In the past, it has become clear that the market is not only increasingly demanding analyses of pure online data, but also increasingly their linkage with customer and business data, as team manager Kathrin Mettler explains. With Angela Niederberger, Blueglass is strengthening its strategy team with an experienced data analyst. The reinforcement in data analysis is intended to contribute to customer success on a strategic, conceptual and operational level.

Insights on user behavior from the first to the last interaction will provide additional, fact-based decision-making information to strengthen the digital presences and campaigns of Blueglass customers.

The focus is on generating systematic insights, data visualizations, intuitive dashboards and data models. Thus, correlations, causalities and ultimately user behavior patterns, such as predictions about purchase decision behavior of target groups, can be revealed. This should ultimately enable an improvement of the customer experience across all digital touchpoints and thus generate real business value for customers.

The campaign message "Come like Kings & Queens" also underlines the brand's mission. Amorana stands for Sexual Wellbeing and Selflove and wants to make the lovemaking of the Swiss a royal pleasure with its products.

Countless product spots featuring the most popular toys and novelties flank the image spots, which are used year-round on TV and online.

The national campaign is running on TV and online.

In Europe, much is being done to improve and maintain quality standards in digital advertising, as described in the IAB Europe Quality Initiatives Navigator. In Switzerland, the three associations IAB Switzerland Association (IAB), Leading Swiss Agencies (LSA) and Schweizer Werbe-Auftraggeberverband (SWA) launched Digital Ad Trust Switzerland in 2021 to address quality issues (Werbewoche.ch reported). In the meantime, a large part of the Swiss market has already been certified.

In terms of the most important quality aspects, the survey found that when it comes to buying digital advertising, viewability and brand safety are the biggest issues for advertisers and agencies. 89 percent of respondents said visibility was important or very important to them, and 79 percent said the same about brand safety.

"The fact that 92 percent of advertisers and agencies prefer to spend their budgets with vendors that adhere to industry standards underscores the importance of creating common standards at the national level - such as the Digital Ad Trust in Switzerland," said Roland Ehrler, president of Digital Ad Trust Switzerland.

The results at a glance

• 92 % of buyers said they prefer to spend their advertising budget with vendors that adhere to industry standards
• 84 % of all buyers said they are willing to pay a higher price for high-quality, trustworthy inventory.
• 73 % said they check to see if a media owner or provider complies with industry standards before spending their budget with them
• Only 19 % of buyers who responded to the survey said they were completely indifferent to industry standards. This proportion dropped to 6 % if the buyer was in a market with a national quality standard such as Digital Ad Trust.

Golden Xaver Awards are only given for particularly outstanding achievements - and this was true for four projects this year: Among others, the audio rebranding of the Swiss Film Award by Mjm.cc and Great Garbo for the Federal Office of Culture received one of the golden trophies. "A new, extraordinary corporate identity was created for the Swiss Film Prize and a new composition was recorded together with the ZHDK. This comes across as large and international - at the same time a strong Swiss reference is noticeable. A wonderful project that definitely deserves the Xaver", says jury member Nadine Imboden, explaining the choice.

In addition, the OneMillionRun by Datasport and iRewind for Weltklasse Zürich swung golden at the top. "The OneMillionRun inspired the jury. Within a very short time, over 100,000 people were motivated to go out and jog a million kilometers on the same weekend. In addition, a huge media presence was achieved and money was raised for a good cause," explains jury member Maximilian Souchay. The project also won the Public Xaver through public voting.

High density of high-quality projects

Also shining golden is the Swiss Pavilion Expo Dubai 2020 by Bellprat Partner and Expomobilia for Presence Switzerland. "The Swiss Pavilion is an extraordinary symbiosis of architecture, scenography and storytelling. It convinces with a virtuoso entrance area as well as a fog idea that lets you start in the unknown, rise up and then look over a panorama," jury member Mauro Testerini explains the decision.

The WOW Museum - Room for Illusions by Aroma für Illuseum also secured a gold award. "A museum in the middle of Zurich, which from the first moment makes you completely forget the world outside. A magic and a world full of illusions and colors for young and old. This project makes happy and therefore deserves a Xaver," concludes Nadine Imboden.

In addition, six silver and five bronze awards were presented. Jury president Dany Waldner sums up: "It was easy for us to be allowed to judge with such a high density of high-quality projects. We would of course be delighted if it now continues in this way in the coming years."

Winged creativity: Best Corona Special

The pandemic also spawned numerous innovative projects with entirely new approaches. In order to honor this creativity appropriately, the Jury 2022 launched a special award Best Corona Specialwhich was awarded to five projects.

One of the award winners was the Heitere On Air Festival by Heitere Events - a virtual festival that took place parallel to the on-site events. Another Best Corona Special Award went to Migros Hiking Sounds by Tit-Pit for Migros-Genossenschafts-Bund: an event concept in a manageable setting that combined the booming hiking segment with a festival atmosphere and live music in the Swiss mountains.

The Next Generation 2021 Swiss Education Showcase by SVTB, Artos, AudioRent Clair, Habegger, Emme, Winkler Livecom, B+T Bild+Ton, Light-Design Eventtechnik and Eventpartner for the Task Force Vocational Training also received an award. The aim of this educational offensive was to provide future event specialists with the necessary skills to carry out their profession, despite the pandemic, with nine virtual large-scale events.

Another winner was Sunrise Skylights - A bright spot for the festival summer by Red Spark, Rock-it Event and Winkler Livecom for Sunrise Communications: This featured national and international acts performing in a drive-in open air. The Swisscom Fan Screen by Swisscom Event & Media Solutions also received a Best Corona Special: Here Swisscom, as a partner of Swiss-Ski, brought fans and athletes together by means of a giant LED screen in the finish area during the Corona ghost races.

Lifetime Achievement Xaver Award for Peter Habegger

The Lifetime Achievement Xaver Award, which recognizes outstanding industry personalities, will be presented in 2022 to Peter Habegger, founder of Habegger, headquartered in Regendsorf, with locations in Lausanne, Bern, Austria and Qatar. Peter Habegger is considered a pioneer of the Swiss event industry: more than 40 years ago, he and his wife founded their own hi-fi business, which started with mobile discos and equipment rental, laying the foundation for a golden era that today culminates in a leading industry player with 130 employees. The company has been involved in projects such as Roger Federer's 2014 "Match for Africa" at the Hallenstadion, Art on Ice, the Swiss Awards, the Super 10 fight, numerous UEFA Champions League draws, the 2018 IOC session in Kuala Lumpur, and major general meetings such as those of Swiss Life and LafargeHolcim.

What distinguishes the trailblazer, who is now 64 years old? "I have always lived in the future and imagined five years in advance what the industry needs, where the journey is going, and what future innovations might be," says Habegger. In addition, he always focused on people: "Culture and values are essential. Success depends on that, and that's why Habegger always had the best employees."

Peter Habegger himself has always deliberately kept out of the public eye - and, by his own admission, gave Expo Event its first interview in 40 years in the run-up to Xaver. "I have always seen myself in the background and had joy when others had joy."

Just six months after its launch, the "Leadership Lab" campaign has already met with a positive response from the target group. The "Leadership Lab" is aimed at managers of micro-enterprises in the service sector with two to nine employees. This is the first time that this target group has been specifically addressed with a campaign, because studies in these companies have shown that the topic is not sufficiently present there.

The main reason: These issues are a matter for the boss in microenterprises. The burden on managers is particularly high, however, because they are often HR department, marketing managers, sales managers, quality assurance and more in personnel union - and this in addition to the demanding day-to-day business. And the available information on the topics of health and safety is usually not prepared appropriately for this target group.

The core objectives of the campaign are therefore to reach the target group by addressing them at eye level, to raise awareness of the relevance of the issues of safety and health, and to provide them with useful offers.

Online portal with self-test, concrete offers and a guidebook

The online portal Leadership Lab.ch offers a self-test, offers and experiences carefully validated by a group of experts, with which the awareness for health and safety is sensitized. The content of the portal, which covers the very heterogeneous group of about 120,000 microenterprises
in the service sector in Switzerland were developed using the user-centered design method.

Broad-based digital campaign

The campaign was digitally broad-based throughout Switzerland: Clips on YouTube, ads on LinkedIn, Facebook and Instagram, online banners and comprehensive Google Ads campaigns were placed.

The figures from the first half of the year are encouraging, and the quantitative targets for the whole year have already been exceeded. The interest in dealing with the topics and also implementing them is great. Around 25,000 portal visits and hundreds of self-tests carried out have already been recorded. But once is not enough - that's why the Leadership Lab encourages repeated use. With periodic newsletters, users are regularly provided with relevant topics and new offers, and one year after completing the self-test, they are invited to repeat it and check how the company has improved in terms of occupational safety and health.

Take the self-test for your company

How is your company doing in terms of occupational safety and health protection? Take the self-test and find out - useful offers for your everyday life await you.

The campaign was designed and implemented by Kommpakt AG Kommunikation in cooperation with the user experience agency Zeix.

Main responsibility with the sponsorship: Peter Schwander (EKAS). Responsible at Kommpakt AG Communication: Martin Perini (Project Manager), Jörg Krummenacher (Creative Director). Responsible at Zeix AG: Andrea Rosenbusch (Deputy Project Manager, UX Architect), Gregor Urech (User Experience Architect).

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> Laboratoire-de-leadership.ch
> Laboratorio-di-leadership.ch
> Leadership-lab.ch

What began in 1892 with the founding of a joint company by two brothers, today represents a globally active company in the fourth generation that takes responsibility. Back in the 1990s, Winter & Company introduced Wintan, a material made from recycled leather fibers, for the first time. This so-called leather fiber material looks confusingly similar to real leather and is made from
tannery waste. Today, the material is still used to cover exclusive books or luxury packages.

The recycled product was the symbolic starting signal for Winter Wrup-Cycling. Winter & Company uses the term to describe the systematic upcycling of its portfolio. This means the use of new
resources reduced and the circular economy actively promoted. Winter Wrup-Cycling creates high-quality cover materials from selected, sustainable raw materials and, above all, recycled raw materials from Post-Industrial-Waste (PIW) and Post-Consumer-Waste (PCW).

Whether natural paper, coated paper, flocked paper, classic book cover fabric and textile imitation leather: the number of Wrup-Cycling products is continuously increasing. The waste used for this comes from tanneries, paper cup production and the cotton industry. Also from waste paper, from PET waste and even from recycled ocean plastic, noble materials with a unique feel and look are created. These new generation products feature excellent material qualities and promise highest quality in application. Be inspired by the Wrup-Cycling products and order your material samples on www.winter-company.com.

• Nauenstrasse 65
• 4002 Basel
• 061 284 44 44
• [email protected]

The current campaign for Coop's "Tree Friends" collection promotion, which runs from August to October in all Coop sales outlets, is as colorful as the leaves in autumn. It focuses on the three plush figures - Lola the apple tree, Pino the fir tree and Ruby the copper beech. The stuffed figures are three of a total of seven collectibles. Furthermore, a children's umbrella, two enameled cups and a stainless steel drinking bottle can be collected.

The Schwiizergoofe support the collection promotion with a song created especially for the tree friends. It serves as the soundtrack to the TV commercial and can also be found on the choir's latest album. In addition to TV spots, the cross-media advertising measures that Valencia implemented for Coop include a classic print campaign for OOH and advertising, POS as well as in-store radio spots, direct mailings and the microsite, which was realized together with the subsidiary agency Nueva.

For social media, the agency designed and implemented a moving image campaign. This includes a 360-degree video, various short videos for TikTok, Instagram and Facebook as well as the documentation of a flash mob action for the launch.

The "Tree Friends" promotion runs from Friday through Oct. 2, 2022, at Coop and various partner formats.

Responsible at Coop: Vanessa Finzer (Head of Advertising), Simon Bohnenblust (Head of Advertising Promotion/Sales Promotion), Gina Anderegg (Project Manager Advertising Promotion/Sales Promotion), Saara Jeisy (Project Manager Marketing Communication), Joachim von Allmen (Head POS Retail), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media), Florian Lanovic (Head of Social Media & Online Campaigning), Michel Bannier (Project Manager Social Media), Annika Meier (Project Manager Online Campaigning). Responsible at Valencia Communication: Tommy Schilling (Chief Creative Officer), Iraklis Hungerberg (Senior Account Director), Lea Bantlin (Junior Consultant), Sebastian Refardt (Senior Copywriter), Marc Groth (Art Director), Amadea Waldmann (Graphic Designer), Marco Fritz (Polygraph), Niklas Dunke (Polygraph), Ana Estepa Garcia (Interactive Media Designer). Responsible for WirzFreafelPaal Productions: Stefan Fraefel (Executive Producer), Annick Engeli (Producer), Simon Helbling (Director), Roman Peritz (Cinematographer), Fabian Eggenschwiler (Editor), Jürgen Kupka (Colorgrading). Responsible at TWmedia: Stephan Küng (Overall Responsibility), Manuela Brunner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Miriam Küng (Digital Campaign Manager), Madeleine Huber-Tröndle (Online Media Planner). Responsible at HitMill: Georg Schlunegger (Composer, Songwriting & Producer), Fred Herrmann (Producer), Roman Camenzind (Executive Producer), Noemi Mathis (Project Management). Responsible at Schwiizergoofe: Nikol Camenzind (Songwriting & Executive Producer), Jonas Künzle (Project Management).

On Friday and Saturday, DQ Solutions celebrates the grand opening of the store at Bahnhofplatz 1 in Zurich after a short renovation period with the new worldwide first top status Apple partner new premium shopping experience concept. The spacious store invites you to linger, screens present product innovations, the latest devices want to be tested.

The Apple-certified technicians from DQ Solutions will advise customers with their expertise. Customers can enter the virtual queue via a QR code. Until it's their turn, customers can take a look around the store.

From fire to hotspot for Apple products

The building opposite the main train station, where the store is located, has a story to tell. At the end of August 2018, fire broke out during renovation work on the listed building from the late 19th century. The fire and extinguishing water had largely destroyed the building. The DQ Solutions branch was not affected - it had moved to the second floor at Bahnhofplatz 2 for the duration of the renovation. "We were lucky in our misfortune," Kurt Weber, member of the management of DQ Solutions was quoted as saying in the Tages-Anzeiger quoted. "We were planning to open a nice, new store in the fall of 2019 after the remodel. That should no longer be an issue for the time being."

Since April 1, 2021, DQ Solutions has been back from its temporary home at its original address. And as the world's first Apple partner with a new premium shopping experience concept, it can come up with a surprise.

Under the birthday motto "Happy Baersday", on the one hand there are on-pack prizes to be won with the purchase of Baer products, and on the other hand a large-scale food truck roadshow has started across Switzerland. The recipes for the grilled sandwich creations available at the Baer food truck were developed by the Street food couple Pascale Trachsel and Jerome Schmalfuss developed and presented at street food festivals and appearances around the Swiss retail trade.

Responsible at Baer:  Sarah Lecordier (Marketing Director Switzerland and Austria), Lara Rohrer (Senior Brand Manager), Juan Garcia (Brand Manager). Responsible at TMI: Sandro Wegmann (project management), Alban Haas (event conception), Marcial Constant (creative direction/UX design), Caroline Breitenmoser (art direction), Michael Gassler (strategy).

Tamedia had informed the staff about the restructuring at the beginning of May. The background to the change is a new shift model, which is to be introduced at the beginning of 2023. This is intended to enable balanced employment in day and night operations.

"By the end of May, a consultation with the staff commission was carried out, and from mid-June the individual measures were pronounced," a spokesman for TX Group, the owner of Tamedia, told the Keystone-SDA news agency on Thursday when asked. Specifically, the measures involved contract changes, layoffs with job offers at the Bern printing center and early retirements.

Perspective within Tamedia

"All employees were offered career prospects within Tamedia in personal discussions. A new social plan, largely based on the previous version and supplemented by accompanying benefits in the event of a change of work location, was concluded at the beginning of July," the Group announced, without giving exact figures.

"Between 65 and 70 people are likely to remain at the Bussigny site, i.e. a good half of the workforce," said the Syndicom union. Syndicom also confirmed that every employee had received a job offer. The transfers to the Berne printing center, the voluntary departures and the early retirements would have limited the redundancies at the end of December.

Syndicom describes the social plan as "satisfactory". "The negotiations went well. Agreement was reached on the two or three most important points raised by the personnel committee," said a Syndicom spokesman.

No forced transfers

For example, there will be no forced transfers to the Bern site. Employees who refuse the transfer will be entitled to the social plan and severance payments.

Following the restructuring announced in May, Syndicom had accused Tamedia of once again using the measure to increase the company's profits at the expense of French-speaking Switzerland. (Werbewoche.ch reported).

The union stressed that the decline in volume given as the reason for the restructuring was due in particular to measures taken by Tamedia itself, such as the discontinuation of the print edition of Le Matin Semaine or the reduction of the number of pages of the other titles. In Bussigny, among others, the daily newspapers 24 Heures and Le Temps printed. (SDA)

Google is launching a new feature for its search engine. It is designed to make it easier for users to assess the trustworthiness of search results and their sources. Especially when you discover a website in your search for the first time, it is difficult to assess whether it is a reputable source, writes Harris Cohen, Google Group Product Manager, Search, in a blog post about the new feature.

The new feature, which is initially available in German, Portuguese, French, Italian, Dutch and Spanish, is presented in the form of a menu icon that appears next to most search results. Clicking on the menu icon provides the following additional information:

• More information about the source: In addition to the source description from Wikipedia, you learn what a website says about itself in its own words (if this information is available).

• What do others on the Internet write about this website: Information about what others are writing about a website on the Internet - news, reviews and other helpful background information - helps to better evaluate sources.

• Learn more about the topic: In the "Information on the topic" section, you will find further information, such as current reporting or results on the same topic from other sources.

The new additional menu should be available for most search results. There is no exact release date yet, but Google is talking about a release "in the coming weeks".

You can find the full blog post here. (Yannick Züllig/kfi)

This article was first published in Netzwoche.

From a small agency in the Seefeld district of Zurich to one of the largest Swiss media agencies with almost 100 employees: On Wednesday, Omnicom Media Group Switzerland celebrated its thirtieth anniversary together with employees, customers, media and partners at Lake Zurich.

Jens Brecht, CEO Omnicom Media Group Switzerland and Manfred Kluge, Chairman D-A-CH welcomed the nearly 200 guests during a speech with insights into the past, present and future of Omnicom Media Group Switzerland. "We would like to thank all employees, customers, media and partners for their support over the past 30 years," Brecht concluded the speech.

With Guy Marks, CEO EMEA and Peter Poelzlbauer, CFO EMEA & Asia Pacific, the company also welcomed international guests from the Omnicom Media Group network.