Frey recently launched a new campaign with the slogan "On everyone's lips since 1887". Following TV commercials in which Mexicans and Chinese swear by Migros chocolate, a Finnish motif has now been added. This Christmas story, characterized by Nordic dryness, is also intended to make it clear: "Frey is irresistibly good. So good that some people prefer to eat it themselves instead of giving it as a gift."

Responsible at MGB/Chocolat Frey: Marc Engelhard (Head of Marketing Communications), Jürg Spring (Head of Brand/Label Management), Roman Küng (Senior Project Manager M Branded Products), Gabriela Grütter (Head of Category Management Confectionery), Serge Doutaz (Head of Marketing and Sales Chocolat Frey). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Johannes Raggio (ECD), Pablo Schencke, Johannes Raggio (Creation), Michael Gassler, Nino Zuberbühler (Consulting), Suzana Kovacevic, Erasmo Palomba (Art Buying). Film production: Pumpkin. Directed by: Robert Jitzmark.

Traveling by public transport with the Northwestern Switzerland TNW fare network means traveling in comfort and arriving on time, safely and in an environmentally conscious manner, the agency said in a press release on Wednesday. Above all, however, you have more time for yourself. Under this motto, the agency has made the slogan "More time for me" its main message.

Two new subjects are currently being used in the current campaign: "Glamor girls or shopping queens?" and "Genius or master?". The subjects can be seen in various communication channels throughout Northwestern Switzerland.

Responsible at TNW: Claudia Järmann (TNW Marketing). Responsible at Crome: Bernhard Wenger (Creative Director), Salome Wiesli (Consultant), Carmen Kurath (Text), Helge Dilger (Art Director), Patrizia Stalder (Graphics, Image Composing), Jan Oser (Polygraph). Photography: Eugen Leu & Partner.

Markus Bettler has been working for the Migros Group for the last few years. He will be part of the extended management team of OMD Switzerland and thus will also have a significant influence on the future development of the agency. This writes the agency in a message of Wednesday.

Until now, the Northern Unit has been led by Annette Dielmann, MD, who will now devote herself primarily to managing Digital Media and will also take on other responsibilities within the Omnicom Media Group.

In addition to questions on positioning, crisis communication and financial reporting, IRF Communications analyzed media relations and the use of social media. The survey was conducted among corporate communications and investor relations specialists from companies listed on the SIX Swiss Exchange. The results of the 2012 IRF Communications Barometer show the growing importance of digital technologies and new media platforms alongside the use of tried and tested communication tools.

The most important findings of the study are:
- 53 percent rate media work as central to company positioning
- 68 percent have crisis concepts
- 47 percent expand online presentation
- 82 percent follow media coverage
- 15 percent conduct public affairs studies
- 44 percent and 50 percent already use Facebook and Twitter respectively

The survey, which was conducted for the first time in fall 2012, will be repeated in the coming years, as IRF Communcations writes in a press release on Wednesday. The aim is to identify new communication trends at an early stage.

The study results can be found in the current journal of IRF Communications published.

Beobacher developed the new insurance product together with Coop Rechtsschutz. It is a combined private and traffic legal protection insurance that also covers high risks of up to CHF 300,000 in conventional legal areas. Axel Springer wrote this in a press release on Wednesday.

The new "Beobachter Legal Protection" insurance product is exclusively for Beobachter members and costs CHF 260 per year, in addition to the subscription. This also covers all persons living in the same household as the Beobachter member up to CHF 300,000 in legal expenses insurance The insurance covers the costs of lawyers, mediators and expert opinions in the event of a legal dispute. It also covers court and procedural costs, litigation and party compensation.

It was distributed free of charge by the publisher at train stations, bakeries, and Coop and Migros stores in the Schaffhausen region. Schaffhauser Nachrichten SN launched the extra at around 7 a.m., after the re-election of Barack Obama as U.S. president was certain at 05:30 CET. According to SDA, deputy editor-in-chief Sandro Stoll confirmed a corresponding report by industry magazine Persoenlich.com.

The Extrablatt provided election results, analyses, commentaries and statements by Swiss personalities from politics, business and academia, as well as an insight into the use of social media in the US election campaign. According to Stoll, it was already the third time that the SN launched an Extrablatt on the occasion of the US elections.
 

He will strengthen the Public Affairs department and become a member of the Executive Board. Hofer will work on mandates at the interface of business and politics, in the area of media relations as well as crisis and issues management, the agency writes in a statement on Wednesday. He will report to Farner partner and Head of Public Affairs Daniel Heller.

Martin Hofer joined Burson-Marsteller in 2005 as Senior Consultant Public Affairs, then headed Corporate Communications and later Public Affairs. He was a member of the Executive Board until summer 2012. As the agency writes in a statement, during this time the teams he led succeeded in building sustainable client relationships as well as boosting new client business. He also successfully positioned a center for argumentation and media training on the market. Martin Hofer also became a point of contact for crisis communication and issues management. Previously, Martin Hofer had worked for several years in management positions in journalism. He was head of the TV news program "10vor10" (1999-2002). Hofer was also editor-in-chief of Sonntags-Blick (2003) and federal parliament correspondent for the Sonntagszeitung.

IQ mobile was founded in 2006 and has developed into a mobile marketing powerhouse in D-A-CH and Central Europe. The agency implements mobile advertising campaigns and develops apps, mobile portals, mobile ad server and tracking tools as well as messaging solutions.

The acquisition of IQ mobile is an important step in differentiating Aegis Media's digital service offering, says Nigel Morris, CEO, Aegis Media Americas & EMEA. This acquisition should open up the opportunity to expand Aegis Media's mobile business in D-A-CH and throughout Central and Eastern Europe.

Kurt Ackermann, who lives in Basel, had been Sales Manager at Publicitas and Keymedia in Basel since 2001. He is fascinated by his new job at Tageswoche: "Current news is fast-moving. It takes time to delve into the background. As a hybrid format, TagesWoche provides exactly the right offering for modern reading habits. Its interplay between online daily newspaper and print weekly magazine convinces me - as a platform for editorial content as well as an attractive environment for advertisements."

Tobias Faust, Managing Director of Tageswoche, is delighted with the additions to the sales team: "With Kurt Ackermann and Cornelia Breij, we have once again been able to attract experts with an outstanding performance profile to TagesWoche. In order to gain further shares in the advertising market as well, the highest levels of competence and motivation are required."

Andrea Obrist, the previous advertising manager, is moving to the reader marketing division of Tageswoche.

The Tageswoche was launched a year ago (Werbewoche.ch reported). The newspaper from Basel is published weekly in print and reports daily online.

Consumers at Swiss train stations were able to try the Snax on the spot and received a hug in return. The flyer distributed referred to the Facebook page of Milka Snaxwhere consumers were able to give virtual hugs to all their friends using a specially developed app. The highlight: for every virtual hug, consumers were sent home the same number of Snax.

To draw attention to Milka's sponsorship involvement in the ski circus, all participants will be entered into a prize draw for a dream weekend for 4 people in Wengen, including VIP tickets for the 2013 Lauberhorn downhill race. The experience promotion runs until the end of November 2012.

Responsible at Kraft Foods Europe: Roger Gebert (Brand Manager). Responsible at Statement: Philipp Brunner (overall responsibility, concept), Sacha Djabbari (consulting), Responsible at JWT/Fabrikant: Rémy Fabrikant (strategy), Ute Schäfer (consulting), Cagdas Cakmaktas (graphics), Adrian Huwyler (online), film production: Corpmedia GmbH, Timo Wäschle and Michi Fink (editing & animation), sampling: Promotiontools: Julia Huberty (project management).
 
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The launch is taking place on two levels: B-to-B measures are to ensure the distribution of the new vodka in bars as well as trendy venues. A classic campaign is designed to whet consumers' appetites.

Responsible at Haecky Drink & Wine, Reinach: Mike Boehler (overall responsibility).  Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Daniel Bard (AD), Hannes Müller (text), Philipp Buser (consulting).

Interested customers were able to discover and determine their own espresso character on the corresponding target website. The Campaign website was created with a parallax effect, allowing visitors to float through the espresso world of "A Modo Mio". In the accompanying competition, friends could be invited to discover "A Modo Mio". The prizes were espresso machines and a weekend in Italy. According to the press release, the response rate of 18% far exceeded expectations.

Responsible at Promena: Moritz H. Weber, Simone Forster Thoma, Iris von Däniken. Responsible at Crossfive: Gabriel Körte, Martin Wyss (Creative Direction), Claudio Del Principe (Text), Andi Keller, Markus Stauffiger, Christoph Dörfel (Programming).