This completes the organization of Tamedia's new Paid Media division, in which the Swiss media group will combine the reader marketing and product management teams as well as the editorial teams of the paid media from January 1, 2017 at the latest.

As the future head of "Digital Sales Development" (DSD), the 39-year-old is tasked with accelerating the development of new products and competencies in digital sales. In doing so, the DSD unit will, on the one hand, draw on the skills of existing user market employees and, on the other, test innovative digital sales approaches. Furthermore, the new cross-lingual service unit will be responsible for the further development of existing digital products.

Marc Isler, currently Director Digital Business Development at the Swiss travel group Hotelplan Group, has many years of experience in strategic development, business development and online marketing. At the Hotelplan Group, he was particularly involved in the successful digitalization of products, services, marketing and process management. Previously, he was Head of Direct Sales Marketing at Interhome and Head of Web and Head of Business Development at Local.ch. Marc Isler studied economics at the University of Bern, graduating as lic.rer.pol.

Serge Reymond, member of Tamedia's Management Board and responsible for the Paid Media division from January 2017, in a statement: "Thanks to Marc Isler's experience and skills, we will be able to develop new, innovative concepts in digital distribution. At the same time, the appointment of Marc Isler marks the new organization of Tamedia's user market. With this reorganization, we will be able to respond more quickly to new user needs in the future. I am already looking forward to the new organization and working with the entire team."

This is a newly created position. By taking over the marketing management at group level, Isler relieves the CEO of BRACK.CH and Alltron - Markus Mahler - who until now has directly managed the 25-strong marketing department.

"Marc Isler is the ideal person for this position," says Markus Mahler. Isler has a profound understanding of the markets Competec serves on the distribution, online/specialty retail and manufacturer sides, Mahler says, and is very familiar with the Competec Group. Most recently, Isler was Senior Product Marketing Manager Home - Home Systems DACH at Philips Lighting in Hamburg. Before that, he had already worked for the Competec Group for around six years, most recently as head of the product management team for the electrical submarket. Marc Isler, a technical businessman with a Swiss Federal Diploma, was born in 1983 and is single.

This gives the outdoor advertising company the exclusive right to commercially manage all 680 glued and backlit poster sites in Switzerland's tenth-largest city for the next eight years. According to the press release, the outdoor advertising company impressed with its fair offer and above-average services. The concepts for the management of cultural posters and the promotion of bilingualism were rated very highly. It was particularly important for the bilingual city to consider the German and French language groups. "We are delighted that the city of Biel/Bienne has awarded us the contract for the long-term marketing of its advertising space. The tenth largest city in Switzerland is of great importance for our national as well as regional and local customers, as it offers a strong platform for creative outdoor advertising campaigns," says Beat Holenstein, Head of Partner & Product Management.
 

The multi-award-winning brand designer loves interdisciplinary work across all forms of communication and has many years of experience in the conception and design of brand identities and brand experiences. Marco Becker has extensive expertise in the development of brand identities in the digital space.

"We are delighted to have found a Design Director in Marco for whom there is no separation between the analog and digital brand worlds. He combines various disciplines and can develop the right language so that we can continue to create distinctive brand experiences for our clients in the age of digital transformation," says Thomas Deigendesch, Managing Director of Jung von Matt/Brand Identity.

Marco Becker started his career in Düsseldorf with BBDO and Claus Koch. In Switzerland, he worked at Weiersmüller Bosshard Grüninger and most recently at Crafft Kommunikation. In addition to classic brand design, Becker is a master of multimedia storytelling and the cross-channel staging of brands.
 

Stotz is a well-known figure in the Swiss ICT media scene and, as a former employee, also at Netzmedien. As head of sales at the Netzmedien publishing title IT-Markt from 2010 to 2014, he played a key role in the launch and anchoring of the trade magazine in the Swiss IT channel. Prior to that, Stotz was head of sales at Huron in Zurich for almost 3 years and worked at Compress AG in Thalwil for over 8 years from 1997 to 2005. Over the past twelve months, Stotz worked as Partner Development Manager for the value-added distributor Zibris, based in Rothenburg, Lucerne, where he also got to know the Swiss IT channel from the customer side. This experience will help him in his future work at Netzmedien to respond even better to the needs of customers and to design tailor-made communication packages for them. At Zibris, Stotz said in a press release, he enjoyed the collegial collaboration and the expansion of the Artec IT Solutions brand. "But my heart still beats strongly for the media industry and for network media in particular. I am looking forward to returning."

 

Based on the sustainability-oriented funds as well as the low barrier to entry, effective key visuals have been created that show sustainability in its various dimensions. The launch campaign runs via direct mailings, posters at the POS and relies on the impact of ads in print and online channels as well as social networks.

Responsible at Basellandschaftliche Kantonalbank: Urs Uehlinger (Market Communications); Werner Geng (Project Management). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD); Pascal Rehmann (AD); Luca Stancheris (JuniorAD); Hannes Müller (text); Daniela Geiser (desktop); Claudia Paganini (consulting); Imke Fichtner (production); Derek Li Wan Po (photography).

 

The campaign that the Georgian agency Leavingstone conjured up for the Old Irish brewery is great VR cinema. And for once, the case film also looks as if the campaign had been realized with real people. When virtuality meets reality, even the best VR goggles can't keep up. (hae)

May 2 saw the launch of the new campaign implemented by Wirz for Melectronics (Werbewoche.ch reported). As part of #DasBesteDerWeltFürMich, the electronics retailer's consulting expertise was highlighted. For once, the heart of the campaign was not TV commercials or a print ad concept, but a three-week online sweepstakes that took a witty approach to the honest advice service that differentiates Melectronics from the competition. Users were asked to describe their individual everyday problems by means of short films and banners. Problems that were directly related to a device or could be solved with the help of a device. The prize was an individual electronics solution - and material prizes worth a total of 20,000 Swiss francs.

Wirz expected a few dozen entries, according to the release. But certainly not with this: Within three weeks, around 9,000 problem descriptions in German, French and Italian were submitted via social media, online form and Migros App - the majority of them witty and original. One in four visitors to the website - 25 percent of participants - registered for a consultation. Normally, successful campaigns generate a response rate of around five percent.

For example, one participant winkingly asked to give his girlfriend a new sewing machine so that she could continue to be creative and not suddenly hog the TV. Another wanted a new pizza oven because his pizzas always burned - and was rewarded with a stand mixer for making smoothies and a reference to a balanced diet. A third complained that she was plagued by stress and overwork and was gifted with a facial sauna. In addition, problems with cat hair, unlit refrigerators, freezer compartments with little space and stubborn appliances were described - in some cases even using specially produced film footage.

The funniest fifteen entries were again answered in short film form and played out exclusively on the campaign website Melectronics-gewinnspiel.ch and directly on social media as a response. At the same time, each problem received was treated individually. This resulted in a number of witty dialogs with Melectronics customers on social media. Always with the focus on finding perhaps the funniest problem solution in the world for them.

All answer movies in german

Choice of answer movies:

"Boxing for Robin"

"Une machine à pop-corn pour Max"

"A vacuum cleaner for Ruth"

"A TV for Guillermo"

Responsible at Migros-Genossenschafts-Bund/Melectronics: Christoph Vogler (Head of Communication Specialty Stores), Michel Noverraz (Head of Communication Melectronics), Eva-Maria Norton de Lachapelle (Project Manager Communication), Nathalie Rutz (Junior Project Manager Communication ), Susan Fässler (Junior Project Manager Communication), Simone Blaser (Project Manager Media), Patrick Marti (Division Manager Melectronics). Responsible at Wirz: Livio Dainese (CCO), Fernando Perez (ECD), Niels Schäfer (AD), Simon Smit (Text), Alexandra Kaufmann (Graphics), Gael Tran (AD Digital), Petra Dreyfus, Simone Jehle, Marion Schwager, Stefan Schmid (Consulting), Adrian Huwyler, Sascha Djabbari, Aline Herzog (Digital), Nicole Suter (Art Buying), Sebahat Derdiyok (Agency Producer), Thomas Peller, Adina Nehrkorn (Media Realization). Responsible at Wirz Storyline: Adrian Schräder (Senior Editor), Antonia Frind (Content and Community Manager). Responsible at Pumpkinfilm (film production): Scott Picket (Director), Christopher Novak (Producer). Responsible at OMD (media agency): Verena Wider (Digital Team Leader), Wolf Mocikat (Digital Planner).
 

With media sales of over 60 billion dollars, Alphabet outperforms its nearest rival Walt Disney by 166 percent. Alphabet has managed to outpace Disney more and more in recent years: In the previous year, Alphabet was 136 percent larger, up 21 percent on the previous year.

The Top Thirty Global Media Owners report provides a unique ranking of the world's largest media companies as measured by Zenith's estimated media revenue. First published in 2007, Zenith defines media revenue as all revenue from businesses that support advertising and uses this definition to determine which companies are the most important to the marketing industry*.

The giants among the 30 largest media owners - Facebook, Baidu, Yahoo and Microsoft - all improved their ranking position this year. Facebook moved up from 10th place last year to 5th place this year. Baidu overtook its competitors and moved up to 9th place (14th last year). Yahoo improved from 18th to 15th place, Microsoft from 21st to 17th place. Facebook proved to be the fastest growing owner among the top 30 with an increase in media revenues of 65% compared to the previous year. Baidu was the second fastest growing company with 52% and Alphabet was in third place with an increase of 17%.
 

Rank	Media owner	Rank	Media owner
1	Alphabet	16	Time Warner
2	The Walt Disney Company	17	Microsoft
3	Comcast	18	Asahi Shimbun Company
4	21st Century Fox	19	CCTV
5	Facebook	20	Hearst Corporation
6	Bertelsmann	21	JC Decaux
7	Viacom	22	Axel Springer
8	CBS Corporation	23	Mediaset
9	Baidu	24	ITV plc
10	News Corporation	25	Fuji Media Holdings
11	Advance Publications	26	Hubert Burda Media
12	iHeartMedia Inc.	27	Gannett
13	Discovery Communications	28	ProSiebenSat.1
14	Grupo Globo	29	Yomiuri Shimbun Holdings
15	Yahoo	30	Time Inc.

In total, the five digital giants generated 88 billion dollars in media revenue - that is 34 percent of the total revenue generated by the top 30 companies, representing 65 percent of the total global online advertising market. As these five companies collectively dominate digital advertising, they owe much of their growth to the rapid expansion of this sector. Spending on digital advertising has been growing by 18 percent annually for the past five years. This is due to the proliferation of mobile technologies, the rise of social media and online video, and improved advertising technologies such as programmatic media buying and real-time local search. In contrast, spending on advertising in all media has grown by just 0.6% annually.

Faced with stagnating sales in their core business, the owners of traditional media invested in their digital activities by either expanding the digital components of their existing brands or developing new, independent digital products. This was particularly evident among newspaper and magazine publishers, who suffered from a long-term decline in demand for their print products. Most media owners had to realize that competition on the internet is much more intense than in their non-digital markets, as the barriers to entry are low and there are no distribution costs.

Strong competition and the dominance of the digital giants are making it difficult for many media owners to replace lost revenue from their traditional business areas with new income from the digital sector. Almost half of the top 30 media owners saw their media revenues fall compared to the previous year, but in two cases this was because they sold off part of their media activities. Time Warner spun off its magazine division Time Inc. as an independent company and started as number 30 when it entered the market, while CBS Corporation withdrew completely from the outdoor advertising business.

"The five major digital media owners control the majority of the international internet advertising market, the rapid growth of which has catapulted them into the upper echelons of the largest media owners," says Frank-Peter Lortz, CEO Publicis Media DACH. "The traditional media owners in our top 30 are struggling to grow their own digital businesses, but with varying degrees of success. As digital advertising technology such as programmatic buying moves into other media types, it will continue to disrupt the business of traditional media owners, but also open up new growth opportunities for them."

* Definition of media salesZenith defines media revenues as the total revenues from business areas that support advertising, such as TV advertising, newspaper publishing, internet search, social media, etc. This includes not only advertising revenue, but also revenue generated by these businesses, such as circulation revenue from newspapers or magazines. This paints a clear picture of the size and negotiating power of the largest global media owners that advertisers and agencies have to deal with. The report covers the 2014 financial year, the last year for which we have consistent revenue figures for all listed companies.

For one thing, users are online at different times. With this logic, social media teams often post past the user. Secondly, if everyone is posting on the hour, brands are competing massively for attention in the timeline. "Stay away from the hour, and the same applies to the minutes immediately before and after," advises Bernadette Brown, Vice President DACH & Benelux at Socialbakers. But when is the best time instead? "Timing is crucial for successful social media marketing, whether it's chronological or algorithm-based news feeds," emphasizes Bernadette Brown. A good time to publish depends on the social network, the industry and the different interest groups of a brand. However, social media teams can use the following three metrics to find the right time for each post.

1. engagement of past posts

The easiest way is to look at historical data. Get an overview of which of your posts performed particularly well at which times. But: You should take into account that timing is not everything and that quality content sometimes also performs well independent of the point in time. Deliberately remove these outlier posts from your analysis.

2. Facebook's "When your fans are online"

Engagement on your own posts alone doesn't show the whole picture. If you've never posted around 8:20am, how would you know that's the perfect time? The best way to do this is to use a metric provided by Facebook called "When your fans are online" and combine it with user engagement throughout the day.

3. the commitment of the competition

Social media habits vary greatly between different user groups - each community has its own phases of activity. Therefore, also observe when your community is active based on your competitor pages.

4. post predictions

A good algorithm based on an extensive data pool can make it easier for you to select the right time with appropriate predictions. Therefore, when selecting your social media analysis and optimization tool, pay attention to the selection and quality of such prediction algorithms.

Socialbakers is the global market leader for tracking, analyzing and benchmarking social media engagement. Over 3000 customers in more than 100 countries trust the service provider. Socialbakers helps to achieve measurable success with social media activities. The company monitors more than ten million social profiles on all major social networks, including Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+ and VK in Russia.

It does an immense amount day in and day out. Unfortunately, this is often forgotten or taken for granted. It's high time to say thank you with care products from Migros. Under the motto "Your body does a lot for you. Give it something back" campaign was launched this week. In it, a wide variety of women think about their bodies, their hair, their faces. And about what they do. The campaign includes a launch spot, posters, ads and banners. The web agency Aperto created the new, content-driven website migros.ch/beauty with an inspiring beauty blog.

Responsible at Migros Genossenschafts-Bund: Roman Reichelt (Head of Marketing Communications), Nadine Hess (Head of Own Brand Management), Alexander Herrmann (Head of Product Range Communications), Patrizia Keller (Project Manager Product Range Communications), Marlon Chng (Project Manager Digital Communications), Philipp Marquard (Head of Media), Simone Blaser (Project Manager Media), Ricarda von Ellerts (SEO & SEA), Sergio Mare (Head of Online Communications & Community), Jeanette Kuster (Online Communications Manager). Responsible at Leo Burnett: Vanessa Mermoud (AD), Anna Leudolph (text), David Fischer (CD), Martin Stulz (ECD), Christoph Schwarz, Michael Gassler (consulting), Suzana Kovacevic, Erasmo Palomba (art buying), Susan Wittber (production). Responsible film: Rosas & Co (production), Rune Milton (direction), Sizzer Amsterdam (music). Responsible photo: Antje Merkel (photographer). Collaboration on web presence: Website: Christiane Krüger + Zsolt Juhasz (Aperto), Widgets: Maximilian Lemke (Liip), Content: Nicole Tschanz (Migros Medien), Dario Mühle (Namics), SEO / SEA: Marco Schlauri (Web Republic). Responsible at OMD: Daniel Crespo (Account Director), Natalie Rufibach (Media Planner), Mercedes Mejias (Digital Planner).
 

Since Wednesday, the platform NZZDomizil.ch with a new concept, a modern design and additional functionalities online. In addition to numerous real estate properties, it now also offers a magazine section with topics relating to living, housing requirements, home ownership and the development of the real estate markets. Also newly integrated is a guide section with helpful information as well as useful templates and checklists for a smooth change of residence or house purchase. Furthermore, the navigation has been adapted to the needs of users and the structure of the site has been made clearer. The real estate platform is now fully responsive and can therefore be enjoyed on all devices.