With the motto "Empowering the frontline heroes of critical care," Hamilton Medical focuses on the people who give their all for the health of others. The newly developed imagery is designed to clearly reflect this. In addition to the imagery, Geyst revised the entire corporate design and created a modern, clean look. This should give the entire appearance greater stringency and strength.

Confident online presence

Based on the new branding, Ergosign, Geyst, Champion Systems and the project team at Hamilton Medical created a new Website built with modern UX/UI, in a future-proof modular system and with over 80 modules. Despite the high information density, navigating through the website is intuitive and fluid. Due to the generous design and the well thought-out user guidance, the website should appear light and "lean".

Digital brand management

Geyst also supported its client in creating a comprehensive brand hub for digital brand management. This includes everything from the brand credo to the design guidelines and clean templates that make a brand successful both internally and externally.

In addition, the agency has assisted Hamilton Medical with the internal launch and onboarding of new team members - and continues to do so.

Responsible at Hamilton Medical: Sasha Starcevic, Julia Bail, Nadine Auer, Kathrin Elsner, Candy Padmore, Nicolò Mandozzi. Responsible at Geyst: Laura Meng, Christian Raissig, Reto Odermatt, Oliver Fried, Florin Grunder, Matthias Kadlubsky, Marcel Capeder, Tanja Durband, Marcus Aeberhard, Severine Reich. Responsible at Ergosign: Toni Steimle, Carla Stutz-Müller. Responsible for Champion Systems: Marc Champion, Sonia Rizzo, Eduard Lehel Reichenberger.

Moving, colorful shapes adorn the cover page and selected pages of the NZZ-Saturday edition. They were created by Swiss video artist Pipilotti Rist and are closely linked to the layout and type area of the newspaper: For example, the color of the illustrations in the newspaper changes where the frame passes through them.

With the design of the NZZ Pipilotti Rist at the same time expresses the theme of re- and upcycling, in that the NZZ can be used in a completely different way. The pages designed by Rist should be able to lead a second life as placemats after reading.

In an interview with Feuilleton editor Birgit Schmid, the artist explains how the idea came about: "I love placemats and am a reuse fetishist at the same time. In addition, newspapers are very hygienic. Our father Walter, as a family doctor, also helped with spontaneous deliveries and, for lack of clean cloths, used a fresh newspaper in an emergency to lay down a newborn before cutting the umbilical cord."

Pipilotti Rist is a pioneer of video art. She has been working with the medium since the mid-eighties, and her innovative approach to it is considered to be style-forming. With her incessantly streaming images, with sounds, music and song, she creates a unique cosmos and breaks with conventional visual habits and common notions of space. Her artistic work developed in harmony with technical progress, whose new possibilities she explores in a playful way.

The feature section of the NZZ-On Saturday, the first issue of the "Kunstausgabe" focuses entirely on the work of Pipilotti Rist. In addition to the double-page interview, readers can look forward to a retrospective of her work by feature editor Philipp Meier. Phillip Meier and Birgit Schmid have followed the artist's creative process over the years. They say about the collaboration: "The exchange was inspired and inspiring, Pipilotti Rist showed a lot of enthusiasm for this carte blanche. She answered promptly and with great openness to the bouquet of questions that came with the design of the paper. In this way, we also got to know the person behind the artist a little better - a woman full of drive, willfulness and passion who playfully appropriates the world."

Parallel to the art issue, Pipilotti Rist produced for the NZZ the exclusive edition "The sun sets in the west and rises again in the east". In it, she illustrates the hopeful, colorful approach of her work - in which the sun must set so that it can rise again - but also her multimedia frame of reference: The painterly-looking print is digitally generated, its aspect ratio is in 4:3 video format, paying homage to the analog PAL era. The edition is limited to 100 copies, hand-signed and costs 3500 francs.

For the first time in the history of the Baloise Group, all employees, all countries and all companies appear under a common umbrella and the Baloise brand (Werbewoche.ch reported). The brand strategy developed by Baloise and MetaDesign is designed to bring Baloise employees even closer together, create synergies between business units and markets, and reduce complexity for customers.

A new, comprehensive brand experience was implemented for the new brand strategy. It aims to create differentiation in the market and increase Baloise's relevance among target groups. It also expresses the company's new attitude and positioning: Baloise sees the world as a place full of opportunities and understands its own role as being an inspiring partner for its customers' tomorrow.

This attitude comes to life in a new brand identity. The design principle is intended to open up new worlds again and again through its language of form and multicolor. The imagery and illustrations, as well as a typeface designed especially for Baloise, are intended to shape the unique character of the brand. Long-term defined brand themes and messages, combined with the appropriate language style, round off the brand presence.

At Baloise itself, the new brand was to become more noticeable with each passing day: MetaDesign continuously activated the brand across all countries via management events, interactive training sessions, cultural sessions and timed guerrilla measures. A unifying joint event was the highlight on the way to a shared future.

The new brand will now be successively visible in all conceivable media: in the app, on social media and the website, at trade fairs, in magazines and many more.

"This step is unique in the history of the organization and the Baloise brand - and at the same time groundbreaking for the future," says Gert De Winter, CEO of the Baloise Group. "The feedback from the countries and from our customers only confirms us in this. We are happy to have taken and achieved this step together."

To drive the Baloise brand holistically in the future, Publicis Groupe has created the dedicated agency "Publicis inspire" (Werbewoche.ch reported). The agency brings together selected experts from the branding, communications, digital and production disciplines of Publicis Groupe, namely from MetaDesign, Publicis Zurich, Saatchi & Saatchi Munich, Notch and Prodigious.

On the occasion of its 175th anniversary of Swiss Railways, the RhB ran the longest passenger train in the world on Saturday: 25 compositions, 100 cars - and a total of 1906 meters long. The train traveled 25 kilometers on the Albula line, which is a Unesco World Heritage Site, from Preda via Bergün and the Landwasser Viaduct to Alvaneu.

For Blick TV, the RhB world record attempt is the largest production since the founding of Switzerland's first digital TV in February 2020. In cooperation with the production company NEP, 55 people made the live broadcast possible. 19 cameras provided images - including on and off the train, via drones, on mountain peaks and from a helicopter.

Blick TV started the day on Saturday with a focus show at 11.30 a.m., before the countdown show started at 1.30 p.m.. From 2:20 p.m., all eyes and cameras were then on the XXL train that set off from Preda. Along the railroad line, Blick TV reported from three of its own studios and with guests from the event.

"After intensive preparation, we are overjoyed to have succeeded in setting this world record. Not only did we have a wonderful rail festival here in Bergün, but thanks to committed partners and sponsors, as well as an incredibly dedicated team, we were able to present ourselves worldwide as a fascinating and innovative mountain railroad with this record-breaking run," said Renato Fasciati, Director of the RhB shortly after the world record was completed. The success of the world record was officially confirmed on site by Guinnes World Records. The entry reads: "longest narrow gauge passenger train".

The spectacular attempt also received media coverage beyond the borders: Over 120 media representatives from 15 countries followed the world record live.

Facts and figures about the world record attempt

• The train consisted of 25 compositions, each with four cars of the new Capricorn multiple units, and was a total of 1,906 meters long.
• "Capricorn" is the Rhaeto-Romanic term for ibex.
• 24,930 meters long is the world record route from Preda to Alvaneu.
• In the process, 789.4 meters of altitude were climbed (Preda = 1788.7 meters above sea level; Alvaneu = 999.3 meters above sea level).
• The world record journey led over 48 bridges and through 22 tunnels.
• The largest viaduct on the world record route is the world-famous Landwasser Viaduct shortly after Filisur, with a length of 142 meters and a height of 65 meters.
• The longest tunnel on the world record route is the Greifenstein Tunnel just before Filisur at 698 meters.
• The world record test drive generated 4000 kWh of braking energy (recuperation).
• The world record train was traveling at 30 to 35 km/h.
• The record drive lasted about an hour.
• About 2990 tons was the weight of the record train.
• Communication within the platoon was ensured by means of a nearly 2-kilometer-long field telephone provided by the Civil Defense.
• In addition, seven engine drivers and 21 technicians were deployed on the train to enable it to run.

Since 2019, Message Studios has been producing climate-neutral online ads and corporate films, according to its own statements. With the launch of the new service "Bespoke", the young film production wants to advance into the segment of television advertising. The launch comes under a new name, new logo and new Website.

"The response from the industry, namely from directors, agencies and clients has been gratifyingly positive and leads me to believe that this green revolution will permanently change the Swiss film market," said Damien Inderbitzin, CEO of Message Studios. "Even as we take this pioneering role, we hope that soon the entire advertising and film industry in Switzerland will follow suit."

How does green advertising work?

Message Studios' sustainable approach is based on the 4R principle "Reduce, reuse, recycle & remove".

• ReduceThe most efficient way to reduce the ecological footprint is to emit fewer emissions. Great savings can be made in the choice of location, since the transportation of people, props and equipment is associated with great expense.
• Reuse & Recycle: Disposable is not the way to go. From the production of props to the catering tableware, the aim is to rely on materials that can be reused several times and recycled when not used.
• Remove: No matter how much is reduced, reused and recycled, there are always emissions. Message Studios offsets unavoidable CO2 emissions with Climeworks. This company guarantees the timely and permanent removal of CO2 from the atmosphere.

"We support companies in promoting their products and services effectively and at the same time respectfully towards the environment. We only have this one blue planet, let's take care of it together," says Inderbitzin.

Oli Hallberg's stories are designed to overcome the impossible, explore the invisible and perfect the beautiful. The studio's clients include brands such as Atupri, Axpo, bfu, Blick, Chair Airlines, Digicomp, Gurten Bern, Landi, Migros, Mobiliar, SBB and many more.

Studio Thom Pfister was commissioned with the development and implementation of the overall appearance - from naming and branding to the website. The figurative mark "Oh" - the initials of Oli Hallberg - is intended to stand for the amazement and discovery of the studio's work. At the same time, the word "Oli" and a mountain are also recognizable. Everything is simplified and sweepingly reduced.

The Website is intended to reflect the sophistication of Oli Hallberg's work. On the home page, the core competencies - photography, motion and CGI - are presented at a glance in words and images. The visual movement is meant to show the modernity and agility of the competencies. The programming of the website was also implemented in-house by Studio Thom Pfister.

Responsible at Studio Hallberg: Oli Hallberg (Founder). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz (Consulting), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Juli Martinelli (Graphic Design).

"The radio industry is in a state of upheaval. To survive this as a company that does not belong to a large media house is challenging," Basilisk owner Matthias Hagemann is quoted as saying in a statement. "I am pleased that with Jascha Schneider-Marfels we have found a Basel media professional to complement our board."

For Schneider-Marfels himself, it's a return to the company where his media career began: "Radio Basilisk was my passion back then. As host of the morning show, I learned the craft from scratch. That's an advantage that comes in handy again and again today when I'm advising media companies. I'm delighted to be able to support the Basilisk team in the strategic area in the future."

48-year-old Jascha Schneider-Marfels is a partner in the law firm Balex and works primarily as a corporate and family lawyer. His specialty is media law.

In view of the change in leadership at CH Media on April 1, 2023, CEO-designate Michael Wanner is strengthening his management team. With the newly created position of Chief Commercial Officer, Wanner wants to strengthen the areas of marketing and sales at the corporate management level.

To this end, 52-year-old Tarkan Özküp will be appointed to the company management. He will be responsible for Media Sales for all media in print, online, TV and radio, and will provide disciplinary leadership. For the joint venture between Sunrise and CH Media, which includes the national TV business and the streaming service Oneplus, Roger Elsener, CEO of CH Media TV, will continue to provide technical leadership to the existing marketing team.

Özküp will also be responsible for the media company's overarching marketing functions of corporate marketing and branding. The appointment will take effect on April 1, 2023, at the same time as the CEO change at CH Media.
Özküp was previously with the news portal Watson where he has also held the position of Chief Commercial Officer since 2019. He is also part of the Executive Board of AZ Medien.

Özküp started his career at Publicitas. He then worked for various media on the publishing side, for example as Sales Director at CineCom/Régie Média Belge and in marketing management at TeleZüri and Radio 24. Özküp subsequently moved to Credit Suisse, where he was most recently Managing Director responsible for marketing at the Swiss bank.

Salz & Water is helping ABB launch a global communications initiative for its Process Automation business unit. The kick-off is an image film that can be seen on all popular social media channels. A Webhub, a social media playbook and a design system for diverse key visuals complete the package. More activities will be seen throughout the year.

Making hidden, complex network visible

ABB's Process Automation business enables customers around the world to automate, electrify and digitize the most complex industrial plants that are essential to our daily lives. This enables these plants to operate more safely, efficiently and sustainably.

To make this often hidden but essential role more comprehensible, the campaign uses a film as a prelude to visualize how automated, orchestrated industrial processes make our daily lives possible, drawing a parallel with the world of music: at the center is a protagonist whose everyday life can be experienced in several narrative threads - from running a plant from the control room, to conducting an orchestra.

Together with the ABB team, Salz & Water develops specific communication measures for defined industries that take up the basic idea and imagery of the film and carry it beyond its boundaries.

Orchestrated industrial processes

"Our goal was to develop a communication platform that makes process automation more understandable and impressive - both for experts and for the general public. The complexity of the task challenged and motivated us in equal measure"says Matthias Kadlubsky, ECD at Salz & Water. "Our wish was to bring the technologies and fascinating world behind our everyday life to the fore. It is surprising for many that often taken for granted things like sustainable water, raw material or energy supply would not be possible without automation, electrification and digitalization. Together with the Salt & Water team, we have managed to capture this magic and make our contribution to industry and society more tangible"adds Richella Odebrecht, Group VP and Global Head of Communications & Marketing, Process Automation at ABB.

Responsible at ABB: Richella Odebrecht (Group VP, Global Head of Communications & Marketing, Member of ABB Process Automation Executive Leadership Team), Margarita Sjursen (Head of Media Relations & Content, Process Automation), Claire Fleet (Global Marketing Manager), Lishai Kaufer (Associate at Admiral) Gagandeep Chhabra, Manikanta Ps, Sanjeeb Singh (Web Development). Responsible at Salt & Water: Matthias Kadlubsky, Frédéric Praplan, Christian Schickler (overall responsibility), Hannah Tomlinson, Daniel Kenyon, Yoshiya Abiko, Mihai Sovaiala (creation) Kristine Christiansen, Emily Swantee, Lara Shin, Raffael Gava (consulting); Patrick Salonen (image editing). Responsible at McQueen Films: Clemens Kalle Petersson (Executive Producer), Bugsy Steel (Director), Ahmet Hüsseyin (DoP), Benjamin Putland, Will Judge (Edit), Dan Moran (Grading), Timon Flükiger (Production Assistant), Ricardo Silva (Postproduction Operator) Rudi Mauser (Music Director), James Wilson (Sound Design).

The Graubünden Ferien association is the canton's tourism marketing organization. The government has now renewed the organization's performance mandate for the years 2023-2026. The association will receive a total of CHF 7.5 million per year - CHF 1.5 million more than before.

A quarter of a million Swiss francs will be invested in a project to raise awareness of the vacation destination in French-speaking Switzerland. Another quarter of a million francs will be invested in sustainability. This is increasingly a guest need and represents an opportunity to design offers and differentiate from competitors, explained Martin Vincenz, CEO of Graubünden Ferien, on Thursday in response to a question from the Keystone-SDA news agency.

The intention was to participate nationally in this topic and to provide information for Graubünden tourism. Specifically, this involves cooperation with the Competence Center Sustainability of the Swiss Tourism Federation, collaboration in the development of a tourism monitoring system and its provision for service providers in the canton.

Ultimate goal: More guests

However, the association's primary goal - as it reads on its website - is to bring more guests to Graubünden. Graubünden Holidays, for example, plans to spend one million Swiss francs a year on advertising in the Gulf States, Asia and the USA for "the natural metropolis of the Alps".

The aim is to increase capacity utilization in the Graubünden hotel industry and diversify the guest structure, Vincenz added. This would make them better equipped to withstand economic and currency fluctuations.

Comparatively few guests from these markets are currently present in Graubünden. The potential, however, is great. In 2019 - before the Corona pandemic - the share of long-distance visitors from the Gulf States, China and the USA was 3.8 percent. The Swiss average was 13.1 percent.

For a sustainable orientation of the "distant markets initiative", Graubünden Ferien would support all efforts of the partners and associations to make tourism more sustainable. In addition, the aim is to "whet people's appetite for vacations in idyllic and unspoilt Graubünden villages". The new sustainability office is intended to help with these efforts. (SDA)

The winners received their media awards on Wednesday evening at the MAZ in Lucerne. The jury of the Real21 media award justifies the main prize of Andreas Babst as follows: "The author shows us with pictures of Kiana Hayeri in his reportage. 'Little dreams' impressively and hauntingly people who have been so badly affected by their living conditions and who have brought them into such distress that they no longer have the strength for great hope. He takes us to the inhospitable desert region of the extreme southwest of Afghanistan on the border with Iran and Pakistan and makes a journey with those who dare not dream of Europe. It is the vast majority of Afghans who leave, return and live between borders."

The second prize goes to Sarah Nowotny for her reportage "Illegality and exploitation: caregivers from Eastern Europe fight back".. The report presents Polish women who care for our elderly in Switzerland. Ukrainian women who care for the elderly in Poland. And old people who are left at home by their daughters to earn money with the care work abroad, and who wish that their daughters would find work at home. The report is also about women who have had enough of miserable working conditions and low wages.

The reportage "Like Bernese money in Norway" by Quentin Schlapbach and Cedric Fröhlich was praised by the jury as local journalism "at its best". It traces the line from the point of origin of the Bernese power plants to on-site in harsh Norway, where existing environmental regulations threaten livelihoods there. It's the long road along the responsibility of a Bernese corporation that local media usually can't take.

Also nominated for the Real21 Media Award were Adrienne Fiechter and Iwan Ruslyannikov for "Yandex - a tech company creates zombies" published in the Republic, as well as Sacha Batthyany and Katharina Bracher for their NZZ-Backstory "Not welcome".

Suan has been designing for the University of Basel since 2015. The collaboration started with the Sustainability Office and a variety of projects that discuss the concept of sustainability from both an ecological and social perspective. Among them the sustainability label "Denk weiter" and the event "Tatort Nachhaltigkeit"..

Over the years, other projects from other departments and faculties were added. For example, key visuals for Cultural Management and Center for Philanthropy Studies or concepts for "Diversity and Inclusion" and "People and Culture". Last but not least for the Ukrainian Research in Switzerland; URIS ... and much more. Over time, Suan was able to learn a lot about various topics - and will continue to do so in the future.

Because now the agency could assert itself in the pitch for the mandate of the lead agency for the University of Basel. From 2023, Suan will be in charge of the current branding of the umbrella brand University of Basel and will develop it further together with the responsible persons of the University of Basel.