On Tuesday, the National Cooperative for the Disposal of Radioactive Waste Nagra will submit the general license application for the Swiss deep geological repository to the federal government. The construction project thus enters a new phase and, after 50 years of research, the public debate now begins: the people will ultimately decide whether the repository should be built at the Nördlich Lägern site.

This is why this year's issue of the magazine of the century is not only being published as a printed magazine, but also as a podcast series featuring ten personalities from the worlds of politics, science and culture, who share their perspectives on the deep geological repository project in conversation with presenter Hannes Hug.

The measures supplement the facts and figures of the general license application with the human factor - the "most important of all factors", as it is called. People from the population and personalities who have come or will come into contact with considerations regarding the deep geological repository due to their professional field of activity have their say - including former Federal Councillor Doris Leuthard, ethicist Dominic Roser, bestselling author Thomas Meyer and futurologist Jeannie Schneider. "The big absentees in this debate are the future generations," says Dominic Roser. The Teaching and Research Council of the University of Fribourg and argues that their interests should be taken more into account.

"For us, the submission of the general license application is an epoch-making step," explains Nagra CEO Matthias Braun. "Now we not only need the authorities to review the application, but also the broadest possible debate. After all, the voters will ultimately decide on the deep geological repository in Nördlich Lägern. With the podcast and the magazine, we want to launch the debate and find out what visions, hopes and fears the Swiss population associates with the deep geological repository project."

The content, which was designed together with the Zurich agency Schroten and implemented by a team of specialists, will provide food for thought on several channels over the coming months. In addition to the print magazine, the hub Centurymagazine.swiss and the podcasts available on all the usual portals, a film documentary and a movie trailer have also been produced. The latter can be seen in Swiss cinemas from the end of November.

Responsible at Nagra: Patrick Studer (Head of Communications), Oliver Hinze (Communications Manager). Responsible for grist: Adrian Schräder (overall responsibility & concept), Adrian Huwyler (concept and development), Aline Herzog (project management), Hannes Hug (moderation & editing), David Fehr, Michèle Roten, Sebastian Sele, Florian Leu (editing & production), Hubertus Design (layout & art direction), Rea Gutzwiller (proofreading), Bálint Dobozi, Márton Dobozi (sound & music). Photos: Maurice Haas. Film: Mattogrosso Films, Benjamin Weiss (Director), Marc Bachmann (DOP), Annika Fausch (Editor). Web: Cubera Solutions, Natalia Gerasimenko, Michael Fretz. Media: Speed U Up Suisse, Dama Halter; Capture Media, Sandro Albin, Nicole Ruckstuhl.

The post-production company founded by Ari Zehnder, Janos Menberg and Bardo Eicher offers all services for the completion of films, from data copying on set, editing, color design, sound and visual effects to graphics, titles and format adaptations.

Remotepost] places a particular focus on the "picture-unlocked workflow", in which color correction and the sound level are developed at the same time as editing. According to the company, this is intended to enable the simultaneous development of all key areas of post-production, which does not correspond to "traditional processes". "By designing the colors and sound at the same time as editing, customers can evaluate almost finished films at the first approval," explains Janos Menberg, director, colorist and VFX artist.

In addition, the collaboration at [Remotepost] is completely web-based. This enables customers to take part in live sessions to give feedback and follow the progress of their projects. This is designed to encourage more productive collaboration and ensure transparency throughout the post-production process - as well as saving time and money. "I've been working remotely in the field of sound editing for three years," says Bardo Eicher, supervisor and sound engineer. "This has shown that cloud workflows are very popular with our customers."

Thanks to an extensive pool of freelancers in different time zones, [Remotepost] can also respond flexibly to the needs of each project and integrate the right specialists. This ensures that every job receives the best possible support.

Jobs would be cut and there would be offers of severance pay. Management did not provide specific details on the number of jobs or journalists affected. "In total, these changes will affect eight percent of our workforce, less than half of which will impact the news division," Veerasingham wrote.

Founded in 1846 AP counts with Reuters and Agence France-Presse AFP one of the three major international news agencies. Last year, it published AP more than 375,000 reports, 1.24 million photos and 80,000 videos. The number of employees in 2018 was stated as 3,200.

AP plays a central role in reporting in the USA, especially in elections, where the agency publishes its own forecasts after the polls close and reliably calls the winners before the official bodies.

This year, the media groups Gannett and McClatchy had AP which resulted in economic losses for the agency. Veerasingham announced that the "majority of the changes will take place in the USA". However, AP will continue to maintain its presence in the 50 US states. (SDA/swi)

The Prix Média 2024 goes to Anja Krug-Metzinger for her impressive cinematic realization of the research topic "The Secret of Prehistoric Mothers", which was broadcast on Arte on April 13, 2024. The film examines the role of cooperative rearing in common marmosets and remote village communities and asks whether this could be the key to understanding human evolution. The jury praised the careful research and successful storytelling and emphasized the interdisciplinary nature of the work, which combines biological, historical and feminist aspects. The Prix Média is endowed with CHF 10,000.

Aurélie Coulon, Rachel Barbara Häubi and Kylian Marcos were awarded the Prix MultiMédia 2024 for their contribution "Les Glaces", which was produced as part of a multimedia series by the magazine Le Temps and Heidi.news on climate change. The project takes the audience on a journey to the Arctic and impressively illuminates the process of glacial melting. The jury praised the successful combination of videos, graphics and texts as well as the presentation of new scientific findings. The Prix MultiMédia is also endowed with CHF 10,000.

With Giovan Peyrotty's film project "Feu de Corail", the jury also selected a newcomer for a work contribution. In his film, Peyrotty accompanies a team of researchers from the University of Geneva as they investigate the effects of volcanic eruptions on coral reefs in the Caribbean. The film raises awareness of the importance of preserving the oceans and communicates scientific findings to a wide audience.

This year's award ceremony was organized in collaboration with the Club for Science Journalism and took place on Friday evening at the Alpine Museum in Bern. The event was framed by a panel discussion with "Galactic" Chloé Carrière and archaeologist Gino Caspari. In conversation with Helga Rietz, jury president and board member of the Club for Science Journalism, new forms of science communication were explored.

With the Prix Média, the Prix MultiMédia and the Prix Média Newcomer, the Academies of Arts and Sciences honor excellent science journalism and thus pay tribute to the important role of journalists at the interface between science and society.

Together with Filmgerberei, Noah Bachofen developed a program format that mixes styles from the world of social media and brings them to television and streaming channels in a fresh way. "With 'Hype Kitchen', we are trying to shake up the genre of the classic cooking show with a mixture of cooking program, TikTok, Insta-Reels and YouTube clips and bring a breath of fresh air to television," explains Silvio Gerber, Director of Photography and Partner at Filmgerberei. "The mixed media combination, which is already familiar from YouTube, creates a dynamic, fast and varied format with lots of cuts and visual effects, which is still relatively new in linear TV."

Trends as the focus of the program

In "Hype Kitchen", Noah Bachofen wants to find out what hyped dishes from TikTok & Co. are good for. However, trends also play an important role outside the kitchen. In addition to the latest cinematic techniques, social media trends and general pop culture trends and hypes of the past decades are also incorporated into the show.

It was always important for Noah to remain as authentic as he is on his own channels. This requires little script, but a lot of research and preparation. "Part of the concept is that we always surprise each other directly on set. We bring props and input on location. The reactions are so much more authentic, but it also means being well prepared," continues DOP and director Gerber.

Courage rewarded, second season

Having the courage to create things and humor spontaneously was not a matter of course. SevenOne placed a lot of trust in the film series right from the start - and was rewarded: the format keeps the younger generation glued to the screen for longer. "We had excellent ratings on TV and on our digital platforms. On Sat.1, we achieved a strong market share of 9% in the 15-49 target group. Our content strategy is to develop new programs together with talented Swiss personalities. We are very pleased that this was particularly successful with Hype Kitchen. In the second season, the collaboration with the Filmgerberei team and Noah was once again extremely professional, inspiring and a lot of fun," says Jacqueline Sasse, Head of Content Strategy, describing the success.

New camera effects and gourmet criticism

The fresh narrative style can also be found in the creative camera work. And here, too, research counts, because no two camera effects are the same. The challenge is to find new angles: through the hole in the side of the pan with a sample scythe or rotating on the mixer. And each time made visible to the audience.

With two guests - celebrity chef Andreas Caminada and Noah's podcast partner Nico Franzoni - the show is given another factor: gourmet criticism. Overall, the second season aims to impress once again with an entertaining balance of cooking, comedy and flashbacks to the nineties.

Responsible at Filmgerberei: Pamela Polanco (Producer), Silvio Gerber (DOP, Director, Screenplay), Katharina Meier (Set Design), Lea Filadoro, Sarah Luo, Gianni Forteleoni (Edit), Silvan Wacker (Post Supervisor & VFX). Responsible at Tonverein: Julian Joseph & Kurt Human (sound design & mix). Responsible at SevenoneAndrea Hämmerli (Managing Director), Jacqueline Sasse (Head of Content Strategy), Sheryl Marcone (Product Manager), Jon Trachsel (Digital Content Producer), Ebba Gregor (Sales Manager Sponsoring Digital & TV).

"MyTech" offers readers "a colorful variety of information worth knowing", according to a Blue News report. The new digital section makes complex technologies understandable and demonstrates their suitability for everyday use with practical tips, guides and background reports. In addition to Blue News, the content is also available on TikTok and Instagram, where users can regularly take part in interactive and playful contributions.

"AI and the countless new tech features are relevant and important topics these days that affect us all greatly - in the world of work, but also in everyday life. With MyTech, we give these topics a face and bring the most important inputs to the point in a short and crisp way. Our aim is to explain complex technologies in a way that makes them tangible and relevant for everyone. This focus fits perfectly with the values that Blue News stands for: We do trustworthy journalism," explains Claudia Lässer, CEO of Entertainment Programm.

During a "Vuelta" through the agency, guests were able to experience both the newly designed premises and the highlights of the agency's past 25 years of history. The strategic areas of expertise Promotion, Loyalty, Mobility, Culture, Sport & Events, Food & Beverage and Sustainability were spread across seven "Valencia sights".

There was a game at each attraction, where guests could collect tokens that entitled them to take part in a prize draw. At the highlight of the festival, the management then held the prize draw. The prizes included a sailing trip, a Harley-Davidson ride with fine dining or a day of birdwatching.

The whole event was organized together with Grünbaum Koblasa Livingmedia was conceived, organized and carried out under the direction of Radek Koblasa. The employees of Valencia Kommunikation took care of the physical well-being with a sports bar, a wine bodega, paella and a diverse food market. A cake buffet rounded off the culinary highlights. The catering team from the Hotel Radisson Basel provided active support. And guests were able to get involved in the music themselves at a karaoke bar and contribute to the atmosphere.

The party was scheduled from 5 p.m. to 11 p.m., but most guests stayed until well after midnight.

In 2001, Ruf Lanz set the course for the VBZ campaign "Umsteigen lohnt sich". It positions streetcars and buses as a smart alternative to private motorized transport in the city of Zurich. "Not with missionary zeal, but in a surprising and entertaining way. That's why it is still well received by the public today," explains Silvia Behofsits, Head of Corporate Communications at VBZ.

The VBZ Christmas campaign for the year 2024 is designed to make a bold statement: If you open the streetcar and bus doors next Advent, you can forget about looking for a parking space and other traffic stress.

The good news is published on full-page advertisements in 20 minutesThe Christmas campaign will be announced on posters, for example in all VBZ Züri-Linie vehicles, on printed and electronic Christmas cards and on social media.

Responsible at VBZSilvia Behofsits (Head of Corporate Communications), Ilaria Seraina Dousse (Junior Project Manager). Responsible at Ruf LanzMarkus Ruf (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Sherif Ademi (DTP), Gian Marco Juon (Consulting Management), Claudine Bernet (Consulting Assistance). External partners: Tobias Stahel (photography), Michèle Aschmann (image processing), RoDo Works (motion design).

The annual SVIK rating and award ceremony show the current state of corporate and organizational communication and serve as a benchmark for corporate and organizational communication in Switzerland. The SVIK is the oldest communications association in Switzerland and has been active for 80 years.

Lipp was recognized by the association for his clear and comprehensible business reporting, while Thurnherr was honored for his competent communication during his term of office.

The SVIK also presented awards to Kantonsspital Baden KSB for its health magazine, Bell for its employee publication and Tertianum for the "Loop" app and the "Day of Care" campaign. Bobst Mex (Drupa) and Territory Frankfurt (DHL Group) also received awards for their campaigns.

Novartis won two awards for the article "Family Ties" and the accompanying film "Family Ties", and Groupe-e Fribourg received a special prize for its strategy.

This year's Digital Economy Awards were presented at the Hallenstadion Zurich on Thursday. 27 finalists battled for victory. Eight of them won a prize, according to the association and organizer of the event, SwissICT.

These are this year's award winners:

• Switzerland Tourism with Artifact in the "Digital Innovation of the Year" category for the creation of "hAIdi". According to the press release, the virtual assistant is intended to provide representatives of Swiss tourism destinations with low-threshold, AI-based access to complex data on Swiss tourism and support sustainable decisions.
• The company Robonnement from Altstätten SG took first place in the "Digital Excellence Commercial" category. The Eastern Swiss start-up and spin-off of a supplier produces and trains robots and sells them on a subscription basis as "industrial robots as a service".
• Accident insurer Suva won in the "Digital Excellence Government & NPO" category with the largest project in its 100-year history to date: with "SmartCare", the company is driving forward the digitalization of claims management, which should give employees more resources for complex tasks.
• The winning project in the "Next Global Hot Thing - in AI" category comes from Cradle. A platform on which biologists can use generative AI to design and optimize proteins more quickly. Cradle reduces the series of experiments required to date by up to 75 percent - saving time and money and significantly increasing the success rate, according to the report.
• UBS won in the "ICT Education Excellence" category. Its vocational training is characterized by a wide range of offers and support programs for ICT apprentices and employees, with an exemplary rotation principle. The strategic direction of vocational training is reviewed and developed annually, with the active involvement of apprentices.
• Fredy Künzler, CEO and founder of Init7, won "The Pascal" award for his many years of commitment to the industry, in the debate about the right fiber optic technology and for affordable, fast Internet. According to the jury's statement, his success in the fiber optic dispute against the "ex-monopolist" Swisscom will enable "future diversity" in the choice of provider.
• In the "NextGen Hero" category, the audience at the Hallenstadion in Zurich chose one winner. Selina Pfyffer and David Cleres impressed the audience with their projects in 90-second pitches. Pfyffer demonstrated outstanding leadership qualities with her start-up SeasonCell, which aims to develop solutions for an emission-free future. Cleres is co-founder of GirlsCodeToo, a non-profit organization that aims to inspire girls to take on leadership roles in the technology industry through early mentoring. "A tangible contribution to bridging the gender gap in technology," was the jury's verdict. (Joël Orizet/cka)

This article first appeared in Netzwoche.

Diabetes has various consequences. The campaign designed by Ogilvy Switzerland focuses on the lesser-known effects of diabetes on vision. The symptoms of diabetic retinopathy are made tangible for the public through two creative media implementations.

One of the symptoms of diabetic retinopathy is blurred vision. With the help of a deliberately blurred advertisement, diffuse vision was integrated into an otherwise flawless touchpoint. The clear message: if you have vision problems, it is essential to consult a medical professional.

As a further innovative implementation, the campaign uses the supposedly extinct fax machine as a communication medium. On the one hand, to dramatize the possible loss of color in diabetic retinopathy by means of fax printing. On the other hand, to reach pharmacists who still use the fax as one of their main means of communication.

Responsible at Diabetesschweiz: Tania Weng-Bornholt. Responsible at Ogilvy Switzerland: Gabriel Schuster, Denis Klook (Art), Jehmsei Keo, Avsar Yildiz, Cyrill Wirz (Text), Bruce Roberts (Executive Creative Director), Lisanne Spilgies (Consulting), Angelina Arquint (DTP), Martin Keller (Overall responsibility).

Many professions offer good career opportunities and exciting challenges. But the job in long-term care has something more to offer: Very close interpersonal relationships between care professionals and clients, from which both sides grow and benefit. However, the new campaign "Make a career as a human being" humorously focuses on the fact that close relationships are not always without tension.

The relaunch of "Mach Karriere als Mensch" is the first joint result of a five-year mandate. In an initial phase, the campaign is primarily aimed at younger target groups and can therefore be seen online and on social media. A website offers further information for specialists, career changers and apprentices.

The campaign is backed by the supporting organizations Artiset, Spitex Switzerland and Odasanté. The State Secretariat for Education, Research and Innovation SERI supports the campaign.

Responsible at the sponsorship: Denise Maillard (Head of Marketing Artiset Education), Lisa Pesenti (Deputy Head of Marketing/Communications Spitex Switzerland), Martina Brugger (Administration Odasanté). Overall responsibility for conception, creation and realization: Team Farner Switzerland. Production: Katrin Lohmann, Theresa Braun (VisualEyes International). Photography: Mirjam Kluka; Luke Wella (DOP). Media: Thomas Scheller, Gresa Vokshi, Philipp Spühler (Mediaplus Suisse).