Odlo launches campaign with the Gasparin sisters
Odlo is continuing its brand campaign, «There’s more out there.» The latest campaign video features the successful Swiss biathletes and sisters Selina, Elisa, and Aita Gasparin.
The "There's more out there" campaign was launched in January 2024 as part of Odlo's new brand strategy. It focuses on people who seek physical and mental fulfillment in nature. The videos explore how these unique outdoor experiences enrich their lives. They are intended to inspire all sports enthusiasts to rediscover their passion for exercise in nature. The Leading roles in the current campaign video play the Swiss biathlon stars and Odlo brand ambassadors Selina, Elisa and Aita Gasparin.
The video shows the athletes as fun-loving outdoor enthusiasts and the special chemistry that exists between the sisters. It also expresses the joy they experience when cross-country skiing together. "On days like these, it's not about training, competing or winning," explains Aita Gasparin. "It's all about the moment. For a moment, we are children again and the mountains are our playground. We are free there. We are one."
