaches around 70 percent of Polish Internet users.

With the acquisition of a majority stake in Onet.pl, Ringier Axel Springer Media is continuing its digitization strategy in Central and Eastern Europe: With the acquisition of Onet.pl, the online share of revenues now totals 27 percent. Ringier (Zurich) and Axel Springer (Berlin) bundle various foreign activities in the German-Swiss joint venture.

Florian Fels, CEO of Ringier Axel Springer Media, says in a statement: "With the acquisition of Onet.pl, we have come significantly closer to our goal of generating a large part of our revenues in the digital business over the coming years. In addition to Serbia and Slovakia, we are now also the market leader in the digital sector in Poland. At the same time, the cooperation with TVN creates a unique network of TV, online and print expertise in Poland."
 

On the Landing page the user will find further information on the travel reports, useful tips and tricks from experts, but also exclusive travel offers from TCS. In the online magazine, the user also learns what should not be missing in any luggage: The ETI protection letter from TCS, the travel insurance, with which you get help quickly and efficiently.

The newsletter and the online travel magazine are intended to strengthen the relationship with existing holders of an ETI protection certificate and to address all other travel fans, according to a statement. In this way, a community is to be created in which one thing in particular is associated with TCS: The most beautiful time of the year.

 

On August 8, 2012, the road safety campaign "The way to school - stop before'it bangs" was launched. It appealed to road users to stop completely as soon as children want to cross a pedestrian crossing. Three months later, the first successes can already be measured, according to an independent survey conducted by Demoscope and Comtest in October at the request of the Road Safety Fund (FVS).

Around 13'000 posters, 3'400 banderoles, 2'700 magnetic stickers and 90'000 notepads distributed ensured broad awareness of the campaign. The launch also generated exceptionally large media coverage and underscored the importance of back-to-school safety.

A clear message

According to the Demoscope study, 87 percent of respondents are familiar with the TCS campaign. 86 percent said they remembered the slogan "Stop before'it goes bang" well. 96 percent of respondents understood that the message was aimed at motorists. In addition, more than 70 percent of the population also grasped the content of the message: You have to stop to avoid a collision. The goal of the campaign was therefore achieved.

Playmobil protects the children

The campaign TV spot with the girl on her way to school in a Playmobil world recorded more than 330 airings and over 10'000 views on YouTube. By linking the toy world and accidents on the way to school, the TV spot and the posters gained great attention. The survey also shows that the figure of the crossing guard embodies the safety of children on the way to school and is therefore highly appreciated. The motorists surveyed also had the impression that it was not the Playmobil figure but the children themselves who conveyed the message. (SDA)

 

Brun joined Kuoni in 2005 as Editor-in-Chief of Radio 24 and took over as Head of Corporate Communications in 2008. Last year's winner Sonja Zöchling Stucki (Zurich Airport) came second in the list of 80 companies, ahead of Migros spokesperson Urs Peter Naef.

Lemongrass Communications won the PR agency category for the fourth time in a row. Hirzel.Neef.Schmid.Konsulenten came second, ahead of Richterich + Partner. All the results and comments from the journalists can be found in the upcoming issue of Schweizer Journalist, which will be published in the next few days.

Teaser image: Harbourclub.ch

 

Responsible at International Short Film Festival Winterthur: Reto Bühler, Delphine Lyner, Susanne Hefti. Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Alex Sonderegger, Susanna Baer (Art Direction), Antonio Lopez (Text), Petra Zehnder, Natalie Suter, Sebastijan Horvat (Consulting).

 

The 35-year-old Virginie Ducrot Geinoz from Landeron NE is a communications expert at the Couteau Suisse agency. According to the press release, she is married and the mother of two girls. She currently holds a position as communications officer for the 700th anniversary of La Neuveville, in addition to other public relations work and organizing sporting events. "I am looking forward to this new professional challenge, in which I can live out my passion for communication in greater depth. In addition, it is a great motivation for me to be able to work in the information sector in my region."

Andrea von Siebenthal from Gstaad BE is 33 years young and a Swiss-Italian dual citizen. She is a mother, has a Masters degree in "International Conflict journalism" in Rome and a management education. Among other things, she worked on Unifilmission in Lebanon (embedded journalist) and as digital editor-in-chief at the Anzeiger von Saanen, attended various MAZ courses in moderation and journalism. "I'm looking forward to the new challenge at TV and to being able to report on an exciting region on a daily basis," she says about her new commitment.

Ursula Lilian Gall is 39 years young and grew up in Muntelier FR. She is married and mother of a boy of kindergarten age. She gained her first media experience in Zurich as a promo manager for Swiss bands. From 2001 to 2008 she held various positions at Tele 24 and Tele Züri, first as editor for the youth program "Jukebox", later as inputter for "Züri News" and as producer for the nightlife magazine Züritipp. She also worked as a VJ for "Swissdate" and as a freelancer for the Ringier Web Center. At the end of 2008, she emigrated to Vancouver for two years and gained her first radio experience there with her own music show "Heartbeats of Europe". "Back to the roots - It's great to be back in Switzerland and to be able to present regional events as a child of the language border," Gall said in a statement.

Virginie Ducrot Geinoz, Andrea von Siebenthal and Ursula Lilian Gall