Investing money in your own future and creating a more sustainable world at the same time - that's what Inyova wants to make possible for everyone in Germany in the future. The app allows a digital direct investment in forward-looking, sustainable companies - uncomplicated and transparent.

"Our goal is to give everyone the opportunity to grow their own savings while making the world a better place for generations to come," says Co-Founder and CEO Tillmann Lang. "And we want to do it as simply and understandably as possible. We want people to have the opportunity to have their own values represented through their investments in a self-determined way. For example, Inyova values investments in clean energy and equality."

Making the topic of sustainability tangible

For the launch in Germany, Inyova therefore developed a campaign together with Foundry that makes the complex topic of investing tangible for the target group for the first time. Under the motto "Invest in a better world," the focus is on the potential of each individual to make a difference with their investments.

Inyova is not just a new assignment for Foundry, the agency writes in a statement. If you want to work for a better world, future-oriented investing is a powerful tool. Because money moves the world, and with impact investing, every individual can very effectively influence positive change and benefit directly from it.

"Impact investing is not yet a familiar term to many people in Germany. Therefore, this first step is about creating awareness for the topic and positioning Inyova as a partner for sustainable investing," explains Lilli Kahana, Senior Creative Strategist at Foundry. "We're reaching our target audience through causes that are already highly relevant to them, particularly climate action, gender equality, animal welfare and access to clean drinking water - areas where app users can contribute to positive change through conscious investing."

As a first step, the campaign encourages people to create a free investment strategy on Inyova.com.

Responsible at Inyova: Dr. Tillmann Lang, Angela Altvater, Mathilde Sohet. Responsible at Foundry: Lilli Kahana, Susann Kompa, Gustavo Nardini, Lea Kutz, Andrea Egidi, Dan Diaconu, Yarin Morová, Nitin George, Eugenia Melekhovets, Sacha Moser.

Seven people have been nominated for the 24th Prix Courage.

Islam Alijaj from Zurich is a strong advocate for people with disabilities. The 35-year-old from Zurich with Kosovan roots is physically and verbally severely disabled and is involved in self-help associations and, above all, in politics for the equality of people with disabilities. The self-proclaimed "handicap lobbyist" wants his two children to grow up in a society in which their father is not perceived as inferior. In 2019, Alijaj ran for the National Council and fell just short of entering parliament, missing out on 14,000 votes - next year he will run for the Zurich municipal council.

Cindy Kronenberg from Sursee in the canton of Lucerne stands up for victims of rape. The 29-year-old youth worker was herself the victim of a sexual crime - although it cost her a great deal of effort, she has since spoken publicly about her experience. She wants to encourage other victims and help them to come to terms with such an experience. In her fight against the associated taboo, she founded the platform Raped.ch. There, she exchanges ideas with other victims, provides helpful information and puts women in touch with experts. Kronenberg is also in contact with members of parliament and is campaigning for the ongoing revision of sexual criminal law.

The 49-year-old Gabriela Odermatt from Fällanden ZH is fighting against the use of harmful medication. Her children were both damaged by an epilepsy drug when they were unborn and now suffer from impairments such as autism and speech deficits. A neurologist had given her the drug "Depakine" with the active ingredient valproate during the pregnancies - although research has been pointing to possible damage to the fetus for years and developmental disorders have been documented for over 20 years. Gabriela Odermatt gives a voice to the victims and wants to set an example "against the arrogance of the doctors and the arrogance of the pharmaceutical giants."

André Plass from Wollerau uncovered irregularities in the hospital. The 48-year-old heart surgeon and then head physician at Zurich University Hospital reported to the hospital management, for example, that mistakes had been covered up during a new type of heart operation. The hospital spoke publicly of a successful operation - in reality, a wire broke during implantation. This fact is concealed on all channels. After the irregularities were reported, Plass came under internal pressure; he was accused of operating poorly. Although an external expert opinion exonerates him, he is dismissed by the university hospital: his behaviour is polarizing. Plass puts his career on the line for the truth and now legally defends himself against the dismissal.

The 74-year-old Albin Reichmuth from Olten stands up for the victims of sexual abuse. As a child, he was abused for years by a priest in Trimbach, Solothurn - he carried his suffering silently with him into old age. In 2018, Reichmuth contacted the parish council and launched an appeal - several people came forward who had also been abused by the priest. Reichmuth then went public with his story and stood up for the victims of abuse by Catholic dignitaries. In 2019, he set up a self-help group for those affected; this year saw the founding of the support association "IG für Missbrauchsbetroffene im kirchlichen Umfeld".

Peter Roth from Matten near Interlaken uncovered cheating in second homes. The 55-year-old investigates whether the use of second homes complies with the law. If he comes across any irregularities, he makes them public. Roth first made headlines in 2008 when he discovered that the proportion of first homes in many properties in his home town of Grindelwald was not recorded in the land register. If this obligation to register is circumvented, more second homes can be built and sold than the law allows. A check in 2020 shows that this situation has hardly changed. In the village, which is dependent on tourism, Roth experiences massive threats and is labeled a "nest-soiler". Despite this, he continues to campaign for compliance with the law.

Jelena Vorburger from Basel brings a man back to life. The 26-year-old catering specialist starts resuscitation without hesitation when an elderly man collapses on a train journey and loses his breathing and pulse after a short time. She is afraid of doing something wrong and starts chest compressions anyway. Unperturbed by the shouting of other train passengers, she continues pumping; five ribs break under the pressure. After 15 long minutes, the train arrives in Basel - the man suddenly gasps for air and survives. In Switzerland, around 8,000 people suffer a cardiovascular arrest every year. Only around 50 survive if it happens outside hospital.

Which of the seven nominees wins this year's main prize worth CHF 15,000 will be decided in equal parts by the Public observer voting now open and by the jury headed by former Aargau Cantonal Councillor Susanne Hochuli.

Lifetime Award for infectiologist Ruedi Lüthy

As in previous years, an additional award will also be presented directly as part of the Beobachter Prix Courage 2021: The Lifetime Award 2021 for special services to society goes to the infectiologist Ruedi Lüthy. He has been fighting AIDS for 40 years and is one of the pioneers in the fight against this disease. For his life's work, the editorial team of the Observer Ruedi Lüthy with the Prix Courage Lifetime Award 2021.

After a medical congress in Durban, South Africa, Lüthy decided that he would retire early. Together with his wife Rosy, a former nurse, the then 62-year-old founded the Newlands Clinic in Harare, Zimbabwe. Today, 18 years later, Lüthy and his 75-strong team treat over 7,000 people every year. The clinic is financed by private donations and contributions from the Swiss Agency for Development and Cooperation (SDC). Thousands of specialists have been trained in courses lasting several weeks. The fight against AIDS continues, but the task has become manageable.

"Out of respect for life, we have an obligation to help other people who are in need," says Ruedi Lüthy. "I am delighted to be able to accept this award with my team for their commitment."

Award ceremony live on Blick TV

This year's Prix Courage awards ceremony will once again take place at the Ringier Pressehaus on Dufourstrasse in Zurich. The announcement and award ceremony, interviews with the finalists and the presentation of the Lifetime Award to Ruedi Lüthy will take place on October 29, 2021 also broadcast on Blick TV.

The internationally active company invited various agencies to develop a global trade fair concept in an international tender. Messerli was able to prevail over the international competition with a creative and scalable trade fair concept. From now on, the agency from Wetzikon will accompany Ypsomed at all global congress and trade fair appearances and thus ensure a consistent brand presence for Ypsomed.

"Messerli's exhibition concept convinced us in all respects. In particular, the scalable presentation solution, which can be adapted to different stand sizes and business units, offers us added value. The display and furniture line developed by Messerli is completely geared to our presentation needs. We can combine and expand them as we wish. We use all the furniture elements as well as the purchased stand construction structures such as walls and floors again and again. This allows us to manage our presentations sustainably - which is a major concern for us," explains Alain Wanzenried, Exhibition Manager at Ypsomed.

For Ypsomed, Messerli developed a novel display solution that can be used for Ypsomed's various presentation requirements. The concept includes modularly expandable presentation units with associated exhibit holders, a furniture concept for encounter zones, and interactive activation displays for the HR trade fairs. Ypsomed can thus flexibly draw on a pool of materials and combine them as required. In addition, fully integrable and high-resolution LED elements ensure the seamless integration of moving image elements.

The new website was launched in mid-August at the apprenticeship exchange in Langnau and will be rolled out continuously at various European trade events until the end of the year.

Responsible at Ypsomed: Alain Wanzenried (Communication Manager), Jeanette Babik (Head of Marketing Communications). Responsible at Messerli: Linda Schopper (consulting and project management), Thomas Müller (creative direction and design), Juri Camagni (strategy and consulting).

The temporary media package is necessary for strengthening democracy-relevant reporting and regional diversity, the committee "Freedom of Expression" announced on Friday. It said media companies face "daunting" challenges in the face of declining revenues and pressure from global Internet companies. In addition, social media without journalistic standards would influence the dissemination of information and opinions.

"The private Swiss media make an indispensable contribution to the basic media supply in our Swiss direct democracy," the statement reads. This service must "urgently" be ensured in the future as well.

120 million more

According to resolutions passed by parliament in the summer session, the Swiss media are to receive CHF 120 million more in direct and indirect funding over seven years than before. Printed media, the member and foundation press, online media, media training and news agencies such as Keystone-SDA are to benefit. According to the committee, over a hundred publishing houses, institutions and other organizations could be supported.

A committee under the name "No to state-funded media" collected signatures against the bill. According to information provided by the committee on Tuesday, the 50,000 signatures required for a referendum have been collected, one month before the end of the collection period. This means that the people will probably be able to decide on the media subsidy in February.

The opposition, made up of publishers, entrepreneurs, media professionals and 72 members of parliament, criticizes the "unnecessary and harmful subsidies. If the state buys the media, they would become state media, the committee claims. "That would be the end of Switzerland's free and independent media landscape, as no one bites the hand that feeds you." (SDA)

In August 2020, the LSA launched its first podcast, LSA Lunch Time, in Swiss German (Werbewoche.ch reported). Now that the LSA has opened an office in French-speaking Switzerland in the spring of 2021, which is intended above all to help increase the association's visibility in the region and attract new members from French-speaking Switzerland, it was natural for the podcast series to visit French-speaking Switzerland as well.

In a half-hour conversation, two industry experts discuss what moves the world of communications and give an insight into their daily work. Listeners learn what drives agency heads, new talent and other exciting guests.

Experienced French Swiss duo

Are the constant growth of the industry and the geographical changes in the market blurring the differences between the German- and French-speaking regions? Can we still speak of a "Rösti divide" in a changing market?

For the first LSA Lunchtime Podcast in French-speaking Switzerland, Agence Trio CEO Michael Kamm and Chris Fluckiger, CEO of Mediatonic, sought to answer these questions by bringing their years of experience and expertise to bear.

In this interview, they talk about the various challenges that agencies in French-speaking Switzerland face on the national market, the need for a close relationship with the German-speaking market and the know-how of a region that plays an important role on the national market.

The "Destination now" campaign celebrates the fashion house as a dream destination for those who want to see and have the latest.

At the center of the communication is the staging of Bahnhofstrasse 74 as the first address for contemporary fashion and avant-garde lifestyle. The campaign motifs show what the store has to offer. The key visual leads the viewer directly into the store or to the online store. The "Destination now" - with its six studios on six floors - takes place as a social media campaign, mega posters, display ads, mailing and at the PoS, the campaign has been in use since Wednesday.

Responsible at Modissa: Jean Pierre Kuhn, Elvira Borbély, Gabriel Näf, Ruth Eid. Responsible with Mona and Mateo (concept and implementation): Nicole Waldis, Sheena Czorniczek, Lesley Ryffel, Mona Fluri, Mateo Sacchetti. Photography: Micha Freutel.

According to Branders, the websites of the Migros Restaurant and Migros Take-Away were clearly getting on in years. Linguistically and visually, they no longer met the requirements of a modern cooperative. For these reasons, Branders dusted off the two corresponding logos and completely overhauled the design landscapes of the brands.

In the logos, the Migros primary colors were supplemented with "Migros Restaurant Warm Grey". In addition, split-screen formats and illustrations with a stamp look were developed, and the use of typography was sharpened. This is intended to take into account the diversity of the target groups as well as their different customer needs, without ever risking losing the reference to the umbrella brand. The implementation of these design adjustments at all relevant touchpoints is to take place successively.

Implementation by means of toolbox

To ensure a smooth, sleek adoption and clean installation of the new design and communication elements by all Migros cooperatives, the agency developed an easy-to-use toolbox. This is based on the communicative central idea and contains templates for advertising material as well as rules for the use of logos or the handling of signaling. However, it also contains concrete design suggestions, for example for packaging or in dealing with menus.

Responsible at Migros: Sabine Ruchty (Head of Strategy Department Migros Cooperative Federation), Aurelia Schlatter (Project Manager Packaging Design Migros Cooperative Federation), Ariane Nicoletti (Team Leader Communication Gastro Cooperative Migros Zurich), Isabel Nahmias (Head MarKom Gastronomy Cooperative Migros Aare), Silvio Arnold (Head MarKom Specialty Markets/Gastronomy/Club School/Leisure), Florian Braun (Marketing Consultant Gastronomy at Migros Cooperative Eastern Switzerland), Eaven Stoller (Head of Purchasing & PM & Marketing Migros Cooperative Lucerne), Céline Gut (Project Manager Advertising/Online Migros Cooperative Lucerne), Christian Küng (Photographer Migros Cooperative Federation), Vanessa Alderuccio (Project Manager Communication Migros Cooperative Federation), Elisabeth Jakob (Picture Editor Migusto Migros Cooperative Federation); Foodstyling: Claudia Stalder (recipes and food styling). Responsible at Branders: René Allemann (Creative Director & CEO), Marisa Güntlisberger (Director Omnichannel Experience), Sarah Egger (Brand Consultant), Palma Manco (Senior Brand Designer), Micha Kumpf (Senior Brand Designer), Sarah Trendle (Executive Brand Designer), Katja Wölfel (Senior Copywriter), Oliver Schmuki (Senior Editor).

An airbag in the wrong place at the wrong time. Intentionally embedded in incoherent moments and absurd situations, deliberately far away from the Friday universe. The story is stretched like an arc to the end, until the discarded airbag finally finds its new calling. The fascinatingly bizarre video is underpinned with sounds by Tschong-Gil Kummert and special effects by Simple Mechanik.

Concept, Production & Cast: Two-dog. Special Effects: Simple mechanics. MusiC: TeGeKa Airbag by Tschong-Gil Kummert.

As ISS pushes its strategic focus on the core area of integrated facility services, the decision was made to sell the ISS Kanal Services business. The new owner "Klar Partners" has many years of experience in building up national and European market leaders in the service sector and intends to contribute this in the future to support the company on its organic growth path.

The company is now presenting its services under the new brand ITS Kanal Services AG. ITS stands for International Tube Services, which is intended to signal the company's comprehensive expertise in the maintenance and rehabilitation of sewer and pipeline networks. The name is also intended to express the vision of the company's development, which it is also striving to achieve outside Switzerland.

The new logo developed by Farner Branding pays tribute to the solid quality of services and the clout of the ITS brand in the market. The solid bar of the "T" gives the logo great originality and symbolizes the ground under which much of ITS' work is done. The modern and fresh blue tone stands for trust and technology.
The corporate identity is being implemented step by step throughout the company. Farner Branding developed the standards for the global implementation of the brand.

Responsible at ITS: Roland Brühlmann (Head Business Unit). Responsible at Farner Branding: Markus Gut (overall responsibility), Fabian Bertschinger (creative director), Noah Açil (brand designer), Fabian Sigg (brand designer), Susanne Bader (project management).

ADC Switzerland has four new members. CD/AD Christian Bircher, Content-and-Form-ECD Karin Estermann, Brand Designer Micha Kumpf and Andreas Mesmer, CD and founder of Mesmer Société (from left to right) are new members of the association of leading creatives.

"It's always a pleasure to get this glimpse into the work of the most talented people in this country. To see how they use the greatest power of communication - creativity - to make the difference. I am very much looking forward to the upcoming juries and the input of the new members," Livio Dainese, ADC board member and responsible for the Members department, was quoted as saying in an ADC Switzerland press release.

The Admissions Committee was composed of representatives of the ADC Board and elected members: Livio Dainese, Frank Bodin, Philipp Skrabal, Grit Wolany, Andi Portmann and Wim Roelfs.

Membership in ADC Switzerland is a creative adulation. Members are outstanding creative personalities from the fields of art direction, text, digital media, design, editorial, film, photography, illustration, music and sound, advertising, direct marketing, promotion, media, strategy and other creative professions.

ADC Switzerland is the association of the leading creative professionals in the communications industry. Its aim is to improve the quality of creative communication by judging and publishing it every year. ADC Switzerland was founded in 1976 and currently has 161 members.

Corish joins from New York-based startup Audientz LLC, where he was a co-founder and equity partner. He helped develop methodologies in the marketing and technology organization to optimize new customer acquisition in the direct-to-customer space. Prior to that, he worked for TBWA as Director of Digital, for Vodafone as Head of Digital, and at Bank of Ireland as Chief Customer Officer, among others. Corish has won several international Chief Marketing Officer Awards.

The announcement in mid-August 2021 that Martin Blaser will join the Board of Directors of FC Lugano SA as part of the takeover of FC Lugano by Walden Football LLC will lead to a change at the top of Ringier Sports: Alexander Grimm, Chief Digital Officer of Ringier Sports since October 1, 2020, will become the new CEO of the sports business agency as of October 1, 2021. His predecessor Martin Blaser will step down at the end of September 2021 and hand over operational responsibility for Ringier Sports. He will remain associated with the company as a newly appointed member of the Board of Directors, Ringier writes in a statement.

Alexander Grimm founded the company Sportal Media in 2003, which includes, for example, the sports portal Sport.ch and the streaming platform Sportalhd.com. The agency aggregates, curates, produces and distributes sports content for fans and brands on social, digital and TV platforms. In October 2020, Ringier Sports acquired Sportal Media, with Alexander Grimm appointed Chief Digital Officer (Werbewoche.ch reported).

"Ringier Sports has everything it needs to be a strong partner for brands, leagues and associations in realizing new, innovative projects. And in particular to develop new marketing models through digitization. I'm looking forward to that," the new Ringier Sports CEO Grimm was quoted as saying in a press release.