Since last week, the children's book character Papa Moll can be seen on smoothies in Migros and Spar refrigerated shelves. This is the first True Fruits Design Edition for Switzerland.

Also available in stores on the occasion of the Swiss Federal Wrestling and Alpine Festival is the "Schwingerclub" bottle text edition, which unites the world of swingers and swingers.

Responsible at True Fruits: Nicolas Lecloux (CMO), Fee Surges (International Marketing Director). Responsible at PAM Advertising: Parvez Sheik Fareed, Miro Pfister (overall responsibility and creative direction).

The newly launched Handelszeitung app is designed to provide readers with even faster and more individual access to daily facts and news from the Swiss business world. A chronological news feed on current events offers a compact overview. With additional functions such as push, no important news will be missed. In addition, the new HZ app can be personalized using watch lists and configurable topic alerts.

Refreshed HZ e-paper

In addition, the e-paper app of the Handelszeitung was renewed. In addition to optimized performance, a read-aloud function, customizable font sizes, night mode, and the comment function were introduced. In-app purchases are also possible.

"With the new HZ apps, we are creating user experiences that are geared to the needs of users. We will continuously and consistently optimize the apps based on user feedback," says Mike Herter, Head of Product Management Ringier Axel Springer Switzerland.

To collect data on the market for e-mail providers in German-speaking Switzerland, the MindTake research institute surveyed a total of 1,010 Swiss online users on behalf of United Internet Media. A key question of the survey was which e-mail provider users mainly use privately. According to the results, GMX.ch, Bluewin and Gmail are in the top three places.

Gmail has the largest market share with 26 percent. Bluewin follows in second and third place with 18.5 percent and GMX.ch with 16.1 percent. Microsoft (12.9 %) and Sunrise (5.6 %) take fourth and fifth place. Server/domain providers for the user's own e-mail address, Yahoo and Apple's iCloud were unable to pass the 5 percent mark.

Gmail also among the top 3 in Austria

The results from German-speaking Switzerland close a gap in the market figures for the DACH region. In the spring, MindTake determined the market shares for Austria. There, GMX.at is in second place behind Gmail (32.3 %) with a share of 26.8 percent.

According to the Convios Consulting research institute, Web.de is in first place in Germany with 25.4 percent, closely followed by GMX, where 25.2 percent of German Internet users have their main e-mail address.

"GMX occupies a top 3 position among email providers in the entire DACH region. In German-speaking Switzerland, GMX.ch also boasts strong usage with 850,000 active users per month," concludes Matthias Weinelt, Head of Agency Sales South, Austria & Switzerland at United Internet Media. "This allows advertisers to play out high-reach, high-awareness campaigns in a short space of time."

Facebook explained the problem with a configuration error and apologized for the inconvenience. Some users who had subscribed to Facebook posts from very popular artists such as Coldplay, Taylor Swift or Lady Gaga were hit particularly hard. In some cases, nothing but fan messages could be seen in their feeds.

Some users quickly switched gears and sent jokes or advertisements for cryptocurrencies via messages to celebrity accounts - hoping that more people would see them that way. Over the course of Wednesday morning German time, the error messages on platforms like allestörungen.de subsided again. (SDA)

Since this week, "Switzerland's rock station" has been positioning itself with an image campaign. The US rock band Imagine Dragons has been won as a testimonial. The band graces the campaign subjects and can be heard and seen in the radio, TV and cinema spots. The spots feature their hits "Follow You" and "Radioactive," with which the band made their breakthrough ten years ago. Also the new claim of Virgin Radio Switzerland "Classic rock and the best current rock hits".

The campaign will be audible and visible until September 11, 2022, and includes radio, TV and cinema spots, an OOH campaign with gas stations and VBZ Züri-Tram roof branding, display ads, social media and Spotify ads, and print ads.

Responsible at CH Media: Denise Hildbrand (Head of Marketing & PR Entertainment), Laura Ballestrin (Head of Marketing TV Regional & Radio), Jasmine Wasmer (Marketing & Brand Manager), Vanessa Trieb (Polygrapher), Lotta Rübsaamen (Digital Marketing Manager), Raul Steffer (Executive Producer Grips).

At its 13th General Assembly, the Expo Event Swiss LiveCom Association was able to announce a wealth of good news in Hall 550 in Zurich, despite the continuing aftermath of the pandemic and new challenges such as the shortage of skilled workers and raw materials. "The event industry has been severely tested over the past two years as a result of the crisis. The effects are still great, but the majority of our members are looking ahead with confidence," explains President Christoph Kamber.

The association's track record is most clearly demonstrated by its members: since 2016, Expo Event has successively increased its membership by over 50%. "We are very pleased that more and more industry players are joining us and existing members appreciate us. Our 2022 Event Trend Study Switzerland showed that over 84 percent of respondents are very satisfied with the association's work. This shows us that we are on the right track," says Kamber.

Lobbying work remains in focus

Maintaining and expanding political lobbying work remains an important part of the association's work. Expo Event was able to make its voice heard during well and has also launched the Alliance of Event Associations. This continues to be in constant exchange. Together, the alliance has achieved, on behalf of its members, that since March 2021, more than 435 protective shields have been put in place and several million francs in damages have been paid out for pandemic-related losses.

Furthermore, the Expo Event Association is committed to implementing the lessons learned from the pandemic: "During the crisis, we experienced how unprepared the system was. This must now also be corrected at the legislative level. That is why, together with ten other associations, we have Popular initiative 'For regulated compensation in the event of a pandemic'. for which we are continuing to actively collect signatures," says Christoph Kamber.

Sustainability and training: Focusing on the future

In the interest of its members, Expo Event currently has numerous other projects underway: for example, in 2022 it launched the Event Sustainability Monitor, a web-based tool that monitors the sustainability performance of members' events while providing relevant data.

Expo Event has been offering its members and other industry representatives certification based on the ISO 20121 standard - Event Sustainability Management Systems - since 2021. Both offers have met with lively interest: "The implementation of events according to binding sustainability criteria meets a social need. There is a great chance that these standards will not only be a success factor in the future, but a central self-image," explains Christoph Kamber.

In addition, Expo Event is launching the CAS module "Leed" in fall 2022, which was developed in collaboration with the Lucerne University of Applied Sciences and Arts. This is a course for industry specialists from the field of live communication that will expand the skills of participants across the board. In addition, the association will further expand its presence and activities in the Italian- and French-speaking parts of Switzerland by means of a well thought-out expansion of its offerings.

Two staff transfers on the Executive Board

Two new members were elected to the Board of Directors at the AGM: Roman Imgrüth, Managing Director of MCH Events succeeds Theresia Saner and Danilo della Ca, Head of Events Structures Switzerland at Nüssli replaces Daniel Wyss. In addition, long-time Managing Director Evelyn Mischler has left Expo Event; the post is currently being filled ad interim by Martin Kuonen, Director of the Centre Patronal Bern.

The 13th Annual General Meeting was immediately followed by the Anniversary edition of the XAVER Award The 20th edition of the event attracted a record number of 52 project submissions.

From October 2022, journalist and presenter Bigna Silberschmidt will co-host the knowledge magazine "Einstein" with presenter Tobias Müller. She will take over from Kathrin Hönegger, who will be on maternity leave until March.

Bigna Silberschmidt will also continue to host the information program "10 vor 10. Kathrin Hönegger will return to "Einstein" after her maternity leave.

The NZZ company generated sales of 116.7 million francs in the first half of 2022, it wrote in a statement Wednesday. The operating result was 7.6 million francs, the same level as last year.

Revenues from the user market increased by 3.9 percent in the first half of 2022. In the reader market, the company had succeeded in maintaining or expanding the number of subscribers, which had grown strongly during the pandemic. Thus, the growth course in Germany could be continued.

Like the user market, the advertising market also showed a slight year-on-year increase. Revenues in the digital advertising market exceeded the previous year by 6.8 percent. However, revenues in the Print advertising market were 1.3 percent below the previous year.

World situation likely to increase costs

Net profit amounted to 4.7 million Swiss francs at the end of June 2022. This corresponds to a decrease of 5 million Swiss francs compared to the previous year.

The NZZ expects the situation to remain challenging, especially with regard to the advertising market. High energy and raw material prices are likely to continue to weigh on costs in the second half of the year. (SDA)

The stress level has thus been stable since 2018, but is higher than in 2014 and 2016, as Health Promotion Switzerland announced on Tuesday based on its Job Stress Index. According to the index, stress was in the health-critical range for 28.2 percent of those surveyed. This is 1.4 percentage points better than in the last survey in 2020.

Workers in the critical area report stresses that exceed their resources. For example, they experience more time pressure or more conflicts and receive less room for maneuver or appreciation.

In addition to these stresses surveyed for the stress index, new factors were added with the coronavirus pandemic. For example, concerns about the possible serious illness of relatives, social isolation, and increased use of information and communication technologies increased the burden.

Although this is not reflected in the index, it does show a connection with the health of those in employment, such as emotional exhaustion. The proportion of those who are emotionally exhausted has risen by 0.3 points since 2020 to 30.3 percent.

Less productive

All factors together lead to a decrease in productivity, as the health promotion wrote. 14.9 percent of working time is lost, according to the report. With a balanced relationship between workload and resources, the Swiss economy could increase its potential by 6.5 billion francs, according to Health Promotion.

Overall, Health Promotion attests to employees and employers coping well with the pandemic. Nevertheless, employers should perceive the rise in the number of emotionally exhausted as an alarm signal.

The Job Stress Index is based on a representative survey of 3022 employees between the ages of 16 and 65 conducted in February. Health Promotion Switzerland has been collecting the index regularly since 2014 in collaboration with the University of Bern and the Zurich University of Applied Sciences ZHAW. (SDA)

It is well known that healthcare professionals have to show a lot of courage and power in their work. But it has to be said that they also show poise when jumping from the five-meter tower in the pool.

"It's not just the cheerfully cheeky text, but also the easy way to apply via WhatsApp that is guaranteed to be appreciated by this generation," says Oliver Kindhauser from Brain2. The campaign is running at full speed on social media across all channels.

Responsible at the Küsnacht residence: Sascha Gisin (CEO), Noah Schmid (SoMe). Responsible at Brain2: Oliver Kindhauser.

"The commerce sector has recognized the importance of journey optimization and personalization. We are increasingly seeing this in B2B as well. That's why we decided to explicitly develop an offer for this," says Joas Landis from Notch, explaining the genesis of the Summer Camp.

The event will focus on the transformation of the customer experience in times of data-driven marketing. For example, it will be explained why pure touchpoint optimization is no longer sufficient these days. And what is important to implement a successful customer experience in the company.

The topics "Technology and Multi-Channel", "Personalization of Lead Journeys" and "Special Features in the B2B Area" will also be discussed. In addition, a concrete e-commerce problem will be worked on in an interactive working session. In this way, the theory taught can be immediately tested in concrete application.

The Summer Camp will take place on September 1 from 3:30 pm and is free of charge for all participants. You can register at Events.notch-interactive.com.

"In recent years, we made a frightening observation: our generation hates advertising," said Joël Wyss, co-founder of Collective. "The reason for this is that the majority of advertising messages are still communicated via penetrating, one-dimensional push methods."

The agency considers itself responsible for consciously counteracting this trend. "We firmly believe that the most sustainable form of marketing is one that places the consumer and his or her needs at the center of every consideration," continues Lars Kienle, Co-Founder. Branding and advertising should enrich people's lives - not annoy them.

The young team sees itself as a creative cosmos for a new, self-determined generation of creatives that wants to help its clients achieve positive brand interactions and sustainable brand communication. After a few years of activity in the Swiss advertising market, the agency decided to give itself a rebranding.

Responsible at Collective: Lars Kienle, Joël Wyss, Dino Reichmuth, Tristan Gehin, Tim Koch, Lorena Wyss, Marius Wickli, Martin Sattler, Tim Riva.