As a partner for input, output, outsourcing and 3D solutions, Faigle has stood for quality, service and innovation for more than 85 years. Over the years, this has resulted in a diversity of offerings that has made orientation difficult, both internally and externally.

To solve this challenge, the brand experts at Jung von Matt Brand Identity first worked with Faigle to sharpen its positioning: Faigle is a visionary partner that leads companies into the future with customized solutions and the best service. A power brand for the digital world.

For this power, the range of services was bundled, the brand architecture rethought and the number of brands reduced. To give the brand even more impact, the brand design was also modernized and thought more digitally.

Multilayered and lively

The core of the new appearance is the word mark and the key visual. The new word mark conveys the company's accessibility and dynamism with lowercase letters set in Italic. The complexity of the range of services is illustrated by the key visual, which is based on the data flows of a code matrix and is constantly in motion. Together with a pulsating color palette, it becomes a lively design element with high recognition value.

The brand design expresses the brand at all digital and analog touchpoints and is intended to make the sharpened positioning tangible. In addition to the look and feel for the web and social media, design concepts for corporate fashion, vehicle lettering and stationery have also been developed and are currently being implemented.

Responsible at Faigle: Tanja Arnold (Head of Marketing). Responsible at Jung von Matt Brand Identity: Diana Geissel (strategy and project management) Piera Wolf, Loraine Olalia, Christina Widmann (design).

The mandate, which will be retendered in August 2022, is a national Information campaignwhich is aimed at the general population, the FOPH writes in a statement. The Covid 19 information campaign "How to protect yourself" will be transformed into standard population information by the end of 2022 and further developed for the post-pandemic phase from 2023.

The FOPH wants to continue the dialogue with the population so that "the people in Switzerland (continue to) know the respective applicable behavioral recommendations, inform themselves about the (booster) vaccination in order to renew it if necessary, and maintain or further develop their health skills in coping with major public health challenges," it continues. In this context, the aspect is always taken into account that measures must be taken more quickly due to possible changes in the Covid 19 dynamics.

The tender will be conducted in a two-stage process with prequalification and pitch and will be based on Simap.ch published. The mandate is expected to last from 2023 to 2026.

Since 2015, the number of complaints fell from 27,908 to 2714 in the first half of the current year - extrapolated to around 5500 for the whole year, according to an evaluation by the Alliance of Consumer Protection Organizations, according to its statement on Monday.

Since 2012, advertising calls have been punishable despite star ratings. Calls are permitted if someone agrees to them or if there is a business relationship. However, according to Konsumentenschutz, enforcing this provision has proved difficult in practice.

Although the revised Telecommunications Ordinance has required all telecommunications providers to offer their customers protection against illegal advertising calls since July 1 of last year, this is not automatic. While Salt and Quickline have switched on the advertising call filter for all customers, at Swisscom and Sunrise the customers have to take action.

Standard filter requirement

"Many customers of Swisscom and especially Sunrise do not yet know that they have to switch on the advertising call filter," consumer protection president Nadine Masshardt is quoted as saying in the statement. From the consumer's point of view, she believes it would be desirable if these filters were activated by default, as they are the best means of combating illegal advertising calls and also telephone fraud.

In the Alliance of Consumer Protection Organizations, Swiss consumer protection organizations from three language regions coordinate their work: in addition to Konsumentenschutz, FRC (Fédération romande des consommateurs) and ACSI (Associazione consumatrici e consumatori della Svizzera italiana).

According to its own information, Konsumentenschutz is a private foundation based in Bern and founded in 1964. 87 percent of its income comes from patronage contributions and the sale of advice, 13 percent from a federal contribution. (SDA

After 20 years of Swisscom, Sunrise is the new main sponsor for the Swiss ski association Swiss Ski (Werbewoche.ch reported). There is accordingly a lot of expectation and pressure around the new national ski racing dress.

The new design is intended not only to convey speed visually, but also to physically extract the necessary hundredths of a second for Swiss ski athletes.

How does a design make a ski suit faster? In addition to the supplier Descente, a number of experts from design and technology were involved in the joint investigation of this question.

In addition to Swiss ski athletes, ski legend Karl Frehsner was also involved. From the first design to laser-precise fittings and wind tunnel tests, the development process took more than a year - all top-secret.

Documentary reveals creation process

Paving the way from a top-secret process to a documentary series were Toby Stüssi of MySports and Flavio Gerber of Filmgerberei. "There were an incredible number of people and interests involved in the development. We first had to gain the trust of the biggest key players. That paid off: As observers in the most trusted circle, we were able to bring together an overall picture that was not apparent even to the individual involved," says Gerber.

The trust gained allowed director Alun Meyerhans and his crew to closely follow the protagonists up and down the slopes, thus contributing for the first time the due background story to the unveiling of the new ski dress.

Responsible for Film Tannery: Alun Meyerhans (director), Susanne Bucher (producer), Flavio Gerber (executive producer), Andi Widmer (DOP), Lea Filadoro (edit); Jürgen Kupka (color grading), Jingle Jungle (sound design, mixing). Responsible at Mysports: Toby Stüssi (Executive Producer).

As Chief Technology Officer, André Urech is responsible for IT, processes, finance and marketing. His most important task will be to further expand the strategic competence of the consulting company around the topics of data and interfaces. Thanks to his experience on the client and agency side, he has the necessary expertise to advise marketing and sales organizations on technical challenges, according to a statement from the agency.

"Digitalization is changing the demands on marketing and sales teams," explains Glaswerk CEO Tobias Gläser. "More and more, we accompany customers in the holistic development and expansion of their MarTech ecosystem. With André Urech, we have the right man in the right place who can competently advise our customers on technical issues."

After a two-year break from festivals, all the more people are partying at open airs all over Switzerland this summer. McDonald's is a stopover for thousands of music fans on their way to or from the festival. But, not only for fans, but also for the stars themselves.

In the national poster campaign, McDonald's wants to humorously show its connection with the music scene and stages the stars of the festivals as fans of Big Mac and Co.

The subjects were realized by TBWA\Zurich - without any shooting, just picture research and concert photos directly from band photographers, the management or the band itself. In the mood for one of McDonald's classics are Serra Petale of Los Bitchos, Pete Adams, former guitarist of Baroness, Airbourne frontman Joel O'Keeffe and classical conductor David Reiland.

The poster campaign can be seen throughout the summer around the biggest festivals such as Greenfield, OpenAir St.Gallen, Gurtenfestival, OpenAir Frauenfeld, Montreux Jazz Festival, Paleo Festival Nyon and Rock Oz Arenes Avenches.

Responsible at McDonald's Switzerland: Jean-Guillaume Bertola (Marketing Director), Severine Caspard (Marketing Manager). Responsible at TBWA\Zurich: Manuel Wenzel, Tizian Walti, Martin Winther, Mark Levay (creation), Nadja Stickl, Rea Koehler (consulting); Toni Rubeira (eg+). Responsible at OMD: Bernhard Gschwandtner (Media Planning).

Things have been quieter around Swatch in recent years, but since the launch of several Moonswatch models at the end of March, the brand has been the talk of the town again. The long lines in front of Swatch stores are testimony to this and have not gotten any shorter in the last three months.

"The daily growing demand in the markets currently exceeds by far the available products," Swatch announced on Thursday at the same time as the half-year results. The Moonswatch was therefore already sold out again shortly after the last delivery. The respective colors of the watch stand for different planets and other celestial bodies such as the sun, moon and Pluto.

Clever marketing strategy

The fact that the hype surrounding the Moonswatch is so great has to do with a clever marketing strategy. The Moonswatch, which was the result of a collaboration between the two Swatch and Omega brands belonging to the group, is on sale in just 110 Swatch Group stores for 250 francs a piece. "If you want to buy one, you have to come to us," Group CEO Nick Hayek had recently told the Handelszeitung said.

By allowing customers to buy the watch only in select stores, Swatch says availability is even more exclusive than with the group's own luxury brands Breguet, Blancpain or Glashütte Original. And although the eleven different-colored watches have been heavily touted on social media, Swatch does not plan to sell the Moonswatch online in the future. However, sales are to be expanded by 25 stores in July and August.

Since the beginning of last week, eleven colored Fiat 500s have also been on a road trip across Europe, selling the watches along the way. Here, too, however, Swatch is deliberately creating suspense: exactly where the journey will take them remains a secret.

Growth despite China lockdown

Swatch is also keeping to itself how much the Moonswatch contributed to Group sales in the first half of the year. This rose by a total of 7.4 percent to 3.61 billion Swiss francs. This was despite the fact that in China, where Swatch normally generates around 40 percent of its sales, demand for watches and jewelry collapsed completely in April and May due to the Corona lockdown.

The closures in China cost Swatch a total of 400 million francs in sales, it said. On the other hand, the regions of Europe, the Americas and the Middle East recorded double-digit sales growth, while the Ukraine war impacted Group sales by less than one percent.

Operating profit EBIT even climbed by a quarter to 503 million Swiss francs in the first six months of the year. The corresponding margin was 13.9 percent, compared to 11.9 percent in the previous year. Below the line, profit rose to 320 million Swiss francs, compared with 270 million previously.

Confident for the year as a whole

Despite geopolitical tensions and the slump in demand in the Chinese market, which is important for the watch industry, Swatch is confident for the year as a whole. The "daily increasing demand" for the Moonswatch is likely to contribute to this.

The Group continues to expect double-digit sales growth in local currencies for the current year. In the second half, Swatch sees "extremely positive" growth prospects for all price segments. Regionally, the strongest growth is expected in the Americas, Asia and mainland China, it said. (SDA/swi)

Since 2012, the 39 team members of Up to you have been accompanying companies, institutions, cantons and organizations in the development and deployment of their digital presence. The trilingual agency based in Fribourg brings together more than ten communication professions.

Up to you follows an integrated thinking approach and designs innovative strategies with quantifiable results in close collaboration with their clients*. "Joining the LSA was a logical step for us. Having the quality of our work and processes certified by an external organization is a significant added value for our agency," says Ludovic Chenaux, founder of Up to you.

The agency has a diverse client portfolio with names such as Optic 2000, Raiffeisen, Chocolat Villars, Andros and SolarStratos. It has been committed to participative collaboration for many years and builds a long-term relationship of trust by offering customized, agile solutions tailored to its clients.

As part of the collaboration, Dreifive is now in charge of the social media channels Instagram and Facebook. The various target groups are to be picked up on the channels with a fresh look.

In addition to the development of a new content strategy, the visual appearance will be optimized, a performance-oriented social advertising strategy will be developed and storytelling around the Munz brand will be pursued.

A special focus is on the upcoming launch of an innovative and sustainable product series in the fall. The goal is to get users excited about the product. With Swissness, authenticity and infotainment, more is to be told about the products, the origin of the ingredients and the production.
For this purpose, authentic and informative content is to be generated, which is brought to the target group by means of storytelling.

"We are excited to take Munz's social media channels to the next level and position them with a cohesive strategy and thoughtful content," said Marleen Albert, Head of Social Media at Dreifive.

After eight successful years, the Rocket Film agency treats itself to a new visual appearance - from the logo to the Website. In this context, the directing portfolio has been expanded, with three male and five female directors newly on board.

The team also got a new member. Co-founder Kerstin Reulen and her business partner Ricardo Colacurcio are pleased that Christopher Novak, the 2019 as producer joined the Rocket familynow completes the trio of partners since 2021. New on board is Vera Matta, who already worked freelance for the film production and has been a permanent member of the team at Bäckerstrasse as a producer since 2022. Lucie Bachmann graduated from ZHdK, first completed her internship at Rocket Film and now supports the team as Production Assistant since mid 2021. Her expertise lies primarily in new media.

Along with the expansion of the team, Rocket Film has expanded its premises and set up additional workstations for editing and grading in the immediate vicinity. Furthermore, the new office offers areas that can be used as a studio for castings, fittings and pack shots.

The film production company can also report new customers. These include, for example, Switzerland Tourism, which decided to work with Rocket Film in an extensive selection process to fill the agency pool in 2021.

Responsible at Rocket Film: Kerstin Reulen, Ricardo Colacurcio, Christopher Novak Ursel Schiemann (concept, design), Milos May (animations), Torsten Maas (photos Rocket Film), Marc Rinderknecht (programming website).

On June 12, 2022, the Swiss Army and Sport Knife celebrated its 125th birthday. The worldwide anniversary campaign celebrates what people all over the world have been able to achieve, create and master with it since then. Because the little "pocket knife" is not only a tool, but also an expression of a proactive, curious and cosmopolitan attitude to life.

125 years always with us

Under the claim "Part of your journey," the campaign dramatizes precisely this attitude to life. Whether you want to express your creativity, try something new, share a snack, or simply fix something in your everyday life, for millions of people the Swiss Army and Sport Knife is the constant at their side.

"The multiple uses and the mindset of those who have one are then also central elements of the anniversary campaign," explains Priska Meyer, Senior Art Director at Publicis. "It was important to us that people can recognize themselves in the campaign. That together with us, they remember the beautiful moments they experienced with their 'sack knives' and at the same time look forward to new ones." As a result, the modern and fresh imagery reflects the everyday yet calm and high-quality nature of Victorinox."

A special birthday gift to all fans

Of course, a special birthday present should not be missing on this memorable occasion. To mark the anniversary, Victorinox therefore launched a replica of the original officer's and sports knife, limited to 9,999 pieces, on June 12. Apart from a few unavoidable material adjustments and quality assurance processes, this knife was produced exactly as it was 125 years ago. To achieve this, the designers and constructors at Victorinox went deep into the archives and had to almost reinvent some of the processes. Accordingly, the anniversary campaign also includes three online films that tell the story of the development and production of the Replika 1897.

The campaign has already been running worldwide since May and includes OOH, print and DOOH as well as numerous measures on social and at POS.

Responsible at Victorinox: Veronika Elsener (Chief Marketing Officer), Daniela Sandau-Jensen (Head of Content Factory), Tessa Ramezani (Senior Content Project Manager). Responsible at Publicis Zurich: David Lübke (Creative Director), Priska Meyer (Senior Art Director), Anatole Comte (Art Director), Jonas Koutrios (Junior Art Director), Yoel Inderbitzin, (Graphic Designer), Gvozden Milosevic (Graphic Learner), Sandro Looser (Client Service Director), Adrianna von Moos (Account Director), Roger Oberholzer (Executive Strategy Director), Angelina Tovirac (Communications Strategist), Matthias Koller (CEO). Advertising Production & Content: Prodigious, Stefan Rüegg (Head of Video Production), Matteo Attanasio (Video Producer). Photo/Motion Picture: Studio Voile LLC (production), Lina Baumann (producer), Nicole Bachmann (photography), Jonas Bak (DoP/moving image).

Based on a concept by Contexta, Bligg has written a song for the national Pfadi camp in Valais. The co-production by Bligg, PBS and VWP is intended to convey the conviction that mountains can be moved together for a better world. The three song co-producers start with themselves instead of preaching, inspire and give hope that it is not too late for climate change.

The occasion is BULA in Goms, the largest scout camp ever held in Switzerland. From 23 July to 6 August 2022, over 30,000 Scouts will discover the Valais, make friends for life and learn how to treat the environment with care.

The Valais is, among other things, the alpine water battery of Switzerland. An important milestone on our way to climate neutrality in 2050. With the Goms Water Days, this renewable energy, which is abstract in everyday life, is to be brought closer to young people in a playful way on the camp site.

The Pfadi national camp song has a special meaning for Bligg - he himself was a scout and activist for a long time. Environmental commitment has always been close to Marc Sway's heart, which was noticeably evident in his earlier lyrics. The Pfadi national camp song "Berge versetze" is also the last of the music project.