Spina's Civil Voices: With the power of words against inequality
Amid absurd Black Friday deals and daily news reports about rising global inequality, Solidar Suisse is rolling out the next phase of its «Typo-Drama» campaign, which was recently awarded a WOOHW Gold prize.
Using striking pairs of words, Solidar Suisse continues to draw attention to the global crisis of inequality and calls for active solidarity with exploited and marginalized people in the Global South.
A new feature in this all-digital campaign is the animation of the «Typo-Drama» word pairs, which seem to break out of their given format.
Another new addition is the updated promotional video: «Inequality is tearing the world apart» uses direct language and fast-paced visuals to explore the dangers of extreme inequality and present Solidar Suisse’s proposed solution.
Responsible at Solidar Suisse: Susanne Rudolf (Campaigns), Benjamin Gross (Head of Marketing & Communications), Sylvie Arnanda (Communications and Media, French-speaking Switzerland); In charge at Spinas Civil Voices: Nicolas Stark, Beat Egger (Creative), Susi Kammergruber (Creative Director), Janine Frei (Consultant), Lorenz Spinas (Strategy)
