Employees will thus receive at least 18.27 francs per hour, Swiss Post announced Thursday. If all supplements such as vacations and holidays are added, the carriers will receive at least 19.86 francs per hour, according to Swiss Post.

The fixed amount is the legal minimum wage for postal services, according to the statement. However, Swiss Post is making the adjustment irrespective of legal requirements, it writes, as the delivery of unaddressed brochures and free newspapers is not considered a postal service under the Postal Act.

He said Swiss Post adjusts wages wherever cantonal guidelines allow for lower wages and where higher wages are not already being paid, such as in the canton of Geneva.

Competitors to follow suit

The Syndicom trade union sees this as a "small step in the right direction", as it writes in a statement. The wages remain low. Transfair, the public service union, also calls the wage increase "good news" and a "partial success". The unions are now focusing on negotiations for a collective labor agreement and an industry-wide labor agreement. These are important to improve the working situation of the companies' employees.

Swiss Post is also demanding that its competitors follow suit. A binding Switzerland-wide solution is needed for the entire industry. This "first step" must therefore be followed by others. The social partners must work for a solution for the entire industry.

The western Swiss company Epsilon distributes unaddressed advertising in the cantons of Geneva, Vaud and Fribourg with around 330 employees and is also active in the early delivery of subscribed newspapers and magazines in the cantons of Vaud and Geneva. DMC is active in the distribution of advertising media throughout German-speaking Switzerland and in Ticino, with around 4,200 employees.

The loss-making Epsilon is to be transferred to DMC and the other group-owned company, Presto, in 2022, the Post said in July. (SDA)

On September 26, 2021, the Swiss population will vote on marriage for same-sex couples. Ikea Switzerland is campaigning for a Yes vote at the ballot box. "Ikea is an inclusive company. That's why we support all our employees equally in their right to be themselves. This is deeply rooted in our roots and values," Jessica Anderen, CEO of Ikea Switzerland, was quoted as saying in a statement.

Commitment to LGBT+ rights

The furniture store pursues the goal of offering all its current and future employees a diverse and inclusive workplace where there is no discrimination and where all employees can be themselves. This attitude promotes employee motivation and has a positive impact on the company and society.

The "marriage bed for all

The campaign wants to refer to the voting proposal in a funny and typical Ikea way. It shows the voters that all kinds of couples are already sleeping in Ikea's (marriage) beds. They are beds for everyone, and that in a double sense: on the one hand, everyone can afford an Ikea bed, and on the other hand, it doesn't matter at all who sleeps in it with whom. That's exactly what Ikea's stuffed animals are supposed to show - and thus become ambassadors for marriage for all.

The campaign has been running since Wednesday and will be released nationwide in the form of advertisements, DOOH measures in Zurich and Geneva, online spots and social media.

Responsible at Ikea Switzerland: Manuel Rotzinger (Public Affairs), Dominique Lohm (PR), Aurélien Demaison (Communication), Aurel Hosennen (Communication Manager), Sandra Mühlebach (Integrated Media). Responsible at CRK: Caroline Hulliger (project manager) and Filip Wolfensberger (creation), Moritz Staehelin (creative director), Julian Salinas (photo), Walkingframes Animation Studio (film production).

It is a microscopically small chromosome that decides the sex of a child months before birth. And thus, absurdly, also how much it will earn and how high its chances are of ending up in a violent partnership, being married off as a minor or being raped.

A frightening fact that the women's rights organization Terre Des Femmes Germany is drawing attention to in a nationwide awareness campaign under the hashtag #bornequal.

For 40 years, Terre Des Femmes has been working to ensure that girls and women have equal rights, self-determination and freedom. The women's rights organization works, among other things, on the key issues of female genital mutilation, early and forced marriages, and sexualized violence.

The campaign was created by TBWA\Zurich and includes, in addition to a TV spot, various print ads, over 30 poster motifs and year-round social media and PR activities. The campaign is distributed by OMD.

"Especially for the 40th anniversary, it was important for us to create a campaign platform in which every focus topic of the organization finds a place. And absurdly enough, the X chromosome is ultimately the absurd intersection for suffering and disadvantage that girls and women face worldwide," says Manuel Wenzel, Executive Creative Director at TBWA\Zurich.

Gesa Birkmann from Terre Des Femmes adds: "The concept convinced us immediately. It packages the cruel facts we are confronted with every day and creatively exposes the senselessness and groundlessness of violence against girls and women all over the world."

Responsible at Terre Des Femmes Germany: Christa Stolle (Federal Managing Director), Gesa Birkmann (Head of Department Themes and Projects). Responsible at TBWA\Zurich: Manuel Wenzel, Angelo Sciullo, Calvin Kroehne, Isabelle Benz, Lisa Bolte, Alisea Ferrara, Domenico Catena (creation), Stephan Sliwensky (digital), Nadja Stickl (consulting).Partner:  Jurg Neve (Director), KATANÁNGA (Creative Studio), Artbox (Production), Geert Jansen (Executive Producer), Sonja Dam (Project Manager), Jurg Neve, Marcus Driessen (Design), Jurg Neve, Kees Sparnaaij (Animation), Rebusfarm (Rendering, Special Thanks), MOKOH Music Berlin (Music & Audio Production), Tobi Vogel, Stephan Moritz (Music Composer), Stephan Moritz (Audio Mix), Nina Hoss (Voice Over Deutsch).

The Federal Council opened the consultation process on Wednesday. There will now be twenty coverage areas for commercial local radio stations (previously twelve), ten for non-profit local radio stations (previously nine) and 13 for regional TV stations (unchanged).

The adjustment is being made in view of the upcoming relicensing from 2025 and in response to digital developments, according to a statement from the Federal Office of Communications Bakom. It also takes historical developments into account.

The areas in the mountain and peripheral regions remain the same. However, there will be changes in urban agglomerations, on the Swiss Plateau, and in central and eastern Switzerland. In each of the areas, there will be a provider with a public service mandate that receives funds from the radio and television levy. In this way, the public is to be offered regional information across the board, analogous to regional television.

The decisive factor for the new arrangement had been the consideration of describing political or geographical areas in which a journalistic supply appeared to be "desirable in terms of content for social, cultural and economic reasons".

Tender early 2023

In the future, the Federal Council wants to do away with licenses that prescribe a performance mandate for the broadcasters, but in return do not include any funding from license fees. It will still be possible for local broadcasters to operate without a performance mandate and without funds from the levy - they only have to report their programs to Bakom.

According to Bakom, 211 radio stations and 165 television stations are currently registered. These do not have a public service mandate and consequently do not receive any public funding. Where and how they broadcast their programs is up to them.

The coverage areas for commercial local radio stations are now to be defined as follows: two in the Bern region, one in Solothurn-Olten, one in Aargau, two in Basel, three in central Switzerland, five in the greater Zurich area, two in eastern Switzerland and four in the Lake Geneva region.

The currently valid coverage areas for radios had been defined in 2007 - under the technical conditions of FM broadcasting. "Under digital conditions, these technical restrictions largely no longer apply," writes Bakom. Therefore, the areas could now be described more simply.

The consultation period runs until December 9, 2021. At the beginning of 2023, the Federal Department of the Environment, Transport, Energy and Communications (Uvek) plans to put the licenses out to public tender. They will come into force at the beginning of January 2025 and will be valid for ten years. (SDA)

In glorious late summer weather, the central Swiss destination Engelberg-Titlis showed its best side at the MICE Days. 32 people including accompanying persons from Swiss companies as well as MICE agencies arrived in Engelberg on Friday evening and were treated to an aperitif and dinner at the Kempinski Palace Engelberg, Hotel Bellevue-Terminus and H+ Hotel & SPA.

On Saturday morning, the interested participants started the day with a yoga lesson in the monastery courtyard of the Benedictine Abbey of Engelberg. Afterwards, they got to know the village and its history on an entertaining guided tour of the village. The origins of tourism in Engelberg lie in whey baths and the Grand Hotels, which experienced their heyday during the Belle Epoch.

Later in the morning, the focus was on another incentive: during the "Kitchen Adventure", lunch was cooked over an open fire in nature. The afternoon was all about the versatile event locations. In addition to visiting the hotels and meeting rooms such as the Bellevue Terminus, Terrace and H+ Hotel & SPA, the visitors were looking forward to the Kempinski Palace Engelberg. The five-star hotel opened its doors in June 2021 after several years of renovation work and increases Engelberg's meeting capacity by 129 rooms and ten spaces.

As a parting gift, participants received a round-trip ticket to the Titlis. "This year's MICE Days were a complete success and we are pleased that the participants were able to take home a positive impression of Engelberg," says Sarah Hödl, Head of Markets & MICE at Engelberg-Titlis Tourism.

With a minimal loss of 229 francs, LMS executives presented a balanced 2020/21 financial statement at Tuesday's general meeting. Operating income rose 12.7 percent to 5.3 million francs, increasing direct marketing expenses by 300,000 francs to nearly 2.3 million francs.

Hotel and parahotel industry up, group accommodation down

After the slump in the previous year due to the shortened winter season 2019/20 caused by Corona and the loss of overnight stays from Brienz/Brinzauls, the curve of the overnight stay statistics of the vacation region Lenzerheide shows a clear upward trend again. Between May 2020 and April 2021, the municipalities of Vaz/Obervaz, Churwalden and Lantsch/Lenz recorded a total of 1,655,470 overnight stays, which corresponds to an increase of 7.6 percent compared to the previous year.

"Thanks to the many Swiss guests who have been visiting Lenzerheide as a vacation destination for years, and the new guests who were forced to swap the "mountain feeling" for the familiar "beach feeling", overnight stays in the hotel and parahotel industry were once again increased at a high level," emphasizes Bruno Fläcklin, Tourism Director of the Lenzerheide vacation region. Only the group accommodations had to accept large losses with a minus of 53.8 percent (municipality of Vaz/Obervaz).

"In retrospect, we can say that Switzerland, and the canton of Graubünden in particular, found an exemplary way to maintain a certain degree of normality despite the necessary restrictions," says Domenico Bergamin, Managing Director ad interim, explaining the increase in overnight stays during the Covid 19 pandemic. For him, it was admirable with how much verve, flexibility and inventiveness many service providers dealt with the situation. "from the serviced mobile home dinner, to the home-delivered "cooking box", to digital shopping in the sports store, it showed that new ideas often emerge in a crisis," Domenico Bergamin is convinced.

Domenico Bergamin took over management ad interim

Internally, the 2020/21 fiscal year was marked by the renewed health failure of the Managing Director and Tourism Director Bruno Fläcklin. In December 2020, he had undergone a stem cell transplant and completely withdrew from the operational business of LMS. Since then, the management has been taken over ad interim by Domenico Bergamin. Since a few weeks, Bruno Fläcklin has gradually taken over individual projects and tasks and will fully take over the position of Tourism Director and Managing Director of LMS from Domenico Bergamin again as of November 1, 2021.

Renewal elections of the Board of Directors

The General Assembly of LMS focused on the renewal elections of the Board of Directors. With Giancarlo Pallioppi and Nico Pesko, two previous members were elected as representatives of Lenzerheide Tourism for a further term of office. They are thus to ensure continuity in the highest body of LMS. The representatives of the municipalities of Vaz/Obervaz and Churwalden will be elected on the occasion of an extraordinary general meeting as of January 2022 as a result of the changes in the municipal presidencies. Newly elected at the General Assembly was Bruno Zenklusen, as President of Lantsch/Lenz Tourism and representative of the municipality of Lantsch/Lenz. In addition, the two seats of Lenzerheide Bergbahnen were newly filled by Felix Frei, Chairman of the Board of Directors of LBB, and Brigitte Küng.

Daniel Stiefel new Chairman of the Board of Directors

After the previous Chairman of the Board of Directors, Ernst "Aschi" Wyrsch, decided already in spring 2021 not to stand for re-election, the two main shareholders, Lenzerheide Tourism and LBB, nominated Daniel Stiefel as the new Chairman of the Board of Directors (Werbewoche.ch reported). The 56-year-old manager and consultant in the fields of customer relationship management, marketing, digitalization and controlling in the national and international environment was unanimously elected as the new Chairman of the Board of Directors of LMS.

Increase visibility rate on desktop and mobile

Through targeted optimization, especially of the desktop format Rectangle at several large publishers, visibility here alone increased from 53.6% to 62.5%. Overall across all formats, visibility increased by two percentage points from 62.8% to 64.8%.

Ad fraud rate (SIVT) remains encouragingly low

According to Digital Ad Trust, the ad fraud rate did not change significantly in the second quarter and remained at a low level in the second measurement in 2021. The gap between mobile and desktop widened somewhat at the expense of the latter. The measurement systems now show 0.21% for mobile and 0.82% for desktop.

Low values for fire safety

The brand safety values newly surveyed by IAS remained unchanged at a very low level in the 2nd quarter.

Unfortunately, "hate speech" is a phenomenon that is also becoming increasingly widespread on the Internet. Swisscom is aware of its responsibility as a telecommunications provider and has been committed to promoting media competence and protecting children and young people on the Internet for over 20 years. Under the label "Mute the Hate," conceived by Stories, the aim is to raise awareness and educate for more respect on the Internet.

Nine stories, one statement

The Zurich-based film production company was commissioned to design and realize the media literacy campaign for Swisscom. The communication is deliberately designed to appeal to Generation Z - both visually and in terms of content. Instagram and TikTok addressed the issue. With the aim of focusing attention on an Insta Grid of "Mute the Hate" and to provide skills.

Produced fast, published big

The campaign was implemented in collaboration with Swisscom in a co-creation process: The idea, concept and film came from the Stories house, while the graphic design and appearance at the Energy Air came from Swisscom. The campaign has been running on Instagram and TikTok since the beginning of August and culminated at the Energy Air in Bern.

In front of 40,000 spectators, Swisscom's appearance was all about "Mute the Hate". The opening film produced by Stories celebrated its premiere and Joya Marleen dedicated her hit song "Nightmare" live on stage to the campaign.

Responsible at Stories: Yves Bollag, Tobias Fueter (partners), Patrick Viert, Tanya Ponomareva (idea), Erna Dizdarevic (strategy/concept), Florian Nussbaumer (executive producer), Michele Seligman (production). SoMe Content: Niara Sakho (Director), Jonas Schürmann, Nino Burkhardt, Florentin Erb (Camera/Editor), Yasemin Koyuncu (Editor). Campaign film: Paulus Bruegmann (Director), Moritz Reinhardt (DOP), Caspar Brog (Gaffer), Diego Reinwald (Sound), Emilie Fischer (Styling, Equipment), Niara Sakho (Styling/Production), Erica Büsser (Make-up), Edoardo Moruzzi (Postproduction Supervisor), Anna Oriol (Editor), Delphina Mayer (Color Grading), Studio Z (Sound Design / Mix). Responsible at Swisscom: Daniel Fisler, Laura Reuland, Astrid Graf, Dominik Hauert, Anita Raaflaub, Nathalie Maibach.

82 percent of all articles worldwide are about men. In Switzerland, things are not significantly better: Only one in four articles features a woman as the protagonist. To change this disparity, Ringier launched the EqualVoice initiative in November 2019 with the aim of strengthening the visibility of women in the media (Werbewoche.ch reported). The magazine for the initiative is now being published with various reports on the topic of gender equality.

The initiative is a project close to the heart of Annabella Bassler, CFO of Ringier. "The issue of equal opportunities has been on my mind since I was a child in Brazil," says Bassler. "Despite the covid pandemic, we have achieved a lot in the last two years and can announce great progress. But it's a marathon, not a sprint: there is still work to be done to achieve equal opportunities. That's what we want to highlight with this EqualVoice magazine."

Information about the initiative

The magazine explains how the initiative works, namely by means of the "EqualVoice-Factor", which measures the mentions of women and men in all articles. The issue also looks at why it took so long in Switzerland for women to be given the right to vote and what we can do to combat unconscious prejudices. And where does Switzerland stand on the subject of gender roles? A study specially commissioned by Sotomo aims to shed light on this.

The magazine appears on Thursday as an insert in the Handelszeitung, on Friday in the Swiss Illustrated and on Sunday in the SonntagsBlick. The aim is to reach around one million readers. It was designed and produced by Ringier Brand Studio and written by editors from Ringier and Ringier Axel Springer Switzerland.

Aldi Suisse is known for its good value for money and the numerous added values it offers its customers every day. But how does Aldi Suisse do it? This is the question that Content and Form for Aldi Suisse is also exploring in the second half of the Swiss retailer's 2021 image campaign: As already in spring In the fall of 2021, Aldi Suisse customers will once again be at the center of the campaign, asking themselves how Aldi Suisse manages to achieve such high profits. In addition to four campaign subjects, the follow-up campaign also includes three commercials in which the customers come up with their own amusing answers.

The campaign, which was fully developed in terms of content and form, has been running throughout Switzerland since Monday and takes the form of TV and online spots, posters, DOOH, social media and display ads.

Responsible at Aldi Suisse: David Biernath (Director Customer Interaction), Sarah Thalmann (Manager Customer Interaction), Michèle Bürgi (Project Manager Customer Interaction). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Paul Labun (Art Director), Noé Kwok (Graphic Designer), Manuela Marty (Head of Consulting/Strategist). Responsible at Solid & Hallerfilm (film production): Jan-Eric Mack (Director), Jan Mettler (Cinematographer), Reto Trösch (Set Designer), Fabian Lüscher (Set Designer Beamer), Patrizia Jaeger (Styling), Martin Arpagaus (Editor), Pablo Nouvelle (Music), Jingle Jungle (Sound Studio), Wesound (Audiologo). Photography: Markus Mueller (photographer). Media consulting and buying: PHD Switzerland, Nannette Passberg (Managing Director) Laura Savić (Communication Consultant).

Agata Przygoda, 39, started her professional career in 2003 in the sales organization and customer service of a Polish bank. She joined Allianz in 2007 as Procedures and Quality Team Manager of Allianz Bank Polska. In 2011, she moved to the then Allianz Managed Operations and Services SE in Munich, where she worked on various projects and in the CEO Office, among others. At Allianz SE, she took over the management of the Group COO Office in 2015 and later the regional responsibility as COO for the Central and Eastern European country subsidiaries.

Agata Przygoda has been COO and member of the management board of Allianz Slovakia since 2019, during which time she drove forward the digitalization of the country company, among other things. Agata Przygoda studied economics and holds a PhD from the Warsaw School of Economics. She also completed further training in marketing and management, business psychology for managers and international finance.

Skyguide provides air traffic control for Switzerland and neighboring countries with around 1500 employees at more than 14 locations. As the lead agency for the company's branding, Noord accompanied and advised Skyguide throughout the entire further development process and helped the company to achieve a fresh image.

The revised brand identity stands for Skyguide's values and communicates transparently and at eye level. The centerpiece is the new Skyguide website and the brand movie. As part of this branding project, Noord also redesigned the iconography, letterheads, various PPT and office templates, trade show booths, and signaling.

"Skyguide is in the midst of a profound, technology-driven transformation. The updated branding reflects and supports this change process," says Myriam Käser, Skyguide's Chief Communications & Public Affairs Officer. "The claim 'beyond horizons' reflects our broadening horizons and is directly linked to the sky - forward-looking and inspiring," adds Michaël Maillard, Skyguide's Head of Brand Positioning.