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Media

Moving image planning in transition

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MarKom

Flowers and pearls - Sarah Pally's column. This time: "Is this advertising - or can it go away?"

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MarKom

Between consumer mania and asceticism: How brands respond wisely

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Campaigns , MarKom

Witwinkel sets a clear signal for Two Spice: "We Love the System"

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Business , Commerce

450 million: Black Friday sales continue to fall

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MarKom

How brands come into the children's room

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Creativity

Thjnk Zurich designs repositioning for Swiss Post

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Creativity

André Caradonna wins the PR Image Award with Solothurn Dance Festival photo

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Branding , Campaigns , Creativity , MarKom

Galactic campaign: How two aliens are fueling Nestlé's creative mission

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MarKom

Spina's Civil Voices: With the power of words against inequality

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Digital

Kalteswasser accompanies Suli driving school on TikTok

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Branding , Creativity

A Hook for LUKB: Entrepreneurs & Executives Campaign, Staged with AI

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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