In Germany, the award has been attracting an ever-increasing audience for six years and is now a renowned event for "Generation Youtube". Now, the award is also intended to honor the diverse web video creation in Switzerland. Six years ago, the European Webvideo Academy (EWVA) awarded the prize in Germany for the first time in various categories. Initially a rather small event, the prize soon became the talk of the town. Over the years, the web video award has become bigger and more popular, but without losing its original charm. This year, the prize was now awarded last Saturday in Düsseldorf. A total of over 2000 guests attended the gala, and hundreds of thousands of viewers watched live via YouTube, Twitch and Facebook.

The Web Video Award Germany came up with a surprise: Web video prizes are also to be awarded in Switzerland for the first time. The prize was brought to Switzerland by the three Admeira partners Ringier, Swisscom and SRF. In the first phase, the categories to be awarded will now be determined, a nomination jury and the voting procedure defined. The first award ceremony is scheduled to take place as early as December of this year.

Marc Walder, CEO Ringier: "The importance of web video content has increased massively in recent years. On Ringier platforms such as those of the Blick Group, video consumption has more than quadrupled since last year, and we now record up to 50 million views per month. Together with our Admeira partners, we want to underline the great importance of web videos with this award."

After the then upc cablecom announced the rebranding of the regional organizations Switzerland/Austria in December 2015, the goal was to implement the entire new and cross-national brand identity by summer 2016. Evoq accompanied UPC as a consultant in all brand strategy issues for the new corporate design. The agency developed the CD manual with all design elements and was responsible for revising the logo.

Another focus was on the development of various media for the internal UPC launch: a brand book in four languages for employees in Switzerland and Austria, posters, and a 1,400-piece brand puzzle that employees at UPC Switzerland headquarters put together together. In this way, they are involved in the new brand identity right from the start.

"The colorful Bloom is the centerpiece of the new brand and symbolizes UPC's broad product portfolio and diverse entertainment offerings," says Ralf Löwe, Head of Strategic Planning and Head of Mandate UPC at Evoq. "We brought the corporate values "clear, open, fresh" tangibly to life with our implementations, laying the foundation for a successful brand presence. According to UPC, this was very well received by the employees overall," he says happily.

Responsible at UPC: Ivo Hoevel (Chief Marketing & Products Officer Switzerland/Austria), Marcus Kikisch (Director Marketing Communication & Brand Management), Laura Lippuner Ballestrin (Manager Marketing Communication). Responsible at Evoq: Adrian Schaffner (Consulting), Ralf Löwe (Mandate Management), Nicola Lutz / Patricia Lendi (Project Management), Daniel Bürgisser (Art Direction).
 

With over 2,300 wines, the Graubünden wine merchant von Salis offers its customers a wide variety of wine brands from all over the world. The range also includes its own wines, which are produced from grapes from the Bündner Herrschaft region.

Wine merchant or winemaker?

As von Salis operates under the same name as both a wine merchant and a winemaker, the positioning both internally and externally was unclear. The aim of the rebranding initiated with Process was to bring clarity to the communication. In order for both senders to exploit their full potential, the communication situations must be differentiated: Either the wine merchant is speaking or the winemaker and their own wines. This idea also manifests itself in the design.

Wine takes center stage

The first step was to redesign the wine retailer's image. Depending on the situation, the dynamic logo is either a symbol or a flexible stage. Stories, products and messages about wine play out on this stage. The result is a lively appearance that is entirely in keeping with the spirit of the new brand. von Salis acts as a pioneer, partner and expert, opening up access to wine and making it uncomplicated. "The focus is on wine" is also the claim.

The new brand exudes joie de vivre, celebrates enjoyment and sensuality. The illustrations by Japanese artist Satoshi Hashimoto emphasize these positive associations, illustrate the newly defined values and bring them closer to employees and customers in a likeable way.

Digital presence is crucial

Also the Website and the online store have been fundamentally revised and now offer not only a convenient shopping option and a clearly laid out source of information on all aspects of wine. Thanks to a sophisticated search mask, it is also possible to filter according to criteria such as personal taste (elegant, strong, full-bodied, etc.).

The future of communication belongs to high-quality content that is published in a targeted manner on a wide variety of channels. Changing customer needs call for more differentiated solutions and new technologies open up more possibilities. Processes are being accelerated and communication is becoming cross-media. For this reason, Brunner has decided to align its strategy accordingly.

Focus on "Media with a future"

The curved red element stands out in the new logo. It stands for dynamism and passion, but also guarantees recognizability. The claim "Media with a future" replaces the previous subline. It signals the strategic claim to offer integrated communication solutions from a single source. The existing classic print is combined and supplemented with digital media. The new orientation underlines who Brunner Medien AG is and what it stands for. The company has changed on various levels. In concrete terms, this is reflected in the expansion of services. Employees have undergone further training in topics and fields of work such as cross-media management, database publishing, online marketing, brand management, storytelling, multimedia publishing, art direction and responsive web design.

Thomet Radsport sells high-quality bicycles for bike enthusiasts. For years with the brand promise "Bicycle Obsession". Now Thomet Radsport shows people with a lot of skin. Because real passion not only gets under the skin, but is even visible on the skin of bike freaks.

The campaign consists of posters, advertisements, cinema slides, shop window/POS material, flyers, vouchers and a competition looking for people with the most passionate bike sun tan. Promo teams demonstrating their bike enthusiasm on their skin distribute sun cream and inspire passers-by to enter the contest.

Responsible at Thomet Radsport: Philipp Thomet, Stefanie Thomet. Photos: Remo Ubezio.

YOUR TASKS

You develop stories about communication, advertising, media and marketing, define the media channels for your stories, prepare your topics, find the right contacts and turn your idea into a balanced, exciting article. You also know how to tell stories using images and moving images. You value and support close collaboration in a small team, in which everyone is given space for their ideas, but agreements are the be-all and end-all.

YOUR PROFILE

You know how an editorial office works, have several years of experience as a journalist or editor and a university degree. You have a good feel for upcoming topics, a nose for the right people to talk to and good contacts in the advertising and communications industry. You are curious, persistent and skilled in dealing with very different people. Polished language is your trademark.

YOUR OPPORTUNITY

Following a relaunch, Werbewoche will be published from August with a completely new look, in a new format and with expanded content. You have the unique opportunity to accompany the established trade magazine into a new era and help shape it to a certain extent. We would like to explicitly encourage mothers and fathers as well as older employees to apply to us if they are suitably qualified. Werbewoche is part of Somedia Chur, which produces media for Südostschweiz. Our editorial office is located in Zurich, directly behind the main railway station.

YOUR NEXT STEP

Are you curious? Wonderful! If you have any questions, please contact Anne-Friederike Heinrich, Editor-in-Chief of Werbewoche, phone +41 44 250 28 29 (Monday to Wednesday) or [email protected]. Please send your complete application portfolio including text samples by June 15, 2016 to: [email protected]

Job advertisement on Medienjobs.ch

The new service agreement is valid for the period from 2017 to 2020. The main component is the internet platform Swissinfo.ch with its texts, image, audio and video contributions in German, French, Italian, English, Spanish, Portuguese, Arabic, Chinese, Japanese and Russian. With voting and election dossiers, swissinfo.ch continues to enable the Swiss abroad to exercise their political rights in Switzerland.

With the Italian-language Internet platform Tvsvizzera.it, SRG is targeting the southern border region and cross-border commuters, but also all Italian speakers. SRG will also continue its existing cooperation with the international television channels TV5 (French) and 3sat (German). With this cooperation, television programs with a Swiss connection can be broadcast in over 210 countries.

The Radio and Television Act requires the Federal Council and the SRG to regulate this offering and its financing in periodic contracts. At least half of the costs are borne by the federal government. Compared to the current period (2013 to 2016), federal contributions will be around CHF 1.6 million lower over the next four years.

The new performance agreement also formulates qualitative and quantitative targets for the individual offerings. In addition, SRG will be required to report comprehensively each year on its Internet platforms and its cooperation with TV5 and 3sat.

From digital account opening to mobile banking and payment by app: as a leading multi-channel bank, UBS combines the new digital with the tried and tested personal. UBS is one of the first Swiss banks to offer digital account opening. High net worth individuals benefit from UBS Wealth Management Online. With the Bexio business software, SMEs have the opportunity to carry out a daily reconciliation between their accounts and bookkeeping: With UBS SumUp PIN+, they can turn their smartphone or tablet into a cash register.

Publicis has created a new campaign to promote UBS's comprehensive digital offering and further strengthen its leading position in the field of digital banking. Consequently, the campaign will also be purely digital. The corresponding media strategy was developed in collaboration with the media agency Zenithoptimedia and Unique Digital and encompasses all online and social media channels.

The internet is full of imaginative, smart, high-tech gadgets that are often too good to be true - especially on YouTube. Publicis used such videos as inspiration for a campaign that in turn shows the digital offering from UBS that already exists - in the here and now. The film was directed by the L.A.-based Freise Brothers.

Responsible at UBS: Daniel Fischer (Head of Marketing UBS Switzerland), Sonja Kingsley-Curry (Head Creative Concepts & Campaigns), Michael Egger (Creative Concepts & Campaigns), Daniel Hünebeck (Head Client Dialogue Marketing), Laura Meyer, Julia Odermatt-Stefanidis, Marc Délèze (Digitalization), Altan Tural (Direct Marketing). Responsible at Publicis: Thomas Wildberger (CCO), Wim Roelfs (Creative Director), Peter Brönnimann, Christian Stüdi, Andreas Hornung (Text/Concept), Tom Kees (Art Directon), Matthias Müller (Strategy), Cem van der Schaar (Head of TV & Art Buying), Eliane Stettler (Art Buyer / TV Producer), Frank Lang (Business Director), Beat Huber (Junior Brand Director), Ursula Jaag (Brand Director), Sam Bollow (DTP), Massimo Giannotta (IT); CZAR (Film Production), Freise Brothers (Director). Responsible at Zenithoptimedia: Maria Brinkmann (Client Service Director), Martina Frei (Client Service Manager), Evelin Wachter (Digital Account Director).
 

On the one hand, the name change represents the completed generational and ownership change: S&W was taken over by Martin Perini and Jörg Krummenacher from Urs Wiezel back in 2012. On the other hand, the agency has continued to develop consistently with the arrival of the two successors and other key employees. The strategic, conceptual, creative and digital expertise has been massively expanded.

Kommpakt is responsible for many local and national brands, their positioning and communication solutions. Professional communication in all its forms, the compact agency size of twelve employees, the consistent service approach and the stability of long-standing client relationships have shaped the new name, according to the press release.

In the new function, he supports the optimization and further development of digital products and services within Tamedia and promotes important innovations. He also accompanies the development of new product strategies and strengthens the cooperation and exchange between the various product managers.

Robin Simon, 37, has been Senior Manager for Mergers & Acquisitions and various projects at Tamedia Digital since 2014. Previously, he has built up several digital B2B and B2C startups as founder and product manager since 2006. Robin Simon studied business administration at the University of Mannheim and the University of Oregon.