Third wave of the "Say it better on Digitec" campaign has started
The video campaign «Better Say It on Digitec» is kicking off its third wave with new, humorous spots and encouraging tech enthusiasts to share their opinions and knowledge on Digitec.ch.
Whether at a stand-up comedy show, at dinner with the family or while birdwatching - the inner nerd sometimes bursts out in inappropriate situations. With a wink, the campaign by online retailer Digitec invites tech enthusiasts to share their passion where they meet like-minded people - on Digitec.ch. Following the first two waves of the campaign in February and July 2024, new videos were produced for this purpose. In them, the online retailer positions itself as a platform for technology enthusiasts who want to share their insights and expertise in a lively community.
The new commercials were once again developed in-house by the Digitec creative team, supported by specialized partners in the areas of pre-production, filming and post-production. They have been online since Monday in German-speaking and French-speaking Switzerland as well as on relevant social media channels such as Facebook, Instagram, TikTok and Twitch.
Responsible at Digitec Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Jill Wanner (Teamlead Brand Communications Management), Annina Müggler (Teamlead Creation), Mariya Alipieva (Project Management, Brand Management), Armin Tobler (Director & Editor), Daniel Kobi (Art Director), Manuela Rüegg (Producer), Bastian Otter (Copywriter), Valentina Sproge (DoP), Cédric Feusi (Digital Marketing), Luca Giugliano (Digital Marketing & Media Planning), Fabrizia Wicki (Social Media), Martin Jud, Lorenz Keller, Samuel Buchmann, Patrick Vogt, Katja Fischer (Script Consultants), Alle Zusammen (Concept), Language Services (French Transcreation). External partners: Prisca Baumann (production design), Gabriela Wassmer (hair & make-up), Lukas Graf (gaffer), Raphael Werner (lighting technician), Florian Hinder (set sound), Yasmin Joerg (assistant editor), Simon Hardegger (grading), UKO - The Audio Suite (sound post-production), Atelier 229 (casting), Alex Biondi (location scouting).
