There is a lot to discover while hiking. On their hike, Gian and Giachen come across a spruce tree by the side of the path and start talking to it. They feel sorry for the little tree because it is never allowed up to the summit due to the tree line. Giachen has an idea of how he can improve the situation.

Graubünden offers a hiking paradise for all target groups - from pleasure hikers and long-distance hikers to high alpine summiteers. Graubünden Ferien is launching a large-scale hiking campaign for this summer with the TV commercial. Further measures will follow.

Responsible at Graubünden Ferien: Myriam Keller (CEO a.i.) Marc Held (Project Manager). Responsible at Jung von Matt: Samuel Christ (Executive Creative Direction); Alain Eicher (Text); Lukas Frischknecht (Art Direction) ; Amaru Eslava (Graphics); Marco Dettling, Roman Meister, Marie Leggeri (Consulting) Deborah Herzig (Art Buying). External partners: Elefant Studios (animation) Jingle Jungle (sound design).
 

Due to high market transparency and the changing (self-)image of the patient as a customer, it has become indispensable for every hospital to pursue a clear and differentiating communication policy that creates identity, trust and security. It is essential to directly address relevant target groups such as referring physicians, patients, sponsors, health insurance companies and employees and to position oneself on the market.

The Oberaargau Regional Hospital relies on a patient magazine (among other things), in line with its motto: Our mission - your health. Neuzeichen not only worked out a strategic positioning for the magazine within the framework of a clearly defined working process, from a copywriting and marketing team workshop to a qualitative patient and employee survey to the final editorial concept, but also formulated all content and design parameters in an editorial and design concept. The Neuzeichen agency, which specializes in communication and orientation design, is pleased to present the first issue of the patient magazine, which has a circulation of around 100'000, after around six months. The November issue is already in the starting blocks.

Responsible at SRO, Spital Region Oberaargau: Manuela Leuenberger, Andrea Deschermeier. Responsible for new characters: Christoph Pauschenwein, Jan Weber, Catrin Rathgeb
 

The pictures were on display at the Folium in Zurich from May 5 to 29. A special highlight was the opening speech by Kathy Gannon, Keystone announced on Monday. The long-time correspondent of the Associated Press in Afghanistan and Pakistan shed light on the difficult situation of modern photojournalism. According to the organizer, the photographs of last year's events and stories - especially the winning picture by Australian Warren Richardson - gave rise to lively discussions and left an impression. Keystone presented the exhibition for the ninth time in Zurich. (SDA)

Jung von Matt/Play's core competence is consulting, conception and production in the moving image sector. Whether snackable clips for social channels, corporate movies, animated infographics or explainer videos - the experts at Jung von Matt/Play make brands come alive with their expertise in storytelling as well as motion and sound design.

"As a communications agency, we create content that conquers. With Jung von Matt/Play, we are further expanding our moving image content offering, improving the brand experience for our clients' communities across all channels," says Roman Hirsbrunner, CEO of Jung von Matt/Limmat.

Jung von Matt/Play is led by Oliver Vedolin and Matthias Fasnacht and will start operationally on June 1, 2016. Oliver Vedolin previously worked for five years at Jung von Matt as Strategic Planner Digital, most recently in the role of Head ad interim of Jung von Matt/Next. Previous stations of the 35-year-old were Havas, Advico Y&R, Publicis Vienna and Syndicate Media Group New York. Oliver Vedolin graduated from Miami Ad School Minneapolis and holds a Master in International Relations from the University of St. Gallen. Matthias Fasnacht is a proven expert in visual storytelling and founded the multimedia production company intovision in 2003. Over the past 13 years, the 36-year-old has implemented over 300 projects for renowned national and international clients. Matthias Fasnacht graduated from the SAE Institute Zurich.

Following the founding of Jung von Matt/Impact last year, this is a further step by Jung von Matt towards comprehensive brand management in the digital age. Together with Jung von Matt/Impact, the new agency has moved into its offices at Hottingerstrasse 17 in Zurich, a minute's walk from Jung von Matt. Jung von Matt/Play will work closely with all Jung von Matt divisions.
 

This is also the case in the new short film "Rakete". This tells the touching story of the friendship between Emily and Jan, two children who are separated by an illness and yet remain closely connected thanks to an avatar.

What sounds like fiction is already reality today. Thanks to the commitment of Helsana and its six robots, which enable seriously ill children to participate in everyday life even during a long hospital stay. The four-minute short film "Rocket" is now available online.

Responsible at Helsana: Simon Neuner (Head of Marketing & Communications), Yves Ekmann (Head of Live Experience), Monika Luck, Melania Cabanas (Live Experience). Responsible at FCB Zurich: Dennis Lück (CCO), Andy Lusti, Marcin Baba (Creative Direction), Sarah Ming, Fabian Zahner (Copywriter), Paul Labun (Art Direction), Simone Luker (Graphics), Mark Becher, Sandro Breu (Client Service Director), Paola Gächter, Manuela Rocchese, Marcel Mägerle, Michael Hürlimann (Consulting). Responsible at Rosas & Co Films: Natascha Imfeld, Nadia Rosasco (Producer), Sean Fee (Director), Daryl Hefti (Cinematographer), Südlich-t (Postproduction) Novo Amor (Music). Responsible at Konnex: Monica Jäggi (owner, team management), Peter Döbeli (owner, responsibility online), Judith Bischoff (media planning).

 

Basel enjoys a high reputation among those interested in culture. The city is an attractive location for players in all creative fields. Unfortunately, however, the local creative industries lack cross-sector networking, visibility and appreciation. The new association KreaB (Verband der Kreativwirtschaft Basel) serves as a mouthpiece for the sector, represents the interests of Basel's creative industries in a spirit of solidarity, networks sectors and players and aims to make their creative achievements from Basel visible.

Basel is the new Berlin, postulated urban developer Thomas Kessler three years ago. At that time, the government had discovered the creative industries as a new economic sector worthy of support in the city and provided funding for the 13 sub-sectors of the creative industries accordingly. Today, little remains of the euphoria of that time, except that the players in the 13 sub-sectors of the creative industries (music industry, book market, art market, film industry, broadcasting industry, performing arts, design industry, architecture market, advertising market, software/games industry, arts and crafts, press market, phonographic market) still want a suitable representation of their interests. Ten representatives from the various creative industries founded KreaB, the interest group for Basel's creative industries, in January 2016. KreaB sees itself as a bottom-up initiative, i.e. initiated by the players themselves, and primarily aims to strengthen the visibility, networking, market opportunities and promotion of the players in Basel and the surrounding area.

CreaB.ch

For Latin American fathers, one thing is clear: their child will be a soccer star. In order to give mothers - if their child has any talent - a taste for promoting young talent in good time, the Venezuelan first division team Estudiantes de Caracas has organized an unusual campaign with the FCB Caracas agency: Ten expectant mothers in their seventh month were wired up their bellies with movement sensors. The signals emitted by the unborn babies moved a figure from the virtual football game. How this is supposed to work technically in detail remains a secret of the agency - explained in the case film by a screen full of rattling numerical codes. And lots of cables. However, the pregnant women and their partners seemed to enjoy the action - as did the viewers on YouTube: The original video published in February has over 100,000 views and many positive comments. (hae)

Catch-up TV has been available in Switzerland for five years and has become established with all network operators - i.e. Swisscom, UPC and others. Viewers can watch any program in the archive for up to seven days retrospectively without having to make recordings. This makes live television less attractive - and commercial breaks less relevant, as they are simply fast-forwarded.

Private TV broadcasters have little joy in the new viewing habits, as their vital advertising slots are becoming less attractive. 15 percent of today's TV viewing is time-shifted, every second advertising block is skipped - in 2014, advertising worth CHF 50 million was ignored, and the trend is rising. If the TV stations do not achieve the performance guarantees agreed with the advertising clients, the commercials have to be broadcast until the guaranteed number of viewers is reached.

Better tariff or ban on winding

As Schweiz am Sonntag writes in its current issue, the archive function is now facing drastic cuts. The legal basis for the function is regulated in the "common tariff 12" (GT 12) of the Suisseimage collecting society - and this expires at the end of the year. Negotiations are currently underway to reorganize the contracts and the private broadcasters are not willing to continue as before. According to 3+ boss Dominik Kaiser, Switzerland is currently the only country in the world where all channels are available in the archive. He demands: Either the network operators must conclude contracts with the broadcasters and purchase the rights at standard international market prices - or the new tariff should prohibit the skipping of advertising. Otherwise, Kaiser believes the existence of private broadcasters is threatened.

Pro7 Sat 1 and the RTL Group also want to stand up for the interests of advertising customers in the negotiations. SRG is also joining the call for fairer contracts: The aim is not a ban on catch-up TV, but fairer tariffs that better compensate for lost revenue, says SRG spokesman Simon Denoth to Schweiz am Sonntag.

With the current tariff model, Swisscom & Co. pay the broadcasters CHF 1.50 per month and user for the use of the 7-day archive. Roger Elsener, Managing Director TV at AZ Medien, agrees that this is far too little to compensate for the loss of advertising. He also demands: Increase the tariff or prevent fast-forwarding. Otherwise, legal action will be taken to clarify whether the function constitutes private copying. Background: The current legal interpretation of the joint tariff assumes that the TV archive is stored by the user - like private recordings on a recorder. Strictly speaking, however, the recordings are stored on the network operator's servers. If the archive function were no longer considered a private copy, the network operators would have to conclude a separate contract with each broadcaster. (hae)

While the whole of Switzerland was puzzling over who was behind the entertaining clips, Swisscom and Plan.Net Suisse were delighted with the viral success of this unusual teaser campaign.

The latest generation of Swisscom TV 2.0 includes a remote control with an integrated microphone. Users can search for programs, actors or channels by voice input and no longer have to laboriously type in the terms. The special feature: The voice search also understands Valaisan. Or Obwalden dialect. And all Swiss German dialects in general. A steep pass for the creative minds at Plan.Net Suisse, who have dramatized this special feature in Pranks.

A Saturday in mid-May in Switzerland: a young man from Basel is talking to the fuel nozzle in his car. A short time later, a woman tries to persuade a Selecta vending machine to finally spit out her "Peccli Gummibeerli". Anyone waiting for the 3 streetcar at the Hubertus streetcar station could watch a woman from Valais ordering her ticket to the main station from the ticket machine as a matter of course. It was easy. With a half-fare card. Then there was the young mademoiselle fuming at her trunk. A coffee machine that simply wouldn't dispense the double espresso "Chrütehagel nomal". The gentleman who held up a full elevator because he wanted to use voice search to find the underground car park. And the man from Biel in the launderette who just wants to get the washing machine running: "Go on, iu".

The seven clips, which were used unbranded in an initial phase, spread across the web at an impressive speed, according to the press release. Media and bloggers picked up on them, paving the way for the resolution clips launched seven days later to really take off. Thomas Lüber, Creative Director of Plan.Net Suisse, adds: "Working for clients who have the courage to try out new approaches is fun. Especially when the results of the campaign are convincing." CR Lichtspiele was responsible for the film production.
 

Autism is only really known to a few people in Switzerland. Accordingly, little understanding is often shown to those affected and their environment. That is why Autismus Forum Schweiz commissioned the creative agency Ruf Lanz four years ago with a long-term awareness campaign.

Nicole Ulrich-Neidhardt, President of the Autismus Forum Schweiz, says of the collaboration: "Ruf Lanz always manages surprising approaches to the complex topic. The touching but deliberately unsentimental campaigns have managed to sensitize a large audience. Our website autismforumswitzerland.ch has a massively higher number of visitors today, and even on Facebook almost 8000 people are now interested in our cause. In addition, the campaigns and the many awards we have won have attracted the attention of numerous media outlets, which have taken up the issue. In the meantime, we are even receiving inquiries from organizations in the U.S. that would like to use our campaigns."

Now Ruf Lanz is drawing attention to another facet of autism. People with autism find it difficult to correctly classify other people's facial expressions, gestures and feelings. "Reading facial expressions" is something they have to learn laboriously. Like a complicated foreign language. The new campaign demonstrates this using the example of Chinese kanji characters, which bear a resemblance to human faces. The characters were painted on Japanese paper by calligraphy artist Sylvie Xing Chen according to an ancient tradition. The subjects are used online and offline in various formats and applications.

Sylvie Xing Chen

Responsible at Autismus Forum Schweiz: Nicole Ulrich-Neidhardt (President), Thomas Girsberger, MD (Vice President), Thomas Ulrich, MD, Edith Vogt-Hörler, Susanne Rahman-Wynistorf, Nikola Bellofatto (Board of Directors). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Florian Birkner, Markus Ruf (Text), Anita Roth (Consulting). Calligraphy: Sylvie Xing Chen. Photography: Rico Rosenberger.

The vegetable garden is located directly in front of the vegetarian and vegan restaurant's new premises. "We wanted to build the largest urban garden in Oerlikon to sweeten the waiting time for all tibits fans until the official opening on June 3, 2016," says Daniel Frei, Managing Director and co-founder of Tibits. Together with the Zurich start-up "Gmüesgärtli", the vegetable garden was set up in a central location, right next to Sternen Oerlikon. From May 28 to June 2, vegetables, herbs and fruit can be harvested directly from the raised beds as you pass by.