With the El Tony Crew Clash an unconventional event format took place last week in Davos. As part of a contest initiated by El Tony Mate, 28 international ski and snowboard athletes produced their own video edits over the course of five days - without an external jury, without points being awarded, but with plenty of room for artistic expression.

The video was filmed both in Jatzpark and at undiscovered spots in and around Davos. The aim was to create an individual five-minute video that was not only convincing in terms of sport, but also aesthetically and narratively. The Public Day audience and the athletes themselves were responsible for judging the video.

The main prize for the best edit went to the team led by Elio Fumagalli. The crew impressed with a mixture of precise riding, cinematic staging and surreal imagery.

The community concept was a central component of the format. The Public Day on Saturday attracted over 100 people to Jatzpark. The evening presentation of the clips at Chalet Bello demonstrated the broad spectrum of approaches - from humorous to experimental.

The event was organized by Intelligentfood, to which El Tony Mate belongs. The next edition is planned for 2026.

As a manufacturer of products and systems for energy-efficient building envelopes, Swisspor knows the problems of the target group. Buildings often have to be planned under time pressure, extensive standard specifications and complex requirements in terms of their cost-effectiveness. The "SwissporConfigurator" is designed to help here.

Maybaum Film was commissioned to implement an online campaign to promote the newly launched online tool. The centerpiece is the product video, which shows the advantages and most important functions of the "SwissporConfigurator" in a compact form. In the film, an architect is teleported from his office to different roofs, where he gets to know the core functions of the tool in around one minute. The film focuses on time savings and simplicity, showing how quickly and easily previously time-consuming and complex work can be completed.

A 17-second cut-down was created for the online campaign, which is played out in 16:9, 1:1 and 9:16 formats and accompanied by various banner formats. "Swisspor is the perfect example of an omnichannel campaign with a video-first character," says Michel Alraun, producer at Maybaum Film. "The main film was used to generate all the necessary advertising material to attract attention on all relevant channels."

Responsible at Swisspor: Loriana di Tomaso (Project Manager Marketing & Communication). Responsible at Maybaum Film (development and production): Director: Michel Alraun, Cinematography: Nikolas Reigel, Editing: Nikolas Reigel, Sara Maag, AI and VFX: Remo Wyss, Sarah Bernhardt, Color: Silvan Michel, Sound: Sidekick Studios, Sound design and mastering: Tim Zumstein.

The Swiss Handball Association SHV and Spar Switzerland are ending their long-standing collaboration at the end of the current season. The retailer's logo has been present in Swiss women's handball since 2012 - including as the namesake of the Spar Premium League, on the national team's jerseys and in the Spar Handball app.

The partnership has contributed significantly to the professionalization and visibility of Swiss women's handball over the past 13 years, as SHV Central President Pascal Jenny emphasizes: "Without Spar, the current successes of Swiss women's handball would hardly have been possible."

With its commitment to women's handball, Spar has used a broad platform over the years and has supported the association not only financially, but also with its app-based club support. According to the press release, more than CHF 200,000 has been distributed to the clubs via this tool.

Now, a reorientation towards more local involvement has led to the dissolution of the partnership. Gary Alberts, CEO of Spar Switzerland, explains: "Due to our new positioning as a fresh food neighborhood market, the focus in communication and thus also in sponsoring has changed significantly." In future, the company wants to concentrate on locally anchored activities. However, the emotional connection to women's handball will remain.

The last joint season will be completed in spring 2025.

The project is part of Zug's digitalization strategy and will open up new opportunities for art, culture and interaction. "With the Metaverse, we are creating an innovative approach to the city of Zug - open, barrier-free and future-oriented," explains City Clerk Martin Würmli.

According to the press release, the public as well as clubs and organizations can borrow VR glasses from the Zug library and meet in a variety of virtual spaces for creative exchange. Whether it's the city's art collection, a meeting room for discussions or a rooftop bar - the city in the public metaverse makes these places accessible to everyone.

The Zug Metaverse is available via the Spatial.io platform. Interested parties can also rent the digital premises of the city of Zug on request. (Dajana Dakic/rja)

This article first appeared in Netzwoche.

The Cinergy brand Cineman.ch announced the integration of Arena Cinemas into its online ticketing system on Monday. From now on, moviegoers can purchase tickets for Arena Youcinema in Oftringen directly via Cineman.ch. By the end of the third quarter of 2025, tickets for all Arena Cinemas locations - including Zurich, Basel, Aargau, Glarus, Geneva, Fribourg, Lugano and Locarno - will be available for purchase on the platform.

According to Cineman, the new partnership means that all three language regions in Switzerland are covered almost nationwide for the first time. This centralizes and simplifies access to cinema tickets for users.

According to Arena Cinemas Managing Director Patrick Tavoli, the cooperation will enable an improved service and a more efficient way of reaching visitors. Michelle Knoblauch, Chief Product Owner of Cineman, adds: "The integration of Arena Cinemas brings us a big step closer to our goal of offering all movie fans in Switzerland a seamless and user-friendly experience."

Never are so many eggs eaten in Switzerland as at Easter. For GalloSuisse, it is therefore obvious that the "Swiss egg" makes its most important appearance before Easter.

This year, Erdmannpeisker is supplementing the media mix with classic posters in addition to TV, social media and DOOH. Surprising slogans in the eye-catching typo look of Schweizer Ei are intended to remind people which eggs are the right choice for Easter.

More content is also published on social media before and during the Easter period - including a surprising post on April 1.

Contact at GalloSuisse: Simone Möri (Marketing Project Manager), Karin Frederiks (Marketing Department), Marc Keller (Marketing Department). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction), Selina Helbling (Consulting), Christina Weisser (Art Direction), Luc Billaud/Sarah Ledermann (SoMe Content), Ceresmedia (Media Planning).

The central element of the current campaign is the new packaging for Falkenbier. This shows the reactivated "retro falcon" logo in different colors, which is used consistently across the entire beer range.

The campaign follows a simple but scalable principle: the visuals each feature a headline in addition to the can. Stuiq thus relies on a reduced but narrative concept that, according to the agency, is intended to emphasize the diversity of the products. "We are very pleased to go out with this fresh look and the diverse subjects and to surprise even Falken connoisseurs. Of course, we will remain true to our traditions and, above all, good taste," says Andrea Imthurn, Marketing Director at Falken. According to information, there will be more subjects in the future.

"Beer advertising is something very special for us. Everyone probably has many different associations, memories and experiences with the cult drink," explains Daniel Baumgartner, Stuiq's account manager for Falkenbier. "Every beer has its own special character and we want to convey this."

The campaign will be rolled out widely to the public, particularly in the core market of Schaffhausen, but will also reach an extended target audience in the neighboring cantons via digital channels.

Responsible at Falken Brewery: Andrea Imthurn (Director Marketing & HR), Nicola Wehrli (Marketing Specialist). Agency: Stuiq.

Following last year's successful premiere, the "Zurich Experience - Summit for Urban Tourism" will enter its second round on August 26, 2025. The venue will once again be "The Circle Convention Center" at Zurich Airport. The one-day congress is aimed at experts from the urban and national tourism sector as well as representatives from administration, business and politics. The aim is to discuss key developments in urban tourism, exchange knowledge and provide impetus for the further development of Swiss tourism.

Under the motto "Rethinking tourism", the event will address topics such as sustainable urban development, artificial intelligence, the management of visitor flows and new guest expectations. In addition to practical examples, the focus will also be on social and economic perspectives.

The announced speakers include philosopher and publicist Richard David Precht, Daniela Kolesa (Vienna Tourism), Rahul Sahgal (Swiss American Chamber of Commerce), Veronica Weisser (UBS) and futurologist Joël Luc Cachelin. The congress will be opened by the Mayor of Zurich, Corine Mauch.

Thomas Wüthrich, Director of Zürich Tourism, emphasizes the role of the event for the industry: "We are rethinking, discussing and debating tourism. The focus is on trends that are shaping city tourism, guest needs that are transforming the offering and projects that are sustainably developing Swiss tourism."

Registration for the event is now open. Further information on the program is available on the website.

If you're on vacation without roaming, you'll be familiar with the fact that you're always on the lookout for WiFi to stay connected. This is annoying, especially when you have to enter long passwords to use it. Now that roaming is included in all Sunrise "Swiss Connect" subscriptions, this is a thing of the past.

Thjnk Zurich's announcement campaign visualizes this by showing a young woman encountering complex WiFi passwords at hotel receptions in France, the USA, Italy, Portugal and England. Although she patiently and attentively types in the numbers, letters and special characters, she is ultimately unable to connect. A frustration that even the unexpected appearance of Sunrise brand ambassador Roger Federer can hardly make up for.

A mockumentary entitled "Behind the passwords" was also produced for online. In it, the receptionists from the various countries talk off the record about the WiFi passwords and the quality of the internet in their hotels. Statements that make it clear to everyone that you simply want to do without their complexity and unreliability.

Responsible at Sunrise: Andreas Caluori (Senior Director Brand, Consumer Marketing, Sponsoring), Anna Leutar (Head of ATL & Brand Campaigning), Andreas Jäggi (Senior Marketing Manager), Anastasija Knezevic (Marketing Manager). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Maira Weidmann, Luca Stancheris (Creative Direction), Anna-Fiona Geller (Text), Josephine Jeanguenin, Elhan Abduli (Art Direction), Patricia Schneider, Moritz Houmard (Graphic Design), Gordon Nemitz (GF Strategy), Andrea Bison (GF Consulting) Cornelia Nünlist, Lea Schneider (Consulting), Benjamin Calcott (Producing). External partners: Farbfilm Studio (Production), Tore Frandsen (Director), Flo Brunner (Executive Producer), Gustaf Richter (Producer), Jan Mettler (DoP), Ander Jon (Editor), Atelier Lomann (Production Design), Arianna Pianca (Styling), Yanik Zollinger (Director "Behind the password"), Mediatonic, Sir Mary (Media).

The convergence of TV and online advertising is a key issue for the Swiss advertising market. A current test run by Goldbach, Mediapulse and Kantar Media is now providing the first solution for measuring the personal net reach of online video campaigns - and combining this with TV data. The basis was a three-week own market campaign by Migros Supermarkt in fall 2024, which was played out both on traditional television and via the Goldbach Video Network.

The survey was conducted using Mediapulse's hybrid measurement infrastructure. The digital advertising media were made identifiable with the help of special tagging and could thus be recorded in the Mediapulse panel households - the same basis on which the TV reach measurement is based. Kantar Media was responsible for data analysis and modeling. By comparing the online data with existing TV data, gross and net reach could be shown separately and combined for the first time.

The benefits for advertisers are obvious. Susanne Schlatter, Head of Insights Strategy Media at Migros Supermarkt, speaks of a "huge gain" for campaign planning: "The fact that online reach can also be evaluated in combination with the already established TV reach if required is something that we as advertisers have wanted for a long time."

Goldbach CEO Christoph Marty also emphasizes the importance of the test for the industry: "With this successful first test, we are now taking a big step towards standardized, personalized measurement for online video ads and thus paving the way for the first convergent moving image measurement at campaign level in Switzerland."

For Mediapulse, the pilot is a strategic intermediate step on the way to comprehensive video measurement. Dr. Mirko Marr, Head of Research at Mediapulse, sees the combined measurement of TV, replay ads and decoupled video ads as a key objective: "The current test provides important and encouraging insights into the feasibility of this objective."

The project partners now want to further develop the method and standardize it with a view to the Swiss market. The aim is to create a uniform, transparent measurement solution for all video channels.

Tanja Grandits, Elif Oskan and Andreas Caminada are working with GastroSuisse on an industry campaign. Entitled "Hosts of Switzerland", the initiative is aimed at professionals in the hospitality industry, who are asked to express their enthusiasm for the profession in short videos. The aim of the campaign is to showcase the positive spirit of the hospitality industry and thus attract new skilled workers. The videos are distributed via the Instagram channel @hostsofswitzerland, which serves as a digital stage for the diversity and emotionality of the industry.

At the heart of the campaign is the personal appeal of the three award-winning restaurateurs: "Our industry is so much more than just any job - it is passion, ambition and creativity, driven by the desire to bring joy to others." With this message, the campaign aims to show what the hospitality industry is all about and why it is worth being a part of it.

The figures underline the relevance: According to GastroSuisse, the hospitality industry in German-speaking Switzerland alone has over 20,000 establishments and more than 178,000 employees. In addition to its economic importance, the campaign also emphasizes its social value - for example as a place for encounters, relationships and shared experiences. According to a survey conducted by OpenTable in 2016, eating together in a restaurant is a formative relationship element for many couples.

However, the campaign not only aims to celebrate, but also to address a tangible challenge: the shortage of skilled workers. "Hosts of Switzerland" relies on emotional authenticity to convey a positive image of the professional world. GastroSuisse President Beat Imhof says: "We are delighted to be working with Tanja Grandits, Elif Oskan and Andreas Caminada. They have the charisma to credibly convey their genuine passion for the hospitality industry."

The participants explain their motivation in personal statements: for Andreas Caminada, it's about "creating places that are special for guests and employees". Elif Oskan describes cooking as "emotion - and it goes straight to the heart". And Tanja Grandits appreciates the diversity: "I love how different tastes, traditions and people come together to create something new."

Participation in the campaign is low-threshold: contributions can be submitted via Instagram or email, and collab posts or story mentions are also possible. GastroSuisse sees "Hosts of Switzerland" as a joint project that strengthens the industry from within. Imhof summarizes: "Whether vegan snack bar, country inn or luxury resort - we are one industry and have one common goal: to create unforgettable experiences."

Responsible at GastroSuisse: Nikolaj März, Strategic Project Manager; Milena Hofer, Head of Marketing. Responsible at Team Farner: Overall management and creative direction: Farner, production: jim & jim, social campaign: BlueGlass.

Superpower Sustainable Marketing

Grow with a new marketing model.

• Birgit Berthold-Kremser, Stefanie Kuhnhen, and Franziska Mozart
• Publisher: Haufe
• Year of publication: 2025
• Pages: 256
• ISBN: 9783648184592

Is marketing just about selling products? Not at all. According to the authors of this book, marketing has the «superpower» to transform companies—and even society—toward sustainability and a sense of responsibility. The book shows marketing professionals how they can actively shape change rather than merely reacting to trends. It covers the well-known 4Ps of marketing, new KPIs, and exciting perspectives on the future of marketing. All in all, it’s an inspiring guide for anyone who wants to meaningfully combine marketing and sustainability.

getAbstract rating: 9

Qualities:

• Feasible
• Systematically
• Inspiring

Leading Hybrid Teams Successfully

Here's how to boost team spirit and productivity when working between the office and your home office.

• Alexandra Altmann
• Publisher: Wiley-VCH
• Publication year: 2024
• Pages: 272
• ISBN: 9783527511921

If you want to keep a team of people together—some of whom work in the office and others elsewhere—you’ll need to lead differently than before. Hybrid teams are successful when they have a strong sense of belonging, are skilled at digital communication, and when results matter more than physical presence. Online trainer Alexandra Altmann explains in detail—with plenty of practical tips and examples—how to build such a team and redefine your leadership role. This is how you can bring teams together—no matter who is sitting where at any given moment.

getAbstract rating: 8

Qualities:

• Comprehensive
• Feasible
• Practical Examples

A Practical Guide to Crisis Communication

Strategies for greater credibility, transparency, and trust.

• Marco Cortesi and Stefan Häseli
• Publisher: Wiley-VCH
• Year of publication: 2025
• Pages: 317
• ISBN: 9783527512089

Only those who prepare themselves can successfully navigate potential crises. Crisis communication plays a crucial role in this. In times of multiple crises, no company can afford to fail to plan ahead and practice its procedures for handling a crisis, say the authors of this guide. The book’s structure isn’t always consistent, and there is a lot of repetition. In some places, a more in-depth analysis of the examples is lacking. Nevertheless, this practical guide serves as a good introduction to the important topic of crisis communication.

getAbstract rating: 7

Qualities:

• Feasible
• Practical Examples
• For Beginners

Smart Visualization

Think, explain, inspire, and guide better with Sketch4effects.

• Siegfried Bütefisch
• Publisher: BusinessVillage
• Publication year: 2023
• Pages: 184
• ISBN: 9783869807072

Sketchnotes are a simple way to visualize ideas on the spot. They are not art, as graphic designer Siegfried Bütefisch emphasizes. Anyone can learn to create sketchnotes and use them to enhance their presentation. Sketchnotes are also helpful in group work for developing ideas, explaining connections, and making goals visible. The author provides many practical tips and useful templates for this purpose. With 50 exercises, he gets readers right into the action—turning his book into a sketchbook. You’ll want to get started right away.

getAbstract rating: 8

Qualities:

• Practical Examples
• For Beginners
• Inspiring