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Campaigns

Ewz is in quiz fever

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Media

Blick launches book on the interview series "We were heroes"

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Commerce

Second-hand fashion: environmental awareness is more relevant than saving money

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Digital

Station creates new website for the VCS

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Budgets

Scholtysik wins branding mandate from the Pax Group

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Campaigns

Third wave of the "Say it better on Digitec" campaign has started

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Media usage

Researchers do not see SRG in competition with private broadcasters

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Campaigns

Odlo launches campaign with the Gasparin sisters

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Media

Black Friday Week: Goldbach offers big discounts again

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Digital

"What's Next Forum Zurich": practical applications of AI and XR

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"People love their bubble"

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Last but not least

Marketing gag: James Blunt gets to keep his name

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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