Inflation is expected to rise by up to 1 percent this fall, Syndicom wrote in a statement on Thursday. If the economy recovers, this should also have an impact on wages.

In the communiqué, the union highlighted, among other things, the situation of employees in the delivery and courier industry. The boom in online trade due to the pandemic has further increased competition in this sector. This is putting employees' wages under pressure.

Syndicom therefore sees Postcom, the Federal Postal Commission, as having a duty to set minimum standards in the postal market: It should raise the current minimum wage of CHF 18.27 per hour.

2 percent more for booksellers

According to Syndicom, the Corona crisis has also brought a high workload for booksellers. The union is demanding a real wage increase of 2 percent or at least 100 francs per month for employees in the book industry.

Syndicom also wants 1.2 to 1.7 percent more pay for employees in the network infrastructure sector. In times of home office, these employees make a significant contribution to the economic supply of the country, the statement said.

Syndicom says it represents more than 30,000 members from the communications and media sectors - in a total of 14 industries. (SDA)

A core element of the day was an 18-hour livestream programme on two channels, as the organizer digitalswitzerland announced on Wednesday evening. The highlights also included the women's hackathon, a TV series on the European Digital Days and numerous opportunities to strengthen digital skills.

In the six weeks leading up to Digital Day, more than 12,000 people had strengthened their digital skills. Compared to the previous year, twice as many people improved their digital skills. 19 location partners took part.

To kick off Digital Day 2021, President Guy Parmelin, former national football coach Gilbert Gress and Diana Engetschwiler answered the question about their wishes for the digital future.

Five out of 65 applicants made it through to the final round of the Startup Battle, which was held for the second time. The jury winner, Smeetz, received ten thousand francs in prize money. The startup received a further 25,000 Swiss francs in the form of Amazon Web Services credit for cloud services.

The startup supports museums, amusement parks, theaters and event organizers with price optimization. The Audience Award went to the start-up Amplify. It offers holistic solutions for digital advertising.

According to digitalswitzerland, the Swiss Digital Day is supported by around 150 partners from science and the private and public sectors. (SDA)

The study examined 153 listed companies and some cooperatives such as Migros and Coop. The hearing aid manufacturer Sonova from Stäfa comes out on top. But Migros also does well. It lands in third place, well ahead of competitor Coop.

Among SMI companies, Novartis is leading the way. The Basel-based pharmaceutical group wants to become climate-neutral as early as 2030, across the entire value chain, which is a particular challenge. 90 percent of CO2 emissions come from suppliers.

The Handelszeitung According to the survey, SMI companies scored an average of 53 out of 100 points. This represents a slight improvement of 2.4 percentage points compared with the previous year. However, this is mainly due to the fact that the Swatch Group, which is notoriously low on the environment, climate and society, dropped out of the SMI and was replaced by Logitech (49.9 points), which performed significantly better. The watchmaker scored just 16.9 points in 2020.

The 75 jobs will be cut in three phases via a so-called performance and program waiver. Layoffs will be made as early as this month, SRF announced Wednesday. There will be no layoffs in December.

The total number of layoffs is still open, as SRF writes in response to an inquiry from the Keystone-SDA news agency. The aim is to implement the job cuts as far as possible through natural fluctuation and early retirements.

Originally, the 145 jobs were to be cut by the end of this year. However, in the summer the management decided to stagger the reduction until the end of 2023. (Werbewoche.ch reported). The number of redundancies could be reduced by staging, SRF announced at the time.

The remaining 70 of the 145 jobs to be cut will be reduced through adjustments to the product range already communicated and by lowering production standards, according to the statement. This reduction will mainly take place in production, but also in other departments. To date, 88 full-time positions have already been cut, with 27 redundancies.

Job cuts noticeable in staff survey

Furthermore, Fehr Advice had conducted a staff survey at SRF in late summer 2021. The topics of the survey were employee identification and satisfaction, protection of personal integrity, and the "SRF 2024" strategy. 39 percent, or 1160 employees, took part in the survey.

According to the survey, the proportion of employees who identify strongly with SRF is high at 83 percent. This is particularly the case among 25-year-old and younger employees. There is clear potential to increase identification among 17 percent of employees.

Communication is criticized

Even though many employees would choose SRF again as an employer, satisfaction is only average: 54 percent of survey participants see SRF as a (very) attractive employer and 55 percent are (very) proud to work for SRF. The cultural diversity, family-friendliness and attractiveness for female employees are particularly appreciated. In addition, employees feel that they are generally fairly compensated and supported, which is also reflected in a good work-life balance.

Negative perceptions include equal treatment in development opportunities and communication of management decisions from executives to employees.

56 percent of employees are satisfied or very satisfied with their work, with independence, purpose and variety being particularly valued. The negative perception is that the work suffers from cost-cutting measures and is associated with a lot of pressure. The assessment of satisfaction with direct superiors varies: 43 percent are satisfied, 26 percent are not. The same applies to development options: 37 percent are dissatisfied, 28 percent satisfied.

Another topic of the survey is dealing with personal integrity, which includes physical and verbal sexual harassment, bullying, discrimination and abuse of power. Here, on the one hand, there is a very high level of willingness and awareness among the people surveyed to adhere to the defined principles of conduct. However, more clarity can be provided as to exactly what behavior is to be included under a principle of conduct.

With regard to achieving the goals of "SRF 2024," the survey results are heterogeneous. A majority believes that the strategy will strengthen the digital offering. There is skepticism about whether younger target groups can be reached better and whether the strategy will lead to flatter decision-making structures. In addition, most respondents feel that they are not sufficiently involved and that the strategy is not sufficiently exemplified in the company.

Measures are elaborated

Based on the survey results, SRF management identified and presented five starting points for measures, according to the statement: Role modeling by management and supervisors, strengthening the sense of community, improving the sharing of information/leadership, staff development and career paths, and developing a feedback culture. The HR & Change department will now develop measures for these topics together with the departments. (SDA/swi)

Children are different. That's why the Children's Hospital Zurich is too. For the fundraising campaign for the new building of the century, the hospital is therefore going down creative paths, and Spina's Civil Voices has come up with something special for it.

The centerpiece of the campaign is the music video "Champion" - produced by Shining Film with director Marco Lutz. The clip is intended to dramatize all that the Children's Hospital Zurich does for sick and injured children. The song "Champion" comes from the studio SuccessClub by Dodo and Big J.

The little champions rock their illnesses, and the employees of the children's hospital join in: Together, they want to inspire people and encourage them to donate to the new Kispi. Because the commitment of the population is also needed to complete the project of the century.

The clip appears online and as a 30-second spot on TV and in cinemas. In addition, there are many other measures, including posters, filler ads, radio spots, digital ads, e-mailings and the central landing page. Thenewkispi.ch with patient stories, virtual tour, Peer2Peer fundraisers and online donation opportunities. In addition, a traditional donation mailing and a scatter shot will be sent out.

Responsible at the University Children's Hospital Zurich: Arun López (Head of Campaign, Fundraising), Bojan Josifovic (Communications). Responsible at Spina's Civil Voices: Susi Kammergruber, Lorenz Spinas, Steph Huwiler (CD) Barbara Strahm, Beat Egger, Franziska Pennington (creation), Martina Honegger (consulting). Responsible at Shining Film: Stefan Bircher (Executive Producer), Stefan Girtanner (Senior Producer), Marco Lutz (Director), Ralph Bätschmann (DoP), Jero Fähndrich (Editor), David Haisch (Casting). Responsible at SuccessClub: Dodo (songwriting), Marco Jeger (music), Olivia Eberhardt (management). Sound design and mix: Jingle Jungle. Photos: Simon Opladen (photography), Sergio Beti (litho).

"My bookstore is my absolute favorite place." This sentence from Head of Content & Strategy Gisèle Ladner is also the guiding idea behind the national communication campaign for the Liber project. Because the campaign is not only intended to draw attention to the ongoing crowdfunding on Lokalhelden.ch, but also to lure more people back to brick-and-mortar bookstores.

The latter has been struggling for years against the growing share of sales of online retailers and has come under additional pressure due to the Corona crisis. Authors and publishers in Switzerland have also suffered greatly from the fact that many trade fairs and events could not take place in the last two years.

Crowdfunding with special Merci

The key element of the project is crowdfunding on Lokalhelden.ch. As a thank-you for their support, patrons receive a Liber voucher, the value of which is increased by a fund to which cantons, cities and foundations contribute around 400,000 Swiss francs in the form of emergency Corona aid. This sum has been collected jointly by all the trade associations involved in the book market - A*ds, Alesi, Livresuisse, SBVV and Swipps. The Liber vouchers can be redeemed in over 400 bookstores throughout Switzerland.

A small cross-section of Swiss book creation

Kernbrand designed the multimedia communication campaign for the Liber project. The key visuals are intended to show a small cross-section of Swiss book creation. All the books featured in the four images are by Swiss authors or publishers. In addition, the book fans were photographed on an armchair from the Swiss company De Sede.

Cross-media campaign in three languages

The cross-media campaign includes a landing page on which the more than 400 bookstores where Liber vouchers can be redeemed can be found. In addition, social media subjects in three languages, POS material - posters, bookmarks and cardboard displays - are used to promote the campaign in over 400 bookstores, as well as various texts for media releases and other channels.

Responsible for core fire: Gisèle Ladner (Project Management / Strategy / Text), Alexander Raschle (CD), Samira Büchler (AD), Janis Inauen (Interactive Media Design), Stefan Kellenberger (Programming). Printing material: Cavelti. Photography: Lorena LaSpada.

While the recently launched anniversary campaign focused on the past (Werbewoche.ch reported)Greenpeace is now looking to the future. Together with Freundliche Grüsse, a current, multi-year brand campaign was created that focuses on current topics such as climate protection and zero waste with an independent visual appearance.

The yellow banners, which gained worldwide fame through Greenpeace campaigns, serve as a visual hook. Now, for once, they are shown in miniature and directly linked to objects and products that stand for a potentially better world. After all, it's the little things that can make a big difference.

Under the motto "Dreampeace," radical proposals for change are formulated as dreams - positive and hopeful. For example, the dream of environmentally friendly agriculture, the dream of investing in a sustainable future, and the dream of a planet entirely free of waste.

Greenpeace has already shown in the past that dreams can become reality. And for this, in community with the environmental protection organization, the commitment of each individual is needed more than ever. The QR code shows how you can become active yourself.

The engagement-focused communication starts with the dreamy point-of-view photo style of the subjects and is consistently carried forward online. The campaign can be seen from November on posters, advertisements, digital OHH and on social media.

Responsible at Greenpeace Switzerland: Sonja Cuonz (Project Coordination), Franziska Neugebauer (Visual Communication). Responsible at Friendly regards: Pascal Deville, Samuel Textor (overall responsibility), Adrian Schräder, Michael Benz (strategy), Jasmine Segginger, Kathy Känzig (consulting), Christian Stüdi, Norihito Iida (creative direction), Maude Mahrer (art direction), Dave Elmiger (text), Laura Leuenberger (graphics). Photographer: Cortis & Sonderegger.

The permanent exhibition "Powerfuel" on hydrogen, designed by Quade & Zurfluh, can now also be experienced virtually in a 360-degree tour. With this, however, one can not only view the structure of the stand, but the entire content such as films, animations, graphics and text descriptions.

The entire exhibition can be viewed now at the Website by Quade & Zurfluh can be visited. In "Powerfuel", Avenergy Suisse and Empa present the world of fuels of the future - hydrogen and synfuels. The topic is made tangible for the general public and is intended to offer fun and knowledge transfer for young and old.

The event industry was hoping for full order books from fall 2021 to at least partially make up for the loss of revenue. The reality shows that events can often hardly be realized profitably due to the considerable additional effort required to implement the necessary protective measures and the subdued visitor numbers or - in order to avert damage - even have to be cancelled in advance. The certificate requirement and the fact that Covid certificate tests will be subject to a fee from October 1, 2021 also have a limiting effect on visitor volumes.

The figures from the second industry survey of the event and trade fair industry in 2021 paint a clear picture: after a pitch-black 2020, the industry will soon have another gloomy 2021 behind it. With sales of CHF 2.37 billion in the crisis year 2020, the industry only reported sales of around CHF 2.52 billion at the end of 2021. A comparison of turnover in the pre-pandemic year 2019, which amounted to around CHF 5.56 billion, clearly shows that the crisis in the event and trade fair industry is not yet over and that the recovery will take much longer than expected. The forecast for 2022 also anticipates only 50% of the sales volume compared to 2019.

The figures make it clear that the continuation of the measures is essential for the industry. The survey also shows that it was only thanks to financial aid such as short-time working compensation that even more massive job losses could be counteracted.

The Alliance of Event Organizer Associations is therefore calling for the continuation of all macroeconomic and sector-specific support and compensation measures until the end of 2022, as the general conditions continue to make it impossible to operate normally. Otherwise, the restrictions specifically affecting the event industry can no longer be justified, according to Christoph Kamber, President of Expo Event Swiss LiveCom Association. Once all measures have been lifted, it will take another six to twelve months for the industry to return to normal operations.

The Alliance of Event Organizers' Associations is also in favour of a YES to the amendments to the Covid-19 Act: It creates the temporary legal basis for the urgently needed economic support services, including the protective shield, and is the basis for the Covid certificate, which makes larger events possible in the first place and creates trust among visitors, which the industry urgently needs in times of great uncertainty.

The new campaign is aimed at professionals in the medical profession and fits in with the "Mis Spital." communication strategy that has been adopted (Werbewoche.ch reported). With "Mis Spital. Mini Ussichte." is ambiguously used to court the favor of qualified physicians. After all, the two locations Triemli and Waid offer great prospects - both through the elevated location and for professional life.

Authenticity is to be achieved through the accompanying measures. For example, the physician and comedian Fabian Unteregger was invited to talk to doctors from six different specialties and had them show him their respective work environments.

Through the realistic productions, interested professionals gain an authentic insight into everyday hospital life and learn interesting facts about working conditions and the working atmosphere of the city hospital. And not from actors and actresses, but first-hand from the employees themselves.

To reach the intended target groups, Die Antwort has chosen a contemporary media approach that enables efficient and effective addressing. The campaign can be seen online with out-of-home posters in the vicinity of hospitals as well as a social media campaign. The digital advertising media were played out and controlled in a tried-and-tested funnel manner in order to reach the target groups with the messages intended for them with pinpoint accuracy.

The campaign started on Monday and will last until mid-December. A second wave is planned for January 2022.

https://youtu.be/yIlLcxIxnHEhttps://youtu.be/v24blpQSA9s

Responsible at Stadtspital Zürich: Claudia Reist, Sarah Gloor, Marijana Vasic. Responsible at The Answer: Sarah Hiltebrand, Reto Dürrenberger, Cenk Korkmaz, Vanessa Savi, Mike Krüll, Jamira Bau, Joris Brönnimann, Errol Reim, Leonie Bachmann, Bruno Gossweiler. Photography: Dan Cermak.

In order to stand out in the sweet uniformity of Christmas advertising, for once they're not pushing the tearjerker, but targeting the laugh muscles. "As an established Swiss e-commerce provider and expert in gift giving, we want to stand out from the crowd of Christmas campaigns and make people smile with this exceptionally creative idea," says Regina Ellmann, CMO of Geschenkidee.ch.

"We didn't want to join the chorus of emotive advertising messages, but rather strike an independent note with this campaign," adds Family's Claudio Catrambone. To achieve this, no compromises were made - neither in the story nor in the casting of the characters.
To this end, Geschenkidee.ch and Family have developed the "Riskier keine schlechten Geschenke" campaign. The main character - not very Christmasy - is the mafia boss Don Regalo. A man who puts a stop to bad gifts without batting an eye.

In addition to the spot, which will be seen online in different versions, the mafia boss himself takes over the In-house chatbotwho is used both on Geschenkidee.ch and in interactive display ads. He advises users in the best "Godfather" manner and makes them gift offers that they cannot possibly refuse.

Responsible at Geschenkidee.ch: Regina Ellmann (CMO); Elena Stojkov (Online Marketing Manager); Nathalie Blaser (Junior Online Marketing Manager); Selma Koparan (Graphic Designer); Charlotte Parmentier & Carole Gomez (Translation); Sabrina Schmid (Senior Product Manager); Roman Fischer (Product Owner); Maud Hoffmann (CEO). Responsible at Family Agency: Claudio Catrambone (Executive Creative Director, overall responsibility); Svenja Hässig (Account Director); Michel Kiwic (Art Director); Grit Wolany (Art Director); Mery Wunderlin (Artist Animations); Severin Binkert (Art Director); Torsten Maas (Text); Marion Gwerder (Text); Bubbles & Sons (Production); Easy McLovin (Director); Luca Trajkovic (Director of Photography); Gordian Gleiss (Composer Director's Cut); Marc Ambühl (Editor, Color Grading); Stefan Djakovic (Photography); Marion Zeh (Image Editing); Oliver Huber (JBW Media - Mediaagentur).

From sobering to impressive, the tools are described by organizer Rafael von Sury: "The progress made in recent years is remarkable. Especially in the area of deep fake, interframe calculation - video frame interpolation - and speech recognition. There are various possibilities to make everyday life easier or even to go new creative ways."

Six teams tested twelve tools for their suitability for everyday use. It was important to the agency that all departments - creation, production and distribution - were involved. The teams have now summarized the most important findings.

Deepfakes Web not yet ready, RIFE convinces

Deepfake videos and simple deepfake apps are omnipresent. The apps recognize faces in photos and videos and can exchange them with other faces. However, according to Maybaum Film, the tools do not yet provide the necessary (high) resolution to make their way into post-production, and for the time being remain a gimmick for funny social media posts.

The RIFE app can be used to interpolate video frames. The app calculates intermediate frames and can thus create slow motion from normally shot footage. In tests with self-shot video material at 25 frames per second, the app delivers impressive slow motion with up to 32x deceleration. Calculating intermediate frames is also very useful for stop-motion. This way, smooth or slow motion can be calculated from videos with low frame rates.

Resemble.ai could still be improved - Töggl very useful

Resemble.ai is an AI voice generator. Words and texts are loaded into the tool and output as spoken text. Predefined female and male voices can be used or a voice avatar can be created based on the user's own voice. The tool is not yet sufficient to keep up with professional speakers. However, it delivers useful results for quick layouts - for example, as a basis for a rough cut.

In addition to Adobe's own voice recognition tool "Speech-to-text", the tool "Töggl" from Switzerland was particularly convincing. Töggl recognizes voices even in dialect and can thus quickly transcribe interview sequences, for example. It is not completely error-free, but still saves a lot of time. Both Premiere and Töggl deliver very good results.

Colourlab.ai has a lot of potential

Colourlab.ai wants to revolutionize the process of color grading, but delivers little usable results under real conditions. In addition to technical problems, the tool did not recognize identical or similar clips in Maybaum Film's test projects and therefore did not deliver homogeneous color grading. Nevertheless, it is worth keeping an eye on the tool, concludes the film production. Because functions such as creating looks based on a photo are promising.

MayLAB at Maybaum Film takes place twice a year. Here, the film production teams test out new technologies, track down trends - and promote cross-departmental exchange to boot.