The tight situation on the labor market presents employers with major challenges that require specific know-how and experience from multiple disciplines. In order to combine diverse competencies for the concepts and solutions, acts the new agency Oona+ in a network with over eight agencies.

Fill gaps

"There is a need for a new agency that knows the multidisciplinary field around employer presence and employer marketing as well as we do," Sebastian Kuhn-Prohic, founder and CEO of Oona+, is convinced. Many agencies are too specialized or so large that they are overwhelmed by the often relatively small marketing and project budgets of HR departments.
The new agency combines competencies from marketing, communications, human resource management, technology and data intelligence to support companies in the "war for talent". "We're not the first, but certain concepts and approaches that worked ten years ago are simply no longer appropriate today," Kuhn-Prohic said. "There is room for fresh approaches from a younger generation of agency owners."

Tense situation on the labor market

Many companies currently have countless unfilled positions. The reasons for this are the shortage of skilled workers, increasing global competition, changed attitudes to work as a result of the pandemic, and a new generation on the labor market that places high demands and expectations on companies.

"When production lines come to a standstill because of unfilled positions, it doesn't just affect the company, but the entire national economy," explains Kuhn-Prohic. The majority of companies do not have the capacity to develop measures and solutions internally with their own employer branding team. For this reason, the topic is now omnipresent in many management teams. "We see a lot of potential here and are excited about the collaboration modes with the companies. As a young agency, we can adapt one hundred percent to the wishes of the client."

Not everything from a single source, but tailor-made

The plus in the company name is deliberately chosen: The subject is too complex to offer all services from one agency. "From my many years of experience, I know that the combination of expertise always brings the best solutions," says Kuhn-Prohic. Accordingly, Oona+ is starting with a network of agencies and platforms. This already includes the agencies The House, Hutter Consult and Monami from the Myty Group, the specialists for the latest generation of Yousty and the young company for Artificial Intellgence Visium: "We will continuously add to the network. Oona+ is the spearhead and involves the partners as needed. This ensures scalability right from the start," explains Kuhn-Prohic.

For all instead of a few

Oona+ founder Sebastian Kuhn-Prohic looks back on more than ten years of experience in employer branding, recruitment marketing and talent acquisition as well as sourcing. The economist holds a master's degree in economics from the University of Zurich and was most recently responsible for the Migros Group's competence center for employer attractiveness. "I was able to gain a lot of valuable experience at my last employer. But now it's time to offer the ideas, approaches and solutions to all companies - and not just to one group."

Kuhn-Prohic expects his company to grow quickly: "I have set high goals for my agency. The gap in the market has been identified - we will fill it with Oona+."

The "Red Dot: Agency of the Year" award is a special honor, as agencies cannot apply for the title. Each year, the award recognizes an agency that has impressed with exceptional design achievements.

This year MetaDesign has been awarded this honorary title. The title is the highest recognition in the "Red Dot Award: Brands & Communication Design".

Honored at the Red Dot Gala

The festive Red Dot Gala, held in honor of the winners of the Red Dot Award: Brands & Communication Design on Friday at the Berlin Konzerthaus, provided the setting for the honoring of the "Red Dot: Agency of the Year 2022". As the highlight of the award ceremony, a team from MetaDesign was presented with the "Stylus" challenge cup in front of around 600 international guests.

"This award is a special recognition. It is an award for the more than 300 MetaDesign employees around the world," says Lukas Eiselin, CEO of MetaDesign Switzerland. "We have managed to continue thinking about and developing brands in all facets, even in challenging times. In this way, we have achieved outstanding things together with customers."

"For more than four decades, MetaDesign has managed to provide brands with sustainable support in their positioning," says Peter Zec, initiator and CEO of Red Dot. "This consistently successful, and especially in recent years very strong creative work with greats of the international brand landscape deserves to be honored with the highest title of the 'Red Dot Award: Brands & Communication Design'."

MetaDesign employs 300 people at seven locations in Europe, Asia and North America - in Switzerland in Lausanne and Zurich.

The Swiss Packaging Institute SVI has given the go-ahead for the Swiss Packaging Award 2023 set. Eligible for submission are innovative packaging, packaging aids, displays as well as packaging and packaging systems that are developed, designed, manufactured or distributed by Swiss companies or persons, or projects that have been introduced to the Swiss market. Several packages can be submitted per entrant.

Young talents are also invited to enter their packaging ideas for the Swiss Packaging Award: Participation is free of charge for pupils and students. They will be judged by the jury in the corresponding "Young Talent Award" category. The prerequisite is that the products have not been launched on the market.

Eight awards, new special prize

The Swiss Packaging Award is presented in the categories Sustainability, Convenience, Design, Marketing and Technology / Construction / Machine Systems. In addition, there are the Young Talent Award and the Audience Award as special awards.

The special jury prize will be awarded for the first time. Here, the members of the jury will award outstanding submissions from their point of view. Packaging of all materials is eligible for the competition. The focus is on promoting and honoring holistic packaging solutions, regardless of the packaging material. A jury of 16 experts nominates up to three packages per category in a judging process lasting two days, from which a winner is chosen.

Consumers vote for the public winner online

Consumers decide who receives the audience award. They use e-voting to select their favorite packaging of the year. The public vote will take place from February 15 to April 15, 2023.

By participating in the award, individuals and companies can benefit from the opportunity to present themselves to a broad public. A win or a nomination brings the company high attention, confirms the own performance and motivates the employees. All award-winning and nominated packaging, as well as the companies or individuals involved in it, may use the official Swiss Packaging Awards signet. The winners also automatically qualify for the World Star Packaging Awards, the international packaging competition of the World Packaging Organization WPO.

The award ceremony of the Swiss Packaging Award will take place on June 8, 2023.

Flin celebrated its one-year anniversary at the beginning of October. Now the team is being strengthened by another partner. Lukas Günter joins the agency as a partner with immediate effect.

"We know that Lukas is a perfect fit for us, our offering and our philosophy," explains Managing Director Flavio Dal Din. The co-founding trio has already worked with Günter in the past. "With his broad know-how in digital marketing, he further strengthens our offering at the interface between content and performance marketing," adds Flurina Klarer.

Lukas Günter previously worked as a consultant at Farner, where he was responsible for a wide range of content and digital marketing projects. Along the way, he worked independently in the field of social media consulting. Before that, he was part of the social media team at Swiss Post.

With Günter's entry, Flin intends to further advance the agency's agile collaboration model. Instead of the traditional agency-client relationship, the goal is a partnership-based, agile collaboration in which planning, prioritization and implementation are done together. "That was a key reason for me to join Flin," says Günter. "The digital world also requires agencies to explore new ways of working together. That's why at Flin I'm looking forward to helping shape exactly this path."

At the big Black November party, hosts Charles Nguela and Alexandre Kominek celebrate Wingo's offerings and heat up the crowd as DJs, among other things.

Various video formats, animated banners, posters, DOOH, static WB for social media and co. as well as a radio spot were produced.

Customer: Wingo. Responsible agency: Home Zurich. Film production: Chocolate Films. Directed by: J Marlow. Photo production: Sebahat Film + Photo. Photography: Dan Cermak. Media: Mediaschneider, Hoy.

The eye-catching design graphically connects supply and demand excellently with the platform, which is also the sender. The result is a sophisticated but at the same time clear campaign that works on posters, display ads and social media.

The campaign has been in operation in the Zurich region since last week.

Responsible at KnowS: Ramin Schams. Responsible with Mona and Mateo: Nicole Waldis, Hannah Mey, Otis Horiuchi, Joëlle Frutiger, Mona Fluri, Mateo Sacchetti.

TPG owns a fleet of 458 streetcars and buses and transports 600,000 passengers a day in the greater Geneva area and neighboring France. With the variety of advertising formats - including the full brandings (see picture) - and the fine-meshed coverage of the greater Geneva area with a very strong presence in Geneva's city center, this offer is a perfect complement to Neo Advertising's existing OOH inventory, the company writes in a statement.

"For our growth strategy, the future partnership with TPG is an important step," Florian Maas, COO of Neo Advertising, is quoted as saying in the release. "Geneva is our home market, where we are already present in numerous OOH segments with all formats. Thanks to this new win, we can offer true 360-degree strategies by accompanying mobile audiences throughout their customer journey, be it on their travels and in their daily locations. In this way, we multiply the contact points to ultimately place the right advertising message in the right place at the right time."

The TPG offer will be bookable after the end of the objection period - probably from November 20, 2022.

Headquartered in Zollikon near Zurich, The Kusnacht Practice was founded in 2011 and operates in the fields of addictions, mental health, medical rehabilitation and reverse aging. Patients live in their own five-star villa on the shores of Lake Zurich or Lake Geneva and are treated individually.

In order to be able to further expand its top status as the world's most exclusive treatment center in the future, the treatment center has therefore decided on a comprehensive rebranding process, which includes, among other things, the conception and implementation of the new Company website as the centerpiece.

On the one hand, The Kusnacht Practice brand is perceived by its competence and, on the other hand, the international UHNWI customers should be visually addressed according to the positioning in the absolute luxury segment. Zelebrand solved this challenging task with a 360-degree customer-centricity approach and was thus able to win the pitch.

In addition to the integration of the core business into the new corporate identity, the focus was particularly on the new and extensive website. This is frequently visited by potential customers who are already exposed to a certain stress situation. The intuitive UI/UX is intended to help new users find their way around quickly. The experience should have a positive effect on the user from the first contact.

The new branding and website have already been rolled out. Further measures are in development, according to the agency. These include a fashion collection for the in-house polo team, a new corporate brochure and various other activities.

Responsible at The Kusnacht Practice: Eduardo Greghi (CEO & Chairman), Andrea Kistner (Chief of Staff to the CEO), Geraldine Matthews (COO), Jennifer Best (Brand & Marketing Manager), Eden Brill (Digital Marketing Assistant), Krzysztof Jakubiak (Marketing Project Manager). Responsible at Zelebrand International/Q: Ralf Kostgeld (Founder/Creative Partner), Petar Dakovic (Founder/Managing Partner), Albert Trulls, Jerry Zimmerli (Art Direction & Design), Christian Aepli (Senior Project Manager), George Naskid (UI/UX), Johann Sauty (Photography) Q Switzerland/Worldwide (Web Development & Tech). Text: Dominic Mohan.

The Ragusa chocolate bar was created by Camille Bloch around 80 years ago. In the commercial for the "Ragusa Blond" variety, the chocolate bar aims to entice viewers with its fine taste and a competition. The prize is a vacation apartment in Adelboden-Lenk for a week, including ski pass and ski school. The protagonist of the spot urges viewers not to skip the commercial and to enter the competition.

A game with perspectives around the chocolate bar in its original form from 1942 should ensure more attention for Ragusa Blond and the competition.

The campaign launched in October 2022 and will be played out for five weeks on various online media and on social media. The commercial was developed and implemented by Serviceplan Suisse, produced by McQueen and directed by Jonathan Heyer.

Responsible at Camille Bloch: Fabienne Leuenberger (Head of Marketing), Amélie Elkadiri (Marketing Coordinator). Responsible at Serviceplan Suisse: Günter Zumbach (concept, text), Carina Kienzle, Nadja Tandler (art direction), Kurz Bösinger (motion design), Audrey Isaak, Andrea Staub (consulting), Pam Hügli, Raul Serrat (overall responsibility); Jonathan Heyer (director), Philipp Petersson (executive producer), Joel Scheidegger (line producer).

Adrian Gottwald has been with the Blick Group since 2020 and was most recently responsible for the user funnel, where he has already managed various projects in the user market and laid important foundations for the digital offerings. In the new role, Gottwald's focus is on maintaining print subscriptions as well as expanding the digital user market, which includes the topic of registrations and future digital subscriptions. The existing team will be expanded for this purpose, according to a Ringier statement.

Gottwald studied international relations and business management at the University of St. Gallen and, before joining the Blick Group, gained experience at various Swiss media brands and at the FehrAdvice & Partners agency. In his new role, he reports to Blick Chief Operating Officer Roman Sigrist.

A total of 88 projects were submitted for the Effie Awards Switzerland 2022, for which two jury rounds were held. First, 50 jurors selected 41 finalist projects. Then 21 jurors - each under the leadership of jury president Peter Felser - selected a total of 24 winning projects. Which projects are involved here, has Advertisingweek.ch unveiled in various stages over the past few weeks, including six bronze and twelve silver effies.

Now it's down to the nitty-gritty this week with the announcement of the Gold winners before they all receive their awards together on November 10 as part of the Award show in Zurich's Kaufleuten can receive. The start is made by Publicis/Notch and Webrepublic as well as Rod Kommunikation:

CSS Health Insurance "Fall Campaign 2020" (Category: Performance Marketing)

CSS succeeded in significantly increasing the number of contracts concluded compared with the previous year, while at the same time reducing the customer attrition rate.

The personalization approach combined with tailored messages, a dynamic, AI-optimized playout and optimization approach makes the CSS Fall 2020 campaign as simple as it is brilliant.

• Client: CSS Health Insurance
• Lead Agency: Notch Interactive/Publicis Zurich / Webrepublic
• Other agencies / companies: Hutter Consult

DAO - Dachorganisation Frauenhäuser Schweiz & Liechtenstein " 'Escape Pockets: Hidden Violence Moves into the Media and Social Media Spotlight" (Category: Doing Good)

Minimal paid media, maximum return: with a small budget, the women's shelters achieve media resonance worth 1.5 million Swiss francs, high social media engagement and more than 700 percent additional traffic on the women's shelters website.

Although 42 percent of all women in Switzerland also experience violence in relationships, this topic and the Swiss women's shelters hardly play a role in public. A rational and comprehensible basis for an emotional appeal is needed.

With a representative baseline study, the Swiss women's shelters are therefore putting the topic of relationship violence on the public agenda in advance. A small but emotionally moving online and offline campaign then reinforces the discussions in many classic media and on social media.

Together, the combination of measures also generates a lot of website traffic for the DAO, the umbrella organization for women's shelters, and - on top, as it were - generates an unintended donation.

• Client: DAO Umbrella Organization Women's Shelters Switzerland & Lichtenstein
• Lead Agency: Rod communication
• Other agencies / companies: Ikea Switzerland

Secure here Your ticket for the award show on November 10!

The new publication launched in April 2018 Eastern Switzerland looks back on a strong development. In just under five years, the online platform has set editorial accents and attracted a steadily growing readership. The website has also been continuously expanded to include new outlets such as podcasts, video talks and various journals. The brand Eastern Switzerland has also been communicated to the outside world for the past three years with a print magazine and, in the future, with events.

A cooperation with the Galledia Group has already existed since 2020. Galledia has been responsible for print processing since the launch of the print publication. In addition, individual projects in the IT area have also been developed jointly.

"The fact that these two media companies are now even closer together is a logical step and means that we can push ahead with numerous projects and ideas more quickly and with the involvement of even more expertise," explains Marcel Baumgartner, Publishing Director of Ostschweizer Medien AG. In particular, the areas of IT, marketing, print processing and events are to be given a quick boost. "Galledia will become an important partner for us in operations, technology and market expansion," Baumgartner concludes.

Eastern Switzerland will continue to contribute to media diversity in the region as an independent publication. The partnership with the Galledia Group, which has now been strengthened, will enable the company to adapt even more quickly to market situations in the very dynamic digital world and to establish its own innovations in the market.

In the course of the minority shareholding of the Galledia Group, its Chairman Urs Schneider takes a seat on the Board of Directors of Ostschweizer Medien AG.