The new websites and apps from Le Nouvelliste, ArcInfo and La Côte are designed to strengthen the connection between editorial teams and their communities and encourage the development of relevant and engaging reader rituals, the group writes in a statement. Starting Wednesday, two new editorial formats will be offered. The newsletter "La Matinale" aims to offer a clear opinion from members of the editorial team and a selection of the day's most important information, according to ESH Médias. The story format "Les Essentiels" is offered Sunday through Friday at 5 p.m. and summarizes the latest news.

Personalized news

In line with the increased interest of French-speaking Swiss in local information, the Group's editorial teams have revised their offering to reflect the new usage and consumption habits of users. Now, each Internet user can tailor the home page (Ma une) to his or her personal interests. Through "Mon alerte locale" each user receives a daily newsletter at 12 noon with the latest news from their community. In addition, Lenouvelliste.ch, ArcInfo.ch and Lacote.ch offer, free of charge, a personalizable notification system on a selection of specific topics or tags to be always informed in real time about current events.

More speed, better experience

According to ESH Médias, the new platforms should also offer greater reading and navigation comfort, and were therefore built with user experience, design, development quality and performance in mind. The omnichannel experience unifies the versions of the websites on desktop, mobile and the tablet apps, as well as the newsletters.

The points collected so far at Best of Swiss Apps in the years 2013 to 2021 result in a ranking of the best app service providers. The 2021 ranking, compiled by Best of Swiss Web and the Web Week, shows that no less than five service providers were able to retain their positions at the top of the table.

The Best of Swiss Apps list shows who has moved up and down and who is now one of the best app service providers in Switzerland.

Point system

• Master: 3 points
• Gold: 7 points
• Silver: 4 points
• Bronze: 2 points
• Shortlist: 1 point

Sonja Hasler joined the "Persönlich" presenter team in August 2015. She hosts SRF 1's weekly radio talk show in rotation with Daniela Lager, Dani Fohrler and Christian Zeugin. In recent years, Sonja Hasler has welcomed personalities from society, politics, sports and culture and held in-depth conversations with her guests about life paths, careers and breaks, highs and lows, thus lending the show her own personal signature.

In addition, Sonja Hasler is producer of the morning shows on Radio SRF 1 and in this role also accompanies the morning team at the microphone. Sonja Hasler continues this commitment as morning producer and thus remains with the program.

"Conversations are my passion. And I'm extremely grateful and happy about all the great people and life stories I've been able to get to know on 'Persönlich,'" Hasler is quoted as saying in a statement from SRF. "But after seven years as host - and the Prix Walo as the crowning glory - I now want to be open to new things again."

Who will take over from Sonja Hasler on "Persönlich" has not yet been decided, according to SRF.

The research group, which prepared the evaluation on behalf of the Federal Office of Communications Bakom, speaks of almost 200 increasingly frequently used online video offers in the communiqué on Wednesday. Live TV programs and free streaming services are the most popular, with paid services also gaining in popularity with an increase of 33 percent compared to 2019, it said.

And yet, according to the study, 34 percent of the providers surveyed said they had suffered sales losses as a result of the pandemic. Nevertheless, 54 percent of all suppliers are optimistic about the future. Total sales in the industry were around 160 million Swiss francs - and an increase is expected for the current year, the report continues.

The study on online audio and online video offerings in Switzerland is being published for the third time after 2017 and 2019. It is based on a standardized online survey of users and all providers and a qualitative survey of experts from associations and marketing. (SDA)

The battle for attention reaches its peak for advertisers on the days around Black Friday. And how do you win this battle? With a fresh and modern motion design implementation that is not often seen on TV. Coupled with a very attractive price for the "Yallo Black" mobile subscription.

Starting Wednesday and until next Monday, Cyber-Monday, Yallo's spot will run on numerous TV stations in Switzerland. In addition to the TV spot, Webrepublic is also responsible for the creation and playout of the ads on TikTok, Snapchat, YouTube and Display.

For a successful multichannel campaign, creative, media, and technology must be thought of together from the very beginning. A video that works on TV doesn't necessarily work on social media. That's why it was crucial for the creative concept that the creatives were equally good for all channels.
To achieve this, Webrepublic's creation team opted for an illustrative style characterized by strong contrasts and abstract elements. The result is a visual that unfolds its effect on large and small screens alike, remains true to the Yallo style and guarantees cross-channel recognizability at all touchpoints of the customer journey.

Katja Martinello, Head of Creation at Webrepublic, is proud of the TV spot, which she and her team produced completely in-house for the first time: "We are known on the market primarily for digital creation. But with our digital-first approach, we cover the entire 360-degree communication and create campaigns for all relevant channels."

Responsible at Yallo: Maike Büchler (Senior Marketing & Communications Manager). Responsible at Webrepublic: Manuel Ritsch (Concept), Julian Schnaars (Concept), Simone Lagomarsino (Illustration and Motion Design), Tendai Bollinger (Digital Production), Katja Martinello (Head of Creation), UKO (Voiceover and Sound).

The term "crunch time" comes from American football. In this country, it's a marginal sport, but in the country whose name defines the sport, it's the sport par excellence. Compressed into 18 weeks plus playoffs leading up to the finale, the Super Bowl in early February, cable in households there runs hot weekend after weekend. "Crunch time, so to speak.

"Crunch time" loosely translated means nothing other than "when it counts" or, in new German, "when it cracks. In American football, this is when the massive bodies collide, the closer to the opponent's baseline or at the end of the game, the more violent. Whoever then hits the right passes despite being in trouble, or goes the distance and catches the balls that come flying at them like bullets, wins. But what does that have to do with advertising?

The Super Bowl of the industry

Because it's crunch time. The diamond, toy, tea and other industries have known this for a long time: sales bob along until they shoot up the charts as a field hockey stick in the double-digit months, the legendary Q4, instead of being spread out continuously or in waves over the year. This is the time when it really matters and no mistakes can be made.

This is rather new for the advertising and communications industry. Of course, budgets used to be squandered at the end of the year so that the marketing departments would not be cut by the CFO, but that is not what is meant here. Rather, with the expiration of the short-time work compensation, from which our industry also profited strongly, and the simultaneously decreasing marketing budgets for the new year, we are facing a real challenge.

Both agencies and their employees must accept these. On the one hand, the employer is crunching numbers and asking questions about the need for and amount of office space, FTE, and expenses. On the other hand, employee questions tend to be about meaning, fulfillment and appreciation in the current job. "What matters?" is then the key question on both sides. Instead of answering with "It depends", as is popular among lawyers and marketers, it is better to act correctly, because: It depends! This is the only way to avoid a shambles at the Super Bowl at the end of January.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

The Customer Relations Award has now been awarding prizes for 13 years for projects relating to the design of sustainable customer relationships in the digital age. This year, twelve projects were nominated in the four categories "Customer Focus", "Customer Experience", "Employee Focus" and "Innovation". On Thursday, the four winning projects were announced at a hybrid event at Kosmos Zurich.

Three expert talks rounded out the awards program. Meike Tarabori, Editor-in-Chief of Cmm360.ch and organizer of the Customer Relations Award, led the program.

Finally, the 2021 winners celebrated together with colleagues, jurors, sponsors and fans of sustainable customer relations at a flying dinner at Kosmos Zurich.

SVA Aargau wins in the Customer Focus category

With its vision of being the leading service provider in the field of social security throughout Switzerland, SVA Aargau was able to convince the 15 jurors and receive the award in the Customer Focus category.

The services offered by the SVA cover ten areas: AHV, IV, loss of earnings compensation, premium reduction, maternity compensation, family allowances and others. In order to be able to fulfill the service promise "We secure existence - personally, quickly and effectively", the SVA Aargau places the customer at the center of its actions.
Until now, customers had to contact each individual service area separately when they had a concern, because the internal customer service structures did not comprehensively support an effective and positive customer experience. SVA Aargau therefore set itself the challenge of how to make contact easy for customers while offering advice from a single source.

By combining all consulting competencies and services in one room, a first attempt was made to make this possible. Since there is no comparable advisory center in the 1st pillar, SVA Aargau decided to create a learning environment in the form of a lab to find out, together with customers and co-designers, what the future comprehensive customer advisory service should look like.

Swiss Post wins in the Customer Experience category

With its project "Video support via smartphone as a digital bridge between customers and support staff", Swiss Post won in the Customer Experience category.

"Swiss Post's solution provides customers with a support experience that not only satisfies, but delights. Customers can handle service concerns quickly, efficiently and personally during a phone call," the jury said.

The solution enables support staff to carry out an uncomplicated visual assessment directly via the customer's smartphone camera. On the customer's side, all that is needed is a click of approval, and the Video support via smartphone in use.

In addition to live video, useful features such as photo function, live chat with translation, a cursor with pointing function, location detection, geo-SMS and automatic service reports support. The solution complies with all data protection requirements and requires no app, software installation or login. The adoption rate among business customers is very high at over 90 %. This means that virtually all customers can be served immediately on their smartphone during an ongoing call, and claims or support processes can be handled simply at the first customer contact. This eliminates unnecessary and expensive on-site visits.

Trumpf triumphs in the innovation category

Convincing customers with innovative solutions is Trumpf's trump card - and it was with this that the project also scored points with the judges in the Innovation category.

The company offers its customers networked production technology of the latest generation. As state-of-the-art as the machines were, the customer service was analog. Malfunctions on the equipment had to be recorded manually. This is exactly where problems arose in the past: Malfunctions were reported by phone, mail or to the "wrong" technician. The technicians wanted to provide top service, but were prevented from doing their job by misunderstandings. Disturbing background noise, unclear error codes or incomplete messages led to extra work. So Trumpf implemented without further ado A service app. The app is unique in the industry and is popular. More than a third of all faults are now reported simply, quickly and intuitively via the app. A clear win-win situation: more transparency for customers and more efficiency for technicians.

Callpoint secures victory in the Employee Focus category

With its "Smile Initiative" as a new performance management tool, Callpoint came out on top in the Employee Focus category and won the award.

Until now, employee assessment was based exclusively on the achievement of key figures. Samuel Ryter, CHRO, and Michael Jeger, COO, initiated a new performance management with Smile, based on sense-making, commitment and enthusiasm.

Smile has significantly increased employee satisfaction and substantially reduced staff turnover, recruitment costs and absences due to illness. Thanks to the increased emotional loyalty of the employees, it was also possible to achieve that a very large number of existing and former employees recommend Callpoint as an attractive employer, which has a very positive influence on the number of incoming job applications.

Best Newcomer and Best Talent excellent

This year, Kim Arn from AXA was named Best Newcomer with the best overall report card in the 2021 Customer Dialog training program.

Ivonne Eng from the Basler Kantonalbank has the best overall certificate among the contact center supervisors with a federal certificate. Peter Peterlechner, head of education at Customer Connection, wished the young talent a successful career in the contact center industry. The presentation of the certificate, which was recorded in advance, was recorded on video at the award ceremony and shared with the guests on site at Kosmos.

m&k Werbewoche.ch is the official media partner of the Customer Relation Award.

If professional success is the goal, education is the central basis and the personal path. With this conviction, VBV has been committed for over 40 years and on behalf of the entire insurance industry to inter-company attractive, practically relevant and sustainable vocational training in the insurance sector. But what does this mean internally and externally in a time in which both the insurance and the education world are constantly changing, becoming increasingly digital, individualistic and multi-layered?

Guided by this question, VBV used Solid Identities to scrutinize and sharpen its self-image and transform it into an everyday, target group- and value-based brand positioning for the future.

Diamond visualizes the values of VBV

A core element of this positioning is the VBV value diamond, which is to inspire and guide all thinking and actions of VBV in the future. It is based on the four core values "Trust", "Impact", "Enthusiasm" and "Innovation" and aims at ensuring the consistent benefit focus of VBV's service providers towards the industry and the trainees.

Logo with a learning journey line

In the visual translation of the positioning, the guiding idea of education as an individual path to professional success accompanied by VBV was incorporated. This is done in the form of the learning journey line, which is captured in the opening and closing characters of the logo. 

The playfully light but at the same time matter-of-factly reduced use of this line element in illustration style is intended to give VBV's appearance the balance of trust-building seriousness and personal closeness that fits its positioning. This impression is also supported by the pictogram style developed for VBV as well as the new corporate typeface originating from the Bernese type design studio Luzi Type.

For visual continuity in the VBV appearance, the blue basic color scheme with strongly contrasting accent colors of the previous appearance was retained. However, the individual color values were fundamentally revised for a more modern, friendly overall impression and better usability in everyday life and optimized with regard to the targeted digital and physical areas of use.

Responsible at VBV: Jürg Zellweger (Director), Jrene Marchetti (Head of Communications & Marketing). Responsible at Solid Identities: Elmar Müller (Strategy Direction), Andy Lang (Design Direction), Levin Bissig (Brand & Motion Design), Michèle Imhof (Brand Design). Website: Snowflake Productions.

Now that Wingo's campaign for the "Black November" offers Wingo Swiss, Wingo International and Wingo Internet Plus has kicked off, there's a rather unconventional reminder campaign: Because Black Friday may only last for one day, but Wingo's Black November runs - you guessed it - until the end of the month.

In order to continue to secure the attention of the Swiss after three weeks of action, a video document with explosive content has now found its way to the public.

In the film, a mysterious whistleblower reveals that not everything was above board during the Wingo advertising shoot. The accusations don't leave much to be desired of the film production, and lead actor Charles Nguela doesn't get off scot-free either.

By the end of the film at the latest, it becomes clear that this is a joke. But the actual message should be just as clear: Wingo's Black November offers are no joke.

Responsible agency: Home Zurich. Film production: Shining Film. Directed by: Maximilian Speidel. Photo production: Sebahat Film + Photo. Photography: Dan Cermak. CGI: south t. Media: Picstars.

Viewers, listeners and users of SRF's sports offering will see the new design on all channels from Tuesday, January 4, 2022. The design changes will be seen and heard across all SRF sports offerings on TV and radio, as well as on online and social media platforms.

"For the first time, we have developed SRF Sport's appearance from scratch for all classic and digital channels. The revised design elements therefore not only meet all the requirements of contemporary design in radio and television, but also create the foundations for further developing the sports offering increasingly from a digital perspective in the future," Katrin Schmid, Head of Brand Management and Design at SRF, was quoted as saying in an SRF statement. "The new look conveys the emotions of sport and the diversity of SRF's sports offering even more directly to the audience - and perfectly tailored to the various channels."

"Highlights" broadcasts: Improved orientation

The new look of the TV sports programs will be implemented in the existing studios with new design elements. In addition, the soccer and ice hockey magazines will be transferred to a "Highlights" format group and the show names will be standardized: From 2022, "Champions League - Highlights," "Europa League - Highlights," "Swiss Cup - Highlights" and "Super League - Highlights" will replace the previous "Goool" shows in soccer. The ice hockey magazine "Powerplay" will be renamed "Ice Hockey - Highlights." "The 'Highlights' broadcasts promise a compact, highly topical service with match reports in the relevant sports and leagues. In this way, we improve orientation for the audience in our sports offering," says Katrin Schmid, explaining the change in naming.

The new design will be seen on television for the first time in the program promotion around the turn of the year. From the beginning of January 2022, the new design will be used in SRF sports programming.

Due to the biennial rhythm, Swissbau was spared a cancellation. The last edition took place in January 2020 and went ahead as planned just a few weeks before the lockdown. On January 18, 2022, the trade fair will now open its doors again and bring players from the entire construction and real estate industry in Switzerland to Basel for four days. To ensure that there will also be a large number of visitors, Swiss Exhibition has hired the Yellow agency.

As a basis for the visitor campaign, Yellow analyzed the surveys conducted by Swissbau among exhibitors and visitors. Based on the resulting findings, the agency and the trade fair management developed a concept that also paid tribute to the strategic goals and purpose of the construction and real estate trade fair.

The result is a campaign that addresses current issues and future challenges that will have a massive and long-term impact on discussions and developments among all stakeholders in the industry. The aspects were communicated with short, pithy headlines that are used as key messages in offline and online channels. The visitor campaign can be seen as ads, banners and online ads in trade publications, on Google and in social media.

Responsible at Swissbau: Rudolf Pfander (Exhibition Director), Christine Kern, Claudia Ries and Alexia Cadalbert (Marketing & Communication). Responsible agency: Yellow.

According to a statement from CH Media, Veronika Novak has decided to leave the company at the end of April to pursue a new direction. Novak joined the then AZ Medien in 2015 as Head of Human Resources and was appointed to the management of AZ Medien on January 1, 2017, where she supported the joint venture of AZ Medien with NZZ Regionalmedien from the Human Resources side. Under CEO Axel Wüstmann, she was responsible for the staff function Human Resources as a member of the Executive Board from the start of CH Media.

Big loss

Novak would have led the Human Resources department with great expertise and prudence, CH Media writes in the release. Under her leadership, Human Resources has made a significant contribution to the media company's reputation in the job market.

"Veronika Novak has made a significant contribution to CH Media's success story to date," CEO Axel Wüstmann is quoted as saying in the statement. "She has always been a great support and confidant for the entire management, but especially for me. She brought many years of experience and great expertise in the field of human resources to the company and represented the concerns of the workforce in the management competently and with passion."

CH Media will begin planning for Veronika Novak's successor in the coming weeks. (pd/swi)