The Foundry agency has redesigned the brand identity of financial services provider Swisspartners - exactly ten years after the first collaboration. The result is a sharpened brand profile that communicates the company's self-image and values in a clear, empathetic and contemporary way.

The appearance is consistent across all media - from the newly designed website and social media presence to analog communication media such as brochures or recruiting documents. The visual implementation was supplemented by new photographic elements by Karin Bischof.

The new brand voice is particularly important. This is intended to convey the complex financial context in an accessible, understandable and personal way - and also focuses on humorous accents. The existing tagline "The art of finance.", which has characterized Foundry for ten years, remains as a recurring element.

Responsible at Swisspartners: Vanessa Burkart (Partner & Head of HR & Marketing); Karin Bischof (Team Photography and Retouching). Responsible at Foundry: Susann Boutry-Kompa, Leon Marenbach, Phila Oppel, Gregor Wollenweber, Ruben Mata Lopez, Sacha Moser.

With the second season of "Mitsch dri", Openair Gampel is continuing its satirical web series - once again with a self-deprecating look behind the scenes of festival operations. The starting point is the fictional Openair 2024, which is coming under pressure due to a lack of diversity, a lack of modernity and other criticism. The organizing committee embarks on an absurd hero's journey in which all of the public's demands are to be implemented in an exaggerated manner - with the usual failure as a dramaturgical bracket.

The new season bears the signature of director Maximilian Speidel, who is known for his visual humor and his ironically pointed staging. The script was written in collaboration with Johannes Bachmann. The season was produced by the Zurich-based production company Shining Nice.

In terms of content, the second season builds on the success of the first, which was created in 2015 as a spontaneous reaction to the cancellation of Die Toten Hosen. This time too, the makers are relying on celebrity support: musicians such as Naomi Lareine and Pronto, national soccer player Alayah Pilgrim, cooking influencer Nadia Damaso and ESC star Nemo appear in satirical roles.

Also new to the cast is Annalena Miano, who will provide dynamism as intern Fränzi Amherd. The season is once again conceived as a web format and will be broadcast via the Openair Gampel channels.

Client: Openair Gampel / Rock Hock Association. Production: Shining Nice. Crew: Maximilian Speidel (writer and director), Johannes Bachmann (writer), Sophie Toth (producer), Aminta Iseppi (production manager), DOP (Rafael Kistler), edit (Wolfgang Weigel), music (Pablo Nouvelle). Cast: Oli (Olivier Imboden), Fränzi (Annalena Miano), Nadia (Nadia Tamaso), Drag Queen (Vio La Cornuta), Pronto, Alayah Pilgrim, Naomi Lareine.

The new concept for the NZZ-The NZZ Annual Report is designed to cover several years. It is based on the NZZ's corporate values and leaves room for annually changing key topics. These are each told with concise questions and appropriate imagery. The visual line uses the extensive image database of the NZZ and is intended to create a visual counterweight to the dense figures and content.

Effective reduction

In terms of design, the report is based on a reduced layout with clear typography, lots of white space and expressive image pages. In addition to the visual concept, Sergeant was also responsible for the implementation of the infographics, accompanied the photo shoot and developed an interactive screen PDF.

Spitch, which specializes in voice-controlled agentic AI solutions, has relaunched its brand identity and redesigned its website. The aim of the redesign is to make it easier to access products, case studies and resources, thereby improving the overall user experience. The new web environment is geared towards the needs of business customers who are looking for suitable solutions for their customer communication in an increasingly digital environment.

According to Spitch, the new site structure enables more intuitive access to information about Conversational AI - for example through simplified navigation, visually prepared case studies or integrated customer voices. The new corporate design is also intended to underline the company's positioning as a technological leader.

"At Spitch, we always focus on the quality of the customer experience at every level," says Carmen Keller, Head of Marketing. "From our newly designed website to our equally new corporate branding, every detail is designed to be both useful and enjoyable."

With further AI-supported applications in the pipeline, Spitch aims to establish its platform as a central point of contact for digital communication solutions. The new brand identity is also intended as a signal for the company's technological development.

The intermedia media study Mach Total Audience 2025-1 shows that cross-media strategies of media brands contribute significantly to increasing reach. The study published by Wemf AG für Werbemedienforschung combines data from the Mach Basic print study with online usage data from Mediapulse and thus enables statements to be made about the group of people that a media brand reaches cross-media.

The latest figures show that only 13% of users use both the print and online offerings of a media brand every day. A significantly larger proportion consume content exclusively via one of the two channels. The increase in reach by combining both channels is particularly striking: The daily newspapers in the study increase their overall reach by an average of 58 percent by combining them with the digital offering. Conversely, the digital platforms also benefit: Their reach even increases by an average of 127 percent when print offerings are taken into account.

For media companies, this means that coordinated distribution via print and online makes it possible to reach different user segments and substantially increase overall reach.

The underlying data for the current evaluation is based on Wemf's Mach Basic 2025-1 and Mediapulse's online content audience data for the second half of 2024. As Mediapulse has stopped collecting this online data at the end of 2024, the next edition of the total audience study will be based on a new methodological foundation. Wemf is currently developing a corresponding concept to provide the market with combined reach data in the future. The next edition is scheduled for publication in the fall.

In order to expand their market position in French-speaking Switzerland in a more targeted manner, the Migros Cooperatives of Geneva, Vaud, Valais and Neuchâtel-Fribourg are establishing a new marketing unit together with Migros Supermarkt AG: Migros Marketing Romand AG, or MMR for short, will commence operations on July 1, 2025.

Centralized product management is intended to align the product range more closely with the needs of customers in French-speaking Switzerland. Marketing for French-speaking Switzerland will thus be centralized, while each cooperative will retain positions for regional product management.

MMR has its registered office in Ecublens VD. The Board of Directors is made up of representatives from the participating cooperatives as well as Migros Supermarkt and Migros Logistique Romande. Bertrand Salamin, who has been in charge of the project since the end of 2024, is responsible for operational management.

As part of this process, around 30 new positions will be filled within MMR by the end of June 2025. The recruitment process is currently underway. Internal or external solutions are being sought for Migros employees who are unable to take up a position in the new structure, according to the press release.

Acker, which claims to be the world's leading auction house for rare top wines, is holding its first live auction in Zurich on June 14, 2025. The event at the Metropol restaurant is part of the company's planned expansion into Europe.

The Zurich agency Bühler & Bühler was commissioned to provide communication support for the market launch in Europe. It is developing a multilingual, multichannel campaign that addresses target markets such as Germany, France, Italy, Austria and the Netherlands in addition to Switzerland. Paid campaigns as well as organic content on social media, influencer cooperations and editorial contributions in specialist media will be used.

The campaign branding was developed specifically for the European market. The first auction is aimed at an international audience, both on site in Zurich and digitally via live bidding.

"Working for a globally active company with such a long history gives us great pleasure - and then around a topic that is full of emotion," says Raphael Bühler, CEO & Partner of Bühler & Bühler. The collaboration is long-term. From 2026, Acker plans to hold up to four auctions a year in Zurich.

In March, the revised online presence of "Schweizer Bäuerinnen & Bauern" was launched at Schweizerbauern.ch went live. The Zurich agency Xeit designed and implemented the web project on behalf of the Swiss Farmers' Union. The aim was to bring Swiss agriculture to life digitally and to present information about farms, products and origins in a contemporary and user-friendly way.

The centerpiece of the new website is an interactive 360-degree panorama that provides virtual insights into everyday life on a farm. Other central functions such as the revised farm search or the seasonal calendar linked to farm stores make it easier for consumers to access regional and seasonal products. Moving image formats and an integrated question module have also been expanded.

The navigation and structure of the website were rethought and geared towards different target groups. Technically, the website is based on WordPress with a block editor, which enables flexible content maintenance and the rapid creation of new pages. According to the agency, the implementation was carried out in four languages and within a tight time frame.

With the relaunch, the association aims to strengthen the visibility and digital presence of Swiss agriculture. The new website combines information, interaction and emotionality and thus forms the basis for further digital steps, according to Xeit. Another joint project is already in the works.

With the switch to the CH Media Print print shop in Aarau in January 2025, Schlussgang Medien decided to change the appearance of Final round slightly. "In the course of these adjustments, which we are presenting in time for the start of the wrestling season, we have also decided to use higher-quality paper and to be able to provide our loyal readership with an even higher-quality product," Managing Director Manuel Röösli is quoted as saying in a press release.

The design has been adapted first and foremost. "In terms of content, we have expanded the Anschwingen and Nachwuchs sections in particular," adds Röösli. One of the reasons for the adjustments was a reader survey conducted by Schlussgang Medien in summer 2024.

On Monday, the Zurich Bankers Association launched the "Los is Läbe" campaign for young people. It is aimed at young people in the process of choosing a career and is intended to show how varied and future-oriented an apprenticeship in the banking and insurance sector can be.

The campaign will be played out digitally via social media and presented on the website. Losislaebe.ch information on job profiles, apprenticeships and development opportunities. In short video formats, apprentices talk about their everyday lives and provide insights into apprenticeships such as business administrator, mediamatician, IT specialist or digital business developer.

"Our members invest a lot in training and promoting young talent. With 'Los is Läbe', we show how modern, digital and meaningful an apprenticeship at a bank or insurance company is," says Christian Bretscher, CEO of the Zurich Banking Association. The apprenticeship, combined with a vocational baccalaureate, also opens up further academic paths.

The Zurich financial center is one of the largest training providers in the canton. With this campaign, the association aims to raise awareness of these entry-level opportunities and at the same time emphasize the attractiveness of dual vocational training. "With this campaign, the Zurich Bankers Association is making an active contribution to promoting vocational training in the canton of Zurich and strengthening the financial center," explains President Patrick O. Müller.

The Zurich Bankers Association comprises 39 banks with around 40,000 employees. Leading insurance companies in the Zurich area are also associated members. Promoting education and young talent is one of the association's central tasks.

For the eighth time, the marketers Goldbach Group, Goldbach Austria and Goldvertise Media conducted its DACH study on the use and distribution of connected TV (CTV) in January 2025. According to the results, advertising on connected TV in the DACH region is perceived and accepted more strongly compared to the previous year. They also underline once again the importance of connected TV in the media mix.

According to the study, awareness of CTV is at a high level at 73%, with the older target group of 50-69-year-olds in particular gaining the most (+3% compared to the previous year). Usage continues to be highest among households with children (69%), with single-person households gaining the most at +4% compared to the previous year. A total of 52% of respondents aged 16 to 69 watch CTV weekly, more than a quarter use CTV daily (27%). On average, 2.2 people sit together in front of the TV set.

Further increase in advertising perception and acceptance

This year also saw a further increase in advertising perception and acceptance: Awareness around CTV rises to 54% in the DACH region (+3% compared to the previous year). The highest advertising awareness is among households with children (59%) and multi-person households (56%). Among the women surveyed, the perception of advertising on CTV has increased significantly compared to the previous year: from 48% in 2024 to 52% this year.

The acceptance of advertising on CTV has also increased: 55% of respondents who use additional functions on a CTV stated that they find advertising on the additional functions of CTV perfectly acceptable. This corresponds to an increase of 3% compared to 2024.

36% of respondents remember the content of the CTV advertisement, 34% find out more and a third (32%) would buy the product. The latter represents an increase of 3% compared to the previous year. In a country comparison, Austria and Switzerland show an increase in willingness to buy of +4% to 30%, with Germany in the lead with 34%.

Just as interesting for advertisers: Almost half of CTV users (47%) said that "advertising on CTV provides useful information about new products" and a still clear 40% said that advertising on this medium "is helpful for consumers".

Free CTV apps lead, acceptance of ad-financed apps increases

According to the study, CTV impresses respondents with its wide range of content and high degree of flexibility, as well as the option to design the program themselves. One in five men (18%) use sports apps on Connected TV, while linear content is particularly popular with people over 50 (53%). Entertainment dominates the use of CTV apps with 86%, putting it far ahead of all other categories.

On average, 2.6 paid apps are used, with the highest usage among the young target group of 16 to 29-year-olds and households with children (average 2.9). The average number of free apps used is 3.1, with men leading the way with 3.4 apps. At 71%, a significant majority of users of paid apps would be willing to accept advertising in order to receive content for free. This is an increase of 6% compared to the previous year.

Goldbach has been conducting the Advanced TV Study since 2017. For the current edition, 3500 people - 1500 from Germany, 1000 each from Austria and Switzerland - aged 16 to 69 took part across the DACH region. They were surveyed online on the topics of "Awareness, type and use of connected TV", "Ownership of internet-enabled TV sets", "App use on internet-enabled TV sets" and "Perception and assessment of advertising in the area of additional functions on connected TV". The survey took place in January 2025.

Detailed, country-specific results of the entire DACH study can be downloaded from the websites:

• Order CH study
• Order DE study
• Order AT study

Dalith Steiger-Gabler was honored with the Empowering Women Award at the League of Leading Ladies Conference 2025 in Interlaken. The co-founder of the AI hub SwissCognitive was recognized for her long-standing commitment to promoting women in technology-related professions.

Steiger is regarded as one of the leading voices in the field of artificial intelligence and pursues a socially minded approach. A graduate in mathematics and business informatics from the University of Zurich, she repeatedly emphasizes the role of AI as a tool for social progress and equality.

The jury - consisting of Charlotte Parnack (The time), Ulrich Rotzinger (View) and Sandra-Stella Triebl (Ladies Drive Magazine) - justified her decision by saying that Steiger "embodies the zeitgeist like no other". "She stands for empowerment in an area where women urgently need more visibility and a voice." For example, through her support of initiatives such as Women in AI, Girls Can Code or TechFace or as a mentor.

Steiger's aim is to motivate women worldwide to get involved in male-dominated professional fields: "I want to inspire women worldwide and show them that technology is not just a male domain - it belongs to (and helps) all of us," she said at the award ceremony.

Since 2022, the Empowering Women Award has been presented at the annual League of Leading Ladies Conference, which brings together international leaders from business, science and society. The conference was held for the twelfth time.

The long-standing partner of the event, Porsche Switzerland, emphasized the importance of visionary thinking: "Real innovation is created when we have the courage to imagine something new," said CEO Holger Gerrmann. The award is an expression of this aspiration.