Whether drag queen, girlie band, MMA fighter or bodybuilder - all the protagonists of the current social clips have one thing in common: they are all real Galaxus customers.

The storyline is correspondingly honest and, in the context of the social web, refreshing: The focus is simply on their completely normal and unvarnished lives. They are accompanied only by products from the Galaxus universe, true to the motto: "Almost everything for almost everyone.

Another novelty: This time, not only the conception of the campaign was done completely in-house, but also the video production by the internal team. The clips can be seen until the end of August on TikTok, Snapchat, Instagram, YouTube and Facebook, as well as on the Galaxus YouTube channel.

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Responsible at Digitec Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Ursina Grimm (Head of Brand Management), Julian Stauffer (Art Direction, Motion Design), Armin Tobler (Direction, Editing), Valentina Sproge (Camera, Editing), Mariya Alipieva (Project Management & Brand Management), Cédric Feusi, Luca Giugliano (Digital Marketing & Media Planning), Luisa Silvestri (Digital Media Designer), Anne Chapuis (Translation). External: Gilles Germann (producer); Lukas Graf (lighting); Bardo Eicher (sound production).

The #Neighborhood Initiative includes various sub-projects that are intended to promote good neighborliness. It was launched on Monday with a draw for 500 Migros gift cards worth 500 francs for smaller neighborhood projects. At the same time, the major neighborhood study conducted by the Gottlieb Duttweiler Institute GDI will be presented. This will be followed in the fall of 2022 by an ideas competition to support larger neighborhood projects. The # neighborhood initiative will be concluded in May 2023 on Neighborhood Day.

The retailer has always supported cultural and social initiatives. The pandemic has now made the population more aware of neighborhoods. For this reason, Migros Culture Percentage commissioned the major study on neighborhoods in Switzerland from the Gottlieb Duttweiler Institute at the beginning of the year. The results of the study have reinforced Migros' commitment to launching the #Neighborhood Initiative, which promotes good neighborliness in concrete terms.

The various sub-projects are communicated to the general public and on all Migros channels and in Migros stores throughout Switzerland. Social media, display ads, store announcements, checkout sampling and posters at the point of presence are used.

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Responsible at Migros Engagement: Hedy Graber, Stefan Schöbi, Nicole Di Natale, Esther Unternährer, Barbara Salm. Conception, creation and realization: Rod Communication. Photographer: Jonathan Heyer.

Data analytics has not yet established itself in corporate communications: Only 44 percent of companies use data analytics in professional communications, while 46 percent do not. The most frequently cited reason for the slow pace of data analysis is a lack of time: 35 percent of respondents do not know when they should integrate data analysis into their workflows.

The second most aggravating factor is the infrastructure: 30 percent of PR professionals lack the appropriate tools to extract, analyze and evaluate data from the various systems. Almost as often, the inadequate structure of the data is the cause of failure: 28 percent state that there is too little structured data material in the company to set up data analytics professionally.

One in four companies lacks the necessary skills: 26 percent of respondents believe that they do not have enough employees with the appropriate expertise in data analysis. In addition, there is a lack of the right organizational structures and budget: for one in four respondents, unclear processes and responsibilities make it difficult to systematically evaluate data (25 percent), and they are also thwarted because no budget is allocated for data analytics tools (24 percent).

But the will to deal with the technical topic of data analysis is not always there either: For one in five PR professionals, data analytics fails because employees are not willing to acquire new skills in this area (21 percent). In addition, there is a lack of internal networking: 19 percent believe that departmental silos and a lack of internal collaboration prevent access to the necessary data.

However, only very few respondents blame top-down structures for the failure of data analytics: Only 5 percent state that data analytics is imposed "from outside" on the communications department. It is just as rare for data analytics to fail because of reservations or fear, because it is seen as a threat to one's own area of work (5 percent).

Knowledge around Data Analytics are satisfactory

One third of PR professionals rate their own competence in data analytics as sufficient. Only 6 percent give themselves a "very good" rating. Just under one in five respondents rated their own data analytics skills as "good" (19 percent). However, the majority of PR professionals scored insufficient to weak: one in four respondents gave themselves a grade of 3 in data analytics (23 percent), and one in eight gave themselves a grade of 2 (13 percent). In turn, according to their own assessment, 6 percent of communications professionals have no competence at all in this discipline (grade 1).

Most common areas of application for data analytics

The vast majority of communications departments that already use data analytics analyze data in the areas of social media (79 percent), media monitoring (70 percent) and website or blog (68 percent). As many as 44 percent evaluate data to analyze the market and the competition. Just under one in three communications departments uses data analytics to compare current strategies and draw conclusions for future strategic alignment (31 percent). One in four companies uses data analytics to monitor and evaluate its own image and reputation. One in five companies evaluates data for internal communications (21 percent). Crisis communication comes in last place: only 18 percent of the communications professionals surveyed use data for their communications in the event of a crisis.

The results at a glance

1. complicating factors for data analytics in the enterprise:

Missing time 35%

Missing tools 30%

Too little structured data 28%

Lack of competence 26%

Unclear processes and responsibilities 25%

Missing budget 24%

Too many different data sources 21%

Lack of readiness for the subject 21%

Departmental silos prevent data access 19%

Data-To-Value not recognizable 17%

Privacy rules prevent access to data 16%

Data analytics is imposed "from outside" on communications department 5%

Fear/Concern: Data analytics is seen as a danger 5%

2. level of knowledge of data analytics among communication professionals:

Very good (6) 6%

Good (5) 19%

Sufficient (4) 30%

Insufficient (3) 23%

Weak (2) 13%

Poor (1) 5%

3. use of data analytics in communication

Social media 79%

Media monitoring 70%

Website / Blog 68%

Market and Competitive Analysis 44%

Target group / stakeholder analysis 38%

Strategy 31%

Topics / Agenda Setting 31%

Image / Reputation 25%

Internal communication 21%

Crisis Communication 18%

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For the current PR Trend Monitor by News Aktuell and Faktenkontor an online survey was conducted in February 2022 among 220 communications professionals from companies, organizations and PR agencies in Germany and Switzerland.

From the end of July to the end of August 2022, the trio will check existing websites for one hour free of charge and provide tips. The aim of the campaign is to inspire companies to make good use of their summer slump. "In this day and age, websites are often the first impression of a company or a person. We want to help those who do a good job offline, but this is not visible online," the trio writes in a press release.

Customers can decide for themselves who they want to work with at the click of a mouse: "If desired, we can support the companies or individuals later on in the design and implementation of their new website," the trio continues. The focus is on SMEs, start-ups, associations and private individuals in Eastern Switzerland.

The trio got to know each other through their self-employment via social media and the entrepreneurial partner network "Die Wertschaffer". The idea for the summer campaign came to them over coffee. Photographer Claudio Hetzel noticed that many companies do not publish portraits of their employees or pictures of the company online. Communications expert Amanda Hermann observed in her work with SMEs that they are often dissatisfied with their online presence. Web expert Marc Boltshauser came to the same conclusion from his observations. The trio now want to work together to address these issues and offer their expertise in all areas required for a good digital presence - from photography, video, text, concept, web development, UX design, search engine marketing to strategic consulting.

The three have different backgrounds. Marc Boltshauer started his own business with Gettheflow in 2021. Amanda Hermann has been working with Komanda.ch and partner at The value creators and is also studying for a Master's degree in Organizational Communication at the ZHAW. And Claudio Hetzel is on his way to becoming a freelance photographer alongside his photography training and his job in the photo studio. "We'll show you that it can be as easy as an ice cream cone," they write on their website Eismitstil.ch . The trio plans to continue working together after the summer campaign.

From 2008 to 2010, 44-year-old Andreas Kunz worked at Ostschweiz Tourismus as product and e-CRM manager and then led the business of TSO St.Gallen, a company that handles digital marketing for the tourism organizations of eastern Switzerland, until 2018. Most recently, Kunz worked at AG as a team leader and consultant in the area of e-business. He graduated from the University of Applied Sciences for Tourism Graubünden and holds a degree in Business Administration FH as well as an EMBA in General Management and Leadership, completed at the FHS St.Gallen.

"The challenging position as Head of Marketing & Communications fulfills my desire for opportunities to shape and influence destination marketing in our fantastically beautiful region and offers me the opportunity to further develop tourism in my home country," the tourism expert is quoted as saying in a statement. "Tourism marketing is becoming more demanding. Tourism today must develop an overall understanding that also includes the needs of the population and the environment."

A lot of information for refugees from Ukraine already exists. Until now, however, different websites had to be visited or phones had to be made to get the relevant information. And language often proved to be a delaying factor. Now, all the necessary information is available on "Helpful" in one place and fully translated into Ukrainian and Russian. From the first steps upon arrival, to questions about accommodation, safety as well as financial support or medical care: Refugees can find information on Helpful according to their individual needs. If the website does not provide an answer to the refugees' questions, a Telegram chat moderated by SRC volunteers helps. Those affected were involved in the design of the platform.

To ensure that people who have fled Ukraine learn about "Helpful" as soon as possible upon arrival in Switzerland, the offer of assistance is flanked on various communication channels online, as well as with flyers and on specifically selected billboards around the federal asylum centers. The digital advertising media are played out on social media based on the language settings - Ukrainian and Russian - and in the programmatic display ads on Ukrainian news platforms to Swiss IP addresses.

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Responsible at the Swiss Red Cross (SRC): Sarah Kopse, Judith Hunziker, Janine Michel, Ursula Luder-Baudenbacher, Susanne Gfeller, Annik Stucki, Albin Seite. Conception, creation and realization: Rod Communication. Concept platform: Unic.

In his new role, Vretscha, who has been in charge of GroupM Austria since 2019, is primarily tasked with further strengthening GroupM's local corporate presence in Switzerland and also in Austria and developing meaningful synergies across both markets. The company's current successful course is to be further secured and expanded.

According to the press release, the starting point and focus of the organizational realignment are, on the one hand, the changed requirements of advertising customers, which the digital market in particular brings with it. On the other hand, it is the transformation of advertising, which is being forced not least by external influences such as continuing crises or regulatory framework conditions.

Vretscha is co-initiator of the first Austrian sustainability award "Green Marketing Award" and specifically focuses on local value creation in the communication ecosystem. He is concerned with sustainable growth for customers through forward-looking solutions and collective intelligence.

The second quarter was one of the most intensive in the integration of Sunrise and UPC, said company CEO André Krause in an interview with news agency AWP on Friday. He said the new Sunrise unified brand was introduced and a new product portfolio was launched. The Sunrise UPC company was renamed Sunrise. The total cost of the change was 43.6 million francs.

Following the significant increase at the start of the year, sales from April to June stagnated at 739.1 million Swiss francs. This is a slight minus of 0.3 percent. Meanwhile, segment-adjusted operating profit before depreciation and amortization (EBITDA) rose by 0.5 percent to CHF 266.8 million, the number two Swiss telecom provider announced. Excluding integration costs, EBITDA would have increased by a significant 4.1 percent, said CFO Jany Fruytier.

UPC advertising scaled back

Before the brand change, advertising for the UPC brand was scaled back. As a result, fewer new customers were acquired, which led to a net loss of broadband customers, Krause explained. As a result, sales to fixed-network residential customers (including Internet, TV and telephone) fell by 4.6 percent to CHF 304.2 million.

However, he said the dip in customers was only a temporary effect. "We will make up for it," said Krause. That is why he is not losing any sleep.

In contrast, Sunrise continued to grow in mobile communications. The number of subscription customers rose by a good 47,000, and prepaid customers also increased. Mobile phone sales to private customers grew by 3.6 percent to CHF 295.5 million. Sales to corporate customers also increased by 1.8 percent to CHF 136.4 million.

New products in good demand

The new product portfolio has been very well received. Demand for the bundled subscriptions has been very good, he said. "I am very pleased with the numbers given the brand change," Krause said.

In addition to the renewal of products and the brand, the partnership with the fiber optic network provider Swiss Fibre Net was expanded in the second quarter. Sunrise secured long-term usage rights for access to the fiber-optic networks of all Swiss Fibre Net network partners in all parts of Switzerland.

This will enable the second-largest telecoms group to broaden its coverage outside its own cable network and not rely solely on Swisscom's fiber-optic network. (SDA)

The communicative and promotional visibility of donation organizations in the Swiss market is the focus of the study. The INKA of the Swiss NPO market examines all controllable areas of communication. For this purpose, the advertising presence (Paid Media), the search engine presence (Paid and Owned Media) as well as the media presence (Earned Media) are examined in quantitative and qualitative terms and contextualized with the help of market data.

NPO communication is examined

Particular attention is also paid to the content of the communication. Which topics are discussed in connection with the organizations? What visual means are being used? Are there visibility triggers and where do dangers lurk for the reputation of the organizations?

The results of the study will be available to the participating fundraising organizations on an ongoing basis in an online dashboard as early as September. An overall assessment and evaluation will take place in April 2023 after one year of media monitoring.

After the formal founding act by the board members, the focus is on the exchange with entrepreneurs from SMEs in Eastern Switzerland. In the first presentation, Hans Ebinger, Managing Director of Switzerland Innovation Park Ost, explains what opportunities Innopark offers SMEs in the region. Afterwards, young entrepreneurs will discuss what they want to change in the future and what drives them. The panel will include young entrepreneurial personalities such as Samuel Holenstein, CEO of Herold Taxi, and Gabi Troxler, co-founder of the plant startup Feey. The evening will be rounded off with a performance by St.Gallen musician Eoghan Konstantin and culinary and regional specialties.

The goal of the newly founded club is the networking of future-oriented entrepreneurs in Eastern Switzerland. In particular, the focus is also on young and future entrepreneurs. By mixing the generations and genders, members should be able to benefit and learn from each other in an ideal way. The entrepreneurial center "The value creators would like to act as a host for this, but the club is to organize itself in the future.

The event on August 11 is open to the public. Interested parties can register until August 8, 2022 log on.

Due to the rapid development of the Metaverse and after discussions with their sister associations in Europe, the IAB Switzerland association has decided to consolidate the developments around the Metaverse that are relevant for the different stakeholders of the association in a new working group.

The newly created working group will be headed by Mark E. Forster, founder of Adello and GeoCTRL. In close cooperation with the German sister association Bundesverband Digitale Wirtschaft, the various complex topics are to be classified and communicated in a way that is comprehensible to the relevant market participants. Forster's involvement in the U.S., Asia and Europe offers an ideal starting point for picking up on relevant developments at an early stage and establishing contacts with solution providers and agencies, according to the IAB. This would enable the association to provide competent information on the topic and also to organize courses and events. The working group is being launched in cooperation with GroupM, which is represented by Irina Lim Svensson, Strategy Lead at Wavemaker, and Edwina Gscheidle, Head of Operations, and Alexander Schmitt, Managing Partner at OMD.

"For the IAB and its members, the Metaverse is a core issue for the coming years. At the same time, it is complex. Accordingly, we wanted to gain a proven expert for it," says Urs Flückiger, Managing Director of IAB Switzerland. "Since Mark has always been involved with new trends in the technology sector and his company Adello picked up on the topic very early on, it was important for us to win him over for this. As he rightly says, mobile is not the end of the story - he will complement the previous mobile department, also headed by him, with the Metaverse and transform it in perspective."

The TrueStory video - including its own animated game sequence - shows a gamer playing a fantasy story. At the end, the Life Digital prepaid credit card, which is optimally geared to the needs of gamers, is revealed to him. "Stories have an effect. That's why storytelling is central to appealing to gamers," explains Basile Willi, Marketing & Communication Manager at Swiss Bankers.

"We were very happy about the campaign request. After all, it's always cool for us when customers show openness to new target groups and platforms such as Twitch," says Lukas Horst, Head of Project Management at TrueStory.

TrueStory brought in long-time partner Attackera as its media agency.

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Responsible at Swiss Bankers: Basile Willi (overall responsibility). Responsible at TrueStory: Lukas Horst, Nishant Dixit (project management).