The Zurich University of Applied Sciences ZHAW offers a comprehensive range of continuing education courses in life sciences and facility management in Wädenswil. The range extends from short courses to several semesters of training leading to an MAS degree. The content is also broad: from wine sensory analysis to biodiversity, artificial intelligence to strategic real estate management.

Against this background, Seed has developed and realized the new film. With a twinkle in its eye, it provides a compact, informative insight into continuing education at the ZHAW in Wädenswil and invites you to take a closer look at what is on offer.

The film will be used on the ZHAW website, social media, and as part of presentations and events.

Responsible at ZHAW Life Sciences and Facility Management: Natyra Ajvazi, Monika Schwalm, Michael Kauer, Kaspar Kluth. Responsible at Seed Audio-Visual Communication: Adrian Wisard (script, direction, editing), Elia Grunder (camera), Christian Strahm (lighting/studio), Lea Hättenschwiler (set, props), Amanda Samantha Brooke (styling, make-up), Simon Hardegger (color grading), Simon Gasser (sound mixing), Claudio Garovi (production/recording management), Felix Courvoisier (producer).

Social media, e-commerce and social commerce are concepts that emerged with digitization and now play an important role in society and business. The Study "Social Commerce Switzerland 2022 of the School of Business of the University of Applied Sciences Northwestern Switzerland FHNW in collaboration with Gfs-zürich aimed to understand the use of these media and consumer behavior on social media, the fusion with e-commerce to social commerce.

Results to Social media

WhatsApp (87%), YouTube (80%), Facebook (48%) and Instagram (34%) are the most frequently used social media platforms among the Swiss population surveyed. There are also gender differences in usage behavior on social media: women use WhatsApp, Facebook and Instagram more frequently, while men use YouTube, LinkedIn and Telegram more frequently. Platforms such as TikTok, YouTube, Pinterest, Xing and Twitter are used passively by the majority. This means that posts are only read or viewed.

According to self-assessment, respondents spend 1.7 hours a day on their cell phones, around half of which - almost an hour - on social media.

E-commerce / online shopping

Around 84 percent of the population surveyed shop online, 14 percent once or several times a week. It was found that the higher the monthly household income, the more frequently people shop online.

Fashion items such as clothing, shoes or jewelry (42%) are most frequently purchased online, followed by technical products (33%) and music and books (including streaming services: 22%). The online market leaders Galaxus (22%), Digitec (20%) and Zalando (17%) are the three most frequently used online stores.

Social commerce: interface of social media and e-commerce

Twenty-four percent of respondents said YouTube helps them make purchasing decisions. Facebook (9%), Instagram (6%) and Pinterest (2%) were also cited as helping with purchasing decisions. However, at 64 percent, the majority currently still believe that no social media platform helps them make purchasing decisions at all.

At 11 percent, more than one in ten of the respondents post experiences, satisfaction or recommendations about products/services on social media, and do so at least once a month.

Social commerce is a new way of connecting customers with e-commerce in order to increase sales via social media. Commenting on the results, study leader Marc K. Peter says that the steadily growing popularity of social media lends itself particularly well to SMEs as a way of establishing a relatively efficient and direct communication and sales channel.

The aim of the study was a systematic survey of platforms, providers, and the type and frequency of use of social media and online stores. To this end, 1,008 interviews were conducted in the first quarter of 2022 in German- and French-speaking Switzerland among people aged 18 and over.

This was announced by Zoom after the close of the U.S. stock market on Monday. Bottom line profit for the second fiscal quarter ended July fell to $45.7 million from $316.9 million a year ago. One of the reasons was a significant increase in marketing expenses.

Zoom, originally developed for use in companies, suddenly became a mass product during the Corona pandemic. Not only did companies turn to the software to keep their business running in the home office, but consumers also used it for things like family reunions and yoga classes. This explosive growth already flattened out with the removal of the Corona restrictions.

Focus on large companies

Zoom is now focusing on large corporate customers and, among other things, the call center business to lay the foundation for new growth. The strategy also includes using its strong position in video conferencing to also offer voice telephony to corporate customers. In this area - Zoom Phone - the past quarter was the best so far.

In the online business, which Zoom does primarily with consumers and small businesses, a decline of seven to eight percent is now expected for the current fiscal year. Previously, Zoom expected stagnating revenues in this area. Zoom lowered its revenue forecast for the fiscal year from previously just over $4.5 billion to just under $4.4 billion.

Investors sent the stock down about eight percent in after-hours U.S. trading. (SDA)

The Bernhard Theater's own production was Performed for the first time at the end of 2020However, because of Corona, it could only be performed in front of a maximum of 50 people. Since the play was very well received by the audience, the Bernhard Theater decided to perform ÖV again from September 2022.

"ÖV is back" - that's why Franz Hohler, as a VBZ bus driver, chauffeurs his crew of actors, including props, right up to the Bernhard Theater.

Responsible at Bernhard Theater: Hanna Scheuring (Theater Management), Nathalie Oesch (Marketing), Alexander Baumgartner (Marketing). Responsible for Farner Consulting: Fabian Bertschinger (Creative Director). Production: Czar Film, Sandy Blum (executive producer), Morris Mueller (PA), Mitch Bekk (director, cinematographer, editor), Ricardo Perret (drone), Simon Hardegger (colorist).

Zahnarztzentrum.ch offers the entire spectrum of dentistry. In addition to prophylaxis & dental hygiene and general dentistry, the offer in all centers includes oral surgery, implantology and anesthesia treatments, and in most centers also orthodontics and periodontology.

The desire is to specifically advertise the "Pediatric Dentistry" service offering in the centers. Children are to be introduced to their first dental treatment with a particularly great deal of patience and empathy, and the importance of perfect tooth alignment is to be pointed out with orthodontics.

Schläfle Trittibach was commissioned with the conception and implementation of the communication measures. The campaign shows children the importance of healthy and strong teeth in a playful way and can be seen on posters, POS and social networks.

Responsible at Zahnarztzentrum.ch: Christian Spliethoff (CEO). Responsible at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach (Creative Direction), Nicolas Braga (Text), Rico Rosenberger (Photography).

Zürcher Kantonalbank has embraced the change in banking and has also expanded its communications with digital formats in line with the change in media consumption. However, it is also clear that a 150-year-old bank with a social mission must act somewhat more cautiously than a young neo-bank if it is to achieve acceptance of digitization across all its customer groups.

The task of sound

How far can the bank modernize itself while remaining a trusted financial partner? As with the rebranding, this overriding question was also at the heart of the development of the brand sound. And it gave the sound a clearly defined role: "For us, there are two decisive drivers in the brand context: technology and trust. Our sound identity should establish a link between the two, and at the same time make our unique identity comprehensively tangible," explains Daniel Locher, Senior Brand Manager at Zürcher Kantonalbank.

Execution and empirical confirmation

These ambitions were realized through a combination of organic and digital sounds, which are familiar and familiar, but quite surprising and unconventionally staged. The brand sound system is designed in such a way that specific applications and target groups can be addressed with different characteristics. In the process, the appeal of a dynamic banking innovator is successively linked to the feeling of trust towards the state bank.

The sound survey developed by Department of Noise together with the University of Applied Sciences and Arts Northwestern Switzerland FHNW was used to fine-tune the sound identity, with which the impact was surveyed among both internal and external stakeholders at the bank and then adjusted accordingly.

Successive roll-out

Over the next few months, the dynamically designed sound ecosystem will be audible on more and more of the bank's channels: from marketing, sponsoring, and moving image activities to the service center experience and the branch offices. For the latter, a playlist strategy and various soundscapes have been developed to ensure that the Zürcher Kantonalbank brand is also consistently and consistently felt at this touchpoint.

"Sound is often underestimated as a brand element, but it is an important building block for the holistic, emotional experience of a brand," says Monica Dreyer, Head of Marketing and Brand Management at Zürcher Kantonalbank.

Responsible at Zürcher Kantonalbank: Daniel Locher (Senior Brand Manager), Dominik Streich (Creative Director), Simon Baumann (Multimedia Producer). Responsible at KMS Team: Robert Börsting (Design Director). Responsible at Department of Noise: Florian Goetze, Ph!L!pp Schweidler (Strategy & Creative Direction), Michael Stuber (Strategy), Yves Gerber (Creative Producer).

Sales is the lifeblood for many companies. But what is the key to winning a lead? The effect is achieved through the skilful interplay of various elements such as the product itself and the presentation to potential investors or customers.

FS Parker advised Pro Juventute on the creation of the new appearance of the partnership presentation and gave the communication materials a brand refresh. The foundation uses these documents to introduce itself to potential partners. Because of its many uses, the pitch deck must function both as a presentation document in face-to-face meetings and as a stand-alone document for digital distribution.

"The previous deck contained all the important information, but was very neutral and factual, and an ordinary PowerPoint presentation packed with bullet points and little emotional text," explains Hannes Sigrist-Thompson, executive creative director at FS Parker. "As is our aspiration, we challenged the existing structure and then reorganized the content to be able to tell a story. As a result, the presentation has a clear message and helps the recipient absorb the key points. In addition, we added color-based chapter organization and new icons that simplify comprehension."

Veresponsible at FS Parker: Hannes Sigrist-Thompson (Executive Creative Director), Michaela Aerne (Project Management and Consulting), Marvin Osenda and Bettina Schlichter (Graphic Design), Mascha Schweizer (Junior Graphic Design).

The vocational training campaign Vocational EducationPlus.ch of the State Secretariat for Education, Research and Innovation SERI is getting a new look. In addition to the revamped campaign website, numerous social media measures, and the motif generator, which young people, parents, and training companies can use to contribute to the campaign, the message "On the career path to the goal" will be disseminated via a commercial on TV, in cinemas, and online. In it, Ali Oskan tells the true story of his daughter Elif Oskan, who - despite initial reservations on the part of her father - decided to become an apprentice cook. Today, she successfully runs her own restaurant - Gül Restoran in Zurich.

Focus on the role of parents

The campaign raises parents' awareness of the strengths of vocational education and training and shows that young people who complete a basic vocational education and training program have the best prospects for a successful career.

The focus on the role of parents in the career choice process is no coincidence. The concept builds on the research findings of educationalist Margrit Stamm. "Parents often tell their offspring what they should do. In such cases, children then have inhibitions about discovering, expressing and pursuing their own interests," explains campaign testimonial Margrit Stamm in the BerufsbildungPlus.ch blog.

Cooperation of three Myty agencies

CRK, Hutter Consult and The House - the three Swiss agencies of the Myty Group - teamed up for the campaign. As the winner of the pitch for the overall media mandate, The House, together with the social media experts from Hutter Consult, designed and implemented the campaign in the paid area. CRK was the strategic, creative and communicative project lead. The French-speaking Swiss agency Trio, which was responsible for the conceptual and content-related adaptation of the campaign in French-speaking Switzerland, was also involved from the very beginning.

Responsible at SERI: Gerda Lüthi (project manager for vocational training policy), Tiziana Fantini (project manager for communications). Responsible at CRK: Marie-Joëlle Eschmann (Consulting, Project Management), Miro Poffa (Consulting, Deputy Project Management), Filip Wolfensberger (Creative Director), Stefan Batzli (Project Management, Strategy), Jeanine Häfliger, Dilan Maden (Consulting), Manuel Reisinger (Consulting, Content), Andrea Schmid, Danilo Lo Pumo (Social Media), Jessica Gomilsek, Max Eschler, Serife Günyar (Creation, Multimedia Production). Responsible at The House: Stephan Suter (Concept, Director Media), Luzian Storrer (Senior Media Consultant / Analytics), Dimitri Kistler (Media Consultant), Wandgü de Silva (Senior Media Consultant), Nikolina Caleta (Senior Media Consultant), Verena Carusone (Senior Media Consultant). Responsible at Hutter Consult: Thomas Besmer (Consulting, Conception), Lena Eberhardt (Conception, Consulting, Social Advertising),Helena Mühlburger (Conception, Consulting, Social Advertising). Responsible at Agence Trio (partner agency Romandie): Michael Kamm (CEO, creation), Loris Colantuono (copywriting), Thomas Mosig (consulting, project management). Responsible for Zweihund (film production): Niels Vije (producer), Jonas Meier (director), Simon Bitterli (camera), Gabi Morales (set design), Daniela Glarner (styling), Nora-Li Hess (hair & make-up), Jonas Meier, Mike Raths (editing), Som Sommer (color grading),Mile Raths (visual effects), Christoph Benz / Jingle Jungle (sound design).

"While virtual goods have been present in gaming for years and are also being monetized to some extent, dematerialization of fashion in the consumer sector was unthinkable just a few years ago. In the meantime, this has become a megatrend. This dematerialization will shape the entire fashion business," says Nico Wohlgemuth, Vice Chairman of the Metaverse department at BVDW.

According to the study, 82 percent of respondents believe that the fashion industry will benefit most from the Metaverse. For the media and entertainment industry, the agreement of the respondents was 74 percent. The gaming sector in particular exemplifies what the Metaverse is all about, it says. It is interactive, decentralized and immersive, it says.

Marketing & PR Influence

The experts surveyed also see opportunities for the automotive sector and fast-moving consumer goods, but to a much lesser extent. Across all industries, the effects will be felt by the individual divisions. 87 percent are convinced that the metaverse will influence marketing and PR. E-commerce follows close behind, with 71 percent of respondents.

When asked about their own investment plans for Metaverse projects, the surveyed specialists and executives from a good 14 industries provide a differentiated picture: 35 percent want to invest in such projects in the next two years. 34 percent are still undecided, 26 percent have no investment plans, and the rest are abstaining. (pte)

The emoji posters currently hanging in Zurich show the players, dancers and performers of the Schauspielhaus Zürich as specialists in emotions in various facets and emoji poses. The ensemble imitates and parodies, shifts and subverts the common emojis, reflects thoughts and feelings of the audience.

The portraits were created as part of a photographic study for the Season preview 22/23which also deals with audience criticism. On numerous feedback cards, in e-mails, with letters, comments in the social media and personally, visitors of the Schauspielhaus Zürich have communicated in recent years, have told how they feel after an evening at the theater, with sometimes tender or exuberant, but also critical words.

It is precisely these different perceptions and emotions of the audience that make theater a cultural free space, a place for thinking about society, a space for debate and for direct human encounters. The campaign picks up on all this and invites us into the theater full of emotions.

Responsible at Schauspielhaus Zürich: Silvan Gisler (Creative Director / Campaigning), Rona Schauwecker (Head of Marketing & Communications), Fadrina Arpagaus, Mathis Neuhaus, Rona Schauwecker (Editorial Team Season Preview). Responsible for Studio Laurenz Brunner: Laurenz Brunner (Art Director), Oleksandr Stavnichuk, Sylvan Lanz Website Season Preview: Laurenz Brunner, Clemens Piontek (Design), Julia Novitch (Code). Photography: Diana Pfammatter.

Digital Bootcamp

The Power Handbook for Digital Marketing, Sales & Media.

• Author: Martin Andree and Niklas van Husen
• Publisher: Campus Verlag, 2022
• Pages: 272
• ISBN: 9783593515489

"Doing is like wanting, only more blatant." Never before have the marketing opportunities for companies, start-ups and self-employed people been as diverse as they are today. However, you run the risk of getting bogged down and not gaining any insights from all the buzzwords. The Digital Bootcamp provides a remedy - a toolbox in book form. The authors obviously speak from experience: They provide precise instructions for action and point out pitfalls. This makes their compendium valuable for all those who advertise, sell and communicate.

Corporate Newsroom

• Author: Christoph Moss
• Publisher: GABAL, 2022
• Pages: 96
• ISBN: 9783967391077

The digital transformation has made print and TV advertising less important. Companies must themselves ensure public attention on social media and other digital platforms - for example, by abandoning the traditional separation between marketing and PR and merging the two areas in a so-called corporate newsroom. The author explains step by step how you can install such a newsroom in your company - from the spatial design to the development of a planning tool and the analysis of results.

Talking to each other 3: The "inner team" and situational communication

Communication, person, situation.

• Author: Friedemann Schulz von Thun
• Publisher: Rowohlt Verlag, 2016
• Pages: 400
• ISBN: 9783499605451

After Talking Together 1 with the Four Sides Model and Talking Together 2 with the Values and Development Square, Volume 3 on the "inner team" concludes the groundbreaking trilogy by communication psychologist Friedemann Schulz von Thun. The three volumes complement each other. They are enormously helpful for communicating better and also for personal development. This volume is about understanding the different parts of our personality as a team that must be brought into harmony with each other so that we can communicate coherently.

Meaningless happy

How to find fulfillment at work even without Purpose.

• Author: Ingo Hamm
• Publisher: Vahlen Verlag, 2021
• Pages: 259
• ISBN: 9783800667598

A spectre is haunting Western companies: the fear of losing out in the battle for talent. That's why they provide their employees with desk bikes, napping rooms or drink brands and put the icing on the cake with a "noble purpose. Employees are supposed to be motivated in this way, since they are contributing a little bit to saving the world. Nonsense, says Ingo Hamm and argues in a highly amusing manner with many cross-references. Above all, he explains how you can tailor your own life's happiness without any professional sense-making.

Since the transformation to a holacratic organization three years ago, Feinheit has continuously expanded the partnership from the ranks of the employees. In order to strengthen participation at all levels, Feinheit's Partners have the right to propose a member of the Board of Directors who can bring the perspective of the operational agency work and the concerns of the Partners. They proposed Jon Pult, a consultant of many years' standing, to the General Meeting at the beginning of June 2022, and he was elected unanimously.

Jon Pult has been a strategy and communications consultant at the agency for over six years. In 2019, the graduate historian and former member of the Grand Council and President of the SP Graubünden was also elected to the National Council for the Canton of Graubünden. His focus at Feinheit is on strategy development and campaign conception, as well as on addressing communication challenges of actors from civil society and politics. The success Feinheit has enjoyed in recent years in the field of political communication and campaigning is also due to Jon Pult's expertise, he says.

"Feinheit's clientele has benefited greatly from Jon's strategic skills and political instincts in recent years. It is fortunate that he can now put his skills to work for the company on the Board of Directors," says Chairman Moritz Zumbühl.

A selective operational cooperation between Jon Pult and Feinheit remains possible within the scope of mandates. His employment as an employee of the agency, however, will be terminated at the end of this month in the interest of clean governance.