Marketing gag: James Blunt gets to keep his name

James Blunt can continue to be called James Blunt and does not have to change his name to Blunty McBluntface. The new edition of his hit album "Back to Bedlam" entered the British charts at number seven - and not at number one, which would have had corresponding consequences.

Because in this case, the musician had promised to officially change his name to the suggestion that gets the most likes on social media. The winner was "Blunty McBluntface". The 50-year-old then assured that he would go through with the marketing stunt if he had to.

Blunt reacted to the chart decision with a ironic videoIn it, he is filmed on the phone with his manager telling him the "bad" news that he has missed the top of the charts. While the interviewer comforts him, Blunt cheers: "I don't have to change my name" and jumps around on the sofa with joy.

Name changes in the UK relatively simple

In the UK, name changes can be made via a so-called "deed poll" by declaration. The cost is 49.32 pounds, which corresponds to around 55 francs. There are only restrictions if copyright is infringed or the name could be offensive, for example if it is offensive or sexual in nature. However, the step can also be reversed very easily.

However, the last word may not yet have been spoken for Blunt, who is known for his self-irony - if the joke video is to be believed. "I've spoken to the record label and we think it might be time to rebrand. We're all a bit tired of James Blunt," says the manager in the video. Besides, the kids would love Blunty McBluntface. "It's got a really nice ring to it." Blunt then slumps in shock. The manager addresses him: "Bluntface...?"

Blunt stormed the charts in 2005 with "Back to Bedlam" and the single "You're Beautiful". The record remained at the top of the British charts for ten weeks. (SDA/swi)

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