Cross-vendor programmatic campaigns can now be evaluated in the SPR+ planning tool. Campaigns provided by marketers can be imported directly into SPR+ Expert by the customer or their media agency. In addition, SPR+ is open to the possibility of these campaign files being created directly by Demand Side Platforms (DSPs). In order to allow these campaigns to be generated per provider from DSPs in the future and then imported into SPR+ Expert, SPR+ will provide the necessary interface definitions to all interested platforms. The prerequisite for the evaluation is that the DSP customer has a valid SPR+ license.

Since programmatic campaigns are now booked in near real time, this very quickly leads to a six-digit number of placements for larger campaigns. The system was previously only designed for mid-four-digit weekly placements. According to SPR+, the optimizations have accelerated calculations by up to four hundred times. The increase in efficiency has also enabled SPR+ to release the calculation for campaign periods of up to one year for all customers.

"The proportion of programmatically booked DOOH campaigns is increasing rapidly. It is a key customer need to also evaluate these campaigns in SPR+ Expert. We have now created the prerequisites for this possibility with the optimizations," concludes Felix H. Mende, Managing Director of Swiss Poster Research Plus.

Snap also slipped deep into the red recently. The bottom line was a loss of around 288.5 million dollars in the past quarter after a profit of 22.5 million dollars a year earlier. Revenue remained at $1.3 billion, Snap reported after the U.S. stock market closed on Tuesday. The stock fell about 14 percent in after-hours trading. Snapchat users rose to 375 million from 363 million three months earlier.

Founder and chief executive Evan Spiegel pointed to the weakening economy, which is putting the brakes on the online advertising market. Snapchat also continues to be troubled by Apple's measures for more privacy on the iPhone. App developers like Snap must ask users for permission if they want to track their activity across different apps and websites to personalize ads. Many users refuse this, which has made ad platforms less efficient on Snapchat and Facebook, among others. (SDA)

Invia is committed to a clever networking of all means of public transport in the canton of Graubünden and in the neighboring regions. Yes! wants to show that it is much smarter to travel by public transport, especially in winter. wants to show at the beginning of 2023 with the BÜGA campaign.

The current campaign is based on the "Commuter Duel" campaign from the summer of 2022 (Werbewoche.ch reported). Instead of the two twin sisters, the BÜGA campaign focuses only on ÖV-Tina. Tina is a convinced public transport rider and invites the target group to test the Grisons general season ticket BÜGA for one month at a special price. For this purpose, Yes! staged various scenarios from everyday commuter life; as in summer, the actress is the Grisons influencer @izzysilvia.

To give the winter campaign a more direct communicative touch, cutout-style stills were animated with quick cuts. The cross-media campaign is distributed via social media. In addition, it will be accompanied by radio spots, passenger TV spots, display and video ads, as well as a broad-based OOH and DOOH campaign. The campaign's main target group includes Graubünden residents who want to get to their destination smartly, quickly, cheaply and flexibly.

Responsible at Invia: Sabrina Meister (Product Manager Commuter Traffic and Tariff Networks, Rhätische Bahn AG), Ladina Schwarz (Sales, Market Management, Rhätische Bahn AG). Responsible at Yes! Creative Digital Marketing: Richi Brändli (Concept), Dominik Kurmann (Art Direction), Shirin Luchsinger (Project Management), Erina Dvorak (Campaign Management), Mena Dressler (Text).

It is mainly at the beginning of the year that people like to think about the "profitability" of agencies. This year, it will be measured by the ubiquitous ability to work as a team. So like this: The more team-capable agencies and clients prove to be, the more economical (and thus less expensive) they are.

But how do you get people to be "team players"? The quickest way to develop team spirit is to use the genie in the bottle, that is, to drink together after work.

Who should be on it is recorded on the "Drinking List". If someone says to you that you are on his/her "Drinking List", then of course it is a compliment. The person wants to get drunk with you! Or at least doesn't feel disturbed by you doing so. "You're on my drinking list", however, is not to be confused with "drinking nicely", which was a bit too often on Twitter at the moment for other reasons... the latter, unlike the "drinking list", is definitely not a compliment, but at best a form of therapy.

Touchstone for the "Dry January

Being on the "Drinking List" is almost as coveted as being on Clubhouse back in the day. If you're on it, you think you're on it. Unfortunately, if you're not on it, you're part of the common folk. The first lists popped up in Switzerland last summer - but in "Dry January" of all times they spread rapidly (attention, inflation!). This raises the question of which will win the race: "Dry January" or "Drinking List"?

That's a rhetorical question, of course, because people who care these days drink little or are completely abstinent anyway. And when movements like "Dry January" are sponsored by the Federal Office of Public Health, they are definitely no longer considered cool. So a "Dry January" is just a relic for those poor souls who can't quite make up their minds and probably never will. Because here's the thing: There used to be a lot more alcohol consumed (and smoked) in agencies and nearby restaurants and bars, quite "Mad Men"-like - and the current workforce is almost on par with top athletes by comparison. But today, "drinking lists" are still in because they promote team spirit.

It takes namely not to run over fire right away be to conjure up this spirit. It's enough to work with people you also like to meet for a drink after work, because that's simply more fun. And if that even includes customers, it's even more economical.

CKW has been the main sponsor of the Lucerne Cantonal Wrestling Association for seven years. Now the energy service provider is expanding its commitment to the Swiss national sport. Recently, wrestling king Joel Wicki and CKW CEO Martin Schwab sealed a joint partnership. "Joel Wicki will be an ambassador for the CKW brand throughout Switzerland. This will help us to drive forward the expansion of renewable energies - especially with our services in the solar sector," says Schwab.

Tincan is responsible for the film production. The agency works very closely with CKW in the content area. The latest spot was about introducing Joel Wicki as the new brand ambassador in a funny and surprising way. Because the film is primarily promoted on social media, a short and captivating story was required.

Responsible at CKW: Josef Schumacher, Heidi Boss, Debora Baumgartner. Cast: Joel Wicki, Konrad Tanner, Lea Geisseler, Gaby Meier. Film production: Baris Erdal (producer), Raphael Willi (director), Adi Imholz (camera), Ephraim Tännler (sound), Balin Imfeld (lighting), Giada Rastelli (editor), Marc Odermatt (VFX), 3Fach Hirsche (music).

The city parliament approved all sponsorship contributions for the next three years with a large majority in each case. Ewz spends a total of CHF 1.8 million per year on this form of advertising.

For the Greens and the AL, this is money badly invested. A municipal company does not have to distribute money to randomly selected companies, said Dominik Waser (Greens). The two left-wing parties were particularly annoyed by the support for the ZSC Lions - "an ice hockey club that belongs to rich people" and receives almost half of the 1.8 million francs, specifically 740,000 francs per season. The ZSC Lions would also not fit Ewz's mission in terms of content. "Ice field hockey is unecological," Waser continued.

Sponsorship in Graubünden

The second largest recipient of sponsorship money is the zoo, which receives CHF 624,000. The Limmat Swim receives 162,000 francs, the New Year's Eve Run 135,000 francs.

Ewz also co-finances events outside the city of Zurich: Zauberwald Lenzerheide, a festival of lights with a Christmas market, receives 108,000 Swiss francs per year. Ewz owns six power plants and four reservoirs in Graubünden, where it produces electricity for Zurich residents and also for Graubünden households. (SDA)

The Dargebotene Hand is a contact point in Switzerland and the Principality of Liechtenstein for people in crisis. By calling 143, but also by chat or e-mail, people seeking help can reach qualified volunteers for a helping and supportive conversation. An English-language service, "Heart2Heart," has also been available since January 1, 2023.

Forward has taken on the task of bringing this new service closer to English-speaking people in Switzerland with an acute need for help. The data-driven campaign developed for this purpose combines several targeting techniques.

A selection of international websites combined with language targeting determines the appropriate advertising media. Geo-targeting focuses the campaign on the cantons of Zurich and Zug, as well as the greater Geneva area - regions with an above-average proportion of English speakers.

Keyword targeting is at the heart of the campaign. In close coordination with Dargebotene Hand, the Forward team identified two clusters of frequently searched terms. One cluster is made up of mental health problems, such as anxiety, burnout and suicidal thoughts. The life problems cluster includes, for example, loneliness, debt, and death.

The messages in the ads match the previous Google search. Together, these targeting techniques are designed to ensure that help-seekers on English-language media see ads that precisely address their specific concern.

Forward's Programmatic Trading team will analyze and optimize interaction rates and keywords during the campaign. The goal is maximum efficiency by minimizing wastage.

Responsible at Dargebotene Hand: Matthias Herren (Managing Director). Responsible at Forward: Andrea Kloter, Sarah Blatter, Sonam Wieland.

Meike Leimbacher and Christian Arm from Goldbach reviewed the first 100 days of Replay Ads and showed creative implementations from the more than 100 Replay advertising campaigns already implemented. They also gave an overview of the key figures to date and looked to the future of the further development of these new forms of advertising.

Roger Elsener of CH Media followed with an overview of the development of replay TV over the last ten years, demonstrating its popularity in Switzerland. At the same time, according to Elsener, over 70 percent of advertising on replay TV is avoided or fast-forwarded - three times more than on live TV. Accordingly, the TV broadcasters are happy that they were able to find a solution with the network operators and introduce replay ads on October 4, 2022. (Werbewoche.ch reported). The Seven.one Group, the RTL Group and the national TV stations of the CH Media Group have successfully launched with Replay Ads, he said. Elsener explained that on March 20, seven more stations, including TeleZüri and four other regional TV stations, will launch with Replay Ads. Elsener concluded by pointing out the great media outcry before the launch of Replay Ads, which subsequently proved to be a storm in a teacup, however. For him, it was a successful start all in all.

In the panel discussion chaired by Stephan Küng, IGEM President and owner of TWmedia, questions from the 220 or so members of the audience were also answered. The discussion focused in particular on the next development and expansion steps. Questions about the future planning and control of the replay ads were also clarified.

"The first 100 days of Replay Ads tell a success story: over 100 campaigns have already been implemented, the technical ramp-up has been achieved and delivery is working, after an initial tempest in a teapot there has been hardly any negative media coverage, and Mediapulse is already calibrating for neutral measurement of Replay Ads. All this certainly provides a good basis for the further expansion of the Replay advertising offering," IGEM President Küng sums up.

The recording of the webinar will be available in the coming days on Igem.ch available.

Viva runs six centers for the elderly and 211 apartments with services in central Switzerland and employs around 1170 people. To meet the changing needs of the elderly population and potential employees, a completely new website was needed.

For silversurfers and professionals

During the implementation, Rocket paid special attention to a particularly user-friendly and barrier-free design: After all, good readability and clarity are also appreciated by young-at-heart "silversurfers", who nowadays often plan their new phase of life independently.

The new website Vivaluzern.ch is also intended to appeal to qualified specialists and young professionals who are also in demand in Central Switzerland. The imagery was created by the Rocket photo team and other photographers.

In terms of audience numbers, 2022 was a good year, the Museum of Communication announced Thursday. It was the third best result in history, it said. So far, the hundred thousand mark was cracked only twice.

In the area of sustainability, the institution is a role model in the museum world. Energy consumption is 30 percent lower than it was a good ten years ago, the museum writes in the statement. The buildings are operated without fossil energy and the museum team had to get used to cooler rooms and climbing stairs.

This sustainability is also reflected in the current exhibition "Planetopia. It consists of 90 percent recycled material and deals with climate change. It can be seen until July 23.

The Museum of Communication is planning a new exhibition on the theme of "nothing" for November. However, it did not want to reveal more about this yet. (SDA)

Pascal Santi has been with Blue Entertainment, formerly Teleclub, for five years. He was most recently part of the team of Sabrina Wettstein, who is moving to Swiss Post at the beginning of April, as Key Account Manager with a deputy management function. (Werbewoche.ch reported). Among other things, Santi steered the development of the marketing of the Blue+ brand.

The 44-year-old Zurich native previously held various positions in the marketing of major brands at the Swiss Football League, Amag, SRG SSR and Credit Suisse. He studied business communications and furthered his education in the fields of sports management and digital marketing.

At Blue+, Pascal Santi takes over as head of the Media Sales and Sponsoring team. In addition to managing the marketing agencies, his responsibilities include developing new advertising and sponsorship offers for TV, digital and cinema that are tailored to customer needs, as well as managing key accounts.

To excite Gen Z, conventional campaigns are not enough. As a continuation of the Sixth Sense campaign, which began with a Grand Effie was awardedZweifel and Jung von Matt Limmat have launched "Yourz. With Yourz, Gen Z is supposed to decide for themselves what goes into and onto the snack pack. In 2022, countless flavor ideas and packaging designs were developed, resulting in three limited editions.

Six creators and their respective communities set out to find new flavors. Hundreds of suggestions were submitted, from which three favorites per creator were sent on to the next round. In the "Behind the Flavor" social challenge, the creators produced the flavors themselves on a trial basis at the Zweifel factory in Spreitenbach.

By means of online voting and tastings, it was once again up to the community to select the final flavors for the limited editions. For example, the chips could be tasted at the Swiss festivals during a special "Tasting with Benefits," and there were also samplings at train stations and tasting box raffles.

1 Tape, 1200 designs

The design of the packaging was also placed in the hands of Gen Z. To get as many unusual suggestions as possible, Studio Thom Pfister developed a design system based on tape art. The online tool, developed by Cobolt Netservices, allowed the community to create the most surprising works of art using tapes in different colors and lengths.

Despite the large amount of time required to participate in the design challenge, over 1200 packaging designs were created. A jury of experts and members of the community was finally faced with the task of selecting the three winning designs.

High brand awareness achieved

In December 2022, the three limited editions were ready for sale. In addition to the development of the new snacks, Zweifel and Jung von Matt Limmat achieved another goal with the campaign: According to information, after Sixth Sense, the Zweifel brand once again succeeded in meeting the high standards and creativity of Gen Z and winning them over.

After ten months, Yourz achieved an awareness level of 47 percent among the young target group. According to Jung von Matt Limmat, the comparative values of conventional campaigns were thus exceeded many times over. In addition, the brand relevance of Zweifel among Gen Z is said to have increased by 13 percent after Yourz.

Responsible in case of doubt: Gina Chiellino (Campaign Manager), Marina Domazet (Digital Marketing & Communication Manager), Pia Gaube (Media & Project Manager), Marc Brändli (Group Manager Brand Communication), Philip Honegger (Head of Marketing & Communication). Responsible at Jung von Matt Limmat: Anouk Karrer (Text), Luca Schneider, Nicole Vizcardo, Jan Theus, Mutasin Grabenhorst (Art Direction), Lara Zehnder, Lars Näpflin, Cédric Knapp (Social Creation), Florence Scherer (Strategy), Marcel Walzl, Melissa Diday, Joëlle Mayenzet (Consulting), Dennis Hofmann (Managing Strategy Director), Annette Häcki (Managing Creative Director), Cyrill Hauser (Managing Partner), Luitgard Hagl (Managing Creative Director, Agency Lead). Responsible at Jung von Matt Impact: Gabriela Oetliker (Online Marketing Manager), Dominik Habermacher (Managing Director). External partners:inside: Studio Thom Pfister (tape design system), Cobolt Netservices (design tool and web implementation).