Eat.ch is changing its brand name to Just Eat in order to be able to efficiently implement the numerous advertising and marketing activities of its parent company "Just Eat Takeaway.com" in the Swiss market as well, the company wrote in a statement. Just Eat Takeaway.com had signed one of the largest UEFA partnerships in March 2021. The associated, highly present branding is intended to give the 3,500 Swiss restaurant partners high visibility as well as enable customers to enjoy numerous benefits, it adds. The change relates purely to the brand name and has no impact on other areas of the business.

Together with parent company Just Eat Takeaway.com, Just Eat had signed a UEFA deal in March 2021 that follows the company's current UEFA EURO 2020 partnership and includes 12 UEFA competitions and events such as the UEFA Champions League or UEFA Europa League. Under the partnership, Just Eat Takeaway.com will receive visibility on perimeter LED boards, interview backdrops, broadcast sponsorship, as well as exclusive activations on-site and during matches. During the sporting events, marketing activities, promotions and sweepstakes are expected to bring numerous benefits to the 3,500 Swiss restaurant partners and Eat.ch customers in addition to visibility.

On the shelves and in the freezers, pasta, mushroom cultures, cheese and other foodstuffs are offered for sale. What appears at first glance to be a specialty store is, on balance, above all a means to another end: the store operator Obwalden-Tourismus wants to woo summer vacationers on Basel's Aeschengraben near the train station.

The original plan to promote the vacation destinations in the canton with mobile stands in squares and train stations fell through due to the restrictions imposed by the pandemic, said Daniel Scardino, managing director of Obwalden Tourism at a media presentation on Tuesday. So they resorted to a trick: food stores would have been allowed to stay open, Scardino said.

Like other vacation destinations, tourism in Obwalden has suffered from the Corona restrictions. Scardino explains that the traditional hotel industry in particular suffered a drop of more than a third in overnight stays last summer and winter. Hotel businesses that specialized in seminar or event guests were particularly hard hit, while camping tourism boomed on the other hand.

Basel to be followed by Zurich

Now the prospect of easing the measures is fuelling hopes of a recovery in business. And Obwalden Tourism does not want to let this chance pass idly by. The pop-up store in Basel is the first stop of the marketing offensive. In the fall, another station is to follow in Zurich, and next year, those responsible have their sights set on Western Switzerland.

The keyword "insider tip" is used for advertising, although the destinations Melchsee-Frutt and Pilatus, for example, are probably not quite so secret anymore. The best-known Obwalden resort of Engelberg, however, is not to be found on the posters and brochures. It markets itself on its own. (SDA)

The printing center will commence operations at the ZT Medien site in the fall, the two media companies announced on Tuesday. The move is intended to prepare for the highly competitive market, increase capacity utilization and exploit synergies.

The two owners of the printing center, the subsidiary SWS Medien AG PriMedia and ZT Medien, will continue to offer their services on the market as competitors. Prepress in Sursee will be retained, said Edi Lindegger, Managing Director of SWS Medien, when asked.

However, because the machines in Sursee are older than those at ZT Medien, the decision was made to concentrate the print shop in Zofingen. Eight employees in Sursee are affected by the decision. The situation is being evaluated, said Lindegger, and it should be possible to organize the redundancies in a "very socially acceptable" way.

ZT Medien, which for example Zofinger Tagblatt employs around 180 people in the area of communication and media. Over 40 people work for SWS Medien, including at the newspapers Willisauer messenger and Seetaler messenger but also at the subsidiary PriMedia, which is active in the printing sector.

Newspaper printing is not affected by the closure. The two SWS titles will continue to be printed at CH Media in Aarau. (SDA)

After the Brack.ch films in 2020 communicated the breadth of the product range and product diversity at the launch of the "Delivery Promise," the focus this year is on communicating the depth of the product range and selected services. In this way, Brack.ch is aligning the delivery promise more closely with the needs of its target groups and creating differentiation.

In the films designed and implemented by Zimmermann Communications and Compresso, Brack.ch delivers everything in one package and what you need faster than you think.

The campaign, which is running on TV and digitally, uses a broad mix of different film formats and lengths, in which the stories are in turn played by the two actors from the 2020 spot series.

To support the TV sponsorships, two billboards were produced, each with an intro and outro, which pick up the tonality of the two films. Here, Brack.ch shows real-life situations and aims to build a bridge to the viewer quickly and humorously. The film "Geskippt" was produced specifically as a preroll, designed for use in the corresponding environment.

The new films will also be used in social media, on Brack.ch, in the environment of Brack.ch sponsorships and within other measures.

Responsible at Brack.ch: Simon Thoma (Head of Marketing), Sandrine Knechtli (Head of Marketing Communications), Franziska Heimberg (Head of Marketing Communications), Michael Otto (Marketing Manager Brand). Responsible at Compresso: Fridolin Stauffacher (overall responsibility), Alexandra Nadtochiy (strategy), Michelle Müller (project management), Sean Dünki (art direction), Yannick Vogel (graphics). Responsible at Zimmermann Communications: Rolf Zimmermann (Strategy/Art Buying), Christoff Strukamp (Creative Direction), Ramon Alder (Art Direction), Florian Bieniek (Project Management). Film production: Markenfilm Switzerland, Director: Lars Timmermann, Cinematographer: Pierre 'Castillo Bernard' Enz.

Uwe Ochsenknecht has tried. German tourists equipped with the best hiking equipment and a lot of persuasion have tried. For almost two decades. In vain. The three Appenzell alpine dairymen in their red jackets in the beautiful Appenzellerland do not reveal the cheese secret.

Now three new personalities are taking on the almost impossible task: Marilyn Monroe, Charlie Chaplin and Sherlock Holmes. They throw themselves into the fray. Will they manage to elicit the cheese secret from the strong-willed guardians? The answer can be seen in the current TV campaign for Appenzeller from Contexta.

The cross-media campaign went on air on Monday on TV and web TV, on posters and also social media in Switzerland and Germany.

Responsible at SO Appenzeller cheese: Rudolf Hegg (Head of Sales Promotion and Marketing), Raphael Koller (Project Manager Online Marketing). Responsible Lead Agency: Contexta. Production: Stories; Director: Flurin Giger, DoP: Silvan Giger, Music: Adrian Frutiger & Maurizio Bergmann, Sound Design/Mix: TonstudioZ, Colorist: Yves Roy Vallaster, Executive Producer: Yves Bollag. Line Producer: Karl Sigudarson, Post-Production Supervisor: Chenyi Yu. Media: Mediasschneider Bern.

Lidl Switzerland launched its "Dasda" radio campaign at the beginning of May. This is a moderated on-air guessing game in which children describe guessing terms relating to the Lidl shopping world on the radio every Friday morning without naming them directly. Topics such as freshness, regionality and sustainability are discussed in short introductions. Listeners who guess the terms can win Lidl shopping vouchers.

The concept of the promotional campaign is based on a popular TV entertainment program from the late 1980s and was reinterpreted in collaboration between Swiss Radioworld, Havas and the radio stations. The agency that commissioned the campaign, Havas, is clearly focusing on the emotionalization potential of radio. "For Havas, it was clear that media dramatization had to take place on the radio. Emotions can be conveyed well here and the activating effect is great," says Oliver Nater, Senior Account Director at Havas Media.

Matthias Kost, Managing Director of Radio Zürisee, also emphasizes: "With this game, the strengths of radio as a medium come into their own, the customer's quality message is conveyed emotionally. And especially at this time of year, it's good to hear lively children's voices on our station that not only explain the terms, but do so with a lot of joy. Simply cute!"

The campaign will be played out on various private radio stations in German-speaking Switzerland via the radio agency Swiss Radioworld. The "Dasda" radio campaign will run until the end of July 2021.

Responsible for Lidl SwitzerlandNicolas Cadonau (Junior Manager Marketing). Responsible for Havas: Oliver Nater (Senior Account Director). Responsible for Swiss Radioworld: Hans Lackner (Director Operations). Responsible for Radio Zürisee: Mike Fäh (production).

Spring is here and with it the desire for a cool beer and a party - all the more so after a year like this. To make Schützengarten's classic lager a "favorite choice" among the younger target group as well, Dachcom developed a song for the brewery. In collaboration with MM Motion Pictures and music producer Dodo, "Schüga Shake" was created.

"Schüga" is what St.Gallen residents have always affectionately called their Schützengarten beer, and since last year's campaign, the term from the "folk vocabulary" has now also come into focus in the official communication of the Schützengarten brewery.

The music video for the song was shot at various locations in and around St.Gallen. The protagonists are a colorful mix of professional dancers and spontaneous performers cast on the street. The song and video convey a concentrated load of good mood and should encourage people to enjoy the moment and dance along to the "Schüga Shake".

Central campaign hub is the landing page Your-schüga.ch. The music video is shown there in full length, alongside promos and user-generated content. Various paid ads with short clips from the music video appear on social media, as do animated banner formats, target group-specific radio spots, a TV spot and, in the second campaign phase, DOOH formats with the short clips. Further measures such as events are planned over the course of the summer, depending on current regulations.

Responsible at the Schützengarten brewery: Roger Tanner (Head of Marketing & Services), Nadin Buschor (Marketing & Communications). Responsible agency: Dachcom.

Video podcast

Companies must learn to rethink external and internal communications. This is the only way they can stay in touch with stakeholders despite a "remote culture". Anna Kohler talks to "Neidhart + Schön" board member Joëlle Loos-Neidhart and CEO Gert Schröder about disruption and communication in corona times.

"We are very happy to have Jonas Mahrer on our team. He ideally complements our agency with his experience and great knowledge in strategy and design," Kommpakt partner and CCO Jörg Krummenacher was quoted as saying in a statement.

Jonas Mahrer has been involved with companies and institutions, their ideas, products and processes for over 20 years. He completed his studies at the Zurich University of the Arts with a Dipl. Designer FH in Visual Communication with a focus on Visual Design. Among other things, he worked as a research assistant at the ETH Zurich in the Department of Architecture and in various agencies as a designer and art director.

Passion for brands and experiences

Now, after a good six years as Design Director of a major Zurich agency, the Zurich native is moving to Baden. "Just discovering the gem that is Baden and the region awakens my creativity," says Mahrer happily. At Kommpakt, he will apply his passion for brand and experience worlds to the strategy and development of integrated communication solutions.

She laughs. And when Sandra-Stella Triebl laughs, you can be sure it can be heard far and wide. The reason for the loud outburst is the anecdote she is about to tell me. I look a little perplexed, not knowing the punch line yet. So, she was on a panel and sat on stage with a business man and brilliant Swiss networker. It was about how men network and how they bond. The gentleman told us, yes, he also goes to the sauna with his partners. There were 250 girls in the room and they all just laughed. What?? She immediately added a second encounter that was important for her. During an interview she had with a CEO of a watch brand, he said, rather patronizingly. "You girls have to learn one thing about networking. You have to experience something together. Always just going out to eat, that's not enough. We guys know that from the military, once you've been through the mud together, that's what bonds you." What is important, and here she becomes serious, is what she has learned from these men's testimonies. That experiences weld people together, that they do something, not just talk. Solidarity. That, Triebl says, is the only justification for a network. "We are not a doll club, our motto "What can I do for you?" is meant exactly that way. Getting something off the ground together, making a commitment to each other, that's the essence of a network.

The "Business Sisterhood

In 2007, Sandra-Stella Triebl launched her Sisterhood universe "Swiss Ladies Drive" with three projects: a print magazine called "Ladies Drive", a website, very innovative in 2007, and the event series "Bar Talks". Why all at once? "Because I've always said I'd like to know who reads the magazine. I don't want to have a black box of readers, I want to see them and get up close and personal." The idea of launching a magazine for women came out of necessity, or rather, a desire to read a business magazine where women writers were writing. "Men are facts- and figures-based, women tell stories," Triebl says. Many men around her didn't give the venture a chance and predicted an imminent demise. That only spurred Sandra-Stella on. "I was certainly a little resistant to advice, just followed my path."

To start the company, Sandra-Stella emptied her bank account and committed herself completely to the project. It was full risk. No net on the crash. She constantly seeks and finds authors for the issues that appear four times a year, talks non-stop with partners, with customers, with women at the regular bar talks, and thus spins a web that carries her to this day.

"It's not always cozy".

Every cent goes to the company, so other things have to take a back seat. Together with her husband, she lived for eight years in Appenzell in a house without a bathtub, without a dishwasher, with mold in the basement. "When you have that financial pressure, everything isn't always cozy." But it still helps her today, 14 years later, to prioritize and not get greedy, to make, not look at profit. Open your heart, let life in, keep at it, that's the motto.

Sebastian Triebl has been by Sandra-Stella's side since 1999, and they have been married since 2004. He is a musician. Seeing that his wife works day and night, he supports her when he is not recording a record or on tour. Meanwhile, "he owns half of the company." O-ton Sandra-Stella. "I was happy for the support, of course, but hey, I had married a rock star. And suddenly he's at home doing graphics, consulting and Internet. So we both had to redefine our roles. And now in Pandemic, we had to again, because he said, now you're there all the time, it's a bit of a nuisance." She laughs, yes, that loud, wonderful laugh again. "You just have to keep finding yourself." Today, they still live in Appenzell, in a house with a bathtub and no mold - but the humility has remained. "My house, my bank account, my car, my husband" are still of no interest to them. "Slow and steady wins the race," is the principle of life.

"League of Leading Ladies"

When a friend from the network suggested in 2013 that the bunch of "crazy chickens" could be turned into another business model, Sandra-Stella remembered the domain she had reserved for herself years ago. "League of Leading Ladies", Triple L instead of Triple A, as she summarizes with a smile. No sooner said than done. The business club is founded. Instead of a general meeting, there is a public conference to maintain permeability. Now this conference takes place annually. Four years ago, the Female Innovation Forum was added, an interactive concept where female founders pitch their product on stage, senior innovators give talks and share their experiences. Additionally, there is an Award Night with the Female Innovator of the Year Award. "When we do something, we do it smart," is how Sandra-Stella sums up the entire Sisterhood universe.The LLL Club is "ladies only." Everything else is inclusive. "After all, we can't promote inclusion and then not live it ourselves." But sometimes it's good for women to be among themselves, because "we have very diverse views. We agree to disagree. We often disagree. It's beneficial to simply readjust things, to question, to do things better. So you don't get fed up and comfortable." That's dangerous, he said. If you have a monoculture around you, only people who tick in the same way, who constantly pat you on the back, that's boring. Sandra-Stella Triebl is hungry for criticism, and she wants to stay that way.

Apprenticeship years

Sandra-Stella Knickenberg (Triebl since marriage) grows up in the Fricktal. With her mother, who holds the scepter firmly in her hand, two much older brothers and her father, whom she describes as kind-hearted. She is the nestling and an absolute wish girl. Until she unleashes her character, shrewd, sassy, cheerful and cheeky. This creates tension with her mother, which also leads to quarrels and incomprehension. "I was terribly demanding and equally talkative. I read an insane amount, my father indulged me in that." It is also the father who takes little Sandra-Stella to the children's opera in Zurich. "I still get goose bumps and start crying when I hear the music," she says, and becomes very quiet for a moment.

When a neighbor of the family invites 15-year-old Sandra-Stella to appear before the microphone as a radio talent, a love affair with the media begins that runs through her life until she finishes her studies. Finally, her mouth and brains have found an outlet. After graduating from high school, she studied biology, journalism and politics in Zurich. Wouldn't she have liked to go abroad, too? Her mom had cancer for 20 years, and her father developed multiple sclerosis. "Then it was clear to me, I can't go abroad. I want to take care of the parents." She has no regrets; she would always make the same decision again. It would be nice to have a study abroad program on her résumé, but she concludes: "I don't live my life because I want to have a nice résumé. Or I have to check off any checklists." Period.

After graduating, she had enough of the media for the time being and joined Zurich Financial Services in the Headquarters PR Department. But she misses the independent work there, wants more entrepreneurship and moves on. She gets a job offer from the Aargau government to manage the celebrations for the 200th anniversary. Sandra-Stella recognizes
the huge opportunity. 133 projects in one year with a multimillion Swiss franc budget. The team works day and night, transforming the third Baregg tube into a disco for the "Baregg 3 Fest". 400,000 people in the tube with deployment from the military. "I felt like I was saving 20 years of professional experience because it was all so condensed."

The project comes to an end. And now? The state clerk tells her that for a career in politics and administration she still has to work on herself a bit. Above all, she needs to better recognize the hierarchies and be better guided. Let herself be guided? I'm not a dog, she thinks to herself, and that seals the deal. She goes off on her own.

Sounds good, but how? Without any role models of strong businesswomen around her, Sandra-Stella is forced to go her own way, with all the detours, stumbles and falls. The man at her side, a firm belief in the flow of life, and her unwavering naiveté about things and people help her maneuver through the current of self-reliance. "People have a tendency to want to hold on to everything, to bring everything into status and put that on a shelf somewhere, and that's where it's supposed to stay. That's not my way of life," she sums up.

And then comes Corona

"It sounds cynical, but we've actually benefited from the crisis," she says. Swiss Ladies Drive with all its own brands is behaving like a speedboat in a sea full of sluggish tankers. Each unit is set up independently, concepts for webinars and hybrid events have all been in the drawer for a long time, even though there were no fixed locations for the live events at the beginning. Home offices are standard, as Swiss Ladies Drive never had an expensive office in Zurich City. The magazine is gaining new readers, the community is already sending short videos shortly after the first lockdown and sharing their experiences on the Sisterhood website. And what has Corona done with Sandra-Stella Triebl in private? "Corona has made me more submissive to life and to our fellow human beings." All the more important: "What can I do for you?"

Video podcast with Sandra-Stella Triebl

The portrait is based on Anna Kohler's conversation with Sandra-Stella Triebl in the video podcast studio.

SISTERHOOD: Swiss Ladies Drive

Magazine: "Ladies Drive" comes out four times a year and is written about by up to 30 women writers.

Website and social media started at the same time as the print magazine and keeps the community up to date with a newsletter.

Bar Talks, Events/Club digital/Club privé: Bar talks, digital club talks with guests, shared dinners with select speakers.

Business Club: Members of the club are entitled to a place at the bar talks, these are booked up very quickly.

League of Leading Ladies Club: Business club for women in international leadership positions with regular online masterclasses and an annual conference.

Female Innovation Forum: Full day event with interactive workshop as well as award night.

Vaccination of the general population in the canton of Zurich has begun and every day more and more people are registering for their vaccination appointments. However, even though most vaccination appointments can be allocated quickly at the moment, there is still a long way to go before the desired broad vaccination coverage is achieved. Undecided people and those who do not have easy access to the necessary information are now to be convinced of the benefits of vaccination with a large-scale vaccination campaign. The focus is not on what people should be vaccinated against, but on what they should be vaccinated for. And there are plenty of those.

The right reason for everyone

Of course, there is no one reason that can be used to convince the entire population: While some can be reached with economic upswing or the relief of our nursing staff, for others the prospect of a vacation trip and relaxing on the beach are much more convincing arguments. With over 30 subjects, the campaign therefore provides good reasons to vaccinate from all walks of life and for numerous areas of interest: From nightlife and sporting events to leisure activities and the cultural sector to the economy in general, everything is included. Regional subjects were also created to be even more relevant to the respective target groups.

Convince, inform, activate

But even the most versatile vaccination campaign is only as good as the results it achieves. An activation in three simple, informative steps is designed to provide an easy-to-understand and direct accompaniment to the vaccination appointment on Zh.ch/coronaimpfung.

"Two things were central to us for the campaign: First, everyone should be able to understand it at first glance. People should get vaccinated. No matter what for. And that's how it works. You can't get more straightforward than that. And secondly, we wanted everyone to feel addressed by the campaign on some level. Be that for altruistic or selfish reasons. With our simple but diverse message, understandable information and clear calls to action, we hope to reach the Canton of Zurich's vaccination goal in no time at all," elaborates David Lübke, Creative Director at Publicis Zurich.

The "Power of One" in action for all

The campaign is another picture-book example of the "Power of One" of Publicis Groupe, says Matthias Koller, Managing Director of Publicis Zurich: "Thanks to the harmonious and seamless interplay of strategy, creation, media and production - with the active support of Bernet PR - it could be realized within a few weeks. In the race against time we are all in, this is of course crucial. The main focus of the campaign is clearly on the digital channels. With a dynamic setup, in which advertising media are automatically assembled and played out, we can ideally address the various interests and target groups, continuously optimize and also easily make adjustments during the campaign."

The canton's vaccination push is reinforced by billboards, DOOH, radio and media collaborations. The campaign started Monday. How long it will be seen depends on the progress of vaccination coverage.

Responsible at the Health Department of the Canton of Zurich: Patrick Borer (Head of Communications), Lina Lanz (Communications Officer Covid-19 Vaccination Project), Isabel Gherbal (Communications Staff). Responsible at Publicis Zurich: Matthias Koller (Overall Responsibility), David Lübke (Creative Director), Cosima Pereira-Köster (Senior Art Director), Silvia Meierhofer (Art Director), Hannah Züttel (Junior Art Director), Desirée Stocker (Junior Copywriter), Cathy Nyffenegger (Business Director), Flurin Hardt (Senior Account Director), Alexandra Schoettel (Account Assistant), Roger Oberholzer (Executive Strategy Director), Mark Becher (Strategy Director), Martin Stauch (UX Director), Simon Häusler (UX Designer), Bruno Hofstetter (Senior UX Architect). Responsible at Publicis Media: Maria Brinkmann (Managing Director), Kudret Yildiz (Senior Account Manager), Jonas Hemmann (Senior Digital Account Manager), Kathrin Walser (Senior Print/OOH Manager), Kevin Schaelchlin (Digital Account Manager). Team Prodigious: Pre press, litho, image editing, motion, programming, realization and production consulting. Responsible at Bernet Relations: Irène Messerli (Managing Director), Thierry Li-Marchetti (Senior Consultant), Carol Steimle (Junior Consultant), Sabine Gysi (Senior Consultant).

While people with office jobs have been working from home for more than a year if possible and the ceiling is slowly falling on their heads, organic farmers work outside on their farms - the ideal place to work with plenty of space and fresh air. And there's everything you need - even in organic quality: juicy fruit as break snacks, lunch from their own farm, dairy products for snacks and much more.

So that people in home offices can also enjoy this organic experience, Bio Suisse set up five workstations on an organic farm on Lake Murten. For example, in the pasture, between blossoming fruit trees or next to freely roaming chickens - and turned home office into farm office.

An online and social media campaign called on people to sign up for the Yard Office Day. In order to find the right people, they had to explain why they in particular deserved the Hof-Office day and send in pictures of themselves in the home office. Thanks to their convincing application and a bit of luck, Alina, Barbara, Sophie, Elias and Richard were allowed to swap their home office for the Hof-Office for one day.

The action took place as part of the new image campaign "Organic from field to fork", which aims to show that the Organic Bud is holistically organic (Werbewoche.ch reported).

Responsible at Bio Suisse: Andrea Voegtle (Junior Project Manager Marketing Communications), Sylvia Gysin (Head of Marketing Communications), Lukas Inderfurth (Head of Corporate Communications). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht (Art Direction), Andrea Bison (GF Consulting), Anna Magnaguagno, Angela Cristofari (Consulting), Gordon Nemitz (GF Strategy). External partners: Ferrari & Kämpfen, Luc Kämpfen (director and camera); 2&3 Dimensionale Gestaltung, Josef Schäppi (set design); Konnex (media).