Many companies today communicate with their consumers on Facebook. Often, their activities on the social media platform are neither exciting nor activating, Notch Interactive finds. That's why the agency has given Hakle's wall posts their own voice. The voice of Puppy, Hakle's four-legged advertising icon.

With Puppy, the Hakle Messenger, it is possible to post your own messages directly to the wall of Facebook friends. The message is sent by the Labrador puppy Puppy personally
delivered.

Responsible at Kimberly-Clark: Franziska Leisi, (Marketing Manager), Angela Zellweger (Online Manager). Responsible at Notch Interactive: Peter van der Touw (overall responsibility), Roger Oberholzer (strategy), Martin Pfeiffer (conception, producing), Jeff Gerber (creative direction), Marco Klein (art direction), David Elmiger (conception,text), Angela Erni (design), Julia Grolimund (consulting), Tobias Fuhlroth (technical direction), Martin Bächtold (application programming), Matthias Meier (frontend programming).

The history of honey as a highly prized bee product is almost as old as mankind itself. The Swiss honey specialist Nectaflor is paying particular attention to varietal honeys. This new product group will be sold under the Nectaflor Finest Selection label from mid-2012. The line will initially include four different honey specialties, as detailed in a press release.

Allink has created a packaging design that does justice to the valuable content. The labels tell the personal story of each honey, while the handwriting and illustrations communicate that these are natural products of the highest quality, as detailed in a press release. The branding has also been adapted to clearly differentiate the range of honey specialties from the rest of the range. The golden version of the Nectaflor logo is intended to reflect the high quality of the products.

Responsible at Narimpex: Ulrich Grünig (CEO), Franziska Scheidegger (Head of Marketing). Responsible at Allink: Christoph Schlatter (CD), Lea Defranceschi (AD), Monika Jagodzinski (illustration), Jacqueline Felder (graphics).

After the launch of the campaign in spring 2012, the winter theme now follows, according to a press release. The story, developed by Inhalt&Form, runs differently than usual throughout: back to the start, so to speak. The winter campaign is now running nationwide on TV, supported by print subjects and banners.

Responsible at SportXX: Felix Kubat (Head of Specialty Markets), Christoph Vogler (Head of Market Development Specialty Markets), Silvia Girtanner and Nadia Falce (Project Management Communication). Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (Text), Simon Wick (AD Multimedia), Jan Löchler (Graphics), Cem van der Schaar (Agency Producer), Matthias Städeli and Andrea Melileo (Consulting). Film production: Rosas&Co, Gil Bauwens (director), Patrick Otten (cinematographer), Nadia Rosasco (producer); Product animation: Guave Studios; Music: Score Concept / Tim Nowack; Sound design and sound: Jingle Jungle.

Migros Bank is therefore encouraging customers to publish their savings goals on Facebook. The Migipig.ch platform generates a website for each savings goal that can be posted on Facebook, among other places, as the Sonntagszeitung writes. The website gives others the opportunity to participate financially in the savings goal. But Raiffeisen also wants to explore new avenues with social media. The company currently manages the Facebook and Twitter platforms, and plans to intensify this topic in the future, a spokesperson told the Sonntagszeitung.

Swiss banks apparently want to strengthen their social media presence, although a proper strategy is still not in place. At least that is the conclusion of a study by the consultancy Assetinum.com, according to the Sonntagszeitung. The study examined the social media presence of the world's 50 leading banks in the wealth management sector at the beginning of the year.

Julius Baer was only ranked 45th in the social media study, but now the private bank is apparently aiming for 44th place. It has recently started producing a weekly and a monthly podcast on YouTube under the name "Julius Baer Next Generation". The first monthly clip generated around 135 views in the first week. As soon as the Next Generation is born, there will probably be more.

Yves Mäder has been Managing Director of Tamedia's Jobup since 2009 and was responsible for the merger of the online job markets of Tamedia and Edipresse, among other things. During his four-year career at Ebay.ch, he was Head of Marketing and then Managing Director for the Swiss business of eBay International. The timing of Yves Mäder's move from Tamedia to Ricardo.ch is still under negotiation.

The Young Talent Award was presented for the ninth time on November 8, 2012. This year, a total of 64 commercials were submitted by students from 7 countries. The ten best of these have been nominated for the competition shortlist. The directors of these films will be invited to the award ceremony in Ludwigsburg, which was hosted this year by actor Ralph Herforth.

Traditionally, three cash prizes of 3,911 euros, 2,911 euros and 1,911 euros are awarded in the 1st category - classic commercials up to 90 seconds. In the 2nd category for advertising formats such as campaigns, branded entertainment, mobile productions or trailers, the winner will receive the New Ways Award, endowed with 2,356 euros. All prizes are awarded by Porsche and are intended to commemorate the Porsche 911 and the Porsche 356. All award winners will also receive a massive trophy in the form of a metal slingshot. It is intended to symbolize the up-and-coming filmmaker David, who has to find his way in the world of the big advertising goliaths with creative ideas.

With its frosty subject, the competition is intended to emphasize the advantage of Bifidus products: "Supporting the immune system". The competition will be advertised throughout Switzerland on advertisements, posters and online.

Responsible at the Federation of Migros Cooperatives: Jürg Spring (Head of Brand/Label Management), Roman Küng (Senior Project Manager Brand/Label Management), Bettina Huwyler (Project Manager Brand/Label Management). Responsible at Advico Y&R: Dominik Oberwiler (CD), Fabian Esslinger, Lukas Wietlisbach (AD), Annik Weber, Jeremy Küng (graphics), Fabian Küchler (text), Edi Walker, Barbara Bisko (consulting), Patric Meier, Robert Seidl (programming). Image processing: Aschmann Klauser.

Glassy's offering is therefore not limited to an online eyewear store and the services of stationary opticians, but is complemented by its own blog, Glassymag, positioned in the world of fashion and clearly differentiated from the competition, the agency said in a statement on Friday. The market launch is taking place under the motto: "Glasses are no longer just a useful visual aid; today, glasses are also an indispensable accessory for urban trendsetters and a strong fashion statement."

Responsible at Web Optix: Peter Lüthi (CEO), Andreas Lüthi (Store Manager). Responsible at Zurich Tokyo: Daniel Donati (Creative Direction), Raphael Kunz (Art Direction/Graphics), Mihaly Keseru (Graphics), Sandra Schmid (DTP), Laura Donati (Consulting), Amanda Camenisch (Photography).

The subjects are used in advertisements and on posters. But the image campaign's subjects can also be found in the company itself.

Responsible at Grosspeter: Jasmine Gasser (Head of Communications). Responsible at OSW: Michael Oswald (Creative Direction), René Fisch and Michael Schär (Text), Anthony Bertschi (Art Direction) Nadine Siegfried (Consulting Management) Roger Müller (Consulting).

Projects can be submitted at Cristalfestival com/register. The festival aims to promote the creativity of European advertising (New Talent Fondation) and provide a comprehensive overview of competition within the creative scene, the organizer said in a statement Friday. New the 3-day symposium will Brand Entertainment & Content Summit, also in Crans Montana, will take place.

The Allemann motion was approved by the National Council back in June (Werbewoche.ch reported). Evi Allemann justified her motion by arguing, among other things, that it took account of a "new media reality". According to the NZZ on Thursday, the Council of States committee has now also voted unanimously in favor of the motion.

Until now, SRG has only been allowed to broadcast live on its online channels if the broadcast is also shown on one of its television channels.

This is because the industry concerned has already taken self-regulatory measures, SW said in a statement on Friday. Bans are not a solution and ultimately distract from the responsibility of parents. According to the SGK's proposal, advertising should be banned in particular if the advertised food contains too much sugar, salt or saturated fatty acids. According to the SGK, this is based on the Swiss Pledge initiative of the Swiss food industry, which no longer wants advertising aimed at children under the age of 12.

According to the press release, such legislative measures would only restrict the freedom of movement of the economy. They would also increase the administrative burden for companies and authorities alike and place an unnecessary burden on our economy. In this specific case, a ban on advertising would above all relieve parents who leave their children unsupervised in front of the television out of convenience of their responsibility.