Following its publication last week, the book has dominated the headlines in Belgium. In it, Frédéric Deborsu touched on a number of sensitive topics, such as rumors about Queen Paola's alleged infidelities and the "intense friendship" of heir to the throne Philippe with another man. The book also suggests that Philippe and Princess Mathilde's four children were the result of artificial insemination and claims that their marriage was "arranged" by the palace. According to SDA, the journalist often refers to anonymous witnesses to support the alleged revelations, which are often more implied than stated.

As the palace announced in Brussels on Wednesday, the complaint to the Press Council was about "possible breaches of professional ethics". At the same time, according to SDA, the palace considered its actions to be "not in keeping with the tradition of the house". However, the palace had already reacted to previously leaked excerpts and criticized "numerous totally erroneous pieces of information". Now the Press Council should clarify whether the author of the book "Questions Royales" (Royal Questions), the journalist Frédéric Deborsu, had "overstepped the boundaries", the palace explained.

The public broadcaster RTBF, where Deborsu works, has already distanced itself from him. Should the Press Council now prevent journalist Frédéric Deborsu from further disseminating his work, possible fields of employment are already being collected here for the author's benefit:

- The author could take a basic course in citing sources and then try his luck again - in tabloid journalism.

- Perhaps a broadcaster could be found to produce and broadcast a telenovela from the book, but with names such as Prince Phil and Princess Hilde, to avoid a too close connection to the royal family.

- Frédéric Deborsu could wash his own clothes twice, instead of the dirty laundry of others, and then go in search of stories that actually have an inherent value and are of general interest.

- Last but not least, the author of the book could simply switch to the satirical side in order to avoid further reports to the Press Council with the remark: "Oh, that wasn't meant to be so serious, even the royal family has to be able to laugh at itself sometimes".
 

The chosen slogan "tailor-made pension fund" is intended to emphasize the core competence of the pension foundation. The slogan expresses the fact that Profond only provides its clients with tailor-made solutions, i.e. "made-to-measure instead of off-the-shelf", the agency said in a press release on Wednesday. In its current campaign, Profond Liechtenstein is working with children from cultural, sporting and educational institutions in Liechtenstein. The main protagonist of the first campaign is Tina, a pupil at the elementary school in Schaan.

The agency mandate included the development of a communication concept and a cross-media information campaign as well as the design of various advertising materials (folders, advertisements, posters, radio spots, homepage, direct mailing, PR reports, giveaways and advertising banners).

Responsible at Profond: Michel Haldemann (Managing Director), Michaela Wüst. Responsible at Leone Ming: Leone Ming (Creative Direction), Christine Böhmwalder (Art Direction), Fabian Büchel (Graphics), Marielle Beusch (Graphics), Kathrin Konzett (Project Management, Production), Sarah Kohl (Concept, Text).
 

The B2B campaign also aims to position the company as a reliable partner with an all-round service. The advertisements will be placed in the relevant business and trade press.

Responsible at HRG Switzerland: Monica Flückiger (Head of Marketing&Communications). Responsible at Blu Design and Communication: Irene Denzler (consulting), Roger Moser (graphics), Marc Woeltinger (text/concept). Photography: Simon Bolzern, Kim Sokola. Styling: Monica Keller.
 

Facebook, Twitter and Xing channels are also integrated into the site. The new website should not only enable intuitive navigation through the content, but also open the door to the world of WKK with atmospheric images. The graphic design agency Communicaziun is responsible for the appearance of the website. The web agency Südostschweiz Newmedia implemented the new website using the Typo3 content management system.
 

The Federal Council has created the basis under licensing law for the SRG to eliminate the digital coverage gap and broadcast the regional journals via DAB+. In December 2012, operation is to begin in the Zurich-Aargau-Schaffhausen-Glarus area. By mid-2016, all sub-regions are to be served with the corresponding programs. This writes the Federal Office of Communications Bakom in a statement on Wednesday.

Last April, Bakom granted Swiss Media Cast SMC the radio license for a new DAB+ transmitter network. The network will consist of seven regional coverage areas in German-speaking Switzerland. This will enable both SRG and private radio stations to target their content to a regional audience via digital means.

Reduction of the analog dissemination obligation

Furthermore, the Federal Council has made it possible for cable network operators to reduce the SRG's mandatory analog TV channels in the medium term and to initiate a transition to purely digital broadcasting. The necessary legal basis for the reduction of private TV channels was already created in June 2012 with the revision of the Radio and Television Ordinance. Now the Federal Council has also amended the SRG license accordingly.

The Department of the Environment, Transport, Energy and Communications (DETEC) can gradually reduce the must-carry obligation in the analog sector if a high proportion of households use TV programs in digital form. In doing so, the Uvek must weigh up the interests of the audience and the cable network companies.
 

The agency designed a sports quiz and a betting game against celebrities. Sports experts prove their knowledge in a quiz on the subject of sports and compete against celebrities such as Köbi Kuhn or Roman Josi in a betting game on the soccer and ice hockey championships. For correct quiz answers or the right game tips, participants receive crown corks credited to their account. The more crown corks a player has in his account, the higher his chances of winning the main prize. In addition, sports fans can exchange their crown corks for non-cash prizes at any time. Those who want to share their expert knowledge with a large audience can also use the crown corks they have collected to appear in Blick am Abend with their personal sports expert opinion.

The strategic goal of the campaign: an emotional promotion focusing on soccer, ice hockey, and tennis is intended to boost beer consumption during the winter months. Until the end of February 2013, codes can be found on all Feldschlösschen bottles and cans in the sports expert design, which further increase the crown cork account of the sports experts. The promotion is implemented in two languages - German and French - on a microsite, but is also available as an app for iPhone and Android.

The Webguerillas were supported by Guave Studios in the technical implementation.

Responsible at Feldschlösschen Beverages: Jérôme Rueff, Simone Schmutz (Brand Management). Responsible at Webguerillas: Peter Broder, Ramona Leis, Nadin Runne (consulting), Moritz Capelle, Daniel Gremli (conception), Ennio Cadau (text), Norbert Rieger (art direction), Elie Kerbage (PR). Responsible at Guave Studios: Sandro Wellenzohn (Project Management), Gebhard Nigsch (Backend Development), Lukas Gloor, Martin Muther, David Fritsche (Frontend Development), Markus Ruh (Native App Development).
 

For example, the "finger-waggingitis" when once again no advisor is available, or the "ignorance" towards the needs of the insured. ÖKK uses another motif to advertise its commitment to cultural programs.

As always, the motto is: "The most effective remedy against such illnesses is to switch to ÖKK, which is immune to them with its friendly, competent and uncomplicated service". The motifs can be seen on posters throughout German-speaking and Italian-speaking Switzerland from mid-October to the end of November.

Responsible at ÖKK: Mario Theus (Market Private and Corporate Clients, Member of the Executive Board), Venanzi Vincenz (Head of Marketing Communications), Cornelia Enzinger (Project Manager Media). Responsible at Advico Y&R: Dominik Oberwiler, Martin Stulz (CD), Oliver Glutz von Blotzheim, Matthias Kadlubsky (AD), Fabian Küchler (text), Christoph Schwarz, Julia Kull (consulting).
 

While a woman gives birth to her child in hospital, a Kindertraum.ch supplier works just as hard to ensure that the newborn lacks for nothing. This idea is supported by the newly created slogan "You bring the baby. We do the rest" and reinforces Kindertraum.ch's promise to make life easier for parents.

Responsible at Kindertraum.ch: Adrian Von Meiss (Marketing Manager). Responsible at Publicis: Thomas Wildberger (Chief Creative Officer), Grischa Rubinick (Creative Director), Nicolas Vontobel (Senior Art Director), Mischa Müller (Graphics), David Lübke (Text), Derya Derdiyok (Head of TV), Cathy Nyffenegger (Consulting). Responsible at Condor Films: Florian Studer (Producer), Laurentius Emmelmann (Director).
 

The campaign is accompanied by the updated website with online calculator and a competition. From January 1, 2013, Cityplus will unite the five daily newspapers: Neue Zürcher Zeitung, Die Nordwestschweiz, Neue Luzerner Zeitung and St.Galler Tagblatt/Schaffhauser Nachrichten.

Responsible at PublicitasRaphael Jud (Advertising Manager St. Galler Tagblatt), Peter Schweizer (Project Manager St. Galler Tagblatt).
 

With just one click, the best movie songs from Madonna's "Die Another Day" to Gladys Knight's "License to Kill" and Shirley Bassey's "Goldfinger" can be revived. In addition to the 22 channels from Energy Basel, Energy Bern and Energy Zurich, the James Bond Web Channel will be launched on the Energy Web Radio portal from Thursday.

"The listener is taken on an acoustic journey through time from 1962 to the present day," explains Energy Marketing Manager Pascal Frei. That's why Radio Energy is now dedicating its own web channel to them for the 50th film anniversary.
 

Four slices of a fruit symbolize the wheels of a Volkswagen with 4Motion. Because: With their vitamins, orange, kiwi and pineapple also help people get through the winter in good health. The motifs can be seen as posters and advertisements.

Responsible at Volkswagen Switzerland: Giselle Vaugne (Head of Communications), Nathalie Mösch (Project Manager). Responsible at KSB war Schlupp Bürge: Uwe Schlupp, Flo Wacker, Samuel Knaus (creation), Christoph Bürge, Rémy Müller (consulting), Felix Streuli (photo).
 

This week five press photographers received notice of dismissal. Another person was announced the dismissal. This writes Imprint and Syndicom in a statement on Wednesday. The financial strength of the investors who own the Baz makes it clear that there is no economic compulsion for the dismissals.

Previously, the photographers had been asked to sign a "contract amendment". This would have degraded them to occasional freelancers without any guarantee of a degree of employment, the statement continues. At the same time, the fees would have been lowered. The two unions are therefore now supporting the affected members with advice and legal protection and are demanding that Baz negotiate an appropriate social plan with the social partners.