Pro Velo Schweiz, Fussverkehr Schweiz and the Swiss Road Safety Fund have commissioned the agency to realize a national road safety campaign. Since January 1, 2021, children up to the age of 12 are allowed to cycle on sidewalks under certain conditions. The campaign is designed to raise awareness among young cyclists about proper behavior and compliance with the new federal traffic regulations.

To promote respectful coexistence between cyclists and pedestrians, Numéro10 has developed the name and a campaign label: "Walk & Roll". The campaign concept uses influencer and comedian Fabio Landert - who was chosen by children in a pre-test - to explain the rules of behavior to children in a real situation on the sidewalk. The film combines a sequence shot with mime and animated illustrations to bring in a fresh, playful tone and avoid pointing fingers.

The campaign will be produced in the three national languages and distributed in print and on digital and social networks.

According to the study, the discounters score first and foremost on value for money - which is also the most important and therefore decisive criterion for those surveyed. In addition, consumers show less appetite for shopping in other countries close to the border after Corona.

As part of the study, a total of 1,010 people aged 14 to 65 from German- and French-speaking Switzerland were surveyed online from March 10 to 18, 2021, who know at least one of the retailers queried by name. As before

Price must be right

consumers prefer to go to Migros when buying groceries. Among the retailers surveyed, it is clearly the most frequently named as the favorite company, with 47 percent. However, Migros has lost significant popularity compared to 2016 and 2011. Migros is followed at a considerable distance by Coop (27%). Unlike Migros, however, Coop has gained in popularity compared to 2016. Lidl and Aldi rank third and fourth with 9 and 7 percent respectively. The two German-based discounters have gained significantly in popularity compared with 2016 and 2011 respectively, albeit on a comparatively low basis.

For years, the most important criterion when shopping for everyday goods has been value for money. 90 percent rate value for money as (very) important (top 2 values 4 and 5 on a scale from 1=not at all important to 5=very important).

However, the previous price-performance winner Migros is facing competition on this important criterion. Aldi is on a par with Migros with a 74 percent top 2 box score in the current study, closely followed by Lidl with 73 percent. "It is striking that the two discounters have made considerable gains over time, while the value for Migros is crumbling. Migros, for example, has lost one percentage point compared to 2016 and as much as 7 percentage points compared to 2011. Aldi, on the other hand, has gained fourteen percentage points since 2011," explains Dr. Cornelia Eck, Managing Director of Marketagent.com Switzerland.

Corona puts the spotlight on the issue of cleanliness

Consumers have been paying close attention to clean stores and reliability (product availability) for years. Although both criteria had lost weight in the past, they have become significantly more important today (cleanliness: 89%; reliability: 85%) compared to 2016 (85% and 80%, respectively). "The fact that consumers currently place such high value on product cleanliness and availability is probably clearly attributable to Corona," says Cornelia Eck.

After Corona: fewer products from "beyond the border

People who shop in other countries close to the border do so primarily to save money. At 61 percent, favorable prices are the most frequently cited reason for shopping across the border for everyday needs.

In the period before Corona, the respondents estimate that around 16 percent of their daily products purchased were goods bought abroad. For the period after Corona, they expect this share to be only 12 percent, i.e. a significant reduction. This presents an opportunity for the Swiss retail trade. The speed and strength with which shopping tourism returns to its pre-Corona level will probably also depend on the reactions of Swiss retailers.

Schuler served as Jenny's deputy for many years. That he now succeeded is a sign of stability and reliability, wrote Arosa Tourism in a statement on Monday.

Under the new management, summer tourism in particular is to be expanded and developed further, according to the statement. With the Arosa Bärenland and other offers, a strong foundation has been created in recent years.

Marion Schmitz new deputy

The new management team also includes Marion Schmitz. The former marketing and communications specialist took over as Schuler's deputy. Together, they want to maintain and further develop the top position in Swiss tourism, Schuler wrote in a statement.

The retiring Pascal Jenny is looking forward to his new challenge. "The job as tourism director was my dream job. However, day-to-day business often leaves little room for visions and strategic concepts. The change now comes at exactly the right time and is in line with constantly changing framework conditions," he wrote in the statement. (SDA)

Simon Wehrli has already held the position of CIO on an interim basis for the past few months, Twint writes in a statement. He has now been promoted by the Board of Directors to the new position of Chief Information Officer, effective May 1, 2021.

The trained computer scientist started his engagement at Twint in 2017 as Software Architect. Since 2019, he has been responsible for architecture and technology as Chief Technology Officer and Deputy CIO. Prior to that, he worked as a freelancer in mobile app development and also counted large companies from the financial sector among his clients. He holds a Bachelor of Science in Computer Science.

In his new position, Simon Wehrli will be responsible for the entire IT area of Twint and, together with his team, will make a significant contribution to the continued success of the Twint app, according to the statement. Twint's core management team now consists of Markus Kilb (Chief Executive Officer), Anton Stadelmann (Chief Customer Officer, Deputy CEO) and Simon Wehrli (Chief Information Officer).

After her training as a PR specialist with a federal diploma, Anita Neuhaus earned a "Master of Science, Exercise and Health Sciences" at the University of Basel. Parallel to this, she taught several sports disciplines at high schools and sports clubs and continued her conception and production work for various dance projects.

For Anita Neuhaus, hosting the "Info" program means "immersing myself in the world of journalism, of news, maintaining and deepening this connection with the region where I grew up and which I value very much," says the new Telebielingue fashion designer.

On Thursday evening, Neuhaus will host the program "Info" for the first time.

The cinema chain has been testing the so-called "Personal Ciné" in Ebikon in Lucerne and Spreitenbach in Aargau since last summer. Now Pathé Switzerland is launching the service at four more locations in Basel, Bern, Dietlikon ZH and Geneva.

"The demand for renting complete movie theaters for private use was so great that we are now expanding the test," Pathé spokesman Torsten Wagner told the Keystone-SDA news agency.

He doesn't give any figures, only: "We have bookings every day," when the cinemas aren't closed because of the pandemic. Wagner says it's interesting that 80 percent of the bookings come from women who want to give a cinema event to their family or friends as a gift. The cinemas are then used for game events, for example "Nintendo Super Mario on the big screen," says Wagner.

Movies in original language

The reason for the introduction of such an offer is that the Pathé Group is adapting to "changing market conditions and customer wishes," according to the communiqué. Against this backdrop, another pilot project is underway: last fall, the cinema chain announced that it would offer films in the original language.

Pathé Switzerland is responding to the needs of foreign communities in Switzerland. Last weekend, for example, a Russian film was shown in Geneva for the Russian community there, says Wagner. This offer also met with a "great response" and was very diverse in terms of the languages in which films were shown. Wagner says, "This project will also continue."

In the fall, it was announced that Pathé Switzerland planned to have one auditorium in half of all its cinemas in Switzerland showing films in the original version by the beginning of 2021. The cinema chain has all seven cities in German-speaking and French-speaking Switzerland where it operates cinemas on its radar screen. (SDA)

Michèle Schönbächler has worked in various capacities for Swiss radio and television since 2001. She has been commentating on women's ski races since the 2018/19 season. Now the 40-year-old is stepping down from her role as TV commentator in alpine skiing, SRF writes in a statement. In the SRF live broadcasts of the Olympic sports of curling, equestrian sports and orienteering, she will continue to work as a commentator. The Obwalden native will also be commentating on swimming - including at the upcoming European Championships and the Summer Olympics in Tokyo. She will also continue to be heard as a sports editor and reporter on Radio SRF. SRF Sport will decide on Schönbächler's successor as ski commentator at a later date, the statement continues.

"The job as a ski commentator was an exciting and educational challenge. I was happy to invest a lot to meet the specific requirements as a commentator in skiing. However, I was not able to develop as I had expected, especially from myself. That's why I'll be focusing on my other tasks at SRF Sport in the future," says Michèle Schönbächler, explaining her decision.

In many European countries, anyone who disregards a woman's "no" and has sex without explicit consent often ends up in prison. Not so in Switzerland, where the law is once again lagging behind: If a woman does not physically resist - for example, because she is in a state of shock or otherwise unable to react - this is not considered rape. Not even if she has clearly said "no" beforehand.

Thus, current case law mainly addresses the outdated and stereotypical image of the stranger rapist in the park at night. This is despite the fact that almost 60 percent of rapes occur in private settings and over 80 percent of victims know the perpetrator.

Contrary to all conventions, for once it is not the victims but the perpetrators who have their say in the campaign. Fictitious men from the European hinterland complain about not having committed their crimes in Switzerland. Because here, they would almost certainly have gotten off with much lighter sentences - if not entirely unpunished.

Olivia Frei from the Women's Center Zurich explains why this shocking implementation was chosen and explains the demand to politicians: "We wanted to make it clear to people in a dramatic way that Switzerland - in contrast to many European countries - does not follow the requirements of the Istanbul Convention. From the politicians, we demand a sexual criminal law in which the definition of rape is no longer based on violence, coercion and resistance, but on the lack of consent. In addition, we demand systematic data collection on sexual offenses and a uniform approach throughout Switzerland in the investigation and punishment of rape."

The film was made by Zurich director and longtime women's rights activist Luisa Ricar. It's not her first project directed against sexism and chauvinism, but it's probably one of her most blatant so far: "With the campaign, we have the opportunity to break down the stereotypical image of a rapist and adapt it to reality. The films and the men's seemingly "normal" stories hurt. And they should. The idea is to make it clear that rape is something that happens in everyday life and isn't limited to dark alleys and stranger perpetrators."

The campaign will be seen online and on posters in the run-up to the summer session.

Responsible at Frauenzentrale Zürich: Olivia Frei (Co-Managing Director), Sandra Plaza (Co-Managing Director). Responsible at Publicis Zurich: Matthias Koller (overall responsibility), David Lübke (creative direction), Cosima Pereira Köster (senior art director), Mathias Bart (senior copywriter), Cathy Nyffenegger, Stefania Bertolo (consulting) Prodigious: Pre Press, Litho, Image Editing. Film production: Czar Film. Luisa Ricar (Director), Meret Madörin (Cinematographer), Sandy Blum (Executive Producer), Julia Frieling (Production Assistant), Evelyn Steigbügel (Editor), Samuel Muff Slgh (Grading), Jingle Jungle (Sound Recording).

The study used the example of the cantonal banks in German-speaking Switzerland to examine age management from the perspective of employees. Two-thirds are satisfied with it. Almost 80 percent of respondents would like to see a retirement age of 60-65.

It is important for the aging workforce to remain in the workforce longer in order to transfer expertise to future generations as part of knowledge management. Cross-generational expertise and experience in heterogeneous teams are increasingly system-relevant factors for companies in globalized competition. The "aging workforce" - employees over 50 - is thus in focus, whose expertise and experience must be safeguarded even after individual retirements. The looming loss of knowledge due to demographic change and the associated wave of retirements pose major challenges for companies in Western industrialized nations. The demographic asymmetry in conjunction with the decreasing intergenerational knowledge transfer and the declining number of employed persons additionally intensifies the personnel competition, also and especially at the Swiss cantonal banks.

Knowledge and experience assurance 50+

In their HWZ Working Paper on the potentials of the "Aging Workforce", the authors state that their needs are driven less by financial aspects and more by flexibility and appreciation. "The results of the study clearly show the economic and business benefits that can be gained by actively integrating the expertise and practical professional and life experience of employees over the age of 50, including for Swiss cantonal banks," emphasizes Matthias Mölleney, Head of the Center for Human Resources Management & Leadership at the HWZ Hochschule für Wirtschaft Zürich. Retirements too often destroy valuable practical experience, while the timely and intergenerational transfer of knowledge creates competitive advantages.

The global pressure to innovate is a key challenge for companies with a workforce that tends to be older. Generations that have been socialized differently by technological change often bring values and expectations to the work process that could not be more different. Intergenerationally relevant expertise must be secured and sustainably dovetailed. Swiss companies must integrate the "aging workforce" even more strongly into corresponding personnel processes.

The Study on the "Aging Workforce was conducted by Dr. Pamela Bethke, Matthias Mölleney and Daniela Strohmeier at the Center for Human Resources & Leadership at the HWZ. The study provides action-oriented recommendations on how companies can integrate these age groups into their processes.

Advertising against brittle feet doesn't have to be brittle at all. Neubourg Skin Care's current campaign for its foot care product brand Allpresan aims to demonstrate this. Freely following the motto "Show me your feet," the dance group "Urban Theory" presents and stages two of the numerous medical-cosmetic products in the spots.

The two spots, designed by BrinkertLück, also present the completely new appearance of the Allpresan brand, also developed by the agency, for the first time. Rather untypically for the healthcare sector, this is staged in a colorful, lively and energetic way. "We were spontaneously thrilled by the idea of taking a completely new approach to staging the topic of foot care, which nevertheless differs significantly from the bathroom scenes that are to be expected and typical of many healthcare topics," says a delighted Thomas Neubourg, CEO of Neubourg Skin Care.

The two spots were produced by BrinkertLück with show architects and Weloveartbuying and can now be seen on TV and on numerous social media channels. A main focus of the distribution is also on the numerous foot care practices and pharmacies that rely on Allpresan care products.

After about 20 years in use, the old logos of Radio Top, Tele Top and Top Online would disappear in the next few months. "We will continue to offer our users the tried and tested from early in the morning until late at night," writes managing director Philippe Pfiffner in the statement.

The social media channels of the top media are also new. While there used to be separate channels for Radio Top and Tele Top, there is now a distinction between news and entertainment content.

Headquartered in Winterthur and with offices in Frauenfeld and Schaffhausen, Top Medien employs around 100 people. The broadcasting areas essentially cover the cantons of Zurich, Thurgau, Schaffhausen and St. Gallen. (SDA)

Because savings accounts hardly yield any interest anymore, investments are becoming increasingly important. Bank Cler's professionally managed investment solution is designed to make it possible for the general population without special know-how or large capital to benefit from higher yield opportunities. While the delegation of investment decisions is usually reserved for people with a lot of investment capital at the competition, Bank Cler offers the advantages of professional asset management already from 1 franc starting capital.

This also opens up opportunities for private retirement planning, as the long-term time horizon makes securities-based retirement planning a particularly suitable alternative to traditional 3rd pillar retirement savings. This is also the aim of the campaign.

To promote the offer, which is accessible to all, Bank Cler and Heimat Zürich are using protagonists with special skills in the current campaign. The message of the campaign: While the talents shown are denied to most people, investing with Bank Cler is, on the contrary, possible for everyone without exception and very easily.

Three films, various poster and print subjects, and a broad-based digital campaign are designed to motivate younger people in particular to take advantage of the benefits of investing for their financial retirement. The campaign follows the "Every Money is an Opportunity" campaign launched in September 2020, with which the reduction of the starting capital to 1 franc was launched as an offer (Werbewoche.ch reported).

Responsible at Bank Cler: Gregor Eicher, Barbara Gürtler. Responsible agency: Home Zurich. Film production: Shining Film. Producer: Stefan Bircher. Directed by: Marco Lutz. Camera: Filip Zumbrunn. Photographer: Lukas Maeder. Talent Search: David Haisch. Media: Phd.