How do fire salamanders protect themselves from enemies? How old can linden trees become? How many stomachs does a deer have? Since Tuesday, Migros has been answering all the questions with its current promotion. "Nature Detectives" these and many more questions about native animals and plants. For every 20 Swiss francs spent in Migros supermarkets, on Migros Online and at Migros partners, nature fans receive a sachet with four stickers that can be stuck into an accompanying scrapbook. The album contains lots of background information on the individual animals and plants and shows which habitats they are at home in.

Virtual "cases" for all sleuths

For the detectives among the collectors, there are also virtual cases to solve. To do this, the free app "Nature Detectives Mania" developed by Mutabor must be downloaded, in which various cases and puzzles relating to the Swiss animal and plant world can be unlocked. The more stickers collected and scanned with the app, the more detective cases can be solved. The collection promotion lasts until the beginning of October 2021.

Application & Promotion: Wirz. Digital concept, app: Mutabor. 3D implementation, programming app: Demodern. Frequency measures, in part text: Alex Volz (Spiek). Text, Storywriting: Anja Knabenhans. Audio: German Wahnsinn.

The results give food for thought: The Swiss population is very critical of the economic system and its social and ecological consequences. In particular, there is a great deal of mistrust toward multinational corporations.

With the playful motto "Unfun Facts", the posts of the campaign are supposed to arouse the curiosity of the users in order to confront them directly with selected hard facts of the survey results.

The campaign is primarily intended to drive traffic to the Landing page where the public can engage with the collected "Unfun Facts" and give their own opinion. In this way, Solidar Suisse wants to encourage the public to stand up for more justice, both in Switzerland and abroad.

The Swiss development organization Solidar Suisse fights worldwide for fair work, social justice, democratic co-determination and against extreme inequality.

Responsible at Solidar Suisse: Benjamin Gross (Head of Marketing + Communications), Katja Schurter (Publications), Lionel Frei (Media Spokesperson Romandie), Fabienne Widmer (Campaigns and Online Communications), Simone Wasmann (Campaigns). Responsible at Spina's Civil Voices: Lorenz Spinas, Stephan Huwiler (CD), Nicolas Stark (AD), Beat Egger (text), Andrea Oertle (consulting). Images: Shutterstock.

Young people between the ages of 15 and 18 have a particularly high risk of accidents on a motorcycle. They lack experience and routine, behave more riskily and impulsively at this age and quickly overestimate themselves.

In order to sensitize the target group to the dangers of riding a motorcycle, Sir Mary is launching the new prevention campaign "Don't Mess It Up" in cooperation with the BFU. In the five spots created, whimsical storylines and stylized imagery make it clear that prevention work for Gen Z can be done differently.

"Don't Mess It Up" is the first time the BFU has targeted a campaign purely at such a young demographic. "It was clear to us that we had to break new ground in order to reach young people. To pursue these goals, we have the best possible partner on our side in Sir Mary," explains Claudia Bucher, campaign manager at BFU. "Together with the agency, we developed the campaign concept directly with a peer group of young people. Again and again, we involved them and asked how we could best reach them and whether they understood our messages," Bucher continues.

At the center is a diverse cast that charmingly conveys the prevention messages in a whimsical setting. A "digital-only mindset" was followed in the implementation. Thus, the short and concise spots will be seen on Instagram, TikTok and Snapchat. Classic channels such as billboards or TV will be dispensed with altogether in the content-driven campaign. "From the very beginning, it was clear that we wanted to reach the target group where they are and feel comfortable. To do this, we developed content that appeals directly to Gen Z with the help of fast cuts, sound effects, and exaggerated zoom-ins, and provides a humorous approach to the prevention messages. We deliberately avoided serious and cautionary storylines, because digital natives simply swipe them away," explains Daniel Zuberbühler, co-founder of Sir Mary.

Further measures are to be added in the coming weeks. Sweepstakes will be held to encourage young people to enter the Dontmessitup.ch more intensively with the important messages. The national campaign, which will be broadcast in German, French and Italian, is scheduled to run for three years. It will be evaluated and further developed on an ongoing basis.

Responsible at BFU: Jürg Beutler, Claudia Bucher, Christoph Jöhr, Peter Matthys. Responsible at Sir Mary: Florian Beck, Andi Portmann, Adrian Merz, Florian Birkner, Tobias Röben, Lukas Wietlisbach, Torben Cording, Julia Fischhaber, Annika Schmid, Jeannine Buscher, Naemi Sauter, Fabian Habisreutinger, Katharina Günther, Kevin Schälchlin, Tino Elsener, Alexia Siegwart, Nicolas Hostettler, Türi Cengiz, Maurice Ziegler, Daniel Zuberbühler. Illustrations: Christina Baeriswyl. Responsible at Dynamic Frame (film production): Luzius Fischer (Executive Producer), Flo Brunner (Producer, Farbfilm), Tillo Spreng (Director), Tobias Kubli (DOP), Gabi Morales (Production Design), Jero Fähndrich (Edit), Ben Packer (Grading), Modulaw (Music Composition) Stereotyp (Sound Studio & Soundmix); Stunts - 1291 Productions: Oliver Keller (Stunt Coordinator), Sascha Dürr (Stuntman), Denise Treffler (Stuntwoman).

The creative and creative space for the progressive examination of industry-specific challenges is an amalgamation of the CR Werbeagentur Basel and its creative pool CR Schwarm, staffed with unspoiled minds from university, technical colleges or apprenticeships, with the unconventional Grisons tourism industry expert Oliver Kerstholt.

This interdisciplinary constellation generates ideas and opportunities for positive change in tourism companies and organizations, which are now being presented on the laboratory platform Tourism-innovationlab.ch will be presented online for the first time. Here, the national and international incoming industry will find ready-to-implement concepts for more occupancy, more frequencies and more added value.

With this, but also with individual solutions for specific problems, the Tourism Innovation Lab is to become an inspiring, pragmatic and powerful progress partner for far-sighted industry exponents who recognize that the post-Corona and VUCA world demands fundamentally new ways of thinking.

Practical answers instead of months of analysis

The new Basel laboratory provides practical answers to questions that are driving the industry around and in front of it, which are intended to take effect quickly and efficiently. Among other things, there are solutions for filling gaps in the market or participating in trends, for the hotel that finds that the booking situation is miserable in six weeks, or for tapping exclusive distribution channels where the competition is not present.

"There are already enough consultants who spend months analyzing. With us, there are concrete answers to real problems," says co-founder Oliver Kerstholt. And the St. Moritz native also names the motivation for the new creation of the Ideas Lab: "We simply like to see someone overtake the competition instead of chasing after it."

The Ferandini brand embodies sophisticated skin care with a medical approach. The term "cosmeceuticals" refers to products between cosmetics and pharmaceuticals. The care line stands for trained and sophisticated skin care with active ingredients that contain a high proportion of plant-based ingredients.

Great importance was attached to uniqueness in the visual appearance. This was to be achieved firstly with an unmistakable figurative mark and secondly with an independent color scheme. The aim was to avoid coming close to well-known cosmetic products in terms of design and color. A geometric font with accentuated serifs was used for the product names in the packaging design. A small nuance that also makes the decisive difference here.

Responsible at Ferandini: Tamara Ferandini (BoD & Managing Director). Responsible at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach (creative direction); Peter Wolf (web development); Domingo Delgado (photography); Aschmann Klauser (retouching).

Networking & event planning has never been so uncomplicated, efficient and time-saving. Event planners from all industries make new business contacts to the meeting and event industry in an interactive setting at the Business Speed Dating.

For two and a half hours, destinations, seminar hotels, locations and incentive providers will be presenting at this year's Inspiration Market Zurich their offers and possibilities for planning corporate events, congresses, seminars, meetings or incentives. At the subsequent networking with aperitif riche, one gets new inspirations, ideas and an exclusive look through the keyhole of the respective providers.

Event Planners & Marketers who regularly organize events for your company or client attend free of charge.

Celebrationpoint, the marketing agency for the MICE industry with a focus on hotels and tourism, has been successfully established on the Swiss market since 2012. As a competence center, it maintains and strengthens your event network in parallel with the organization of regular business events and community meetings. The network is the largest in Switzerland and the business events are unique.

On August 25, 2021, the "Seminar Special" will take place at the Kunsthaus Zürich, and on September 29, 20021, the "Destination Special" will be held at Zurich's Smith and de Luma.

A total of 46 packaging solutions from 34 different participants were submitted for the 52nd Swiss Packaging Award of the Swiss Packaging Institute. These included five entries for the young talent award, in which schoolchildren and students can present their packaging ideas. The special circular economy award, which was offered for the first time, recorded 15 entries. The sustainability category was particularly well represented with 26 entries, reflecting the demands of the times: packaging companies must develop recyclable and reusable packaging, especially in the plastics sector. The large number of submissions shows that the Swiss packaging industry is tackling these challenges with innovative solutions.

SVI President Philippe Dubois referred to the high innovative strength of the Swiss packaging industry. In January 2021, for example, nine packages from Switzerland were awarded a World Star, one of them even the world's highest packaging prize, the President's Award in Gold. The winners of the Swiss Packaging Award automatically qualify for participation in the World Star Award.

The aim of the Swiss Packaging Award is to showcase the creativity and innovative strength of the Swiss packaging industry. Companies can submit their packaging solutions in the categories of sustainability, convenience, design, marketing, technology and construction. Up to three packaging solutions will be nominated per category, one of which will be chosen as the winner. Packaging of all materials is eligible for the competition. The focus is on promoting and honoring holistic packaging solutions, regardless of the packaging material. A new feature this year is the special award for the circular economy.

Swiss Packaging Award

The winners 2021

Monica Dreyer Staub has successfully pursued her innovative research approach with the HSG University of St. Gallen over the past years. The award is given to female practitioners who have made a difference in the marketing landscape and are involved in teaching and projects in universities.

In addition, the Rigour & Relevance Research Award was presented. The award goes to the research work of Emanuel de Bellis. The article by the assistant professor of marketing at the University of Lausanne deals with autonomous purchasing systems and how barriers in them can be consistently and sustainably overcome.

Anyone who takes out a Young Mobile subscription for one year by September 5, 2021, will enjoy savings of up to 50 percent. Swisscom commissioned Serviceplan Suisse to make these attractive offers palatable to a young target group under 30 and to generate as many new customers as possible.

The agency's solution is a direct digital campaign implemented in line with the target group: Swisscom offers save young people money. But not at all on the things that are really important to them. Consequently, the calls to action in the advertising materials are "Don't save with Likes" or "Don't save with tags" and end with the binder "Save on subscriptions.

The campaign has been running since the beginning of August and takes place primarily on social media channels such as Facebook, Instagram and Snapchat, supported by classic banners. The agency produced a special exclusively for TikTok: In short film sequences shot at Zurich's Wow Museum by Serviceplan Suisse's in-house creators, Swiss dancers dramatize the discount offer with a mirror effect. In other words: all the fun for half the price.

Customer: Swisscom. Responsible at Serviceplan Suisse: Rémy Steinmann (Art Direction), Carina Kienzle (Graphics), Kelsang Gope (Text), Kurt Bösiger (Content Creation), Dominic Shota Schweingruber (Motion Designer), Edi Walker, Livia Küpfert (Consulting), Micha Seger, Marcin Baba (Executive Creative Direction), Pam Hügli, Raul Serrat (Overall Responsibility). Media: Mediaschneider.

Kaspar will take up his new position on October 1, according to a press release published on Zueriost.ch, ZOM's online platform, on Tuesday.

He succeeds Christian Brändli, who stepped down at the end of last year due to "differing views" on the future digital direction and its organization (Werbewoche.ch reported).

Kaspar's deputies are Malte Aeberli, who has been working for Oberland Medien for around five years, and Stefan Nägeli, who will move from Tele Top to ZOM on November 1. (SDA/swi)

The 86-year-old and internationally active company Pacovis is normally active in the B2B sector. But now, for once, also in the B2C sector: With five different BBQ sauces, which can be used flexibly thanks to the practical 40-gram individual portions and are thus also intended to reduce food waste, Pacovis is directly addressing the target group at the smoking barbecue.

Rock'n Roll for Grill'n Dip

To ensure that not only the five different sauces but also the packaging look good to bite into, Rosarot was commissioned with the design. The designers set the scene for the small portion pouches with concise vintage letters, a taste-coordinated color concept and detailed food illustrations.

"You are so sweet, honey!"

To provide entertainment while the food sizzled, Rosarot added his mustard to each flavor mixture: Cheeky, self-confident sayings are intended to make the sauces really spicy on the outside. With "Don't worry, eat curry," the true "Licence to Grill" and other creations, Rosarot wants to provide the right spice in the packaging design. The single-serve sticks are available in some butcher shops as well as in individual take-aways.

Responsible at Pacovis: Rebecca Hauser (Head of Marketing & Communications), Alex Frank (Product Manager). Responsible at Rosarot: René Karrer (Creative Direction), Andreas Steiner (Director Content), Sarah Därendinger (Art Direction).

The new look is already apparent on the cover: the Betty Bossi lettering, which was always red before, now harmonizes in color with the food photography. The magazine now contains 32 pages instead of 28 to create more space for modern culinary art. "This allows for a more exciting dramaturgy and gives the magazine more emotionality," says Erica Angelone, who is in charge of the magazine's editing and design together with Annette Golaz. 

As before, long editorial texts are to be dispensed with and the focus placed instead on seasonal recipes in the tried-and-tested Betty Bossi style of writing. These are now supplemented with even more tips and interesting facts about cooking and enjoying food. With the new A4 format, Betty Bossi says it is responding to a long-held customer wish. 

Recipes remain simple and sure to succeed

Betty Bossi is sticking to the magazine's recipe for success: all recipes are easy to cook, suitable for singles, couples and families, and guaranteed to always succeed thanks to prior tests in Betty Bossi kitchens - even for novice cooks.  

Betty Bossi developed the concept together with the German editorial design specialist Christian Talla. All recipes come from the Betty Bossi recipe editorial team headed by Sibylle Sager. Patrick Zemp is responsible for photography, Claudia Schilling for food styling.