About a year ago, the Nau owners had sold the Livesystems company to Swiss Post (Werbewoche.ch reported). Livesystems is responsible for news on numerous screens in public spaces, namely on public transport. The news platform Nau.ch remained with Nau Media.

Now the company structures have been simplified, as the company announced on Wednesday. A relaunch of the news platform and app is due next week. "With the new capital, we will ignite a new phase," CEO Yves Kilchenmann is quoted as saying in the release.

In the Bern-based Tamedia newspapers on Wednesday, Kilchenmann makes it clear: "The planned expansion is not about news, it's about what you can do with reach." He mentioned, for example, paid content, i.e. paid advertising articles, but also job platforms, online classifieds and e-commerce. With the relaunch, the new local pages should also catch the eye more quickly.

Nau Media is owner-managed and based in Liebefeld near Bern. Around 70 people work for the news portal. In addition to setting topics, the focus on search engines is one of the success factors. (SDA)

The Customer Relations Award is a platform that has been celebrating and honoring projects related to customer service, customer centricity and customer relations for 14 years now. In various categories, companies can showcase their expertise and present their commitment to both customers and employees.

A total of 18 companies were able to convince the jury this year with their projects relating to customers and employees. At Cmm360.ch there is constantly updated information about the commitments and projects with which the companies and teams have applied this year.

Award Night on November 22

The winning works in each category will be announced on November 22, 2022 in the context of the award night at Aura Zurich and via livestreaming. Furthermore, in the following year 2023, all winners will not only receive visibility in the trade magazine Cmm360.ch offered the opportunity to present the project to other interested parties as part of the "CRA Safari Events", which Cmm360 organizes together with Callnet.ch.

Both nominees and winners have the opportunity to appear as guest lecturers at the award partner HSLU and present their project and approach to students in a lecture.

CRA: The nominees 2022

Category: Customer Experience (presented by BSI):

• Baloise
• Emmi
• Unilabs

Category: Customer Focus (presented by Service Excellence Cockpit):

• Coltene
• DPD
• Helion

Category: Employee Focus (presented by Aureus):

• Baloise
• PostFinance
• Zurich

Category: Innovation (presented by Genesys):

• DPD
• SBB
• Swiss Re Corporate Solutions

Category: Newcomer

• DialogBits
• Loopia
• Skin Match Technology

Category: Field Service Management (presented by SKDV)

• Belimo
• Bystronic
• T&N ICT Solutions

A large proportion of purchasing decisions in Switzerland are made by women between the ages of 25 and 40. Reaching them via classic marketing channels is becoming increasingly difficult, according to a Migros study from 2019. It is striking that a high percentage of this target group plays mobile casual games every day. Be it to relax briefly or to immerse themselves in an imaginative story, as various studies show.

New experience for customers

Instead of advertising in established games, Migros teamed up with Mutabor and Gbanga to create a own mobile casual game developed. Integrated product and advertising placements make the game a high-reach owned media channel designed to deliver positive brand experiences.

"Many brands are trying to get active in game marketing and either invest in short campaigns or place their advertising messages with other providers," explains Burkhard Müller, Chief Digital Officer at Mutabor. "Migros is developing its game itself and has thus opened up a new touchpoint where it can reach its target group directly and with 100 percent Migros content."

"Retail meets entertainment in the digital world," adds Matthias Sala, founder and CEO of Gbanga. "Through the innovative adaptation of a popular game genre, we can interactively experience the world of Migros' cult products. We're especially pleased with the many store reviews from players who are positively incorporating the game into their daily lives."

The storyline focuses on an eventful story, integrates the brand messages and values as well as the Migros product range. In terms of content, the protagonist Mia travels with her friends through the ages of a remote Swiss mountain valley. On the journey from the Stone Age to the future, there is always something new to discover.

In order to bring Migros' product range expertise closer to the target group, Migros products were included in the game and made tangible through a Merge3 mechanism. By cleverly combining objects, products are created that can be used to solve game tasks. This mechanic makes it possible to regularly bring new assortments into the game. To strengthen the branding, the most important brand elements of Migros were integrated into the game: from the colors to the defining Migros-M, which can be found in many game assets. In addition, well-known products were integrated, such as the cult iced tea or the ice creams.

At the same time, the online giant demonstrated that it is well positioned to weather the market downturn better than smaller competitors.

Growing advertising business

Alphabet's quarterly profit fell year-on-year from $18.5 billion to $16 billion, the company announced Tuesday after the U.S. stock market closed. Revenue increased 13 percent to $69.7 billion. The group's most important division - Google's advertising business - grew 11.6 percent year-on-year to $56.3 billion.

With high inflation and a weakening economy, a downturn in online ad spending is on the horizon as companies put the brakes on costs. Video app Snapchat felt the impact, with its slowest growth rate yet.

One question is whether the two giants Google and Facebook will also feel the chill - or whether their size and efficiency will make them more attractive to advertisers, especially in the current situation.

Business with advertising in the environment of Google's Internet search grew by 13.5 percent year-on-year to around $40.7 billion. Revenues on the YouTube video platform grew more slowly than before by 4.8 percent to a good 7.3 billion dollars.

Chief Financial Officer Ruth Porat pointed out that the prior-year quarter had been exceptionally strong, with the upswing following the easing of initial pandemic restrictions. At the same time, she acknowledged that some advertisers were cutting back on spending.

Google services operating profit grew only from $22.34 billion to $22.77 billion. Headwinds are expected to continue in the current quarter, Porat said.

Expensive catch up

The race to catch up with Amazon and Microsoft in the cloud business continues to cost Google a lot of money. While the division's revenue grew by 35.6 percent to just under $6.3 billion, its operating loss increased by 45 percent to $858 million.

Although some analysts' expectations were missed, investors were pleased, sending Alphabet shares up 4.8 percent in after-hours trading. Snapchat company Snap's share price, on the other hand, had plunged by more than a third last week following disappointment over its weakened growth.

"I think it's a good moment to sharpen our focus," Google and Alphabet chief Sudar Pichai said in a conference call with analysts. The group will continue to think long-term and invest in artificial intelligence, among other things, he said.

Revenue from the so-called "other bets" under the Alphabet umbrella, such as robot car company Waymo, stagnated at $193 million. At the same time, the division's operating loss grew from $1.4 billion to nearly $1.7 billion. At Waymo, Alphabet is currently investing in building a robot cab service, including in San Francisco. (SDA)

Change

How companies achieve outstanding results in volatile times.

• Author: John P. Kotter, Vanessa Akhtar and Gaurav Gupta
• Publisher: Wiley-VCH, 2022
• Pages: 256
• ISBN: 9783527510986

The world is changing faster and faster and organizations need to adapt. However, change projects have an exceptionally high failure rate. John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explain why this is the case. For them, there is no question that companies place far too much emphasis on management and far too little on leadership. With clear arguments and numerous examples, they support their thesis and, at the same time, show ways in which the change to an adaptable organization can succeed.

Unlearning Hierarchy

Expedition into self-organization.

• Author: Lennart Keil and Daniel Vonier
• Publisher: Vahlen Verlag, 2021
• Pages: 252
• ISBN: 9783800666423

New work is a buzzword. But often the much-vaunted new work is just a show event. It's hotly debated on panels - and in everyday corporate life, the same old hierarchy games play out as they did 50 years ago. This book puts its finger in the wound. It doesn't come around the corner with new tools. On the contrary: it comes with pain and agony. According to the authors, a company must go through this if it really wants to allow self-organization. Unlearning hierarchies is quite a hard process. Fortunately, reading this book is not.

Personality makes a career

This sets the course for your own career path.

• Author: Stephanie Schorp
• Publisher: Campus Verlag, 2022
• Pages: 222
• ISBN: 9783593515427

In this book, Stephanie Schorp shares treasures of experience from her career as a headhunter. She provides valuable tips for managers and anyone who wants to advance in their career. Schorp focuses on personality traits and skills such as self-reflection, communication skills and frustration tolerance. Whether you are preparing to make the leap to the top league or want to take the next step at lower levels, the book provides important advice for any career development.

The featherweight principle

The secret of the relaxed career.

• Author: Jens Weidner and Laura Kellermann
• Publisher: Campus Verlag, 2021
• Pages: 240
• ISBN: 9783593514727

Impostor syndrome is what psychologists call persistent self-doubt. Despite objectively good performance, those affected cannot shake the feeling of being incompetent. An astonishing number of managers are familiar with this phenomenon. Overcoming self-doubt is the subject of this book. The first part deals with theoretical and conceptual basics. The second part contains a whole series of exercise modules that can be implemented immediately in self-coaching. Anyone who wants to acquire more psychological security and self-confidence will be well served by this book.

Getting noticed at music festivals is no easy task for companies like Migros, Swisscom and 20 Minuten. After all, people attend a festival primarily to see their favorite bands.

However, in order to capture the attention of visitors, brand positioning and customer needs must come together. In short: the fun and the experience count. Jeff currently demonstrates this with the festival appearances for Migros, Swisscom and 20 Minuten.

Sustainable playground for young and older Migros children

With its new appearance, Migros is relying on co-creation and is allowing all visitors to help design the festival stand this year. The stand can be illuminated with their own slogans or the light show can be controlled by body movements.

At the same time, you can slide and jump on and around the natural wood stand, pimp your own clothes with creative prints and race with remote-controlled mini-Migros-Chörbli. The specially created offer, consisting of V-Love wraps, iced coffees and delicious mocktails is plant-based and also the cheapest catering on any festival site.

So that Migros can appear at five different festivals with the same presence, the stand design was thought out as concrete and as broad as possible at the same time. The modular appearance can be adapted to any size, used anywhere and, thanks to its solid wooden construction, can continue to be used after the summer.

Swisscom is interactive and "Ready as never before

The LED cube "Blue Space", known from the Swisscom campaign and designed by Jeff, goes along on the summer tour. At the festival stand of the telecommunications company, visitors can take photos and videos in front of their preferred LED background. Several hundred individual selfies are taken each day of the festival. In addition, the airy Swisscom oasis with lounges and smartphone charging stations as well as a three-minute Blue Space show invite visitors to linger.

In addition to the idea, conception and implementation of the Blue Space, Jeff is also responsible for its content creation and stand construction. The entire live communication measures are part of Swisscom's holistic advertising campaign concept.

20 Minuten turns readers into storytellers

At the Openair St. Gallen and on the Gurten tells 20 minutes does not tell the stories itself, but leaves this up to the visitors. With the campaign "Mein Ding - dein Ding. The 20-minute exchange box" campaign, the brand is focusing on community building and registrations for its own online portal. Registered users benefit from a variety of advantages, such as personalized newsletters and views, competitions, and preferential offers from the 20 Minute Shop.

Festival visitors bring their own items to the exchange box, where they then change owners along with their story, without the recipients knowing what they will receive. In addition to favorite hats, fresh socks and more unusual items, such as the remote control for a vibrator, have already changed owners. From the idea to the design to the booth construction, Jeff is responsible for the entire 20-minute engagement.

Customer: Federation of Migros Cooperatives. Agency: Jeff Zurich. Partner: Regular, Nolina Applica, Stage Crew.

Customer: Swisscom. Agency: Jeff Zurich. Partners: Aroma, Cloudscape, Hetramo, Swisscom Broadcast, Naut, Rohrer Suisse.

Customer: 20 minutes. Agency: Jeff Zurich. Partner: Regular, Nolina Applica, Sun Productions.

Despite successful business, Meta Hiltebrand has decided to break new ground. The chef is leaving her own restaurant "Le Chef" behind and opening a new cooking studio in Aussersihler Viadukt.

The former youngest female chef in Switzerland offers all her passion and expertise in her cooking studio. At the center is the passion for cooking and the courage to try new things.

New appearance

The new appearance of Meta Hiltebrand comes from the pen of the Zurich agency Die Antwort. The new name "CookCouture" combines cooking with the tone-setting arts and crafts and is inspired by the tailoring art "Haute Couture". The logo is intended to convey a playful and glamorous appearance.

In close cooperation, this also resulted in a Website, which is informative and intuitive in design and reflects the colorful look of Chef de Cuisine. Colorfully illustrated kitchen utensils and ingredients move across the site and bring it to life, while the clear structure ensures ease of use.

Lea Paessens started her career after studying at the University of St. Gallen more than ten years ago at Unilever as Brand Manager, where she was responsible for various brands. She was Head of Marketing Foods Switzerland at Unilever, for example, focusing on the orientation of Knorr's Swiss business and its domestic production and origin, successfully implementing a Swissness campaign in less than six months.

In 2019, she then started her position as Strategy & Transformation Manager on a part-time basis. Here, her activities ranged from initiatives to promote growth and reduce complexity to strategic annual planning.

For the Amag Group, the disclosure of company data is a novelty - as a family-owned company, Amag has never published an annual report in its long history. With its first sustainability report, the company is opening a new chapter and aims to create transparency on its environmental, social and economic footprint.

Heads was responsible for the strategic consulting and planning of the reporting and developed and implemented the content and design concept in close cooperation with the group's sustainability specialists.

The reporting concept developed by Heads gives management and employees the necessary platform for transparent and exciting corporate insights into Amag's lived sustainability. The background reports are intended to make it clear which goals Amag has set itself, what has already been achieved and where particular investments are being made so that the Group can realize its vision of becoming the leading provider of sustainable individual mobility.

The result is a report that is appropriate for the target audience, provides a glimpse behind the scenes of the company, and at the same time incorporates the sustainable UN goals and meets the GRI standards. This information was checked by GRI and the environmental figures were subjected to an assurance by EY. The structured and visually differentiated presentation of the sustainability facts and the KPIs according to GRI also takes into account the different reading needs of the stakeholders.

With the principle of "sustainable production planning begins with creation," Heads responsibly developed the concept with a view to the print run in terms of format (avoiding waste), design (reduced use of color) and printing technology (limited offset run supplemented by print-on-demand variant). The report was published in four languages.

Responsible for Amag Group: Martin Everts (Corporate Development), Ina Maria Walthert (Group Sustainability), Dino Graf (Group Communication, Responsibility & Brand Management). Responsible for Heads Corporate Branding: Dominique Banschbach, Natascha Almeida (consulting, concept and editing), Marco Simonetti, Roman von Arx (design and production). Texts "View into the company": Felix Müller (Fmkomm.ch). Photography: Nicolas Bruni (Nicolasbruni.com), Simon Iannelli (Simonnelli.com). Printing and finishing: Bubu (Bubu.ch).

Founded in 1947 as a book club, Ex Libris says it is now the largest media online store in Switzerland. A huge selection of books and e-books can be found on Exlibris.ch be ordered.

"For 75 years, the right book for everyone. At a low price." is therefore the slogan of a current campaign that was shown in the four major Sunday newspapers at the weekend.

On it, Federal Councilor Alain Berset can be seen behind the book "Sky Guide - Der Reiseführer zum Luftraum". The subject is intended to allude to the Federal Council's recently publicized stray flight over France.

The mischievous motif was designed and realized by the Ruf Lanz agency.

The newly founded "IG Musikstadt Luzern", in which the city and canton of Lucerne are also involved, promotes networking and cooperation among all the players involved and drives the development of "Lucerne City of Music" as part of the location marketing. After a screening process, Brinkertlück Switzerland was commissioned by the stakeholders to bring the brand Music City Switzerland to life.

The city of Lucerne has always been characterized by a great affinity with music. Today, numerous festivals and musical events such as the Lucerne Festival make the city at the foot of Mount Pilatus a cultural hotspot with international appeal. "World-class music, the beauty of Lucerne and the tourist offer - communicating this combination, which is unique in the world, is our job," explains Brinkertlück Managing Director Dennis Lück. With the Lucerne Culture and Convention Center as its flagship, the Lucerne University of Music or the Richard Wagner Museum, the city has infrastructures that now want to strengthen each other.

Merge offer

"What's new is that all the dates of all the music events of the partners involved can be seen bundled in one event calendar," Lück continues. At Music city-luzern.com music enthusiasts will find an overview of all upcoming events. The next step is to standardize the ticket systems - so that booking a visit to Lucerne, the city of music, will be even easier.

Unlike in the pre-Corona years, however, there was no marked decline in advertising pressure in June. At industry level, the biggest increases were seen in tobacco products, energy, telecommunications and events.

The 1st advertising half-year 2022 closes with a pleasing 3,149.8 million gross Swiss francs. The Swiss advertising market is thus 41.3 percent above the previous year's figure, 37.6 percent above the figure for 2020 and even 8.6 percent above the figure for 2019.

Advertising pressure in the overall market

The development of advertising print as of June 2022 in millions of gross Swiss francs

Retail trade with a clear lead

16 sectors were able to increase their advertising pressure in June. Tobacco (+163.6%), energy (123.0%) and telecommunications (108.7%) in particular are busy beating the advertising drum and increasing their advertising pressure in the triple digits. Events (+88.3%) also continue to be on an upward trend.

The top 3 industries are Retail (+24.3%), Leisure, Hospitality, Tourism (+33.8%) and Construction, Industry, Furnishings (+63.1%), all of which saw their advertising print increase by double digits in June.

These sectors also occupy the podiums YTD. Here, the retail trade in particular continues to be strong and is clearly ahead of construction, industry, furnishings and leisure, gastronomy, tourism.

Cleaning on a downward trend

Five sectors recorded less advertising pressure compared to the same month last year. The biggest reduction can be observed in the food sector (-35.2%). Negative drivers for the development in absolute terms are above all the product segments chocolate bars, cheese (hard + cut), chocolates, cheese (fresh) and cookies (sweet/biscuits).

As in previous months, the Cleaning sector (-30.8%) also recorded a significant decline. It is also noticeably behind YTD (-37.6%) and thus at the lower end of the industry ranking. June's advertising losers also include initiatives & campaigns (-26.7%), cosmetics & personal care (-26.3%) and transportation (-7.4%). YTD, only the vehicle sector (-4.8%) is otherwise slightly behind the 2021 figure.

Top Advertisers & Products

The top advertisers and most advertised products as well as services (excluding assortment, image advertising and collective categories) in June.

Media Mix for the month of June