According to Mach Basic 2022-2, the Switzerland at the weekend with a circulation of 376,976 copies and 990,000 readers, is the most widely read newspaper in Switzerland. It is published in 26 regional editions and optimally covers the areas of northwestern Switzerland, central Switzerland and eastern Switzerland. An attractive platform for advertisers who value a quality medium with high reach.

The Blueheart agency was commissioned by CH Media to develop a new campaign for the advertising market, with readers at the center. Four print subjects were implemented for the trade media, the in-house media and online banners.

Responsible at CH Media: Paolo Placa (Advertising Market Manager). Responsible at Blueheart: Olivier Kilchherr (CD Art); Hanno Lietz (CD Text/Concept); Claudio Heller (Photography); Kristjana Lleshaj, Frédéric Renzen (Consulting).

In the announcement spot, Quickline makes its first big appearance for large sections of the Swiss population. This idea is taken up in the spot and strikingly staged with the flying "Q" as a catchy key visual. The spot concludes with a teaser to a specific offer.

For Erdmannpeisker, the biggest challenge was to individualize the announcement spot for 13 regions: For each region, a spot was developed with regional images, set to music in the corresponding dialect and tied off with the logo of the regional partner. And this was done for all online formats. The result was a total of over 200 cut versions.

In the second phase of retargeting, the target group is shown a quick online spot announcing the range of services. Here, too, the "Q" is integrated as a key visual.

In the third and final phase of retargeting, the target group is shown a current promotion.

Responsible at Quickline: Iva Krüttli (Head of Communications), Florian Weber (Head of Online Management), Marco Mosbacher (Market Management). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Director), Sybille Erdmann, Daniel Geiger (Consulting), Laura Fässler (Motion Design). Film: Brand film Zurich. Drone footage: Michel Jaussi. Media Planning: Mediaschneider Bern. Online: Webrepublic.

The company Max Zeller Söhne is engaged in the development and production of herbal medicines. The herbal medicine Ginsana, which is available without prescription, can be used for physical and mental performance enhancement. This is still too little known among health professionals as well as younger customers.

In order to communicate awareness of the product and its effects more effectively and to position itself more strongly in the market, also among younger target groups, Zeller wants to promote the drug with the differentiated campaign "I'm so tired my tired is tired" advertise. Instead of just promoting the active ingredient, the campaign turns the perspective around and humorously shows, in meme style, various states of exhaustion familiar to everyone.

The campaign uses dynamic display ads, social media and a landing page. The new look is young, fresh and dynamic with a visual reference to the classic Zeller corporate identity. Post-production effects transform the static subjects into dynamic videos to attract additional attention.

Responsible at Zeller: Kathrin Borner, Sarah Bussenius. Responsible at Lumina Health (strategy, creation and production): Tarja Zingg, Debi Balmer, Lena Rauh. Media Planning: Nina Rolle, JBW Media.

The family-owned company Simatec from Wangen an der Aare develops, produces and markets products for the maintenance of rolling bearings under the product brands Simalube, Simatherm and Simatool.

The collaboration between Studio Thom Pfister and Simatec started with a design competition for the Simalube labels. The agency is not only working on a new look for Simalube, but has been commissioned to develop the rebranding for all brands. Studio Thom Pfister has thus revised the Simatec umbrella brand and the Simalube, Simatherm and Simatool product brands.

The newly developed design element links the individual brands. The imagery, icons and layouts of the printed materials were redefined. In addition, a screen design was created for the website. The roll-out of the new look is ongoing and is scheduled for completion in 2023, to coincide with the company's fortieth anniversary in July 2023.

Responsible at Simatec: Mischa Wyssmann (CEO), Peter Aebi (Head of Product Management), Ivo Sonderegger (Marketing & Communications), Angela Kalousek (Marketing & Communications). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz (Consulting), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Juli Martinelli (Graphic Design), Laura Capponi (Brand Consultant).

The prejudice that the Jungfrau Ski Region is too far away is still in the minds of many Zurich residents. But the journey is shorter than many think. And with new direct connections, it's even easier: the IC81 now runs directly from Zurich HB to Interlaken Ost. "With the new direct connections, we are increasing the attractiveness of the entire Jungfrau Region," says Urs Kessler, Director of Jungfrau Railways. "The time gain is almost one hour."

The Jungfrau Ski Region is thus so easy to reach that even the Böögg - with the approval of the Central Committee of Zurich Guilds ZZZ - can do it. This is conveyed by the campaign of Jungfrau Railways, SBB and the Brand Studio of Ringier Advertising: Instead of the pyre on Sechseläutenplatz, Böögg travels to his new adopted home.

"Even if he could still work a bit on his facial expressions, Böögg did a great job," says Fabian Zürcher, Director Brand Studio, about the clip. "A campaign with heart and a dash of humor." How well Böögg likes it in his home country can be seen on postcards at the end of the commercial. Because it's "Simply most beautiful" there, the campaign's claim. This is changed with a comparative mechanic to "Schön. More beautiful. Simply most beautiful" and played out where the new train connection and the Böögg are not the focus.

The story is divided into two parts and should thus offer more options in terms of playout and be able to address the various target groups on different channels even more precisely in terms of content, geography and demographics.

Responsible at Jungfrau Railways Management: Urs Kessler (Director), Giulia Müller (Head of Marketing Communication), Matthias Bütler (CMO), Gian Simmen (Head of Snowpark & Special Events), Achim Schneider (Content & Online Marketing Manager), Cheryl Sprecher (Social Media Manager). Responsible at Brand Studio: Fabian Zürcher (Director Brand Studio), Daniel Marx (Head of Video), Katja Preisig (Motion Design), Jasmin Gruber (Content), Elgee Wee (Art Director), Mariella Klausch (Consulting), Jana Leonhard (Creative Concepts). Responsible at Woop Productions: Philippe Woodtli (Director, Producer, Editor), Jean-Christophe Dupasquier (DoP), Florence Gross (Camera Operator), Johan Höllmüller (1AC), Samuel Wespe (Böögg Farmer), Dany Baia (Make-up) , Böögg (as Böögg).

Munich is one of the most attractive cities in Germany. In addition, the Bavarian capital is also considered one of the most important business centers in Germany and Europe.

One of the reasons for Munich's success is its well-developed local public transport system. Munich's public transport company MVG plays an important role in this success story. A forward-looking city policy that has recognized that a growing metropolis can only remain functional and livable if the right course is set in terms of transportation policy was and is the basis for the consistent expansion of the subway, bus and streetcar systems.

To ensure that this contemporary form of mobility is even better received by the population, MVG has brought Ruf Lanz on board for its image appearances. "Ruf Lanz has made a name for itself beyond Switzerland's borders, among other things with its trenchant communications for the Zurich public transport company. The agency convinced us with its public transport expertise and ideas," says Matthias Korte, Head of Mobility Communications at MVG, explaining the choice.

Since the spring of 2022, for example, three performances have already started rolling: The "Parking Garages" theme vividly demonstrated that Munich's cityscape wouldn't be quite as beautiful without MVG. The "Wiesn" theme showed that even during the Oktoberfest - which is finally taking place again after Corona - it is better to travel with MVG. And the current Christmas motif uses a classic gift to convey the good news that people have always been faster with rails and electricity.

According to Markus Ruf, Creative Director and co-owner of Ruf Lanz, the cross-border collaboration has worked out well: "The CI and the claim were predefined, but within these guard rails we had the necessary creative freedom. The connection to Serviceplan Munich, which lovingly adapts our ideas on site for the various digital and analog advertising spaces, also works out great."

Responsible at MVG Munich: Matthias Korte (Head of Mobility Communication), Christina Bauer, Oliver Schwankl (Job Coordination Mobility Communication). Responsible at Ruf Lanz: Mario Moosbrugger (Art Direction), Armin Arnold (DTP and CI Implementation), Miro Poffa, Nadia Amaru (Project Management), Gian Marco Juon (Consulting Management), Markus Ruf (Creative Direction). External partners: Flaeck (CGI), Lorenz Wahl (image editing).

The Epica Awards are a creative prize awarded by media professionals. The jury consists of journalists from trade magazines and portals in over 50 countries. In 2022, a total of 3099 projects were submitted. Nine Swiss projects from Ruf Lanz, TBWA\Zurich and Wirz made it onto the shortlist (Werbewoche.ch reported).

On Friday, only all the winning projects were determined. Ruf Lanz can be pleased about four precious metals: For her When art has to move" campaign there is gold and silver in the Print Craft and Professional Products & Services categories.

In addition, Ruf Lanz wins the only Gold Award in the illustration category for the Animal Handprints" campaign for the Animal in Law Foundation. Finally, silver in the category "Recreation and Leisure" goes to the last Campaign for Museum Haus Konstruktiv "Don't miss the connection to art".for which Ruf Lanz created concrete artworks from those VBZ lines that lead to the museum.

Wirz won another silver award in the Transport & Tourism category with the viral No one upstages the Grand Tour of Switzerland" campaign for Switzerland Tourism secure. With this campaign, the agency made it onto the shortlist in three different categories.

The food trend for plant-based foods has grown strongly in recent years. Emmi is responding to this growing demand for milk alternatives with the Beleaf brand. The range of just under 20 products extends from yogurts to milk alternatives and desserts.

While numerous brands focus on vegans and vegetarians, Beleaf sees the 60 percent of people in Switzerland who describe themselves as flexitarians as the main target group. Based on this objective, TBWA\Zurich's strategy team has identified barriers among potential new customers that still keep them away from milk alternatives and can be refuted with arguments.

Under the motto "Beleaf it or not" and a truth to the respective product, the campaign invites a broad audience to get involved with the milk alternatives. The result is 16 subjects, four of which can be seen as posters and DOOH in the largest Swiss cities, as well as in retail outlets. All the motifs are in use in front of Zurich's main train station and reach hundreds of thousands of people every day.

In addition, TBWA\Zurich developed a new corporate identity for the brand in the course of the campaign implementation and also further expanded the brand's previous imagery.

Responsible at Beleaf: Nicole Zemp (Global Category Head Yogurt), Katharina Wind (Global Marketing Manager), Carolina Yepes (Global Marketing Manager Yogurt/Desserts), Sonja Hennecke (Head Brand & Communication Management Vegan), Michael Lötscher (Head Business Unit Vegan. Responsible at TBWA\Zurich: Manuel Wenzel, Angelo Sciullo, Tizian Walti, Sarah Rüegger, Martin Stulz, Hanning Beland, Alisea Ferrara, Selina Engeli (creation), Pierre Copsey, Fabrice Studer (video production), Lukas Diem (strategy), Sina Gelin (consulting), Toni Rubera, Noemi Rubera (image editing and DTP).

Beat Hermann intends to focus on various private projects in the future, according to a statement from APG|SGA.

The Board of Directors and the Executive Board of the external marketer regret Hermann's decision, the statement continues. The succession process will be initiated.

Green has become a trend color in the watch industry in many ways. The magazine reports how the vintage trend has further fueled the desire for green dials. Grass green, forest green, leaf green, mint green, sea green, emerald green, jade green or traffic light green. Any color seems possible - as long as it's green.

The magazine from Time Zone Zurich goes to more than 3,000 customers and is otherwise available exclusively at the reception of the watch workshop at Kreuzplatz in Zurich.

Concept, text, layout: Heads Corporate Branding. Photography: Juliet Haller. Print: Robert Hürlimann Print Shop.

From February 2023, Oppenheim & Partner will take over the communication of the Montreux Jazz Festival for German-speaking Switzerland, which has been taking place since 1967. Since its inception, the festival has become a fixed date on the Swiss cultural agenda

With the Montreux Jazz Festival, the growing agency adds another event to its client portfolio with the "Swiss Top Event" seal of quality, which includes eight world-class events from the fields of culture and sports. Partners of the label are Switzerland Tourism, Swiss Deluxe Hotels as well as Swiss International Air Lines. Another Swiss Top Event is the prestigious White Turf, which has been counting on the agency's support since 2019.

Everyday life in a hospital can be very stressful and burdensome for a child. The Theodora Foundation has been working with Swiss hospitals since 1993 to give children in hospital a break from everyday life. With their performances, Dream Doctors aim to stimulate children's imagination and offer them the opportunity to escape the sometimes complicated daily routine and rediscover the joy of light-heartedness.

Havas Genève has proposed to the Theodora Foundation the new creative workshop concept "Behind the Curtain". The aim of the workshop is to use existing objects to transform the children's normal hospital room into the stage of a magical adventure: The hospital curtain serves as a gateway to an imaginary world that becomes reality.

In 2022, as part of "Behind the Curtain", the young patients of the Lucerne Children's Hospital and the Vaud University Hospital (CHUV) were encouraged to use their imagination to invent a unique story. This story, developed by the children under the guidance of the dream doctors, gave rise to the film "Rosie and the Rainbow." The elements of the story provide a glimpse into the feelings a hospitalized child may have on a daily basis in their hospital room.

Havas Genève is responsible for the concept and the creative platform, Unit 9 Films for the direction and the film production. In addition, a documentary film was produced to immerse viewers in the hospital environment.

"It's not often that you see advertising in the form of a ten-minute documentary and film," said Gabriel Mauron, ECD at Havas Genève. "This format helps to really understand the important work of the foundation and the very special relationship between the dream doctors and the young patients. 'Rosie and the Rainbow' shows how art and creativity can be used as a form of therapy, helping children regain their carefree spirit, even in the confines of a hospital ward."

The film "Rosie and the Rainbow" will be shown exclusively in one cinema in Lausanne and one in Lucerne, accompanied by the dream doctors of the Theodora Foundation and the children who co-wrote the story. The film and the documentary "Behind the Curtain" will be online from December 2022 at. BehindTheCurtain.ch available. Buying a ticket on the platform can support the work of the Theodora Foundation with children in hospital.

Responsible at Theodora Foundation: Franco Genovese (Head of communication), Patrizia Brosi, Seda Mediano ((Project manager), Jan Poulie, André Poulie (Vice Presidents). Responsible for Havas Village Geneva: Gabriel Mauron (Co-Managing director // ECD), Mathieu Cuvelier, Pierre-Antoine Gilles, Hadi Hassan-Helou, Tom Wrigglesworth, Matt Robinson, Simeon Brandner (Creatives), Solenn Laurent (Account director), Camille Delesalle (Co-Managing director). Film production: Unit9 Films (Production), Luke & Joseph (Directors), David Procter (DOP), Andrew Davies, Adam Dolman (EP), Harry Starkey-Midha (Producer), Daisy Heathwood (PM). Responsible for Absolute (VFX & Sound): Toby O'Connell, Jasmine Cooper, Antonio Jimenez, Joseph Tang (Flame Artists), Rahul Karavadra, Cameron Shanks (Nuke Artists), Joe Marsden (Sound Designer), Jenna Le Noury (Executive Producer), Rosanne Crisp (Senior Producer), Yasmin Tilly (Junior Producer). Responsible for Grizzle (Animation): George Stocking (Compositor), Freddie Littlewood (Animation Director), Ruby Taylor (Lead Animator). Music & Sound: Luke Seamore (Music for doco), King Lear (Music for film), Sarah Giles (King Lear, Music Supervisor). Colour: Steffan Perry (Company 3, Grade), Chris Anthony (Company 3, Head of Colour). Digital Production: Kévin Lagier (Creative), Clapy and UltraNoir (Studio).