SGK wants to restrict potato chips advertising for children

The Federal Council should be able to restrict advertising for chips or candy aimed at children. This is the proposal put forward by the National Council's Health Commission (SGK).

When discussing the Foodstuffs Act, the committee voted in favor of a corresponding regulation, deviating from the Federal Council's proposals. The decision was made by 14 votes to 9 with one abstention, as reported by the parliamentary services on Friday.

The Federal Council should be able to restrict food advertising aimed at children if it contains many nutrients such as saturated fatty acids, sugar or salt that are problematic for health. The Commission states that it has based its decision on the voluntary commitment of companies in the food industry. (SDA)

Teaser image: Keystone

Chief Information Officer leaves Publigroupe

Publigroupe is disbanding its «Information & Communication Technology» department. As a direct result, Christopher J. Blackwell, Chief Information Officer and member of the Executive Board, is leaving the company to pursue new opportunities outside the organization.

Christopher J. Blackwell (45), who took up the role of CIO on January 1, 2008, was responsible for the development of Publigroupe's IT strategy and its implementation within the operating units belonging to the Group. In future, all technology-oriented tasks at operational level will be the direct responsibility of the various subsidiaries, according to a press release issued on Friday.

Hans-Peter Rohner, Chairman of the Board of Directors of Publigroupe: "The ICT department under the leadership of Christopher J. Blackwell has implemented key IT projects and business transformation initiatives in line with PubliGroupe's strategic direction. The successful implementation of these initiatives is an important contribution of Christopher J. Blackwell. We would like to thank him for his contribution over the last five years and wish him all the best for the future".

Christopher J. Blackwell was a member of the management of Publigroupe.
 

Christophe Hans becomes spokesman for the Ethos Foundation

Christophe Hans, who served as head of communications at the EVD until a year ago, will become the new spokesperson for the Ethos Foundation. At the same time, he will assume the role of secretary general at Ethos Académie, the foundation announced on Friday.

Christophe Hans will take up the post on January 1, 2013. He worked at the FDEA until the end of October 2011, first for Josef Deiss, then for his successor Doris Leuthard and finally for the current head of the FDEA, Johann Schneider-Ammann.

The Ethos Foundation currently brings together 139 Swiss pension funds and charitable foundations. It was founded in 1997 to promote sustainable investment and a stable and healthy economic environment. The Ethos Académie association has the task of raising public awareness of the Foundation's concerns. A first public event was held last Thursday in Zurich on the subject of the rip-off initiative. (SDA)
 

SW: 90 percent receive the diploma

Ninety percent of the aspiring communications managers passed the challenging exam and will now be able to use the title “federally certified.” Once again this year, the top performer was a woman.

In 2012, the female gender again clearly dominated the federal higher professional examination for communications managers, according to a press release. There were 14 women, compared to six men. In addition, Liliane Rotzetter, Head of Communications and Production Cities at Railtour Suisse, also achieved the best result of the year with a grade point average of 4.9. Of course, the male graduates did just as well, according to the statement. Of a total of 20 participants, 18, or 90 percent, achieved the diploma. At the end of January 2013, the diploma will be presented to them at the graduation ceremony, together with an English-language Diploma Supplement, which will enable comparison with corresponding European degrees.

PC or paper, that was the choice

For the second time, the prospective communications managers had the choice of taking the written part of the exam - incidentally, one of the few federal qualifications to do so - on a PC or in handwritten form, as was previously the norm. Since working on a PC does not only offer advantages in an exam, however, a slight majority of eleven participants still opted for the traditional method.

SW Swiss Advertising congratulates its newly minted communications directors:
(in alphabetical order)

- Affolter Susanne, Münsingen
- Bonorand Mara, Zurich
- Burch Kristina, Küsnacht
- Erne Stefan, Triesen
- Fehr Matthias, Pfäffikon
- Huber Roland, St. Gallen
- Kunz Flavia, Gerolfingen
- Nanzig-Schori Katja, Zurich
- Rissi Andrea, Thalwil
- Rohner Fabienne, Rebstein
- Rotzetter Liliane, Spiegel b. Bern
- Rüesch Regina Raphaela, Rheineck
- Salvisberg Flavia, Wettswil
- Sedleger Ivan, St. Gallen
- Smaldore Nadia, Wettingen
- Valina Marta, Wetzikon
- Weber Marc, Binningen
- Zeltner Jolanda, Balgach

sw-absolventen
Liliane Rotzetter from Spiegel near Bern 

Ticket raffle: Bern Marketing Day 2012

On November 12, 2012, the 15th Bern Marketing Day will take place at the Kursaal Bern. The theme is: «No Risk, No Fun—Courageous Entrepreneurs in the Spotlight.» Werbewoche.ch is giving away two tickets. 

bmt15

Werbewoche.ch is giving away two tickets worth CHF 480 each for the Bern Marketing Day 2012 with presentations by Federal Councillor Ueli Maurer, Dr. Christoph Egger, Gabriel Palacios, Kurt Schaad, René Strickler, Carsten K. Rath and Daniel Schöni. On the Program There will also be a panel discussion on the topic of social TV and a Bern round table with courageous personalities from the region. There will be an opportunity for networking during the breaks. 

Send us an e-mail with the following information by Monday, November 5, 2012 at 2:00 p.m. to [email protected]

  • Name
  • First name
  • Company
  • Function
  • Address
  • e-mail
  • Phone number

Further information about the event can be found at Bmt.ch. Good luck!

Marti. Seiler. looks to the future with the "Ruck view"

Just in time for Auto Zürich, all Ruckstuhl customers will receive the «RuckBlick» delivered directly to their homes. This glimpse into the future is presented across multiple media platforms, featuring informative QR codes and a striking design concept.

Any similarities to a well-known Swiss tabloid newspaper are intentional. They are also thankfully approved by the media house, the agency said in a statement on Thursday. The "RuckBlick" contains information about cars, insider details about the Ruckstuhl dealerships and their employees and numerous new and used car offers.

Responsible at Marti. Seiler. Communications: Peter Marti (overall responsibility), Anita Kittel (consulting, project management), Philip Meier/René Schürch (creation), Stefan Beck (text).

Last but not least: Female, organ donor, interested in …

Facebook is expanding its Timeline feature: Starting November 1, 2012, Facebook users in Switzerland will be able to indicate on their Timeline whether they are potential organ donors.

The option to display one’s organ donation preferences on one’s own timeline is voluntary. It is important that the decision be communicated to family members so that they do not have to make the decision on the person’s behalf, says Franz Immer, director of Swisstransplant. Facebook’s initiative could provide an important impetus for making this decision and serve as an incentive to inform family and friends. Whether the post expressing one’s intent to donate organs is visible to all Facebook friends depends on privacy settings and can be chosen freely. «The declaration of intent primarily concerns donation after death. By law in Switzerland, living donations may only take place if there is a close social bond between the individuals,» Immer explains.

This communication feature has been available in the U.S. and the U.K. since May. There, the feature has led to a noticeable increase in the number of potential organ donors, as Swisstransplant notes in a press release on Presseportal.ch. In California, for example, where a regional organ donor registry is maintained, the registration rate has risen by 5,000 percent thanks to the Facebook feature, according to «Donate Life California.».

A gratifyingly large increase. So where are comparable Facebook features, such as „I have a sponsored child in Kenya,“ „I support the International Convention on Human Rights,“ or „My virtual persona is so much better than my real one, so I bought a square kilometer of rainforest“?

/Department pushes the boundaries for Oakley Europe

/Department has created a new commercial for Oakley. It was produced as part of Oakley's global «Beyond Reason» campaign.

The video featuring the exceptional athlete Aksel Lund Svindal is being released just in time for the onset of winter.

Contact at Oakley Europe: Olaf Dunz, Julia Aster, Christian Mascarenhas. Screenplay + Direction: /Department. Production and Co-Direction: Stefan Bircher (Shining), Fabian Weber, Jens Derler (Shining).

Swisscom cuts 400 jobs

"The change in the company has an impact on the workforce," writes Swisscom in a press release on Wednesday evening, referring to the reduction of a total of 400 jobs.

Although Swisscom will create around 300 jobs in the coming year, it will also cut around 100 management positions and 300 CLA positions. A well-developed social plan is in place for the employees affected, Swisscom continues. The associated costs would have a one-off impact of around CHF 50 million on Swisscom's income statement. This will be booked in the fourth quarter of 2012.

Writing scene sets new training priorities

Schreibszene Schweiz has expanded its copywriting training courses to include workshops on concept development and campaigning. For the first time, course participants will also learn from copywriters and concept developers at the multi-award-winning Hamburg-based creative agency Kolle Rebbe, as well as from Munich-based creative director and author Achim Szymanski.

The new course for certified copywriters with a federal certificate starts in Bern on November 24, 2012 and in Zurich on February 2, 2013. In February 2012, the Schreibszene Texter Talent competition will take place for the second time. Whilst a young man from Bern, winner of the first round of the competition, will go to Hamburg this November to get a taste of agency life, a talented German copywriter will write his first headlines in a renowned Swiss advertising agency in spring 2012.  

On Friday, Writing Scene lecturer and Script board member Paul Girard will be at the Schreibszene Facebook page from 11.00 a.m. in a chat round to answer young people's questions on the subject of "Copywriting. How does it work?".

Edi. 2012: The award ceremony

This year marked the thirteenth edition of the Edi. The winners were announced on Thursday and honored at a festive awards ceremony.

The award stands for high quality in filmmaking. The competition is under the patronage of the Federal Department of Home Affairs and is organized and carried out by Swissfilm Association.

The winning films can be seen on Edinet.ch be viewed.

Namics employees move to Germany

Three long-time Namics employees—Christoph Walter, Michael Pertek, and Frederika Bussmann—are transferring from St. Gallen to the Frankfurt office. With this move, the web services provider aims to send a clear signal regarding the growing German market.

Christoph Walter is taking over a business unit at the Frankfurt office with immediate effect. He has managed a unit in St. Gallen for the past four years. Prior to that, he played a key role in setting up Namics' Hamburg office. After more than ten years with the company, the partner of the owner-managed web service provider sees a move to Frankfurt as an exciting opportunity to provide new impetus, Namics writes in a press release.

Michael Pertek is now responsible for business development in Germany. In his role as Business Unit Manager in Switzerland, he has so far focused on employee portals, eCollaboration and the optimization of business processes. Michael Pertek is a partner at Namics and has had a decisive influence on Namics projects since 2005.

Frederika Bussmann has many years of project experience in the field of online communication. A senior consultant at Namics since 2007, she is responsible for image communication and transaction-oriented websites. She has played a leading role in client projects such as BASF and Deutsche Bahn.

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