Spar supermarkets have been in Switzerland since 1989. The company was founded in Holland, "Spar" means "spruce" in Dutch, which also explains the tree in the logo.

Spar Switzerland publishes the customer magazine six times a year News from the neighbor. The magazine serves to enhance customer loyalty and position the company as a supermarket with a high level of competence in all aspects of food. The content consists of editorial contributions in various sections, public reports and advertisements.

Serviceplan Suisse is in charge of the editorial content, creates different theme concepts for each issue, takes care of researching and preparing the content, and takes care of the realization up to the creation of the print documents. The magazine is sent to subscribers and suitable addresses and is also available free of charge in Spar supermarkets.

Responsible at Spar Switzerland: Marcel Küng, (Marketing Manager, Graphics & Photography). Responsible at Serviceplan Suisse: Nadja Tandler (art direction), Barbara Hasenböhler (content and text), Dominik Häuptli, Yannic Nils Cueni (consulting), Barbara Meier, Denise Goldmann (DTP), Victor Borel (image editing), Carmen Aebischer (production) Pam Hügli, Raul Serrat (overall responsibility).

Since 2019, the semantic algorithm developed by Ringier has been measuring the proportion of women and men from all published online articles by View, Observer, Balance, Cash, Handelszeitung, GaultMillau and the Swiss Illustrated. Since the beginning of 2022, the print titles have also been added. Observer, Balance, View, Handelszeitung, Lucky mail, LandLove, Sunday View and Tele to this. The so-called body score is measured, i.e. the mentions of women and men in the article texts. Previously, these titles were counted manually.

The results are encouraging for Ringier: The lucky post and the magazine Tele achieve a female share of 49 percent. The Swiss Illustrated has a share of 47 percent in its print title, the LandLove follows close behind with 46.

Body Score

The Body Score shows how often women and men are mentioned in article texts in the print publications of Ringier and Ringier Axel Springer Switzerland.

"The more editorial staff members are involved and active on the EqualVoice issue, the better our results will be in terms of equal coverage," notes Dominique Strebel, editor-in-chief of the Observer, noted. "Last year, we introduced rotating meeting chairs. Since different people are leading through the meetings, more employees are speaking up who otherwise tend to keep a low profile. That leads to more diversity in topics and more balanced contributions."

Silvia Binggeli, the new editor-in-chief of Schweizer Illustrierte, also thinks it's important to bring in the perspective of young people: "Two female volunteers will be starting with us in the editorial office in August, and they will be graduating from the Ringier School of Journalism at the same time. I'm very much looking forward to hearing the opinions of the younger generation on the subject of EqualVoice and in finding topics and incorporating them into our magazine. We can only benefit from that."

Teaser Score

The Teaser Score maps the visibility of women in images, headlines and titles. The Observer online clearly as well as the Handelszeitung online were able to increase slightly. The other titles were slightly down on the previous year. "We noticed that due to the war in Ukraine and topics such as inflation, men were once again increasingly the protagonists of the reporting," reasons BalanceDirk Schütz, Editor-in-Chief, explains the decline. "Because we measure the share, we also notice it, and we can react to it better."

"Even if the quantity of women's coverage is temporarily lower in certain publications than in the previous six months, the quality of coverage has increased everywhere," adds Annabella Bassler, CFO of Ringier and initiator of EqualVoice. "We see this exemplified by the coverage of the European Women's Soccer Championship in the View. Never before has the tournament received such extensive and equal coverage. The journey is the destination, and we are on the right track."

ETH validates the EqualVoice Factor

The EqualVoice Factor measurement procedure was validated by ETH Zurich in May 2022. This means that scientifically documented proof demonstrates the correctness and credibility of the measurement procedure. The EqualVoice-Factor is also suitable for other media houses and areas of corporate communications. Since January 2022, Axel Springer has been the first media company outside Ringier and Ringier Axel Springer Switzerland to use the EqualVoice-Factor: The algorithm measures the proportion of women at the B.Z. Berlin, Berlin's largest tabloid newspaper.

Podcast in progress

The initiative has a lot more in store. In the fall, the first EqualVoice podcast will be launched, a series of talks with guests from the business world in six episodes. In addition, the second EqualVoice special magazine will be published, produced by Ringier Brand Studio. A new edition of the EqualVoice Summit is also planned for 2023.

Zimmer has decided to take on a new challenge, according to a TX Group statement. He will become the new head of product development at the Spiegel Group in Hamburg from November 2022. There, as part of a dual leadership team, he will lead the Product and Sales division and drive the group's pay-first strategy.

Christoph Zimmer has been Chief Product Officer at Tamedia since 2019 and a member of the Executive Board since 2020. In this role, he has made a significant contribution to Tamedia's digital development, the statement continues. Together with his team, he introduced, among other things, mobile first in the editorial offices, led the successful 2020 relaunch and the introduction of the new digital editorial system. He also built up the product team in its current form and, in addition to the digital editorial teams in German-speaking Switzerland, took over responsibility for the digital editorial team in French-speaking Switzerland in 2021.

From 2006 to 2018, Christoph Zimmer headed the communications of today's TX Group and was responsible for projects such as the construction of the new headquarters or the development of opinion polls.

The jury presented a total of 12 Grand Awards, 82 Gold Towers, 90 times Silver and 119 times Bronze at this year's awards. The "Best of Show" title went to McCann Paris for "The Bread Exam".

With its "Lakers Red" beer for Schützengarten, there was gold for Wunderman Thompson. In the spring of 2021, the brewery had brewed a beer limited to 500 liters - with water that stood from the ice field of the SCRJ Lakers (Werbewoche.ch reported). The idea behind it: After a difficult season - without an audience due to corona - something should be given back to the fans.

There was silver for the "Glacier Campaign" by Scholz & Friends for Mastercard. In autumn/winter 2021 - during the first campaign phase - every person who paid with a Mastercard automatically contributed to the preservation of Swiss glaciers: For every transaction, Mastercard donated the area of a payment card to glacier protection film, which insulates the snow and ice masses during the warm summer temperatures. Currently, the cover technology is being tested and optimized in a second phase in cooperation with the Cover Project Foundation - in order to install the glacier protection films once they have been completed and suitable areas have been identified.

A list of all winning entries is available at Nyfadvertising.com.

According to the report, traditional TV continues to be characterized by the highest daily reach and longest usage time in the second quarter of 2022. This reach shows a similar seasonal trend as in 2021. In a comparison of daily reach, the video platform YouTube and the streaming provider Netflix also achieve relevant audience shares, even if they have not been able to increase them since the first quarter. However, Netflix is characterized by a high dwell time. The other streaming platforms Disney+, Amazon Prime and Apple TV+ continue to reach very few people.

Svizzera Italiana reaches the most people in a country comparison

In Italian-speaking Switzerland, more people are reached via conventional television and streaming services than in the other language regions. In contrast, there are hardly any differences between Suisse Romande and German-speaking Switzerland. The same picture also emerges in the big-screen and small-screen comparison.

Use of TV and Netflix mainly via classic TV sets

The second quarterly report 2022 shows that YouTube reaches more people in the 15 to 29 age group than the offerings of the TV stations. In this age group, YouTube thus continues to be the moving image offering with the largest user base.

TV and Netflix are used almost exclusively on conventional TV sets, while YouTube is mainly consumed on small-screen devices.

As part of the TV research published Mediapulse quarterly overview of streaming data with the aim of providing an independent, cross-platform and comparable database for the use of TV and other moving image offerings. The distribution and use of relevant video and streaming platforms are quantified and compared with the corresponding key figures for TV use.

At the beginning of 2003, Gilles Dind, now 48, from Vaud, started his career at ST as Marketing Manager in the Paris office. Just three years later, he was put in charge of building up the Spain/Portugal market and moved to Barcelona to do so. In the spring of 2013, Dind was promoted to Market Group Manager Western Europe and member of ST's Executive Board, at the same time taking over management of the France market. And finally, in January of this year, he relinquished the operational management of the French market and took over the management of the Western markets, i.e. half the world. Gilles Dind can thus look back on a multi-faceted career at ST.

According to ST, however, at the same time he had become convinced that it was time for a reorientation - to mark the company's anniversary, as it were. The main goal was to spend more time with his family in Barcelona again, instead of at airports and in hotels. For this reason, Dind decided to leave ST at the end of the year and to work independently in the hospitality sector in Barcelona.

ST plans to advertise the position of Head of Markets West soon, and the marketing organization hopes to receive numerous applications from Western Switzerland.

The successor of Wasiliki Goutziomitros in the anchor team of the "Tagesschau" editions at noon and on the eve is Roger Aebli. The 39-year-old from Graubünden has been working at SRF for seven years. Since the beginning of the year, he has been reporting on events in Russia and Ukraine for Radio SRF as foreign editor from Bern.

From 2015 to 2022, he produced and presented news at Radio SRF 4, including the shows "HeuteMorgen" and "Politikum. Before that, Aebli, who holds a bachelor's degree in journalism and organizational communication from the ZHAW, worked for a longer period at "Radio Grischa" - most recently as editorial director, at "Tele Südostschweiz" as talk show and election show host, and at "Südostschweiz" as freelance editor in the culture department.

"Without him there would be no Museum of Communication", it says in an obituary published on Wednesday. The founding father and long-time president of the foundation board had worked tirelessly for the museum and made far-sighted decisions.

As former PTT Secretary General, Heiner Hofer was responsible for the transfer of the PTT Museum to a foundation and was its first president. (SDA)

Along the strategic directions and with a focus on digital potential, the responsibilities of the general-interest magazines, Beobachter Group and business media divisions will be reorganized. In order to achieve the transformation of the Beobachter Group (Observer, Guider, Beobachter Edition Verlag as well as Beratungszentrum) and the business title (Handelszeitung, BalanceIn order to be able to more consistently drive forward the development of the print portfolio (including Cash.ch and PME) in the direction of digital revenue models, synergies in the commercial area in particular are to be exploited here. The general-interest magazines continue to focus on the development of the print portfolio consisting of Swiss Illustrated, L`illustré, Lucky mail, Gault&Millau Channel, Caminada, Interview by Ringier, LandLove & CôtéNature, Tele, TVStar, TV8, TV4, TV Land & Lüt.

"Under Roland Wahrenberger's leadership, the range of products offered by the traditional Beobachter brand has been considerably expanded in recent years, thus strengthening its special position in the Swiss media landscape. In the future, we will use his great expertise profitably for the further development of our general-interest magazines. In order to better exploit the existing synergy potential of the business media and the Beobachter Group in the digital transformation in the future, the merging of management responsibilities is a logical consequence," explains Alexander Theobald, CEO of Ringier Axel Springer Switzerland.

Bisher Head of User Market leaves RASCH

The management of activities relating to print and online sales marketing and the subscription business will be the direct responsibility of both Michael Moersch and Roland Wahrenberger from August 2022. As part of this decentralization process, the previous Head of User Market Alexander Nitzsche, will leave Ringier Axel Springer Switzerland on January 31, 2023.

Inflation makes life more expensive in many areas and people receive fewer services and products for their money. People or households that have to calculate tightly suddenly can no longer afford certain good things. But this does not have to be the case.

Even though the price level is currently increasing nationally and worldwide, Lidl wants to offer its customers the best prices. The fact that you can get the fullest shopping cart for a 50 note at Lidl Switzerland is also shown by K-Tipp in a current price comparison on the subject of saving during inflation.

The new price/performance content is part of the ≪Typically Lidl≫ quality campaign and will be continued in the same campaign style as the Campaign content published in early 2022 on the topics of Swiss products, regionality, freshness and assortment diversity at Lidl Switzerland.

The campaign will be played out from July 2022 across media and channels such as TV, OLV, online/social, billboards, ads, POS and more, showing that you don't have to do without anything at Lidl - whether you're a retiree, student or family.

Responsible at Lidl Switzerland: Raphael Werner (Head of Marketing), Nathalie Forrer (Department Manager Marketing), Nicolas Cadonau (Senior Manager Marketing). Responsible at Havas: Claudia Sigg (Senior Account Director), Patrick Beeli (Creative Director), Dominik Brülisauer (Senior Copywriter), Olivia Schläpfer (Senior Art Director), Helen Ingold (Junior Art Director), Sophie Güntensperger (Junior Copywriter), Nick Sohl (Polygraf), Dominik Cattaneo (Motion and Multimedia Developer), Oliver Nater (Account Director Media), Katharina Frede (Digital Planner), Marcela Hänel (Account Manager Media), Isabel Iacono (TV Planner), Marcel Benz (Strategy Director). Film production: Manifesto, Reto Salimbeni (director). Photography: Cyrill Matter.

The result was very close: The winner by a razor-thin margin was the text "I never want children are the greatest thing for me" for SwissLife's "Life is full of twists and turns" prevention campaign from 2011, implemented by Spillmann Felser Leo Burnett. In second place comes "Ohne Dings kein Bums" for the Stop Aids campaign of the BAG from 1997, for which cR Basel was responsible. In third place is "Der Uhr" by Wirz for IWC from 1999.

"We wanted to remind people of the fine art of copywriting. And the competition showed that grandiose texts are still meaningful and inspiring," said Thomas Wildberger, jury chairman of the ADC Awards. "It was great to see how people engaged and that many of the subjects we posted daily from the shortlist on social media sparked exciting, passionate and also controversial discussions. For me personally, almost any of the proposals could have won, but the fact that Swiss Life ended up a notch ahead of the others doesn't surprise me. The turnaround phrase, so to speak, established a new category of writing. It is an idea of the century that cannot be repeated. The brilliant text mechanics are capable of telling entertaining and emotional stories without pictures. Congratulations to all involved on the agency and client side. You may not win a cube, but you can now rightfully call yourselves Queen or King of Copy."

One of those who was involved on the agency side back then is freelancer Thomas Schöb. When asked how the SwissLife campaign came about back then, he answers: "If you do without looking over your shoulder, if you only present a single idea, if you trust the intelligence, humor and imagination of the target audience, if you don't confuse emotionality with the depiction of happy people, then really good headlines can emerge."

Go to Shortlist with all proposals.

The black rhino - popularly known as the "black rhino" - is on the list of critically endangered species. Only about 5,500 specimens of the species still live scattered in the southern and eastern regions of the African continent; constantly threatened by poachers.

To raise awareness of this tragic situation and to raise money for species conservation, David Ryan, entrepreneur and CEO of travel provider Rhino Africa, hosts Namibia's annual  "Challenge4ACause"a mountain bike tour of more than 400 kilometers through the wilderness of the Damaraland Desert. Participants pay a fee, the majority of which benefits the protection of the "Black Rhinos". In return, they are supported in route planning and logistics.

For the fourth time, a team from the Zurich agency Webrepublic, which has supported the initiative for eight years, also took part in the "Challenge4ACause": CEO and Founder Tom Hanan, Team Manager Samuel Kirchhof, Consultant Oscar Pfeiffer and Campaign Manager Juan Garcia faced heat, sunburn and sore muscles - and performed for Advertisingweek.ch a desert diary.

Day 1: "And suddenly there are no more trees".

Our journey to the "Challenge4ACause" almost ends before it really begins: We almost don't make it from Zurich to Frankfurt Airport in time, thanks to the current airport chaos. With a lot of luck (and quite close!) we catch our connection to Namibia after all, at the airport our driver Kyle receives us. Patiently he answers all our questions about Namibia, the culture of the country and our upcoming mountain bike tour through the desert of Damaraland. We listen to him intently until the landscape outside the window binds our attention with almost hypnotic power: The town around the airport gives way to isolated houses; the bushes and trees along the way grow sparser. And suddenly there are no trees at all, but only an emptiness as impressive as it is unusual; a horizon that seems to constantly elude us. At Cape Cross Lodge, the hotel from which we will start our first bike stage, we meet our fellow travelers - they come from all over the world and are, just like us, almost speechless because of the surrounding vastness. We go to bed early, because we know: tomorrow we have to perform.

Day 2: "Course towards no-man's-land

After a sumptuous breakfast - after all, we have to "fill up" on calories to burn them off again later - several minibuses take us and our mountain bikes even farther away from civilization than we already thought we were. The course goes to the Messum crater, or to say it more figuratively: towards no man's land. A spectacular "nothing" awaits us; a steppe in which the senses have nowhere to hold on to. The typical safari animals do not appear during the whole day, at most a few giant dung beetles shimmering in the sun. Nevertheless, our crew has great fun racing down a hill over rough scree. In the evening we sit around a big campfire with the whole "Challenge4ACause" group. The first seventy kilometers of the tour are done. And we realize that the adventure has begun.

Day 3: "Together in the headwind"

After yesterday's "warm-up" and a quiet night, we find ourselves on the mountain bike saddle very early. Today we have to cover more than 80 kilometers to the first desert camp; nature is not exactly merciful to us: A strong headwind sets in soon after the start of our stage, which is why we make much slower progress than planned. Again and again we "push" each other when we notice that someone is falling behind the group - and are rewarded for this with the entire color palette of the Namibian desert. Black rock, golden sand in the air, red mountains in the distance.

Our guides promise us a "nature pool" at the end of today's route, but also warn us that this desert lake is teeming with scorpions. So with that we feel it, the textbook definition of "mixed feelings" ;). We still haven't seen any rhinos, elephants or antelopes. But fresh excretions show us that the animals are very close, but they remain hidden from our gaze. Maybe it is better that way, because the less they show themselves, the less likely they are to become the target of poachers - and after all, we are here to set an example against poaching. So let's keep going, towards the oasis and the scorpions.

Day 4: "We see you. Do you see us too?"

The fourth day, again more than sixty kilometers - the destination today is called "Cliff Camp" and to reach it we cross hilly terrain. With so many climbs on unpaved (or even non-existent) paths, we ask ourselves whether we can finish the "Challenge4ACause" at all. Fortunately, such thoughts then quickly fade away - because we know what it's all about and also because the group now harmonizes fantastically. Everyone gets support and motivation when he or she needs it. Also from nature, which now no longer honors our presence with a headwind, but with animal "fence guests": With a nice regularity, those desert dwellers now appear in the periphery of our view, which are otherwise only known from the TV documentaries of "National Geographic". We see them, draw each other's attention, rejoice. Do they see us, too? Maybe they do - or they smell us and therefore keep their distance in time. At least, whenever we finally think we're getting close to them, they've disappeared into the shimmering desert air.

Day 5: "Between giving up and hanging on".

On the fifth day of our desert tour, it becomes clear to all "Webrepublicans" - in one way or another - that we are passionate hobbyists, but not mountain bike professionals. During the night, the wind blew so hard around our tents that we hardly got a wink of sleep ... but still we saddle up, hoping to spot maybe one of the rhinos we're talking about here. At least we are told that they sometimes stay in the "Palmwag Concession"; a protected area that we will pass today. But we are tired, exhausted and struggling with our own demands: Oscar, our consultant, has to give up halfway through today's walk, transfer to the support vehicle ... and is quite annoyed about it. Team manager Samuel holds out, but has to say goodbye to the idea of being able to ride the entire tour at the head of the group. The desert, we also realize, makes us more humble. And shows that we humans - despite the brilliant organization around the "Challenge4ACause" - cannot, must not, should not dominate on every terrain. This is a lesson we will take back with us into our everyday lives.

Day 6 and 7: "At your own limits".

On the last two days of our "Challenge4ACause" we want to take it all in one more time - the challenge, the sweat, the sun, the pain. We want to reach the "Overhanging Rocks", an ancient stone formation and a secret highlight of the tour, by mountain bike. In front of our inner eyes we already see how we cross the finish line in Doros Nawas and hug each other. The end of the route demands everything from us once again. Juan's knee, which has already caused him problems at the beginning of the tour, forces him to listen to his body after a few kilometers and to change from the bike to the support vehicle. Now he enjoys a great safari in the jeep: "We can also crush it inside the car!", the driver motivates Juan - and pushes the gas pedal. Only to slow down again: Elephants and giraffes appear, a salute of nature to these - as one German participant puts it - "positively nuts" who have spent a week braving the elements in the desert. And then it's over, there are a few tears, a mixture of exhaustion and joy; a lot of relief at having made it.

During the conversations in the Webrepublic team, but also with the other participants of the "Challenge4ACause", we reflect on the experience: Of course it is a special (and privileged, we may admit!) way to create awareness for the situation of the black rhino and generally the endangered flora and fauna of Namibia - because an adventure component is included, because we are excellently looked after. But still, what we did here is not a vacation: the "Challenge4ACause" is a real challenge; the pedals have to be pedaled, in deep sand or on gravel roads - up hill, down hill. And we see practically on the spot which projects are initiated with the participation fees - how urgently these projects are needed. Finally, the whole thing has a certain "addictive factor," despite the strain. At least that's what Campaign Manager Juan asks as we make our way home: "Guys - do you think there are other challenges like this? I would like to see Botswana!"

* On authorship: The diary entries are a synopsis of audio memos by Webrepublic contributors Tom Hanan, Samuel Kirchhof, Oscar Pfeiffer and Juan Garcia. They were edited by Editor-in-Chief Johannes Hapig.