Climate protection is still a complex but very important topic, especially in companies. The subject matter is dry and familiarization is time-consuming, although sufficient information is available. Often, the motivating moment is missing, the motivation to deal with climate protection in an interesting way.

The NGO Myclimate therefore looked for another way to draw attention to this issue. Thus, a classic infographic of the Myclimate Foundation was turned into an interactive microsite in cooperation with Maxomedia. With this, it is now possible for the clients of the climate protection foundation to inform themselves in an informal and entertaining way. They learn a lot about the possibilities to protect the climate and thus also offer their own company a real added value. The user experience is intended to strengthen involvement with the target group.

Entrepreneurs are free to choose whether they want to move around freely in the interactive graphic or whether they prefer to take a guided tour.

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VResponsible for Myclimate: Stephan Hayoz (Team Leader Visual Communication), Sebastian Eppler (Project Manager Visual Communication and Screen Designer), Bertrand Sangouard (Project Manager Digital Marketing). Responsible at Maxomedia: Barbara Stöckli (Client Director), Guido Gloor (Digital Director), Besim Esadi (Development).

For this year's Crossmedia Award, Goldbach is looking for campaigns that were published in Switzerland in 2021 and impress with intelligent and innovative networking and media-appropriate implementation. It is not the number of networked media that counts, but their linking in the most meaningful and effective way possible. Representatives of creative and media agencies and advertising clients will then act as an independent jury of experts to evaluate the campaigns submitted.

The Goldbach Crossmedia Award has been presented since 2005. The 2021 Award was presented to Farner Consulting in September (Werbewoche.ch reported). The agency convinced the expert jury with its cross-media campaign "My AUTOgram" for Auto-schweiz.

Award Night 2022 again in spring
The deadline for the Goldbach Crossmedia Award is February 3, 2022. All information on submitting the campaign and the exact conditions of participation are available at the Goldbach Crossmedia Award Website to find.

The best cross-media campaigns will be honored on April 7, 2022, at the Best of Swiss Web Award Night at Samsung Hall.

Many people know the feeling of suddenly having a craving for fondue. The unconditional urge to put the fondue fork in the caquelon right now. Anyone who has a Gerber fondue at hand in such situations is well advised.

Of bus drivers and crooked shelves

This message is at the heart of Jung von Matt Limmat's current campaign for Gerber. The campaign runs as TVC and online in different lengths in German and French, on display banners and as OOH implementation.

The bus driver, who sometimes interrupts the bus ride for a fondue, father and son, who relaxedly ignore slanted shelves at the sight of the fondue, and a mountaineer, who holds a fondue fork in his hand instead of a pick.

From certainty of success to spontaneity

The current campaign is also the start of Gerber's new positioning. Whereas the focus was previously on the reliability of Gerber fondues, it is now the spontaneity factor that determines the brand communication. Because of the ready-to-use recipe and good shelf life of Gerber fondues, they can be bought in stock and prepared quickly when needed. The campaign around the "Fondue-Glüschtli" is intended to highlight this new positioning.

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Responsible at Emmi: Andrea Banz (Head Brand & Categorymanagement Cheese), Oliver Müller (Senior Brand Manager), Miriam Richter (Head of Marketing Emmi Switzerland). Responsible at Jung von Matt Limmat: Tobias Röben (text), Sebastian Danielsson (art direction), Pia Chlumetzky (strategy), Sophia Christahl, Pascal Fussen (consulting), Rob Hartmann (executive creative director), Luitgard Hagl (executive creative director). Responsible at Jung von Matt Services: Jlona Kopf, Lisa Moser (media realization), Fabrizio Rutishauser (image editing). External partners:inside: Who's mcqueen picture, Trevor McMahan (Director), Clemens Petersson (Executive Producer); Sound studios Z.

More and more companies are distributing content via social media. The MA Strategy 2021 intermedia study shows that this strategy can work. 9.6 percent of the Swiss population are interested in following brands or companies on social networks. The majority of these people are under 35 years of age and are particularly frequently found in the target group of 14- to 19-year-olds. They are conspicuously often on social media platforms, especially on TikTok, Snapchat, Twitch and Instagram. They also make above-average use of websites with consumer information or online news portals.

But traditional media also reach these young social media-savvy people. For example, they enjoy reading women's and people's press more than average and often listen to private radio stations. It is also typical for this target group that they regularly use public transport. Advertising on streetcars and buses therefore attracts a particularly high level of attention among them.

Language regional differences

An evaluation by language region shows differences. In contrast to the German-speaking Swiss, people from Ticino and French-speaking Switzerland express above-average interest in following brands and companies on social media.

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The national intermediate study "MA Strategy 2021" enables systematic analysis and evaluation of media strategies and planning of the optimal media mix. It links sociodemographic information and consumption data with media usage data.

The study now shows data on the use of social media channels and also makes it possible to evaluate consumption characteristics of web offerings. With the identification of the narrower public transport user group of Livesystems, the information on the genre of transport advertising was also expanded. In addition, MA Strategy continues to report data on press, cinema, television, radio, out-of-home, direct mail and address directories.

It is a magazine with "the best" from art, culture, science, politics, business, fashion, music and sports, the company announced on Friday. Printed are exclusively the statements of the interview partners in the form of conversations, interviews or drawings.

The first issue, for example, features a conversation between Culture Minister Alain Berset and musician Stephan Eicher, and one between art collector Michael Ringier and artist Urs Fischer.

"Commitment to depth"

In addition, the magazine is only published in print form "on high-quality paper and in a large format. In times of social media and digitalization, the magazine is a commitment to print and depth, according to the press release.

Interview by Ringier is printed in a run of 130,000 copies. The first issue will be published on November 12. For the subscribers of Balance and Swiss Illustrated will receive the new magazine free of charge. For all others, it is available at the kiosk. (SDA)

Julian Thorner joined the presenter team at Radio SRF 3 at the beginning of 2016. Since then, the 33-year-old from Thurgau has been a regular on SRF 3's daytime program as well as on the Sunday afternoon hit parade, and has presented, among other things, the "SRF 3 Festival Summer" and live TV broadcasts as part of the "Jeder Rappen zählt" fundraising campaign.

Julian Thorner has now decided to hand over his presenter position at Radio SRF 3 at the end of January 2022 and move on professionally. He will take up a position as project manager media relations at Switzerland Tourism at the beginning of February 2022.

Julian Thorner's post at SRF 3 will probably be assigned internally, SRF writes in a statement.

"Guido Schätti is not only an excellent business journalist with a committed, pointed voice, but also a strong leader and team player. He therefore has the ideal qualifications to further develop the business department in terms of content and personnel and to consolidate the leadership in the relevant dossiers," says Jonas Projer, Editor-in-Chief of the NZZ on Sunday, quoted in a statement. "Moreover, as an experienced page-turner, he will help lead the Sunday title into the next digital phase. I am very pleased that we were able to win Guido for this position."

Schätti studied sociology, political science and economic history at the University of Zurich and graduated with a licentiate. After two years as an assistant at the Institute of Sociology at the University of Zurich, Schätti switched to journalism and worked, among others, for the news agency AP, the business newspaper Cash Daily and the SonntagsBlick active. From 2011, Schätti served as deputy head of the economics section at the Sunday newspaperbefore returning to Ringier as Head of Business at the Blick Group. In the past four years, he served as deputy editor-in-chief and as a print and digital editor.

Schätti will take over as Head of the Economy Department from Markus Städeli, who has held this position on an interim basis since January 2021 and will become Deputy Head of the Economy Department from April 1, 2022.

Mauron plans to further develop Saint-Paul's four titles, the publisher announced Friday. In addition to La Liberté are the La Gruyère, La Broye Hebdo and Le Messager. The editorial offices at the three locations in Fribourg, Bulle and Payerne will be retained. Furthermore, the new editor-in-chief plans to strengthen the Internet presence.

Serge Gumy, 51, will become director of the Saint-Paul media group on December 1. He succeeds Thierry Mauron, who is retiring after ten years at the helm. (SDA)

This winter, Nevi returns to the campaign for Coop. The snow monster is accompanied by Flo, the cheeky squirrel. Within the image campaign implemented by TBWA, the two present a collection campaign with great winter prizes for young and old.

Valencia Kommunikation designed a comprehensive package of measures for the promotion, including moving images for DOOH, TV and online. Different versions of the bumpers for adults and children were created especially for programmatic use. In the print area, special care was taken to ensure that the advertising media fit harmoniously into the Coop Christmas communication. In addition, the "Little Fooby Cookbook" is offered in cooperation with the Coop culinary platform Fooby, which was also designed by Valencia Kommunikation.

The "Let It Snow" promotion will run from Friday through Christmas Eve at Coop and various partner formats.

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Responsible at Coop: Vanessa Finzer (Head of Advertising), Simon Bohnenblust (Head of Advertising Promotion/Sales Promotion), Sabine Gnand (Project Manager Advertising Promotion/Sales Promotion), Saara Jeisy (Project Manager Marketing Communications), Joachim von Allmen (Head of POS Retail), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media), Florian Lanovic (Head of Social Media & Online Campaigning), Anja Nowak (Project Manager Online Campaigning), Oliver Pursell (Project Manager Social Media), Nathaline Neuschwander (Head of FOOBY), Stephanie Stähli (Project Manager FOOBY). Responsible at Valencia Communication: Tommy Schilling (Creative Director), Meret Renggli (Consultant), Lea Bantlin (Trainee) Sebastian Refardt (Senior Copywriter), Michael Wenk (Art Director), Nadine Gschwend (Art Director), Amadea Waldmann (Graphic Designer), Marco Fritz (Polygraf), Niklas Dunke (Polygraf). Responsible at WirzFraefelPaal Productions: Stefan Fraefel (Executive Producer), Nina Wirth (Producer). Responsible at TWmedia: Stephan Küng (Overall Responsibility), Manuela Brunner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Aaron Salzgeber, Flavio Garofalo (Digital Campaign Manager).

The Swiss Commissioned and Commercial Film Award is under the patronage of the Federal Department of Home Affairs and organized by the Swissfilm Association.

According to the organizers, excellent works were submitted this year as well, of which 46 films nominated for the shortlist and 15 have been awarded an Edi.

The winners of the Edi.21 were announced at the awards ceremony on Thursday evening.

Category Commercials, spots 20 to approx. 90 seconds

Gold: Everything there. Always close.

The director shows a lot of patience and tact in the implementation, meticulous preparation and nerves of steel were probably necessary during the shoot. In return, the lead actor easily plays all his acting colleagues against the wall with his precision. It's hard to believe in this day and age that this protagonist is not animated. And once again it was proven that for a perfect movie you need not only good music, but also always a cat.

• Production Company: Stories
• Producers: Michèle Seligmann, Yves Bollag, Nicole Spring
• Client: Denner, Rémy Müller, Pascal Trütsch
• Agency: Thjnk Zurich, Alexander Jaggy, Pablo Schencke, Cornelia Nünlist
• Idea / Concept: Thjnk Zurich, Lukas Amgwerd, Lukas Frischknecht
• Director: Tobias Fueter
• Camera: Tobias Dengler
• Styling: Patrizia Jäger
• Equipment: Robin Fessel
• Editing: Beni Fueter
• Performer, Artist: Petula Clark

Silver: Better "B" than Boom

A quirky, original commercial in the language of improvisational theater. Not everything has to be perfect. Absurdly real in its own way. Recycling comes through well through the repetitive. Freitag remains true to his style, recycles itself, but again remains uniquely different.

• Production Company: Two Dog
• Producer: Mike Raths
• Client: Friday, Danila Helfenstein
• Director / Screenplay: Jonas Meier
• Camera: Mike Raths
• Production Design: Mike Raths, Jonas Meier, Luzia Nielsen
• Editing: Jonas Meier
• Visual effects: Mike Raths
• Music / Composition: Tschong-Gil Kummert

Bronze: Nightmare in Appenzell

The film's recipe: a rousing chase driven by a rapid cut to the big awakening. The rest remains a secret.

• Production Company: Stories
• Producers: Yves Bollag, Karl Sigurdarson
• Client: Appenzeller cheese, Rudolf Hegg, Raphael Koller
• Agency: Contexta, Nadine Borter, Willem Baumann, Florian Steiner
• Director: Giger brothers, Flurin Giger, Silvan Giger
• Camera: Silvan Giger
• Production Design: Tanya Koch
• Editing: Flurin Giger, Silvan Giger
• Visual effects: Stefan Bucher
• Composer: Stories, Adrian Frutiger
• Sound design / scoring: Sound Studios Z, Renzo D'Alberto, Maurizio Bergmann

Category Commercials, spots up to 19 seconds

Silver: Series Migros Cosmos: Hike, Easter "found", Vitaminfranken, Bachelor, Advent

Short, funny, to the point. With stories from everyday life. Freshly told, the series convinces with the acting. The true-to-life set makes the viewer feel part of the house community.

• Production Company: Stories
• Producers: Michèle Seligmann, Florian Nussbaumer, Joel Scheidegger
• Client: Federation of Migros Cooperatives, Nadine Hess, Désirée Strassmann, Giovanna Colucci
• Agency: Wirz Communications, Livio Dainese, Lorenz Clormann, Philippa von Wittgenstein
• Idea / Concept: Wirz Communications, Lorenz Clormann, Thomas Kurzmeyer, Marcus Josty
• Director: Micha Lewinsky
• Screenplay: Florian Siegrist, Caspar Heuss
• Camera: Jan Mettler
• Equipment, set design: Peter Scherz
• Mask: Erica Büsser
• Styling, Costume: Pascale Suter
• Editing: Wolfgang Weigl, Alessandro Biffi, Noemi Preiswerk
• Music / Composition: Fabian Sturzenegger; Stories, Adrian Frutiger; Massive Music, Cece Wyldeck

Category Corporate Communication, Brand / Image

Gold: No Drama

The film is convincing in terms of both craftsmanship and concept, and stages the product with humor and self-irony without taking itself too seriously. With its uniqueness, it creates global relevance and thus achieves high shareability. World class!

• Production Company: Pumpkin Film
• Producer: Sonja Brand
• Client: Switzerland Tourism, André Hefti, Martin Pally
• Agency: Wirz BBDO, Livio Dainese, Alain Eicher, Johannes Raggio
• Director: Martin Werner
• Camera: Jan Mettler, Manel Ruiz
• Editing: Nicolaj Monberg
• VFX Direction: Jan Tvilling
• Grading: Hannibal Lang
• Composer: Ballad, Gregers Moeller
• Sound design: Adrian Aurelius

Silver: Series Craft Challenge: Call, track layer, Security and Systems Technician Exterior (SAA), Production specialist

Entertainingly told, this film remains always entertaining. It is lively, human and very vividly presented. The cinematic realization convinces with clean craftsmanship, fitting to the brand and the story.

• Production Company: Atem Collective
• Producers: Mirjam Fröhlich, Lukas Fröhlich
• Client: SBB, Corinne Kuhn, Marisa Columberg
• Agency: Farner Consulting, Philipp Skrabal, Jill-Nadine Reuvener
• Idea / Concept: Farner Consulting, Philipp Skrabal; atem collective, Mirjam Fröhlich, Lukas Fröhlich
• Director / Screenplay: Mirjam Fröhlich, Lukas Fröhlich
• Camera: Lukas Fröhlich, Sebastian Klinger, Luca Steiner
• Editing: Lukas Fröhlich
• Grading: Roger Somm, Jürgen Kupka
• Animation 2D, 3D, After Effects: Severin Höin
• Music / Composition: Jonathan C. Meier

Category Corporate Communication, Marketing / Product

Bronze: Lounge Chair Ensō

The aspect of the production process is today almost as relevant as the final product itself. This film shows unagitatedly and with simple elegance the production of a product with high designer quality.

• Production Company: Lauschsicht
• Producers: Kevin Blanc, Muriel Droz
• Client: Lehni, Ursula Menet, Heinz Menet
• Idea / Concept: Lauschsicht, Kevin Blanc, Marius Thut
• Director: Kevin Blanc
• Camera: Kevin Blanc, Marius Thut
• Editing: Marius Thut
• Music / Composition: Lauschsicht, André Seiler

Category Corporate Communication, Training, Learning, Prevention films and internal communication

Silver: Recipes rewritten - A lost piece of quality of life back in the lives of people affected by cancer

The film sensitively approaches an unknown aspect of a difficult subject. Extremely touching, the problem is not only explained here, through a simple and brilliant idea, the lives of those affected are simplified. All in all very touching.

• Production Company: Atem Collective
• Producers: Mirjam Fröhlich, Lukas Fröhlich
• Client: Swiss Cancer League, Stefanie de Borba
• Agency: Farner Consulting, Philipp Skrabal
• Idea / Concept: Farner Consulting, Janine Zundel, Philipp Skrabal
• Director / Screenplay: Mirjam Fröhlich, Lukas Fröhlich
• Camera: Lukas Fröhlich, Mirjam Fröhlich, Luca Steiner
• Editing: Lukas Fröhlich, Mirjam Fröhlich
• Music / Composition: Jonathan C. Meier

Bronze: Series Hanna Cash Episodes 1-4

Thanks to Hannah, learning is finally fun. With her lively manner, she conveys complex economic contexts in a playful and humorous way. The young target group is directly addressed with examples from their lives. The graphics support the statements and are integrated in such a way that they fit seamlessly into the concept. You can't help but like Hanna, with her slightly quirky manner.

• Production Company: Film Tannery
• Producers: Azra Djurdjevic, Susanne Bucher, Marike Löhr
• Client: Economiesuisse, Tatja Vojnovic, Florence Mauli
• Idea / Concept: Film Tannery, Balz Chen
• Director / Screenplay: Flavio Gerber, Balz Chen
• Camera: Silvio Gerber
• Equipment, set design: Susanne Bucher
• Styling, Costume: Pamela Polanco
• Makeup: Neferdidi Makeup
• Editing: Urs Westermann
• Visual effects: Urs Westermann
• Composer: Loris Erdin
• Sound design / scoring: Julian Joseph

Category Branded Content, Storytelling / Fiction

Gold: Trudy & Heidi: Legends since 1968

A subject that has been unjustly overshadowed for years is repositioned here in a creative, surprising and very humorous way. The convincing cast in combination with the archive footage skillfully creates a wonderful balance between reality and irony. What is real and what is fiction? You'll definitely want Trudy and Heidi's autograph.

• Production Company: Two Dog
• Producer: Luzia Nielsen
• Client: Zurich Football Club, Marion Daube
• Agency: Kind regards, Samuel Textor, Pascal Deville, Andrea Aegerter
• Idea / Concept: Kind regards, Norihito Iida
• Director: Jonas Meier
• Camera: Mike Raths
• Editing: Mike Raths
• Illustration / Graphic / Design: Norihito Iida
• VFX Direction: Mike Raths

The special Edi.

Special Edi. for Concept/ Screenplay: Trudy & Heidi: Legends since 1968

The look back into the future convinces with charming characters and an unusual story. The concept: retelling history convinced the jury on all levels. This is how cleverly and surprisingly a Swiss women's soccer club celebrates its 50th anniversary.

• Concept / Screenplay: Norihito Iida
• Production Company: Two Dog
• Producer: Luzia Nielsen
• Client: Zurich Football Club, Marion Daube
• Agency: Kind regards, Samuel Textor, Pascal Deville, Andrea Aegerter
• Director: Jonas Meier
• Camera: Mike Raths
• Editing: Mike Raths
• Illustration / Graphic / Design: Norihito Iida
• VFX Direction: Mike Raths

Special Edi. for camera: Olympia

From frog to bird's eye view, from warmth to cold, from static to dynamic - this camera work impressed the jury with its wide variety. For this, there is a special Edi. for camera.

• Camera: Daryl Hefti        
• Production Company: Hillton
• Producer: Mona Bertschinger
• Client: Ochsner Sport, Marco Greco, Patrizia Fiechter
• Agency: Thjnk Zurich, Alexander Jaggy, Pablo Schencke, Lukas Amgwerd, Lukas Frischknecht, Leandro Disler, Andrea Bison, Marie Vuilleumier, Anna Magnaguagno, Gordon Nemitz
• Idea / Concept: Thjnk Zurich, Lukas Amgwerd, Lukas Frischknecht, Alexander Jaggy
• Director / Screenplay: David Bertschinger Karg, Tobias Bonfanti
• Editing: David Bertschinger Karg, Tobias Bonfanti
• Visual effects: Robin Disch
• Composer: Jingle Jungle, Federico Bettini
• Performer, Artist: Rebekka Bräm

Special Edi. for Production Design: Better "B" than Boom

This product stages itself in its very own visual language, surprising locations and cool equipment. The entire design visualizes the product with pinpoint accuracy. The jury rewarded this with a Special Edi. for Production Design.

• Production Design: Mike Raths, Jonas Meier, Luzia Nielsen
• Production Company: Two Dog
• Producer: Mike Raths
• Client: Friday, Danila Helfenstein
• Director / Screenplay: Jonas Meier
• Camera: Mike Raths
• Editing: Jonas Meier
• Visual effects: Mike Raths
• Music / Composition: Tschong-Gil Kummert

Special Edi. for visual effects: Out of Sight

Courage to go retro. Anyone who manages to convince the jury with a retro effect has done something right.

The playful interplay of colors, shapes and music is consistently carried through. The artists stand by it, and so do we. This gives a special Edi. for visual effects.

• Visual effects: Dirk Koy
• Production Company: Dirk Koy Image and Motion
• Producer: Dirk Koy
• Client: Creative Agency, Marketing Labs, a division of Universal Music GmbH, Johannes Heldrich
• Idea / Concept: Dirk Koy
• Director: Dirk Koy
• Screenplay: Dirk Koy
• Camera: Dirk Koy
• Production Design: Dirk Koy, Dieter Meier, Boris Blank
• Editing: Dirk Koy
• Music / Composition: Yello, Dieter Meier, Boris Blank

Special Edi. for Music/Sound Design: Crazy - Lucerne Festival Promo 2021

What is normal, what is crazy? In this film, music and sound design condense into a sound collage that goes beyond classical conventions. The jury rewards this work with a special Edi. for music and sound design.

• Music / Sound design: Chris Hanselmann
• Production Company: John Allen
• Producer: Chris Hanselmann
• Client: Lucerne Festival, Nina Steinhart
• Agency: John Allen, Chris Hanselmann
• Idea / Concept: Chris Hanselmann
• Director: Chris Hanselmann
• Camera: Bastian Meier, Mathias Bergmann
• Editing: Chris Hanselmann

Last year's campaign showed that Nevi is finally happy again (Werbewoche.ch reported). That's why the snow monster ensures a white Christmas. In this year's continuation of the Christmas campaign, the snow monster learns through his new roommate, the squirrel Flo, that needs are different and that true friendship requires closeness as well as distance.

With the image film, Coop wants to underline once again that the brand promise "For me and you" is more than just a promise, and also celebrates the magic of being there for each other in this year's campaign.

The film aims to show why closeness is so important, especially during the festive season, and also addresses the question of what really makes a home. A theme that is also reflected in the specially composed soundtrack "Home", which was interpreted by Mark Kelly.

The spot is a mix of live action scenes shot in Switzerland and CGI. The character design of snow monster Nevi and his new roommate Flo was developed by Michael Kutsche, who otherwise works for Tim Burton and other Hollywood greats.

In addition to the TVC, the story is also available as an audio book - but from a different perspective. In a prequel, the story of the new protagonist Flo is told, and how it came to the encounter with Nevi in the first place.

The campaign will be launched on Thursday throughout Switzerland in three languages, including online and TV spots, cinema, print, OOH and DOOH measures, and POS implementations.

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Responsible at Coop: Thomas Schwetje (Head of Marketing/Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Lukas Schwarz (Head of Advertising Own Brands/Image), Florian Lanovic (Head of Social Media/Online Campaigning), Lucas Bieler (Social Media / Online Campaigning) Oliver Pursell (Project Manager Social Media), Anja Nowak (Project Manager Online Campaigning), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media). Responsible at TBWA\ Zurich: Manuel Wenzel (ECD), Susanne Weeber (CD), Anouschka Tschudi, Naomi Gulla, Susanna Fill, Jasmine Jacot-Descombes, Nico Hediger, Wolf Gärtner, Ennio Cadau, Noemi Russenberger (creation), Esther Ortega, Sabrina Iseli, Pascal Taboas (consulting), Simona Mink, Marc Pflug, Toni Rubera (DTP and image editing). Responsible at Onfilm X Stories: Michèle Seligmann & Yves Bollag (ECP), Tobias Fueter (Director), Nicole Spring (Producer), Jan Mettler (DoP), Dennis Gnoni Visconti (Film Editor), Heike Schreyer (Production Coordinator), The Frank Barton Company (Postproduction VFX, Compositing & Animation), Victor Huang@The Frank Barton Company (Lead Animation), Edoardo Moruzzi, Stefan Bucher, Céline Bindy (Postproduction Stories). Character Design: Michael Kutsche, Storyboard Kai Simons. Responsible at HitMill: Georg Schlunegger (Composition, Songwriting, Producer), Fred Herrmann (Mix, Co-Producer), Roman Camenzind (Executive Producer), Noemi Mathis (Project Management), Interpret Song "Home" Mark Kelly, Oliver Herzog (Producer Audiobook).

In addition to sharpening the brand, the agencies developed and implemented a multi-stage anniversary campaign. With subjects from the extensive photo archive, core values and competencies are to be conveyed on the one hand, but also historical and local ties to Zurich on the other.

In addition, a purely typographic campaign was developed, which refers to the competencies of Testex with a wink. With wordings such as "We didn't invent the spinning wheel, but...", "We didn't invent the zipper, but..." and "We didn't invent the hook-and-loop fastener, but we have been developing future-oriented testing methods for textiles since 1846", the aim is to convey Testex's expertise using understatements.

Go to Anniversary event, which was implemented at the end of October with the support of Aroma CreativeThe agencies have designed and implemented further subjects. At the train station Enge, the location of Testex, e-panels were used for two days with a thank you to the employees of Testex.

The anniversary campaign can be seen on Testex's various social media channels, as well as on e-panels, online ads, advertisements and at trade shows. The campaign runs in German, English, Korean, Indonesian and Chinese, among others.

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Responsible at Testex: Marc Sidler (Chief Marketing Officer), Corinne Blumer (Group Marketing Officer), Nicole Soliani (Group Communication Officer), Jenny Michel (Group Junior Marketing & Communication Officer). Lead: Mike Schmid (overall management, Plan|b Agency for Measures). Responsible at Sofies Kommunikationsdesign: Kevin Casado (Brand Management & Consulting, Concept, Design), Roger Steck (Design, Consulting), Carla Berger (Concept, Design), Stefan Wolf (Design), Enzo Moser (Design).