Over the past ten years, the GVB has noted a doubling of the average amount of damage caused by fire - often triggered by careless behavior. The current annual campaign therefore focuses on dealing with underestimated "small" flames such as barbecue embers, candles or cigarettes. The prevention campaign aims to prevent fires and fulfills the GVB's legal prevention mandate towards the population of the Canton of Bern.

All measures of the multimedia campaign lead to the landing page Feuerstopp.ch with tips and facts as well as a store for prevention products such as fire extinguishers, smoke detectors or fire blankets.

In the campaign, the dangers of underestimated flames are dramatized via a world of straw: so easily flammable are homes and buildings. Benno, the Airedale terrier, plays a leading role in all the measures. As a loyal companion, GVB's long-time brand ambassador protects his somewhat reckless master in various dicey scenes.

In Flagranti is responsible for the concept, strategy and realization of the prevention campaign. The moving image spots were realized together with the film production company Boutiq.

For the study, 800 people were surveyed in each of Germany, Austria and Switzerland. The resulting findings show the relevance of corporate news in everyday life and its role in the buying process.

The high level of use in the DACH region shows that newsletters are relevant: around 70 percent of respondents have registered for newsletters, and almost three quarters of them also read them. Around 70 percent of respondents from all three countries prefer to read newsletters on their smartphones.

In the DACH region, most company news is requested from the fashion (D: 69 percent, A: 61 percent, CH: 65 percent) and travel/tourism (D: 66 percent, A: 69 percent, CH: 68 percent) sectors. A country comparison shows that Germans are more likely to receive newsletters on finance or insurance (53 percent) than Austrians (39 percent) and Swiss (46 percent). Newsletters from the automotive sector are also more likely to be subscribed to in Germany (D: 39 percent, A: 31 percent, CH: 30 percent). The Swiss, on the other hand, are more likely to receive information from their clubs and associations via electronic newsletters (D: 34 percent, A: 35 percent, CH: 35 percent).

Newsletters also have a corresponding sales potential: the proportion of respondents who use company news during the purchasing process is comparatively high (D: 70 percent, A: 70 percent, CH: 62 percent). More than a third of respondents also stated that they had already purchased a newsletter offer directly. Offers or discounts that are provided exclusively to newsletter subscribers seem to play a particular role here (D: 34 percent, A: 36 percent, CH: 25 percent).

However, it also depends on different aspects in the conception of the content and the design of the mailing. In the various phases of the customer journey, there are different emphases in device use: in the inspiration phase, messages tend to be used on mobile devices (75 percent), while shortly before the order is placed and when the purchase is concluded, they are used more on stationary devices such as laptops and desktop PCs (circa 65 percent). "The study provides important insights into how senders can improve their mailings: For example, adapting them to the mailing date and end device. To inspire and whet the appetite, so to speak, newsletters should be optimized for mobile devices. When it comes to the actual purchase, the visuals and content must exploit the strengths of the large screen," says Rasmus Giese, CEO of United Internet Media. Last but not least, it's about country-specific adaptation: "Admittedly, there are many similarities. But if you want to turn the fine adjustment screws, you should adapt your campaigns for each country," says Giese.

Newsletter readers in Germany (61 percent), Austria (66 percent) and Switzerland (52 percent) develop great interest when newsletters contain special offers or discounts. In addition, information about new products and offers from the sender makes the content attractive. This is the opinion of 55 percent of Germans, 64 percent of Austrians and 53 percent of Swiss newsletter readers. In third place are invitations and information about events. Austrians in particular (38 percent) like to receive these.

With regard to the expectations of a good newsletter, it is clear that, at over 60 percent, understandable wording is most important in all three countries. The subject line has the greatest influence on the decision to read a newsletter: a clear description of the content is named as the most important criterion across the DACH region (D: 63 percent, A: 66 percent, CH: 57 percent). In addition, the subject line should be completely legible and not cut off, say an average of 40 percent of respondents. Just under a quarter of German newsletter readers also want a personal salutation in the subject line. That is more than in Austria and Switzerland (15 percent each). In a country comparison, Austrians are more in favor of eye-catching elements such as emojis (11 percent) in the subject line than German readers (6 percent).

Newsletter readers prefer a more formal form of address: 42 percent of Germans and 39 percent of Austrians expect to be addressed formally, while the figure for the Swiss is slightly lower at 30 percent. Only around 15 percent of newsletter readers in all three countries prefer to be addressed as "Du". The remaining respondents do not care how the sender addresses them.

The overview in the inbox can also be optimized. More than one in two newsletter recipients in the DACH region do not filter or sort their newsletters, one in five does manual sorting and 15 percent use automatic filtering rules. Intelligent mailboxes that sort e-mails into categories can be used to ensure order.

The EMR, managed by Eskamed, awards quality labels that contribute to patient protection in the field of experiential medicine.

The new brand strategy was defined with a view to the upcoming challenges in healthcare and is based on the three pillars of customer orientation, benefit focus and safety.

Yellow is also responsible for the corporate design and a new EMR website. The central element will be the quick and easy search for therapists with an EMR quality label. For providers, the directory will also serve as an attractive platform for patient acquisition.

The tablet-based AR app enables on-site prevention advisors to demonstrate to building owners the effects of flooding and how various building protection measures work using augmented reality technology. The AR app can also be used at GVG information and training events.

How the AR app works: The consultant points the tablet camera at a critical point in the exterior of the building in terms of flooding and uses a simple scanning process to capture relevant reference points in the affected area, thereby defining a virtual flood plain. He then has the option of virtually "flooding" the defined area on the tablet screen at the touch of a button. Subsequently, the consultant can virtually place various building protection measures available in the app, such as elevated light wells, water protection gates, etc., and explain their effect based on the simulated flooding situation in a dialog with the building owner. "With the new AR app, our consultants now have a useful visual tool for raising awareness of the topic of "flood protection", which is also important in the canton of Graubünden," summarizes Reto Stockmann, project and division manager at GVG. 

In addition to live simulation on site, the app also offers a special mode in which the dangers of flooding and the effect of appropriate building protection measures can be demonstrated using a completely virtual building model. This can be used at trade fairs, road shows or training courses, for example.

The AR solution has been in use since spring 2019 and was implemented by Nexum in collaboration with experts from the fields of UX conception, design and AR and VR development.

The agency already realized a campaign for Hugo in 2017 with "Cornisutra" (Advertising week reported).

With "Test Swiss culture", various clichés are being shaken up this time. With a large dose of humor, various commercials show the gaps in Swiss people's knowledge of their patriotic, political and popular characteristics.

The campaign will be used nationally on social and digital media.
 

The six different short stories were derived from the differentiated positioning of the brands, are intended to activate the defined target group and "whet the appetite for mechanical professions". A conscious decision was made to use emotional imagery in order to appeal to applicants who are actively but also passively searching.

Within the marketing of the overall campaign, the films for the defined target channels will be played out in the traditional landscape format. However, individual campaign posts will also be shown in portrait format. The recruiting campaign will be distributed by Amag as well as by the entire partner network for their individual measures.

The new Website was to reflect the company's dynamism, productivity and innovative strength and reach the target group in the best possible way by means of logical bundling of information and greatly simplified user guidance.

The five divisions are presented in an eye-catching and explorative way using the new "Bucher Industries World". In addition, "Bucher Stories" provide various insights into the business activities, portray the people and culture of the company and are intended to promote understanding of the respective activities of the five divisions.

Technically, the new Bucher Industries website is based on TYPO3. In addition, SolR Search ensures that you get results quickly and easily, clearly divided into three search groups.

Quellgebiet had already developed the naming, logo design, branding including building signage, sponsoring and various media tools for the shopping center in an earlier phase. The agency has now been commissioned to create key visuals and the new website.

Depending on the poster motif, the shopping bag looks like a carrier bag, a large building, an Easter bunny hiding place or a Christmas tree. The "functional purpose of the shopping center" should be presented clearly and quickly using visual language.
 

The film is one of the centerpieces of the current Denner campaign. In it, two Filous demonstrate how convenient it is to benefit from the discounter's new range of fresh products.

tbd. is responsible for the idea, conception as well as the realization of the film, which will be used in cinema, TV and online.

The production was made by Rosas and Co and director Tommi Berté, with music by the Sicilian band Swingrowers.

Starting in spring 2020, 66 new rental apartments will be located in Gockhausen where the well-known Rossweid restaurant once stood. The surroundings played a major role in the implementation of the campaign: "The natural location right next to the Rossweid stables has had a significant impact on the property identity and is reflected in the visual appearance," explains project manager Kim Dietschweiler from Matchcom.

For the pre-marketing phase, Matchcom developed a landing page in addition to the visual identity to attract interested parties. The actual marketing was realized by means of large-scale marketing boards, project folders and a website. "Soon, we will complement the marketing measures with a Google Ads and Facebook campaign, as they are almost indispensable today," the project manager further explains.

After Victorinox, Y&R Wunderman wins Stihl as a second major company as a client. In a multi-stage evaluation process, the agency prevailed over national and international competitors. For Stihl, Y&R Wunderman is launching a comprehensive cross-media end-customer communication and expanding dealer communication. The decisive factor for the success of the account is the special setting of Y&R Wunderman, which offers modern campaigning, technology and strategy from a single source.

The large company specializes in forestry, construction and landscape maintenance equipment. The focus of the current communication measures is on addressing end customers in a targeted manner. In addition, Y&R Wunderman will provide communications support for product launches and take point-of-sale communications for specialist dealers to a new level in the digital age. Initially, a comprehensive extranet for B2B customers will be set up.

The digitization of products and services is to be the company's declared growth driver over the next few years. The company is now also systematically focusing on integrated offline and online measures to provide customers with sustainable brand experiences in the digital world.

"It is a particularly exciting task to accompany a classic industrial company like Stihl in its digital transformation. Our co-creation principle - that is, the close collaboration between strategy, consulting, creation and technology - is a perfect fit for this challenge," says Yvan Piccinno, Managing Director of Y&R Wunderman.
 

The rebranding included the development of a new logo, the redesign of all POS and packaging materials, the realization of the content for the new landing page, the staging of the new collection and the implementation of the launch event.

Since last year, the Zurich-based agency has been responsible for all of the shoe brand's online and offline communications activities.