As a sponsor of the Schauspielhaus Zurich, Zürcher Kantonalbank makes it possible to upgrade seats at theater performances. In line with the brand claim "die nahe Bank", customers of Zürcher Kantonalbank are thus seated closer to the stage play. The creative team of the agency Freundliche Grüsse didn't want to miss this opportunity and created an idea that exactly fits this claim.

The typographic realization makes use of current play titles, which are set off larger than usual. So large that they go beyond the given frame. This is intended to convey to the viewers of the subjects that they themselves are already closer.

The eye-catching promotion of cultural engagement fits in with the new look of the Schauspielhaus, whose tone has been greatly rejuvenated following the change of artistic director in the 2019/2020 season.

A short film has also been created for social media, linked to a competition. Whoever recognizes which play is being alluded to has the chance to win a VIP package. Consisting of dinner, private introduction to the work and subsequent visit to the theater for 4 people.

The campaign has been on display in the greater Zurich area and online since Monday.

Companies and organizations that also assume social and environmental responsibility and act sustainably have a clear competitive advantage with critical customers, Brüggli and Advery write in a joint statement. But they can only benefit from their commitment if it is transparent and perceived by the public.

Today's consumers are also more demanding and critical than in the past. It is no longer enough to offer high-quality products and services at an attractive price. What counts more and more is whether and how a company is socially committed and how sustainably its products are manufactured.

The new OSR label is now intended to help develop and map commitment and create the desired transparency. The label stands for the harmony of social mission, economic demands and pronounced quality awareness with added value for all stakeholders - customers, suppliers, partners, the public - as the statement continues. "In this way, we want to be a beacon for a new idea of what economic work and social commitment can mean. Anyone who works with Brüggli Medien or Advery is supporting our social mission and doing something good. We want to reward that with our OSR label," explains Stefan Grob, agency manager at Advery, who helped develop the label as the initiator.

OSR aims to create an economy with positive social impact. "OSR is guided by values such as participation, sustainability, transparency and the four principles of the Conscious Capitalism movement: Conscious Leadership, Prosperity & Meaning, Involvement of All Reference Groups, and Culture of Responsibility," Grob said.

Progressive companies and strong brands grow beyond their end in themselves by committing to ideas that benefit the community and serve coexistence. They seek a good balance between market success and ethics. Says Stefan Grob: "Global development shows: If you want to be successful in the long term, you have to do more than just improve your profits as quickly as possible. More and more people as well as organizations are paying attention to exactly who they are cooperating with. They are interested in working conditions and procurement policies, and they want to see how exactly the company interprets its role for and within society and how it treats individuals."

OSR is primarily aimed at business partners. The new label is the logical complement to the existing label "My Social Engagement", MSE for short, with which Brüggli specifically addresses the buyers of Leggero and 4pets products as well as the guests of the Usblick restaurant.

The smart refrigerator Emil Fröhlich, a product of the SV Group, offers fresh and healthy employee catering around the clock. The refrigerator is regularly filled with fresh homemade menus, bowls, snacks and drinks. The meals are conveniently taken from the fridge and paid for via smartphone app. The solution is particularly suitable for companies with 50 or more employees or companies whose employees are on duty 24/7.

On behalf of Emil Fröhlich, USP designed and implemented a brand activation with the aim of generating leads for the "Assistants' day" trade fair, which took place on Wednesday at the Kongresshaus in Zurich. In keeping with Emil Fröhlich's smart refrigerator, USP relied on a digital activation concept with gamification: an entertaining memory game in which visitors had to combine the correct pairs of pictures of deceptively similar bowls from Emil Fröhlich's product range in the shortest possible time. As an incentive for participation, visitors could win an Emil refrigerator for three months worth over 6,000 Swiss francs, as well as other prizes.

According to the agency, the playful activation, which was accompanied by a trained promoter from USP to address and animate the target group for participation, ensured a lot of foot traffic at the Emil Fröhlich booth as well as informal infotainment at the booth, and also provided a suitable transition for a subsequent consultation about Emil Fröhlich and the many advantages of the innovative product of the SV Group. In addition, participation in the game and subsequent registration generated numerous valuable leads for Emil Fröhlich, which can now be followed up in a target-oriented manner after the trade fair.

The memory game implemented by USP with its gamification partner Brame will now be integrated on Emil Fröhllich's website in the coming weeks in order to generate further leads from prospective customers for the smart refrigerator in a playful way.

Responsible at SV Group / Emil Fröhlich: Tobias Lang (Director Marketing & Sales). Responsible at USP Partner: Dominik Nyffenegger (CEO, Partner). Responsible at Brame: Nicola Späni (Head Business Development).

Several ongoing affairs in parliament could affect the freedom of the media as well as the research conditions of media professionals in Switzerland, the Research Network of Investigative Journalists of Switzerland announced on Saturday. Hefti is responsible for a motion in parliament to tighten Article 266 of the Code of Civil Procedure and to simplify the prevention of unpopular media articles.

Specifically, this concerns the hurdle for court-imposed superprovisional injunctions against reports in regularly appearing media. In addition to other criteria, a "serious disadvantage" will in future suffice as justification for temporarily preventing the publication of a media report. Previously, a "particularly serious disadvantage" was required. The Council of States approved the proposal by 30 votes to 12.

Hefti had thus launched "probably the most serious attack" on critical journalists in the secrecy of a commission meeting, the Investigativ.ch statement said. No statement was initially available from the 61-year-old liberal politician and lawyer. According to the organizers, he did not personally accept the award at the annual meeting of the research network in Biel BE.

The research network has awarded an annual "Golden Brake Block" since 2014. With this award, it wants to draw attention to information obstruction and make it the subject of debate.

Previous winners have been the Federal Office for Agriculture, PR consultant Sacha Wigdorovits, former National Council President Christa Markwalder (FDP/BE), the Federal Criminal Court, SVP National Councilor Jean-Luc Addor from the Valais, industrialist Jørgen Bodum and the State Secretariat for Economic Affairs Seco. (SDA)

Twitter has started tests with a new label for "good bots". This allows automated accounts to be clearly identified as such. The label is intended for bots that share, for example, Covid 19 updates, earthquake information or royalty-free material from museums. It remains to be seen how much this approach will help, because conspiracy theorists, climate deniers and the like are unlikely to voluntarily label their false info bots.

More clarity for users

According to Twitter, research suggests that users want more context when dealing with non-human accounts - bots. The new labels promise more clarity in this regard. According to the sample screenshots from Twitter, the labeling includes not only that it is a bot, but also who created it and is thus ultimately responsible for what the bot posts. Such information is intended to give the bot more legitimacy.

Initially, over 500 select developers will have access to the system to tag their good bots. Examples of such good bots named by Twitter include @earthquakesSF with its info on earthquakes in the San Francisco area; the @AltTxtReminder, which reminds people to add ALT text to images in the spirit of accessibility; or @met_drawings, which shows drawings and prints from the Metropolitan Museum of Art's collection that are in the public domain. These bots should also participate in the test of the label.

Unimpressed problem bots

It remains to be seen how much a voluntary labeling of good bots, at least for the time being, will bring in practice. Bots that deliberately spread nonsense are problematic. For example According to the press every fourth climate denier tweet comes from a bot, and experts estimate that Covid 19 false information also often comes from bots. Many backers are unlikely to participate in a labeling system even if it were open to them. Whether measures on this side of a strictly enforced labeling obligation can make a difference therefore seems questionable. (pte)

With over 830 supermarkets, the full-range retailer has one of the densest store networks in Switzerland. This is now also promised by the new claim "Close to you. In the new campaign, this claim is staged with a film. A baby wakes up and notices that not only his bottle is empty, but the entire refrigerator. Without further ado, the baby decides to waddle to the nearest Denner store. The Denner baby is accompanied by Petula Clark's classic "Downtown" from 1964.

The film was shot with the baby twins Nico and Maxim and will be seen on TV, in theaters and online in different versions and lengths.

Responsible at Denner: Rémy Müller (Head of Marketing Communications & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht (Art Direction), Andrea Bison (GF Consulting), Cornelia Nünlist, Angela Cristofari (Consulting), Gordon Nemitz (GF Strategy). External partners: Tobias Fueter (director), Michèle Seligmann, Yves Bollag (executive producer), Tobias Dengler (DoP), Nicole Spring (producer), Claudia Mai (casting), Patrizia Jäger (styling), Robin Fessel (set design), Fabienne Pauli, Erica Büsser (make-up), Beni Fueter (editing), Petula Clark (song interpreter), Sony Music/Sony Music Publishing (publisher), Jingle Jungle (mix), Unsere Farben (grading); Nina Rolle, Laura Baumann (JBW Media AG).

The Bernese company has been in the hands of the Stämpfli family for 222 years. Founded 422 years ago, it is one of the ten oldest in Switzerland and is currently run by the sixth generation.

Interdisciplinary teams reinvent themselves

Stämpfli Kommunikation accompanies companies from the development of their brand identity to the marketing and distribution of analog and digital publications. Thus, the specialists for all aspects of corporate communications can be found right in-house: brand strategists for the concept, designers for the visual design, specialists for web design or the team of photographers for the new world of images. "It is precisely these interdisciplinary teams that set us apart. An overall package that makes the revised umbrella brand more accentuatedly visible," says Karin Ingold, Head of Trade Media and member of the Executive Board.

New brand and market presence

With an umbrella brand strategy, Stämpfli Verlag and Stämpfli AG will have a new image in the anniversary year 2021. Stämpfli AG will legally remain a stock corporation, but will now operate under the Stämpfli Kommunikation brand. The aim is to communicate the broad range of services offered by the Berne-based communications company more strongly to the outside world.

The brand profile sharpening is given a face with the revised logo: The word mark "Stämpfli" has now been transformed into an "S". This is suitable for digital use and can be supplemented with the lettering Stämpfli Kommunikation or Stämpfli Verlag, depending on the corporate division. The revised brand identity gave rise to numerous communication tools, for example the completely new Website and the image brochure, which clarifies the corporate culture.

Communication - person to person

The claim "Communication - person to person" remains unchanged and is embodied more strongly visually, for example with a more personal, characteristic imagery. The guiding principle runs through the entire brand - including the new image brochure. It is also intended to reflect the working method, which, based on the design thinking approach, places people at the center. "Both expertise and emotions are conveyed from person to person," emphasizes Rahel Grünig, Creative Director and Deputy Head of Communications at Stämpfli.

How we had missed it after all the months of home office: the exchange with others in the office, the breakfast, lunch, apero and after-hours sessions with real people in real places. And no sooner is all this allowed again in full measure than human relationships begin to develop and with them their negative effects. There is bitching about everything and everyone. The bad mix of characters, skills, working methods and team compositions are once again becoming a topic of discussion and, as of late, also have a name: toxic.

Toxic can be anything: corporate culture, leadership style, employees, team players, customers, or all of the above. The little word means either "toxic" or "caused by poison", on the relationship level "very malicious", "dangerous", "harmful" or "demoralizing in behavior and action".

Mutual grudges instead of motivation

Agreed, human relationships are complex: in the business context almost as much as in the family. In general, there are five toxic types that we all know: Pessimist*, Gossip Reporter*, Procrastinator*, Know-it-all*, Solo Fighter*. Unfortunately, such types are not as obviously recognizable as the advisor named Tullius Destructivus in the comic book "Controversy over Asterix" by René Goscinny and Albert Uderzo blessed. Destructivus was set upon the indomitable Gauls because he possessed the talent of poisoning everything through his communication. As a reading aid, the authors colored his speech bubbles a nasty green, which was unmistakable for everyone.

Unfortunately, in many places, tactics, manipulation and intrigue are currently being practiced and promoted again - not as obviously as in the comic - instead of cultivating communication that is characterized by respect, openness, helpfulness, loyalty and solidarity.

How easy it was in isolation, when the body language of others could not be decoded and gifs were only possible in parallel chats. Moreover, meetings with others could be ended by pressing the leave or cancel button. This meant that there was no need to make the endless walk to the door or the elevator, or to engage in small talk with the meeting participants at the coffee machine. This way, there was no risk of subsequently poisoning the climate in the team or the relationship with the customer.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

Home office hacks

Well organized, productive, balanced - over 500 tips for the home office.

• Author: Aja Frost
• Publisher: Börsenmedien, 2021
• Pages: 288
• ISBN: 9783864707513

How do you prevent back pain in the home office? What to do when you have concentration problems? How do you arm yourself against distractions? How can you clearly separate work from leisure? The book answers these and other questions succinctly. In over 500 tips, one stumbling block after another is cleared out of the way. Some are obvious, others are unusual, but all are comparatively easy to implement. Anyone who works at home will find helpful tips here - even for getting started working at home.

The handbook for location-independent companies

Strategies and tools for digitization and successful collaboration in remote teams and home offices for SMEs, startups and solopreneurs.

• Author: Thomas Dahlmann
• Publisher: Thomas Dahlmann, 2020
• Pages: 164
• ISBN: 9798640530636

Home office has been the new normal since Corona and will probably remain the standard in many companies even after the pandemic. But not everything can be transferred one-to-one from the office to the four walls at home. The author explains in detail what needs to be taken into account when working remotely, which tools make life easier, and how the change process towards remote work can be successfully managed. The book is aimed primarily at newcomers to this field. The added value for experienced remote workers is rather low.

Training and seminars in the digital transformation

The e-learning compass for successful training concepts.

• Author: Sabine Prohaska
• Publisher: Junfermannsche Verlagsbuchhandlung GmbH & Co. KG, 2021
• Pages: 176
• ISBN: 9783749501885

Not only since the corona pandemic have online seminars, webinars or e-learning been continuously gaining in importance. In this easy-to-read and well-structured book, the author explains the dramatic changes that digitization is bringing to the education and training sector. The many checklists, materials and tips in the appendix help to put virtual education offerings into practice professionally and avoid pitfalls. A valuable guide for all personnel developers, trainers and learning enthusiasts.

Online meetings that inspire!

Digital rhetoric with fun and structure.

• Author: Andrea Heitmann
• Publisher: Haufe Verlag, 2021
• Pages: 227
• ISBN: 9783648151419

Online communication is different. Anyone who wants to hold successful video conferences must consider the possibilities and limitations of this form of communication. Careful preparation is the be-all and end-all. But it's not just about technology, organization, content and execution. One should also be prepared for possible breakdowns and problems of all kinds, be they of a technical or interpersonal nature. The author reports on her experiences and also presents a wealth of useful methods and tools.

The eye-catcher and crowd-puller of the live promotion was the interactive Hypervsn slot machine with the hologram symbols swirling in space. According to TMI, 150,000 passers-by took advantage of the offer to test the #bestcokeever.

Responsible at Coca-Cola HBC: Andreea Apostol (Head of Trade Retail Marketing) David Züricher (Digital Innovation Manager), Gabi Stojkovic (Customer Marketing Manager). Responsible agency: TMI Trade Marketing Intelligence. Creation: Caroline Breitenmoser Consulting: Sandro Wegmann, Janis Rack. Shopper Activation: Alban Haas. PlanningSamira Erni, Tessa Vogel.

Galaxus is not a political party, but an online store. Nevertheless, the German subsidiary of Digitec Galaxus doesn't miss the opportunity to use common political phrases to promote its product range. In the current campaign, current topics are taken up and linked to products from the online range.

The online-only campaign with a total of twelve subjects will be played out online for two weeks starting Monday.

In the process of change toward a world that is less dependent on fossil fuels and more socially just, the bank wants to position itself as a reliable partner. Thus, together with Thjnk, Credit Suisse has chosen the claim "We're on it," which is intended to express both drive and modesty. "We are always saying at the same time that we are fully committed to this change, but also that we are certainly not there yet," explains Global Chief Marketing Officer Roman Reichelt.

"The campaign covers four main areas," says Dang Nguyen, Global Head Strategy, Brand & Advertising. "Namely, oceans and their cleanliness, water scarcity and networks fighting against it, gender justice, and LGBTQ+. Other fields will follow in the coming years." The campaign was also produced in the most carbon-neutral way possible and avoided all unnecessary filming, Nguyen concludes.

The media strategy was developed for Switzerland with MediaCom Switzerland and globally together with Havas Media London. In Switzerland, the campaign will be seen on TV, social media and in print. Globally, the focus is on the larger metropolitan regions in Asia and the UK.

Responsible at Credit Suisse: Roman Reichelt (Chief Marketing Officer); Dang Nguyen (Global Head Strategy, Branding & Advertising); Nicky Owen (Head Marketing Initiatives Global); Katharina Hochuli (Head Marketing Initiatives Sustainability); Martin Seidl; Camila Kaiser; Nathalie Maier; Filipa Macedo (Marketing Initiatives Sustainability); Anna Currie (Editorial Content); Thierry Pool (Global Head Digital & Data); Matthias Bolliger (Head Digital Journeys); Effi Balandies (UX); Simon Bachofner (Digital Campaigns); Reimund Immoos (Head Global Media & Cross Channel); Kristel Gschwend (Media & Cross Channel); Anna Currie (Editorial Content). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation); Torben Otten, Georg Baur (Creative Direction), Johannes Gorsboth, Justin Salice-Stephan (Text); Gabriel Lagos, Silvia Meierhofer, Alessandro Tramontana, Carolin Widemann (Art Direction); Andrea Bison (GF Consulting); Angela Cristofari, Marie Vuilleumier, Nino Zuberbühler (Consulting); Alexandra Niggeler (Producing); Claudia Ziltener (Customer Experience Director); Gordon Nemitz (GF Strategy).External partners: Shining Film, TJ O'Grady-Peyton (director); Liam von Tenthree (editor); STALKR (visual research); Gabi Benz, Caroline Braun (producing); Stephen Rennicks (composer); Jingle Jungle (sound studio); Sevengreen picture works (post-production pictures); loved GmbH (picture editing and buying); Media: MediaCom Switzerland: Stephanie Dirscherl; Havas Media London: Jenna Zellner, Anna Gilmour, Lucy Jenkinson, Alexandra Collins.