The "Woman in Tech" campaign aims to increase the proportion of women in this field. At a media conference, Carmen Walker Späh (FDP) said that this has been tried for a long time - with moderate success.

Walker Späh sees the new campaign as a wake-up call to society. Women are to be targeted for the IT industry using changed language, positive images and emotions. "We need to close this gender gap in tech professions," she said. The industry is important for innovation, she said, and women should also help shape it.

In the majority at universities

In the highest-paying industries, finance and insurance and information and communications, the percentage of women is only 39 percent and 31 percent, respectively, according to the Department of Economic Affairs. In health and social services, the figure is 76 percent.

Women are in the majority at universities and universities of applied sciences. In medicine and pharmacy, the proportion of women is 69 percent, and in law 67 percent.

Motherhood as a career killer

However, it is not only the choice of industry that affects the wage gap between men and women, but also maternity, as the current Zurich Economic Monitoring of the Economics Department at the Office of Economics and Labor (AWA) shows. Many women then reduce their workload. This not only reduces income, but also career opportunities and professional experience.

Or women choose industries from the outset that are more compatible with motherhood in Switzerland. In the best-paid industries, it is still difficult to make a career with part-time work, as Luc Zobrist, head of the Economics Department, told the media.

A comparison with countries such as Denmark or the USA shows major differences. While women in Switzerland earn around 60 percent less after becoming mothers, wages in Denmark fall by 20 percent. (SDA)

Since 2015 Ruf Lanz has been promoting Museum Haus Konstruktiv, the institution for constructive, concrete and conceptual art. "Ruf Lanz always manages to get our house talked about beyond the initiated art circles with fresh, unexpected concepts," says Sabine Schaschl, director and chief curator, about the collaboration so far.

The latest campaign aims to bring as many people as possible to the new museum website. With Artist Talks, Collection Highlights, Limited Art Editions, digital Exhibition Tours and much more, the website is designed to be the perfect introduction to the world of concrete art and open eyes before the museum doors open.

That's why Ruf Lanz developed the "Q-Art codes". Each Q-Art code is inspired by a well-known concrete work of art. The trained eye recognizes visual references to Camille Graeser, Piet Mondrian, Victor Vasarely, Verena Loewensberg, Richard Paul Lohse, Vera Molnar, Anton Stankowski and Yayoi Kusama.

"The trick was to create a tribute to the greats of concrete art on the one hand, and at the same time fully functional QR codes that lead to the new website," says art director and illustrator Catherine Martin. Creative Director Markus Ruf adds: "After a long period of experimentation, all the motifs now work, right down to the iPhone 7, which is now almost a museum piece itself."

The campaign appears in English because Museum Haus Konstruktiv has an international outlook. A total of eight motifs will be seen on posters, advertisements, an art postcard edition and in various social media channels.

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Responsible at Museum Haus Konstruktiv: Sabine Schaschl (Director and Chief Curator), Ladina Hurst (Press, Marketing & Public Relations). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Catherine Martin (Art Direction & Illustration), Armin Arnold (DTP), Kevin Meier (Project Coordination), Gian Marco Juon (Consulting Management). External partners: Reto Knödlseder (QR Code Controlling), RTK Medientechnik (Lithography).

Daniel Bärlocher will become Hilda's new Managing Director as of the beginning of January 2023. He succeeds Hansruedi Imboden, who will support Hilda as Senior Advisor in the future.

The Zurich-based company was recently acquired by the Zug-based Hotz Group and integrated into its "Brand Leadership Circle" group of companies. This should enable Hilda to benefit from its know-how in data-driven, strategic corporate development and to substantially expand its own competencies in the area of sustainability consulting.

"I am very pleased that we have been able to gain a very experienced leader in Daniel Bärlocher," Fabian Hotz, chairman of the board and owner of the Hotz Group, is quoted as saying in a statement. "In addition to his many years of experience on the corporate side, including in the areas of sustainability and change management, he equally brings know-how in the management of a communications consultancy for internationally active companies."

Bärlocher joins from Swiss International Air Lines, where he served as head of communications for more than eleven years. In October, the airline had communicated his departure (Werbewoche.ch reported). Previously, Bärlocher was responsible for Corporate Communications and Investor Relations at the listed Charles Vögele Group. From 2002 to 2008, he worked in various functions for an international public relations agency in the Zug area, most recently as Head of Corporate Communications/Financial Relations and member of the Executive Board. He gained experience in management consulting and auditing after completing his master's degree in business administration from the University of Zurich at Balmer-Etienne. Bärlocher, 53, is married and has two children.

In November, Lorenz Keller announced on his own behalf that he would be leaving the Ringier tech portal "Daskannwas.ch" as part of a restructuring. Now Digitec Galaxus has announced that the tech editor will be working for the online store's magazine from April 2023 and will inform the readership with product tests.

As was already the case with "Daskannwas.ch," Keller will devote himself to the broad spectrum of products from technology and household, the statement continues. He has been working as a journalist since 1998, has already held positions in regional journalism, and was part of the team that created the free newspaper "Daskannwas.ch. .ch launched. He has also gained experience as a car editor and spent many years as a digital editor at View worked.

At Digitec Galaxus, Keller strengthens an editorial team that now numbers 30. Head of Content Martin Jungfer is pleased about the addition: "We are now an attractive employer for people who want to break new ground in journalism but don't want to do PR or classic content marketing."

For Keller, the appointment at Digitec Galaxus is a wish come true: "I'll continue to do what I love: testing gadgets of all kinds, comparing products, and providing content." Team leader Simon Balissat adds: "With Lorenz Keller, we are strengthening the household team in particular. Lorenz has already put everything between automatic feeders, vacuum cleaners and solar systems through its paces and critically assessed them. The fact that he can also contribute his expertise in the areas of mobiles and tech is a stroke of luck for us."

The redesigned Blue News website has been online since the beginning of December. The expressive images are intended to allow users to participate even more closely in events. In the new community, they can also get involved and participate in discussions. A more prominent navigation for the areas of news, sports and entertainment is also intended to let them immerse themselves even more easily and directly in the worlds that interest them. And individual push messages are intended to provide even more personalization.

"The new look impresses with an even better user experience that leads our users directly to the content they are interested in. The user experience is not only visually more harmonious, but also more consistent and, above all, more personal," says Claudia Lässer, Chief Product Officer Blue Sport and Blue News.

In 2021, Euro 2021 football and the coronavirus in Switzerland were the dominant terms in the Google Year in Review. Towards the end of winter, many hoped that the world would return to some degree of normality. But a rude awakening followed with the start of the war in Ukraine.

As every year in December, Google looks back on a year marked by conflict and sadness - but also a year of great sporting events, moving headlines, inspiring personalities and exciting topics.

Which people have caused a stir in Switzerland? Which topics dominated and which questions were asked by Swiss Google users? Nine lists provide the answers.

Ukraine, Roger Federer and Queen Elizabeth II shape 2022

With the start of the war in Ukraine in February, search interest in the country and current events on the ground also increased. In addition to this dark chapter in the search history of the Swiss population, the current Men's World Cup in Qatar and the online word game "Wordle" launched by the New York Times also moved people.

The search terms of the year 2022 in Switzerland

1. Ukraine
2. WORLD CUP 2022
3. Wordle
4. Novak Djoković
5. Australian Open
6. Nations League
7. Jeffrey Dahmer
8. 2022 Olympics
9. Queen Elizabeth II
10. Johnny Depp

Federer, Wicki and Tschirky are the most wanted Swiss personalities

Swiss tennis legend Roger Federer announced his retirement in mid-September - an era came to an end. Other personalities from Swiss sport were also of interest in 2022, with Wicki Joel, wrestling king at this year's Swiss Wrestling and Alpine Festival in Pratteln, coming second in the search queries. SRF correspondent Luzia Tschirky reported from Moscow until the start of the war in Ukraine and then generated a lot of interest and excitement with her reporting directly from the war zone.

1. Roger Federer
2. Joel Wicki
3. Luzia Tschirky
4. Simonetta Sommaruga
5. Martina Hingis
6. Michelle Hunziker
7. Doris Leuthard
8. Marius Bear
9. Lukas Hartmann
10. Mathilde Gremaud

Personalities International 2022

Novak Djoković is at the top of the list of international personalities who have been searched for particularly often in Switzerland this year. The Serbian tennis pro was denied entry and thus participation in the Australian Open. Due to the pandemic, stricter entry regulations applied, which he had violated.

Johnny Depp's court case with his ex-wife Amber Heard generated a high level of search interest. Russia's President Putin, the aggressor in the Ukraine war, follows in third place among search queries.

1. Novak Djoković
2. Johnny Depp
3. Vladimir Putin
4. Amber Heard
5. Will Smith
6. Rafael Nadal
7. Simon Leviev
8. Anna Delvey
9. Shakira
10. Sanna Marin

Headlines and excitement in 2022

Probably the saddest excitement of the year is contained in the search term Ukraine. The media reported on events in the war zone on a daily basis. As already described, tennis pro Novak Djoković hit the headlines in the days leading up to the Australian Open due to the court case. The gruesome deeds of US serial killer Jeffrey Dahmer were made into a series on Netflix.

1. Ukraine
2. Novak Djoković
3. Jeffrey Dahmer
4. Vladimir Putin
5. CS share
6. Monkeypox
7. Roger Federer
8. Will Smith
9. Earthquake Switzerland
10. Gasoline prices Switzerland

Dahmer the series highlight of 2022 from Google's perspective

The explosive story surrounding the former US serial killer Jeffrey Dahmer not only disturbed many people on Netflix - he and his deeds were also hotly debated in the media. The Netflix series "Stranger Things" came in second place in the most popular series searches, followed by the HBO series "Euphoria", which focuses on the difficult teenage life of 17-year-old Rue.

1. Dahmer
2. Stranger Things
3. Euphoria
4. House of the Dragon
5. Inventing Anna
6. The Watcher
7. Tinder Swindler
8. The Witcher
9. Sandman
10. Moon Knight

Farewells 2022

The death of the Queen of England plunged the kingdom and large parts of the world into deep mourning. A reign of more than 70 years came to an end and online searches for Queen Elizabeth skyrocketed.

However, the death of US actress Anne Heche following an accident in August also took many people by surprise, as did the death of 37-year-old French actor Gaspard Ulliel, who died in a skiing accident in the Savoy Alps.

1. Queen Elizabeth II
2. Anne Heche
3. Gaspard Ulliel
4. Aaron Carter
5. Olivia Newton John
6. Ivana Trump
7. Jean-Pierre Pernaut
8. Endo Anaconda
9. Ray Liotta
10. Taylor Hawkins

The most pressing questions for Google in 2022

When people use Google Search, they don't always just enter a term. Google Search is also asked everyday (and not so everyday) complete questions. The war in Ukraine and the coronavirus still play a major role in the questions. But there are also very practical questions that concern users in Switzerland, such as why the sky is yellow today or what older influencers are called.

How questions 2022

1. How long is Omikron contagious?
2. How many hydropower plants are there in Switzerland?
3. How old is Putin?
4. What do you call older influencers?
5. How long is the equator?
6. How long do dwarves live?
7. How many degrees does a fever start at?
8. How many countries are there on earth?
9. How old is Prince Charles?
10. How many types of cheese are there in Switzerland?

What questions 2022

1. What is an oligarch?
2. What is NATO?
3. What is 2G-Plus?
4. What to do in the event of a wasp sting?
5. What are sanctions?
6. What is aphasia?
7. What's new with iOS 16?
8. What to do if you are corona positive?
9. What does Putin want?
10. What is ADS?

Why questions 2022

1. Why is Russia attacking Ukraine?
2. Why is the sky yellow today?
3. Why are gasoline prices rising?
4. Why is it called Albanifest?
5. Why is the sky blue?
6. Why do Muslims fast?
7. Why isn't Sommer playing today?
8. Why is the earth round?
9. Why do we yawn?
10. Why is the banana crooked?

The top search terms sorted by city

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All information on Switzerland's annual review will be available on Wednesday from 9 a.m. on Yearinsearch.google/trends.

Google determines the trends of the year by evaluating trillions of search queries made by users over the course of the year. The tools can never be used to identify individual users and their interests; they are based on anonymized, aggregated data that records how often certain terms were searched for over time.

All lists published here are "trending searches", i.e. the most rising search terms of the year. These are terms for which the relevant search queries recorded a particularly strong increase in search interest for a sustained phase in 2022 compared to the previous year. These rising terms are then sorted in descending order according to search interest in the respective phase.

For its 3,972 insured persons and around 70 affiliated employers, the Pension Fund Biel has developed Neofluxe a new web presence has been created. The focus is on policyholders, who can easily find and download all documents relevant to them, such as the application for early withdrawal of home ownership. A separate area has been created for the members of the board of directors and the city's finance committee, where documents can be assigned to individual meetings and invitation e-mails can be sent. These are controlled directly in the CMS.

The newly created brand "Grand Chasseral" serves as a communication tool for the Bernese Jura with the aim of increasing the attractiveness and awareness of the region. As a partner of the foundation "Fondation pour le rayonnement du Jura Bernois", Neofluxe was responsible for the conception and realization of the new Grand Chasseral website responsible. The connection between the region and the brand had to be visually appealing, and the solution had to be easy to use.

With the guiding principle "Big impact starts small", Neofluxe set about designing the campaign for the city of Biel because of the energy shortage. The result is "Saving energy: 56,355 Biel residents join in". The small yellow sticky notes form the common thread through the campaign, which is supported by Biel personalities and companies. The campaign kicked off at the end of November with a front page in the official gazette and the placement of the poster sujets in the city of Biel. Further measures - primarily digital and on social media - are to follow in the course of the winter.

Gjusi Brändli started his journalistic career over 15 years ago as a presenter and producer at Top Media and was then employed by Energy Group Switzerland and Radio Sunshine, also as a presenter. In 2012, he was promoted to deputy head of moderation. Brändli then moved to television, where he worked as an editor and producer for various TV formats before taking a detour into the event industry as a project manager.

In addition to his new role as co-head of entertainment, Gjusi Brändli will also work as a trainer and presenter, with a focus on music programming and new presenter content at Radio Top.

"With Gjusi Brändli, a thoroughbred radio man is joining Top Media. With his many years of experience in radio and television, he will be an ideal addition to our trimedial entertainment editorial team," says Top editor-in-chief Karin El Mais about the new hire.

To ensure a smooth transition, Gjusi Brändli will start as early as December and take over the post from Jasmin Barbiero, who will move to SRF3 at the end of February after more than nine years (Werbewoche.ch reported).

M-Budget energy drinks are especially popular with Gen Z. This target group was therefore also the focus of TrueStory's awareness campaign. The measures were designed for the platforms TikTok, Instagram, Snapchat including Lens, Twitch, YouTube and Pinterest.

In a "teaser phase", influencers announced in several videos that the M-Budget energy drink would soon no longer be available in its familiar form. They were unable to reveal more, however, because they were prevented from doing so in various ways at the decisive moment. This, in conjunction with a preceding TikTok seeding campaign, was supposed to lead to speculation in the social media community - which, according to the agency, it did.

In the "Reveal Phase", the claim "Fresh look, same taste" finally resolved that the Energys are now available in a fresh design, but that nothing has changed in terms of taste. For this, TrueStory realized three videos in which the message was visualized in a channel-appropriate way for each social media platform. In addition, there was another video in the Migros industrial look, which transported the re-design process with a wink.

The ongoing campaign was rounded off with street survey videosshowing target group reactions to the new design. More than 25 influencers and creators on TikTok and Instagram were also used as partners. In order to establish the energy drink "Zero Sugar" among a broader customer base, distribution promotions were launched at ten national train stations.

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Responsible at Migros: Marc Zurbrügg (Brand Manager, overall responsibility), Franziska Coninx (Head of Department Strategic Own Brands), Katharina Müller (Head of Brand Management), Sharuch Shabbir (Social Media Manager), Patrick Blum (Project Manager Digital Media). Responsible at TrueStory: Norbert Rieger (project management), Norbert Rieger, Lukas Horst, Elie Kerbage (creation). Responsible at WebStages: Tanja Hermann, Kerry Stieger. Responsible at Webrepublic: Shelby Thompson. Responsible at Dentsu: Marc von Büren. Video production: TrueStory; Marco Egger, Milo Ruder (both Kinamo); Sven Probst, Luca Steiner.

The Raiffeisen.ch website is visited more than 37 million times a year. However, customer needs are increasingly changing with digitization: simple, intuitive, and fast solutions are in demand. In addition, new brand design requirements arose with the brand refresh of the Raiffeisen brand in 2021 (Werbewoche.ch reported). The web relaunch was to take these circumstances into account and create a modern customer experience.

The new website comes with a simple, focused design. The visual language is clear and the content to the point. Raiffeisen's new color scheme is now also present on the website: red, black and white are used as primary colors throughout. The selective use of large typography is intended to create visual variety.

User-centric concept, optimized customer experience

With the relaunch, Raiffeisen is not only adapting the look of the website, but is also reorganizing its content in stages. A user-centric concept reduces the content to the essentials and is designed to address the needs of Raiffeisen customers in a targeted and individualized manner. "With our new access concept, we want to make it easier to experience the variety of high-quality content that we have on Raiffeisen.ch today," explains Laure Frank, Head of Digital Business at Raiffeisen.

Interdisciplinary teamwork and step-by-step implementation

The preparatory work already started at the end of 2021. An agile organization is essential when relaunching a website. In addition, individual Raiffeisen banks were continuously involved in the development process and prototypes were tested with customers to ensure that the website was optimally aligned with customer and market needs.

Following a comprehensive analysis, Raiffeisen launched the website development at the beginning of 2022 in collaboration with partner Cognizant Netcentric. The staged implementation of the redesign is the first step towards Raiffeisen's new customer experience. In order to introduce the new access concept on a broad scale, a revision of all content on Raiffeisen.ch is pending, which will be successively tackled in the course of 2023.

The new website is open to the general public with immediate effect. Feedback from visitors will be actively collected and communicated to the Raiffeisen team in the coming days.

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Responsible at Raiffeisen Switzerland: Laure Frank (Head of Digital Business), Katharina Hohmann (Head of Web & Content), Beatrice Scarpelli (Project Manager and Product Owner Raiffeisen.ch).

In terms of importance for opinion-forming, print titles slipped to the bottom of the genre ranking, even behind radio and social media, according to the Media Monitor Switzerland 2021 published on Tuesday. The study by Publicom, commissioned by the Federal Office of Communications (OFCOM), is intended to measure the state of media diversity and the possibility of free opinion-forming in Switzerland.

The latest edition concludes that online has benefited significantly in terms of opinion power compared to the previous year. In addition to an expansion of the calculation basis, however, the study authors identified increases at the expense of traditional distribution channels. On the one hand, this occurred within one and the same media brand, in that it was used more online than in print. This can be observed above all in regional media brands.

On the other hand, pure online brands were among the biggest profiteers, the 204-page report said. In particular Watson.ch, but also the news offerings of the SRG examined, while their TV and radio brands mostly declined.

Lose big

As a result of these developments, the majority of the biggest national or regional brands in terms of reach suffered a loss of audience power in 2021. These included 20 minutes (national -4 percent), SRF 1 (-9 percent), Radio SRF 1 (-7 percent), Blick (-21 percent), RTS 1 (-8 percent) or La 1ère (-8 percent).

The study commissioned by the federal government rated this as "fundamentally encouraging" for diversity of opinion. The largest offerings would lose importance in favor of smaller ones. On balance, the study concluded that the prerequisites for a balanced formation of opinion in the population were given.

In addition to the online boom, the survey also showed continued above-average media usage overall. Admittedly, a small part of the increase in reach and opinion power from the Corona year 2020 was lost again last year. Compared to the years before the pandemic, however, both values still increased.

More and more old people in the SRG audience

Medienmonitor observed a further increase in the age of the audience of many established media brands. Television and SRG were particularly hard hit. Social media, and especially Instagram, again increasingly enjoyed the favor of young audiences in Latin Switzerland. Online made gains especially in the middle and older segments of German-speaking Switzerland.

For the fifth time, the Media Monitor examined the performance of the media in shaping public opinion in Switzerland. According to the Swiss government, a balanced formation of opinion among the population is essential for the functioning of democracies. The media play an essential role as a platform for content and opinions.

The study documented the balance of power and corporate interdependencies in the media market and took into account 172 Swiss media brands and 10 corporate groups, among others. It also included an online survey of 4,700 people and industry studies. (SDA)

The motion by Katja Christ (GLP/BS) called for a change in the system: instead of a "Stop advertising" sticker on the mailbox stating that no unaddressed mail is desired, a sticker should signal that direct mail is expressly desired. This should prevent unnecessary paper waste.

The Council of States rejected the motion on Tuesday by 32 votes to 12, following the majority of the Commission for Transport and Telecommunications (KVF-S). The motion, which was approved by a narrow majority in the National Council, is thus off the table. The Federal Council had also requested a "no" vote.

In the eyes of the majority of the commission, the system change would not bring any added value. And it would make it difficult for associations in particular to reach the people in their village. If the aim is to avoid waste, the companies that advertise should be targeted directly.

Lisa Mazzone (Greens/GE) replied that the situation was unbearable. Every day, mountains of paper went from the mailbox directly into the trash. And janitors regularly removed stop-advertising stickers from the mailboxes. Political advertising and club advertising are allowed to be posted despite the "Stop Advertising" sticker.

If the "Stop Advertising" sticker on the mailbox is disregarded, a complaint can be lodged with the Fairness Commission, said Federal Councilor Simonetta Sommaruga. In the eyes of the Federal Council, this path should be pursued consistently. (SDA)