Hej realizes new brand identity for Fundaziun Nairs
The Hej agency has developed a new corporate design for the art and culture institution Fundaziun Nairs in Scuol.

The Fundaziun Nairs is located in a historic building situated on the banks of the Inn River in the middle of the Engadine mountain landscape. Every year, as part of its artist-in-residence program, the Künstlerhaus offers thirty artists from all over the world space to think and create. National and international contemporary art is shown in the Kunsthalle, and in the Kulturlabor the Fundaziun Nairs is committed to the mediation and further development of Rhaeto-Romanic culture.
The foundation has set itself the goal of expanding its profile on the international market. A professional, contemporary communication presence reflecting the uniqueness of the place should support this development. "Unknown and unfamiliar, immersion and concentration: the Fundaziun Nairs thrives on artistic research and debate with an open-ended outcome," says Sarah Fehr, co-director of the Fundaziun Nairs. "Hej has translated this positioning and the palpable energy of the place into its own visual language of international magnitude."
The result is a new logo, posters, seasonal program and invitation cards to the summer exhibitions, as well as the letterheads and a temporary website. The extensive archive of all previous fellows, exhibitions and events will be integrated into the then multilingual website by the end of the year.

Responsible at Fundaziun Nairs: Christof Rösch (Co-Director/ Artistic Director); Sarah Fehr (Co-Director). Responsible at Hej: Helm Pfohl, Selina Theiler (Creative Direction/Design); Janine Widler (Consulting/Project Management). CodingRoger Burkhard.




















